B2B marketing: Over events, content en leads
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B2B marketing: Over events, content en leads

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B2B marketing: Over events, content en leads B2B marketing: Over events, content en leads Presentation Transcript

  • Over events, content en leads Today’s host: Shimon Ben Ayoun Presenter: Ingrid Archer Founder & Organizer:www.spotONvision.com
  • spotONvision, B2B Marketing bureau en oprichter B2B Marketing ForumStrategy Execution Tools Content Development Copy Web Messaging Video/Multimedia Email Marketing Positioning Lead Generation Social MediaBuyer Persona Lead Nurturing Search Engine Interviews Product Launch Marketing Customer Retention Secret of success: Passion for B2B Marketing
  • Vragen tijdens of na dit webinar?GoToWebinar “Chat” of “Ask a question”ofTwitter met #b2bnl tagTwitter: @spotonvision
  • The Challenge “The problem is getting the rightcontent to the rightpeople”…”Producing smart, highly targeted and truly innovative content can be really challenging.”
  • Over events, content en leadsHoe geef je je contentmarketingstrategieinvulling met de inhoud die je tijdensevents kunt verzamelenHoe haal je meer uit een event? - praktijkHoe genereer je leads met de content die jeverzamelt
  • 2 vragen
  • Content > thoughtleadership > leads
  • Contentmarketing en je eventWat gebeurt er en wie lopen er rond bij jouw event?1. Presentaties2. Sprekers3. Klanten4. Prospects5. Collega’s
  • Presentaties1. Onderwerp vooraf bespreken2. Webinar met gastspreker3. Op slideshare plaatsen4. Verslag schrijven
  • Slideshare
  • Sprekers1. Interview2. Video3. Webinar4. Foto’s5. Journalist/blogger
  • Video interview
  • Externe blogger/journalist
  • Je klanten1. Interview2. Testimonial3. Feed back /survey4. Video5. Blog post
  • Praten met je klant…..
  • Je prospects1. Interview / visie op de markt2. Feed back /survey3. Video
  • Je prospects
  • Collega’s1. Interview2. Video3. Foto’s
  • Collega’s
  • En wat doe je er dan mee?Blog postPersberichtKlantenverhaalVideo voor op websiteInput voor webinareBookIntranetLinkedInTwitter
  • Praktijkvoorbeeld 1: Israel @IBC 2011
  • Israel @IBC 2011
  • Praktijkvoorbeeld 2: B2B Marketing Forum
  • Hoe genereer je dan leads?
  • Content > thoughtleadership > leads
  • Meer weten? www.spotonvision.com @spotONvision @b2bmktforum @ingridarcher LinkedIn group: B2B Marketing Forumhttp://www.youtube.com/user/spotONvision