Fundraisingadvice

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Advice on crowdfunding as an alternative to pay for investigative reporting.

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Fundraisingadvice

  1. 1. Crowdfunding your Investigative Reporting Tips and advice on effective freelancing Dav id C oh n - D irec to r w w w.Sp o t.us
  2. 2. Funding Options for Journalists Personal debt (totally sucks) Web advertising (mere pennies) Large foundations (long and torturous) Sponsorships (selling out?) News organization buys content (dying off) Crowdfunding (not easy - but can be done).
  3. 3. Best of times, worst of times Good Not so good More content than ever Production cost down Content assumed to be Distribution cost down free commodity Civic engagement up Old revenue streams Crowdfunding up dying Social networks up Mistrust of professional journalism.
  4. 4. What do you mean “crowdfunding” Obama “Forming a network of people ReelChanges.org who will distribute the cost and commission a journalist Kiva.org to look into an issue they all DonorsChoose.org agree is important. Indiegogo.com For more on micro-philanthropy, Prosper.com check out blog.socialactions.com. com/ and .... Spot.Us!!!
  5. 5. How to fundraise on Spot.Us FIRST: Define The Investigation Sell the story - journalists are natural storytellers. Pre-report: obvious mastery of a subject is appealing Explain your deliverables - what will you produce? Justify the cost - explain the work you’ll put in. Be personal - they are investing in you too. Actions speak louder - Get started on a blog and link.
  6. 6. The “Community” in “Community Funded Reporting” Forming a Network of Supporters Identify target audience. Partner with influential civic organizations, nonprofits, local bloggers, news organizations. (There is no such thing as a competitor). Personal emails and phone calls can be huge. Social networks - Facebook, Digg, Meetup, Twitter, Ning, etc. Be creative and have fun with this part. You are now working for the public - and they love you for it.
  7. 7. Rock on!!!! Not every pitch will be successful - but the cost of trying is very low. The more you position yourself as working for the public - the more likely they will trust and fund your next investigation.

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