Using social media tools
to support student retention


Dr. Stella Porto
Master of Distance Education
Graduate School of M...
Agenda

• Focus of this presentation
• Introduction
    Student support in distance education
    Context & background
 ...
Focus of this presentation

“As distance education has evolved
from a teacher-centric to a much more
learner-centric model...
Introduction:
 Student Support in Distance Education

• Necessary shift from a campus based perspective
    Needs go beyo...
Introduction:
Context & Background – MDE is a partnership
Introduction
Context and Background: U of Maryland U College
Introduction
Context and Background: U of Maryland U College
Context and landscape
Oldenburg
Introduction:
 Context & background: the program
• Core competencies
    Managing the DE system in a                     ...
Introduction:
Institutional Student support

                           •    Enrollment management / Registrar
           ...
Social media: what it is
Social media: what it can do for us
 BEYOND instruction
• Virtual communities: cultivate a blend of challenge and support
...
Social media: what it can do for us
 BEYOND instruction
• Individual and collaborative means for producing and sharing
  c...
The MDE Student Support
Social Media Suite



                BLOGS
        WIKIS           VIDEOS

         SOCIAL NETWOR...
The MDE Student Support
Social Media Suite: The MDE Hub




                    The MDE Hub
                    •The one-s...
The MDE Student Support
Social Media Suite: The MDE Blog




                    The MDE Blog
                    •Initial...
The MDE Student Support
Social Media Suite: The MDE Lounge

                   The MDE-lounge
                   •Real int...
The MDE Student Support
Social Media Suite: The MDE Faculty Forum




                      The Faculty-forum
            ...
The MDE Student Support
Social Media Suite: The MDE wiki




                The MDE wiki on new technologies
            ...
The MDE Student Support
   Social Media Suite: The MDE capstone wiki




The MDE capstone
wiki
•Support for final
capstone...
The MDE Student Support
Social Media Suite: The capstone tutorial




                           The MDE tutorial
        ...
The MDE Student Support
Social Media Suite: MDE Orientation




                      The MDE orientation
                ...
The MDE Student Support Social Media Suite:
The MDE internship program




                            The MDE internship
...
The MDE Student Support
Social Media Suite: The MDE Buddy Program




                      The MDE buddy-system
         ...
The MDE Student Support
Social Media Suite: social networking




                                 Presence in social
    ...
The MDE Student Support
Social Media Suite: The MDE Itinerant Video




                             The MDE Itinerant
   ...
Tools and more tools: Allison’s toolbox




Who is Allison?
Allison is an MDE 2008 graduate and an collaborator in the MDE...
Lessons learned

There is a need for an active leadership role in all initiatives
Continuously invite community
   Reac...
Synergy and future


Projects led
by graduates
Relationship          Virtual
with other             conference for
UMUC...
Final remarks

Thinking beyond the
classroom
Enthusiasm is contagious
Experiment, experiment
and experiment…
Count on ...
Thank you!
Questions?
Presentation can be found at:
http://www.slideshare.net/sporto/uceama09-porto
Contact: sporto@umuc.e...
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Uceama09 Porto

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Uceama09 Porto

  1. 1. Using social media tools to support student retention Dr. Stella Porto Master of Distance Education Graduate School of Management & Technology University of Maryland University College http://www.slideshare.net/sporto/uceama09-porto
  2. 2. Agenda • Focus of this presentation • Introduction  Student support in distance education  Context & background  Social media in distance education • The Social Media experience in the MDE  Our activities  Lessons learned  Synergy and future • Final remarks
  3. 3. Focus of this presentation “As distance education has evolved from a teacher-centric to a much more learner-centric model, the roles and activities instructors and other learner support providers have changed to being more proactive than reactive” (Brindley et al., 2004, p.9) The lack of campus life imposes difficulty in keeping students and graduates connected beyond the ties of the online classroom. Using social media to provide further student support in a sustainable way is the focus of this presentation.
  4. 4. Introduction: Student Support in Distance Education • Necessary shift from a campus based perspective  Needs go beyond those addressed in individual courses • Focus on the needs of this specific target audience  Part-time  Full-time employment  Family duties  Long time away from school  Diverse academic and professional background
  5. 5. Introduction: Context & Background – MDE is a partnership
  6. 6. Introduction Context and Background: U of Maryland U College
  7. 7. Introduction Context and Background: U of Maryland U College
  8. 8. Context and landscape Oldenburg
  9. 9. Introduction: Context & background: the program • Core competencies  Managing the DE system in a Corporate variety of settings Training &  Planning, budgeting, Learning development, delivery, and support of distance education Faculty Media & and distance training programs Support technology • Target Audience  Potential managers of the Distance distance education enterprise in: Education  Educational organizations  Corporate / Business Instruction Higher  Government & Military Design & Education  Non-profit and associations Support • Entirely online for part-time Leaders & working adults Managers • International • Collaborative
  10. 10. Introduction: Institutional Student support • Enrollment management / Registrar  Admissions  Financial aid  Registration  Advising  Graduation • Portal with self-services • Academic specialist within the department • Program director • Library • Office of disabilities
  11. 11. Social media: what it is
  12. 12. Social media: what it can do for us BEYOND instruction • Virtual communities: cultivate a blend of challenge and support  Sharing beyond virtual classroom  Social network  Peer support  Tools: any social network tool or online group tools • Sandbox for experiments, especially useful for distance educators  Learning with technology  Learning through technology  Acquiring skills  Developing technological competencies  Tools: ALL
  13. 13. Social media: what it can do for us BEYOND instruction • Individual and collaborative means for producing and sharing content  Generation of user content  Building collective knowledge  Tools: blogs, wikis, collaborative documents, etc. • Information diffusion and immediate feedback  Immediate communication with stakeholders  Collective feedback and appreciation  Tools: blogs, social networking, wikis, … • Expanding knowledge in field of interest  Sharing new information and utilizing new media  Program-wide projects  Tools: audio, video, and image tools, blogs, social networking, …
  14. 14. The MDE Student Support Social Media Suite BLOGS WIKIS VIDEOS SOCIAL NETWORKING
  15. 15. The MDE Student Support Social Media Suite: The MDE Hub The MDE Hub •The one-stop-shop for ALL MDE related information •Extremely flexible platform
  16. 16. The MDE Student Support Social Media Suite: The MDE Blog The MDE Blog •Initially was the one-stop-shop for all MDE information •Now, works exclusively as a blog •One-way communication - no interaction
  17. 17. The MDE Student Support Social Media Suite: The MDE Lounge The MDE-lounge •Real interaction •Privacy, listserv mode, discussion board, simple and not- invasive
  18. 18. The MDE Student Support Social Media Suite: The MDE Faculty Forum The Faculty-forum •Management effectiveness •Privacy, listserv mode, discussion board, simple and not-invasive
  19. 19. The MDE Student Support Social Media Suite: The MDE wiki The MDE wiki on new technologies •Knowledge-base •Information sharing •Meta-learning
  20. 20. The MDE Student Support Social Media Suite: The MDE capstone wiki The MDE capstone wiki •Support for final capstone: e-portfolio & research project •Information sharing •Direct relationship with instruction
  21. 21. The MDE Student Support Social Media Suite: The capstone tutorial The MDE tutorial •Support for e-portfolio •Precursor of the MDE capstone wiki •Direct relationship with instruction
  22. 22. The MDE Student Support Social Media Suite: MDE Orientation The MDE orientation •Workshop with direct instructor-led support •Information sharing •Direct support to instruction
  23. 23. The MDE Student Support Social Media Suite: The MDE internship program The MDE internship program •Getting your feet wet as a distance educator •Supporting the program •Engaging in action research
  24. 24. The MDE Student Support Social Media Suite: The MDE Buddy Program The MDE buddy-system •Peer-support •Student initiative •Action research project
  25. 25. The MDE Student Support Social Media Suite: social networking Presence in social networks •Connections with graduates and prospective students •Marketing
  26. 26. The MDE Student Support Social Media Suite: The MDE Itinerant Video The MDE Itinerant video project •Graduate initiative •Celebration of the 10th anniversary •Community involvement
  27. 27. Tools and more tools: Allison’s toolbox Who is Allison? Allison is an MDE 2008 graduate and an collaborator in the MDE network…
  28. 28. Lessons learned There is a need for an active leadership role in all initiatives Continuously invite community Reach out to new students Most participants are lurkers Coupling blog posts to listserv Students want to get involved, but they need a HAND A few active members generate significant impact Being personal is key Ongoing projects and activities Respond to the needs of stakeholders
  29. 29. Synergy and future Projects led by graduates Relationship Virtual with other conference for UMUC units 10th anniversary Partnerships celebration in publishing Podcast series and academic Webinars work Special interest groups
  30. 30. Final remarks Thinking beyond the classroom Enthusiasm is contagious Experiment, experiment and experiment… Count on your graduates and students Networking is essential to everyone for different reasons
  31. 31. Thank you! Questions? Presentation can be found at: http://www.slideshare.net/sporto/uceama09-porto Contact: sporto@umuc.edu
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