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Death of Demographics
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Presentation by Dave Angulo (Co-Founder of Spot Influence) at Defrag 2011.

Presentation by Dave Angulo (Co-Founder of Spot Influence) at Defrag 2011.
More info: http://spotinfluence.com/
Related Blog post: http://blog.spotinfluence.com/?p=269

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Death of Demographics Presentation Transcript

  • 1. Death of Demographics: Moving beyond Consumer Profiling @daveangulo | www.spotinfluence.com
  • 2. http://moneyland.time.com/2011/07/19/marketers-dream-demographic-the-smartphone-mom/
  • 3. Other generalizations include...http://www.life360.com/blog/the-rise-of-the-smartphone-mom-infographic-3
  • 4. Demographics is about remotely dealing with generalizedabstractions of people.You can then pick a subset of them and ask detailed questions tounderstand them better. Survey +
  • 5. But... people are already talking about everything online! Via Twitter, Blogs, LinkedIn, etc.
  • 6. And there are hundreds of millions of people onlinewho are actively communicating their opinions about everything.
  • 7. “Big Data” technologies finally enable us to capture and understand these conversations, at scale.
  • 8. So, adding it all up ...Public content posted on: + + = Blogs RSS Real Data on Any URL Actual People
  • 9. As a business, would you rather have ... Insights on your actualBroad Generalizations audience and potential customers OR
  • 10. At Spot Influence, we’re building a data platform to enable those insights.
  • 11. Thanks! Dave Angulo, Co-FounderWeb: www.spotinfluence.comEmail: info@spotinfluence.comTwitter: @spotinfluence