HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audience on Social Networks

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This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter …

This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.

Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals

Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.

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  • 1. HRSA Social Media WebcastUsing Visual Apps to Connect with YourTarget Audience on Social NetworksPresented By:Tomeeka Farrington, Founder and Principal, Spotlight CommunicationsJohn Richards, MA, AITP, Research Instructor, Health Information Group and MCHLibrary, Georgetown University535 Albany St., Suite 200 | Boston, MA 02118 | t 617.423.0040 f 617.507.6137 | www.spotlightcommunications.net
  • 2. Welcome andIntroduction
  • 3. AgendaI. Social Media Marketing: Showing vs. TellingII. Emerging Social Media Platformsand Promising PracticesIII. Getting StartedIV. Questions
  • 4. The Rise of Visual SocialMediaAs more people engage with social media via smartphones, theyre discoveringthat taking a picture "on-the-go" using a high-resolution phone is much lesstedious than typing out a status update on a two-inch keyboard.of respondents are morelikely to engage with brands if they postpictures, than any other media.
  • 5. Don’t Tell It; Show It!Wherever possible, use visuals to share your message. Images Infographics Videos Checklists Tutorials SlideshowsAdd.. Captions and descriptions Keywords and hashtags Watermark or website URL
  • 6. Don’t TellIt; Show It!Useful when expressinginformation in languagesother than Englishhttps://www.nichd.nih.gov/publications/pubs/Documents/cual_aparience_ambiente_espanol.pdf
  • 7. Visual Social Media PlatformsFacebook Twitter Pinterest InstagramVine Google+ PathYouTubeSlideShareFlickr
  • 8. Use it visuallyto:• ‘Star’ and‘pin’content that you want to expand or highlight.• Showcase a cover photo that represents your brand.
  • 9. Takeadvantage ofbuilt-inimagingoptionsFacebook page:Health-Resources-and-Services-Administration-HRSA
  • 10. Use it visually to:• Incorporate TwitPics into your tweets.• Increase brand awareness by customizing your Twitter page background.TwitPicsTwitPics
  • 11. Look, Mom,prettypictures!http://www.mchlibrary.org/states/twitter.html
  • 12. Organize and share all the beautiful things you find on the web.
  • 13. Pinterest is the largesttraffic driver worldwide.1. Pin images that represent your brand.2. Create Infographics.3. Add a Pin-It button on your website.4. Optimize your Pinterest profile.5. Optimize your boards for SEO.6. Add #hashtags.7. Build your following.7 ways to leverage thepotential of Pinterest forhealthcare social media:
  • 14. http://pinterest.com/dalupton/public-health-campaigns/
  • 15. Fun & quirky way to share your life with friends through a series of pictures.Bullying Awareness Autism Awareness
  • 16. Use it visually to:• Announce program news or events.• Share behind-the-scenes views of your organization.• Host a photo competition.
  • 17. Visual publichealthinformationextravaganza!http://foodrevolutionday.com
  • 18. Social networking-enabled photo sharing and messaging service for mobiledevices, allowing users to share with their close friends and family.
  • 19. The best way to see and share life in motion.The Vine app is a tool that can beused to create a six-second videothat you can share with youraudience using Twitter, Facebook,and via your website or blog.
  • 20. Use it visually to:• Display your latest technology• Highlight your organizations champions• Market upcoming events and important health days or months.• Offer health tips.
  • 21. http://www.kellysstuff.com/2013/03/11/vine-tips-ideas-best-practices-examples-how-tohttp://www.healthcarecommunication.com/PublicRelations/Articles/5_terrific_examples_of_how_hospitals_use_Vine_10738.aspx
  • 22. Platform created to encourage group messaging and webcasting.
  • 23. • Showcase a cover photo that representsyour brand.• Increase your SEO.• Highlight upcoming Google Hangoutsrelevant to your industry.Use it visually to:
  • 24. http://www.slideshare.net/CDCNPIN/cdc-npin-in-the-know-google-plus-youtube-for-public-health
  • 25. • Demonstrate your expertise through visual presentations.• Encourage people to register to view your upcoming presentations.• Increase your SEO.• Embed lead generation.Use it visually to:
  • 26. http://www.mchoralhealth.org/OpenWide
  • 27. • Create educational how-to content• Create case studies• Personalize your program• Conduct interviews to show the “face” of your programUse it visually to:
  • 28. Other Video AggregatorsResources NonProfits on Video: Using YouTube to Promote Your Causehttp://www.youtube.com/CDCstreamingHealthYouTubeYouTube
  • 29. Other Video AggregatorsResources NonProfits on Video: Using YouTube to Promote Your Causehttp://www.wildapricot.comYouTube forNonProfitsYouTube forNonProfitsVimeoVimeo
  • 30. Awesome VideoExampleshttp://www.5thguy.comhttp://www.youtube.com/user/itgetsbetterproject
  • 31. Even textapps benefitfrom visualshttp://mobihealthnews.com/18561/mhealth-alliance-un-award-8-grants-for-maternal-child-health
  • 32. AIDS.govhttp://www.flickr.com/photos/aidsgov
  • 33. 4 tools to help you get started with visuals, audio and videoGetting StartedPresentationsInfographics
  • 34. Word CloudsVideosSection 508
  • 35. Piktochart is an easy Infographic tool that requires little design knowledge.1. Infographics
  • 36. Visual.ly is a one-stop shop for the creation of data visualizations and Infographics.Infographics(cont.)
  • 37. 15 Stunning PublicHealth InfographicsInfographics(cont.)http://masterofpublichealth.org/2011/15-stunning-public-health-infographics
  • 38. Slideshare is an online slide hosting service.2. Presentations
  • 39. VoiceThread allows people to interact with your presentation.Presentations (cont.)
  • 40. Tagul is an online word cloud generator.3. Word CloudsAlso trywordle.net
  • 41. Use the content you have to create the word cloud…3. Word Cloudshttp://healthdisparities.georgetown.edu
  • 42. YouTube has a lot of tips on how to make more professional videos…Videos with Smart Phones
  • 43. FiLMiC Pro is an app that boosts your iPhone video into professional quality.4. Videos
  • 44. 5. Section508http://www.howto.gov/web-content/accessibility/508-compliant-and-accessible-multimedia
  • 45. Section 508,cont. http://www.easychirp.com
  • 46. IV. Questions
  • 47. Contact UsSpotlight Communications, Inc.www.spotlightcommunications.netP. (617) 423-0040E. tomeeka@spotlightcommunications.netMCH Library and Health Information Groupwww.mchlibrary.org and www.healthinfogroup.orgP. (877) MCH-1935E. MCHgroup@georgetown.edu