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B2B marketing: Over events, content en leads

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  • 1. Over events, content en leads Today’s host: Shimon Ben Ayoun Presenter: Ingrid Archer Founder & Organizer:www.spotONvision.com
  • 2. spotONvision, B2B Marketing bureau en oprichter B2B Marketing ForumStrategy Execution Tools Content Development Copy Web Messaging Video/Multimedia Email Marketing Positioning Lead Generation Social MediaBuyer Persona Lead Nurturing Search Engine Interviews Product Launch Marketing Customer Retention Secret of success: Passion for B2B Marketing
  • 3. Vragen tijdens of na dit webinar?GoToWebinar “Chat” of “Ask a question”ofTwitter met #b2bnl tagTwitter: @spotonvision
  • 4. The Challenge “The problem is getting the rightcontent to the rightpeople”…”Producing smart, highly targeted and truly innovative content can be really challenging.”
  • 5. Over events, content en leadsHoe geef je je contentmarketingstrategieinvulling met de inhoud die je tijdensevents kunt verzamelenHoe haal je meer uit een event? - praktijkHoe genereer je leads met de content die jeverzamelt
  • 6. 2 vragen
  • 7. Content > thoughtleadership > leads
  • 8. Contentmarketing en je eventWat gebeurt er en wie lopen er rond bij jouw event?1. Presentaties2. Sprekers3. Klanten4. Prospects5. Collega’s
  • 9. Presentaties1. Onderwerp vooraf bespreken2. Webinar met gastspreker3. Op slideshare plaatsen4. Verslag schrijven
  • 10. Slideshare
  • 11. Sprekers1. Interview2. Video3. Webinar4. Foto’s5. Journalist/blogger
  • 12. Video interview
  • 13. Externe blogger/journalist
  • 14. Je klanten1. Interview2. Testimonial3. Feed back /survey4. Video5. Blog post
  • 15. Praten met je klant…..
  • 16. Je prospects1. Interview / visie op de markt2. Feed back /survey3. Video
  • 17. Je prospects
  • 18. Collega’s1. Interview2. Video3. Foto’s
  • 19. Collega’s
  • 20. En wat doe je er dan mee?Blog postPersberichtKlantenverhaalVideo voor op websiteInput voor webinareBookIntranetLinkedInTwitter
  • 21. Praktijkvoorbeeld 1: Israel @IBC 2011
  • 22. Israel @IBC 2011
  • 23. Praktijkvoorbeeld 2: B2B Marketing Forum
  • 24. Hoe genereer je dan leads?
  • 25. Content > thoughtleadership > leads
  • 26. Meer weten? www.spotonvision.com @spotONvision @b2bmktforum @ingridarcher LinkedIn group: B2B Marketing Forumhttp://www.youtube.com/user/spotONvision