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The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
The power of webinars by spotONvision
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The power of webinars by spotONvision

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Webinars are becoming increasingly important in B2B marketing. In this presentation you will learn why and how to start your own webinars program. …

Webinars are becoming increasingly important in B2B marketing. In this presentation you will learn why and how to start your own webinars program.

www.spotonvision.com

Published in: Business
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Transcript

  • 1. Webinars in Business-to-Business marketing door: Ingrid Archer twitter:@ingridarcher email: ingrid@spotonvision.com www.spotonvision.com
  • 2. spotONvisionStrategie Uitvoering Tools Content Development Copy Web Messaging Video/Multimedia Email Marketing Positioning Lead Generation Social MediaBuyer Persona Lead Nurturing Search Engine Interviews Product Launch Marketing Customer Retention Geheim voor succes: Passion for B2B Marketing
  • 3. Webinars: geheim marketingwapen•  Wat•  Waarom•  Hoe•  Tips en Trucs
  • 4. Wat zijn webinars •  Intern en extern communicatietool •  Marketingtool Messaging Web Positioning Email Marketing • Buyer Persona goed alternatief Een Social Media Search Engine Interviews Marketing
  • 5. Webinars als marketingtoolshortlist meest gebruikte marketingtools 1. Nieuwsbrieven 2. Persberichten 3. Case Studies 4. Whitepapers 5. Webinars Bron: MarketingProfs B2B Sales Lead generation - VS
  • 6. Traditionele marketing
  • 7. De nieuwe B2B koper Web Email Marketing Social Media Search Engine Marketing
  • 8. Wat betekent dit voor ons?
  • 9. Content en thoughtleadership Content marketing is the only marketing left Seth GodinWaardevolle Jouw Jouw Thought Contact inhoud expertise doelgroep Leader
  • 10. Waarom webinars?•  Gekwalificeerde leads•  Naamsbekendheid•  Loyaliteit•  Database vergroten
  • 11. Webinars in het koopproces Bron: 2010, Quantum Leap Marketing
  • 12. Top 7 tips en trucs1.  Awareness en deelnemers2.  Promotie3.  Email headline4.  De juiste deelnemers5.  Blijf boeien6.  De juiste technologie7.  Content en de recycling
  • 13. 1. Awareness en deelnemers
  • 14. 2. Promotie
  • 15. 3. Email Headline
  • 16. 4. Juiste deelnemers
  • 17. 5. Blijf boeien1.  het onderwerp2.  de spreker3.  de visuals4.  de interactiviteit
  • 18. 6. De techniek
  • 19. 7. Content
  • 20. Webinars als marketingtool: Succes verzekerd! Meer weten? 19 mei a.s. in AmsterdamMasterclass De Kracht van Webinars www.spotonvision.com ingrid@spotonvision.com

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