Your SlideShare is downloading. ×
0
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
B2B marketing: Over events, content en leads
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

B2B marketing: Over events, content en leads

757

Published on

De presentatie

De presentatie

Published in: Career
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
757
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Over events, content en leads Today’s host: Shimon Ben Ayoun Presenter: Ingrid Archer Founder & Organizer:www.spotONvision.com
  2. spotONvision, B2B Marketing bureau en oprichter B2B Marketing ForumStrategy Execution Tools Content Development Copy Web Messaging Video/Multimedia Email Marketing Positioning Lead Generation Social MediaBuyer Persona Lead Nurturing Search Engine Interviews Product Launch Marketing Customer Retention Secret of success: Passion for B2B Marketing
  3. Vragen tijdens of na dit webinar?GoToWebinar “Chat” of “Ask a question”ofTwitter met #b2bnl tagTwitter: @spotonvision
  4. The Challenge “The problem is getting the rightcontent to the rightpeople”…”Producing smart, highly targeted and truly innovative content can be really challenging.”
  5. Over events, content en leadsHoe geef je je contentmarketingstrategieinvulling met de inhoud die je tijdensevents kunt verzamelenHoe haal je meer uit een event? - praktijkHoe genereer je leads met de content die jeverzamelt
  6. 2 vragen
  7. Content > thoughtleadership > leads
  8. Contentmarketing en je eventWat gebeurt er en wie lopen er rond bij jouw event?1. Presentaties2. Sprekers3. Klanten4. Prospects5. Collega’s
  9. Presentaties1. Onderwerp vooraf bespreken2. Webinar met gastspreker3. Op slideshare plaatsen4. Verslag schrijven
  10. Slideshare
  11. Sprekers1. Interview2. Video3. Webinar4. Foto’s5. Journalist/blogger
  12. Video interview
  13. Externe blogger/journalist
  14. Je klanten1. Interview2. Testimonial3. Feed back /survey4. Video5. Blog post
  15. Praten met je klant…..
  16. Je prospects1. Interview / visie op de markt2. Feed back /survey3. Video
  17. Je prospects
  18. Collega’s1. Interview2. Video3. Foto’s
  19. Collega’s
  20. En wat doe je er dan mee?Blog postPersberichtKlantenverhaalVideo voor op websiteInput voor webinareBookIntranetLinkedInTwitter
  21. Praktijkvoorbeeld 1: Israel @IBC 2011
  22. Israel @IBC 2011
  23. Praktijkvoorbeeld 2: B2B Marketing Forum
  24. Hoe genereer je dan leads?
  25. Content > thoughtleadership > leads
  26. Meer weten? www.spotonvision.com @spotONvision @b2bmktforum @ingridarcher LinkedIn group: B2B Marketing Forumhttp://www.youtube.com/user/spotONvision

×