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What Is A Trade Impact Factor
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What Is A Trade Impact Factor

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This is the presentation that I gave at the IfBookThen Conference 2013 on 19 March 2013 in Milan. In my presentation I introduced MONITOR, spoke about publishing data, that could be relevant for book ...

This is the presentation that I gave at the IfBookThen Conference 2013 on 19 March 2013 in Milan. In my presentation I introduced MONITOR, spoke about publishing data, that could be relevant for book and ebook publishers, as well as data, that might be relevant for ebook retailers and distributors. In order to provoke a discussion on open and shared publishing data, the importance of data analysis and data driven retail marketing & distribution, I introduced what I would like to call the „Trade Impact Factor“. [Contact via @sposth]

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What Is A Trade Impact Factor What Is A Trade Impact Factor Presentation Transcript

  • IfBookThen, 19 March 2013, MilanMonitor, Or What Is A„Trade Impact Factor“?Sebastian Posth@sposth
  • CC-BY-SA-3.0 Headscratcher
  • Question What online publishing data (related to ebook publishing) are relevant to publishers? CC-BY-SA-3.0 Victorgrigas - @sposth View slide
  • Question What online publishing data might be relevant to retailers, as well? CC-BY-SA-2.1-jp KENPEI - CC-BY-SA-3.0 @sposth View slide
  • Absolute Sales Monthly sales reports from retailers, basis for accounting and royalty settlement Obligatory!! CC-BY-SA-2.0 cmnit - CC-BY-SA-3.0 @sposth
  • Sales Indicators Daily/realtime sales trends from retailers, used to indicate sales Of course!! Why not? CC-BY-SA-2.5 André Karwath aka Aka - CC-BY-SA-3.0 @sposth
  • Blogs Reviews on professional and non-professional blogs and websites How will titles be discussed? CC-BY-SA-2.0 Padmanaba01 - CC-BY-SA-3.0 @sposth
  • Detailed User Feedback Customer reviews ‣ in stores ‣ on review sites ‣ social reading platforms What do readers think? CC-BY-2.0 Jim Fischer - CC-BY-SA-3.0 @sposth
  • User Behavior‣ Via library lendings‣ Reads on subscription services and social reading platforms‣ Inbook tracking of reading habits GNU Free Documentation License, v1.2 Brunswyk - CC-BY-SA-3.0 @sposth
  • Relative Indicators Sales rank ‣ Ebooks charts ‣ Top100-lists Want! Fun! Olaf Just.Ollivius at de.wikipedia, CC-BY-SA-3.0 - CC-BY-SA-3.0 @sposth
  • Info On Traction Buzz on social media platforms Facebook, Twitter, Google+ (Sentiment analysis) Alerting service! CC-BY-2.0 Noel Feans - CC-BY-SA-3.0 @sposth
  • E-commerce‣ Referrals (incoming URLs)‣ Upselling rate (via reading samples)‣ User segmentation‣ Keywords search, shopping basket CC-BY-2.0 Hey Paul - CC-BY-SA-3.0 @sposth
  • Authors and Publishers‣ Number of page impressions‣ Number of followers, likes, subscribers / friends Relevance?
  • Marketing Activities‣ Scheduled marketing, promotion or social-media campaigns‣ Specific budget for Google Adwords or Facebook-adds CC-BY-SA-3.0, Web Design - CC-BY-SA-3.0 @sposth
  • Skope What to do with all the data and information? Answer specific and relevant questions! CC0 Jakub Hałun - CC-BY-SA-3.0 @sposth
  • Trade Impact Factor Meassure of trending titles and their social impact Sales data + context information generate: Trade Impact Factor © picsfive, via http://de.123rf.com - CC-BY-SA-3.0 @sposth
  • Publishing Data Networks‣ Shops will provide salestrends (and other data) to publishers‣ Publishers will provide ,trade impact data‘ to shops CC-BY-SA-2.5 Jollyroger- CC-BY-SA-3.0 @sposth
  • Company Goals‣ Infrastructure for the mutual exchange of data between publishers and retailers‣ Optimizing data driven retail marketing & distributionThanks!s.posth@googlemail.com @sposth CC-BY-SA-3.0 @sposth
  • CreditsText: CC-BY-SA-3.0 by Sebastian PosthMonitor logo: CC-BY-NC-ND-3.0 by Sebastian PosthBackground images: S. 2) CC-BY-SA-3.0 by Headscratcher; S. 3) CC-BY-SA-3.0 by Victorgrigas; S. 4) CC-BY-SA-2.1-jp by KENPEI; S. 5) CC-BY-SA-2.0 by cmnit; S. 6) CC-BY-SA-2.5 by André Karwath aka Aka; S. 7) CC-BY-SA-2.0 by Padmanaba01; S. 8) CC-BY-2.0 by Jim Fischer; S. 9) GNUFree Documentation License, Version 1.2 by Brunswyk; S. 10) CC-BY-SA-3.0by Olaf Just.Ollivius at de.wikipedia; S. 11) CC-BY-2.0 by Noel Feans; S. 14)CC-BY-SA-3.0 by Web Design; S. 15) CC0 by Jakub Hałun; S. 17) CC-BY-SA-2.5 by Jollyroger; S. 19) CC-BY-SA-3.0 by A.Savin, all via WikimediaCommons. S. 12) CC-BY-2.0 by Hey Paul, via Flickr.See http://creativecommons.org/licenses.S. 16) © picsfive, via http://de.123rf.com/ (Urheberrechtlich geschuetztesEigentum von 123RF Limited, die gemaess der Lizenzbedingungen genutztwerden. Foto darf nicht ohne Erlaubnis von 123RF Limited kopiert oderherunterladen werden)