Activitat física, salut i instal·lacions esportives

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Activitat física, salut i instal·lacions esportives

  1. 1. ACTIVITAT FÍSICA, SALUT I OFERTA DE SERVEIS ESPORTIUS toni llop
  2. 2. The social role of sport Enhancing public health through physical activity • Lack of physical activity reinforces the occurrence of overweight, obesity and a number of chronic conditions such as cardio-vascular diseases and diabetes, which reduce the quality of life, put individuals' lives at risk and are a burden on health budgets and the economy. • ... the recognised potential of the sport movement to foster health- enhancing physical activity often remains under-utilised and needs to be developed • The Commission recommends strengthening the cooperation between the health, education and sport sectors to be promoted at ministerial level in the Member States in order to define and implement coherent strategies to reduce overweight, obesity and other health risks. In this context, the Commission encourages Member States to examine how to promote the concept of active living through the national education and training systems, including the training of teachers • Sport organisations are encouraged to take into account their potential for health-enhancing physical activity and to undertake activities for this purpose. The Commission will facilitate the exchange of information and good practice, in particular in relation to young people, with a focus on the grassroots level.
  3. 3. The economic dimension of sport • Sport is a dynamic and fast-growing sector with an underestimated macro- economic impact, and can contribute to the Lisbon objectives of growth and job creation. It can serve as a tool for local and regional development, urban regeneration or rural development. Sport has synergies with tourism and can stimulate the upgrading of infrastructure and the emergence of new partnerships for financing sport and leisure facilities. • Although sound and comparable data on the economic weight of sport are generally lacking, its importance is confirmed by studies and analyses of national accounts, the economics of large-scale sporting events, and physical inactivity costs, including for the ageing population. • A study presented during the Austrian Presidency in 2006 suggested that sport in a broader sense generated value-added of 407 billion euros in 2004, accounting for 3.7% of EU GDP, and employment for 15 million people or 5.4% of the labour force. This contribution of sport should be made more visible and promoted in EU policies • On the other hand, notwithstanding the overall economic importance of sport, the vast majority of sporting activities takes place in non-profit structures, many of which depend on public support to provide access to sporting activities to all citizens.
  4. 4. The organization of sport • The political debate on sport in Europe often attributes considerable importance to the so-called "European Sport Model". The Commission considers that certain values and traditions of European sport should be promoted. In view of the diversity and complexities of European sport structures it considers, however, that it is unrealistic to try to define a unified model of organisation of sport in Europe. Moreover, economic and social developments that are common to the majority of the Member States (increasing commercialisation, challenges to public spending, increasing numbers of participants and stagnation in the number of voluntary workers) have resulted in new challenges for the organisation of sport in Europe. The emergence of new stakeholders (participants outside the organised disciplines, professional sports clubs, etc.) is posing new questions as regards governance, democracy and representation of interests within the sport movement.
  5. 5. The benefits of physical activity and sports
  6. 6. Values developed through the practice of physical activity and sport
  7. 7. The organization of sport: the places of practice
  8. 8. 198... 20… (1) Inversió pública Instal.lacions esportives Esport tradicional Nous models de pràctica Demanda d’activitat individual (no reglada) Aparició d’una nova oferta Constitució d’un sector d’activitat (negoci, màrqueting, mercat, clients,agents…)
  9. 9. 198... 20… (2) 80’s: IMATGE Culte per la imatge corporal. Valoració pel rendiment muscular. Predomini de la força. Aparició d’equipament esportiu alternatiu. Trascendència de la imatge com a èxit social. Preferència pel bodybuilding (ells) i l’aerobic (elles) 90’s: BENESTAR Adaptació dels programes d’activitat a condicions personals. Introducció del 90’s BENESTAR reconeixement mèdic esportiu. Valoració funcional bàsica i atenció més personalitzada. Entrenament de la resistència i no només la força. Generalització de l’activitat a l’aigua
  10. 10. 198... 20… (3) Recerca de la relació cos ment. Evolució 00’s WELLNESS activitats de relaxació. Interiorització. Importació activitats orientals. Fugida de la intensitat de l’exercici. Valoració pel benestar psìquic i físic. Ús de l’aigua com a element de relaxació.
  11. 11. Salut i activitat física … COM ES PRESETEN PLEGATS AVUI? … sector en creixement
  12. 12. FORTALECES
  13. 13. SE CT O R CO NS O LI DA T
  14. 14. OR IE NT AC IÓ PE RS ON AL
  15. 15. PR RE OVE CE ÏD RC OR A S: I IN VE ST IG AC I Ó
  16. 16. PR OV EÏ DO RS :E XP ER IÈ NC I A
  17. 17. ES PE CI AL IT ZA CI Ó
  18. 18. CA PT AC IÓ CO N ST AN T
  19. 19. OPORTUNITATS
  20. 20. AL IA NC ES :E DU CA CI Ó
  21. 21. AL IA NC ES :L LO C DE TR E BA LL
  22. 22. AL IA NC ES :L LO C DE TR E BA LL
  23. 23. HÀ BI T DE SA LU T iF AM ÍL IA
  24. 24. AL IA NC ES :S AL UT PÚ BL IC A
  25. 25. AL IA NC ES :C EN TR E S DE SA LU T
  26. 26. AL IA PR N C IV E S AD : E S AS D E SE G SA UR LU AN T CE S
  27. 27. AL IA PR N C IV E S AD : E S AS D E SE G SA UR LU AN T CE S
  28. 28. AL IA PR N C IV E S AD : E S AS DE GSE SA UR LU AN T CE S
  29. 29. AL IAN PR CE IVA S: DE AS S S D EG E S UR AL A N UT CE S
  30. 30. AC RE INT DIT ER AC VE IÓ NC PR IÓ OF PÚ ES BL SIO ICA NA L :
  31. 31. AC RE INT DIT ER AC VE IÓ NC PR IÓ OF PR ES IV A SIO DA NA L :
  32. 32. AMENACES
  33. 33. ÍNDEX DE ROTACIÓ 58,31% 54,71% 60% 50,55% 48,27% 45,28% 45,06% 50% 35,62% 40% 30% 20% 10% 0% > 10.000 8.000-10.000 6.000-8.000 4.000-6.000 2.000-4.000 < 2.000 average of the members members members members members members city Informe d’indicadors de gestió de les instal.lacions esportives municipals 2007 Institut Barcelona Esports.Ajuntament de Barcelona
  34. 34. TEMPS DE PERMANÈNCIA 70% 63,36% 55,55% 60% 41,88% 50% 40% 20,91% 30% 17,59% 11,33% 20% 7,49% 10% 0% <3 months <6 months <9 months <12 months 13-24 months 25-36 months >36 months Estudi temps de permanència centre esportiu 2007 Mostra: 13 centres esportius ciutat de Barcelona i àrea metropolitana. 29.862 baixes Grup Ubae&Eurofintess
  35. 35. DARRER ÚS ENREGISTRAT PER LES PERSONES QUE HAN ESDEVINGUT BAIXA 41,24% 45% 40% 35% 30% 25% 20% 14,97% 15% 9,70% 11,82% 6,84% 5,33% 4,52% 5,59% 10% 5% 0% 1week 2 week 3 week 4 week 1-1.5 months 1.5-2 months 2-3 months more than 3 months Survey of Ubae&Eurofintess group : January-Abril 2008. Based on the 7282 members who dropped out
  36. 36. AR G UM EN T DE VE ND A
  37. 37. IN V ER SI Ó RE Q UE RI D A
  38. 38. IN TE CO GR L. A C LE IÓ CT D IU E T S I C OTS ON E DI LS CI ON S
  39. 39. IN TE CO RP ND RE IC TA IO CI NS Ó DE AC TI PR VIT ÀC AT TI S CA I
  40. 40. IN TE CO RP ND RE IC TA IO CI NS Ó DE AC TI PR VIT ÀC AT TI S CA I
  41. 41. Thank you for your attention toni.llop@ubae.cat

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