• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
What the f**k is lean startup and why should I care?
 

What the f**k is lean startup and why should I care?

on

  • 31,696 views

Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it ...

Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it means for founders, managers and designers/developers.

For a more in-depth article read my introduction to lean over at .net http://www.netmagazine.com/features/introduction-lean

Statistics

Views

Total Views
31,696
Views on SlideShare
27,166
Embed Views
4,530

Actions

Likes
42
Downloads
517
Comments
0

51 Embeds 4,530

http://www.ritholtz.com 3322
http://www.artificialindustry.com 444
http://sambirmingham.com 92
http://www.google.com 87
http://www.scoop.it 75
http://saracoene.com 65
http://muasinammari.blogspot.com 63
http://muasinammari.blogspot.com.es 45
http://thedigitaleconomist.com 41
http://dex.io 38
http://www.mindtalk.com 35
http://startups.rodrigotello.me 34
http://miquelangelrigogarcia.blogspot.com.es 24
http://onmyne.wordpress.com 23
https://twitter.com 23
http://feeds.feedburner.com 19
http://miquelangelrigogarcia.blogspot.com 15
https://si0.twimg.com 12
http://www.newsblur.com 9
http://pinterest.com 6
http://www.tumblr.com 5
http://m.mindtalk.com 5
http://10.10.10.105 4
http://feeds2.feedburner.com 4
http://ionforex.blogspot.fr 3
http://light.mindtalk.com 3
http://www.linkedin.com 3
http://www.google.com.mx 2
http://abtasty.com 2
http://t.ritholtz.com 2
http://safe.tumblr.com 2
http://feedproxy.google.com 2
http://127.0.0.1 2
http://newsblur.com 2
http://nasafullform.blogspot.in 1
http://yourtrade.girl29.com 1
http://translate.googleusercontent.com 1
http://safe.txmblr.com 1
https://twimg0-a.akamaihd.net 1
http://sidengo.com 1
http://nasafullform.blogspot.co.uk 1
http://www.twylah.com 1
http://www.hanrss.com 1
http://mail.kepco.co.kr 1
http://mail.skybeam.com 1
http://localhost 1
http://efip.godbetert.de 1
http://cgi.webbox.com 1
http://webmail.names.co.uk 1
http://xandros 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

What the f**k is lean startup and why should I care? What the f**k is lean startup and why should I care? Presentation Transcript

  • (And why should I care?)
  • where lean fits in!
  • business!design! technology!
  • business!design! technology!
  • “Life’s too short to build somethingnobody wants”!Ash Maurya, Running Lean!
  • “Build remark-able products”! Seth Godin!
  • •! Innovation requires a new approach!•! Reduce unnecessary waste!•! Maximise efforts for:! •! Learning! •! Speed! •! Focus!•! Doing not documenting!
  • Lean startup!
  • Lean UX!
  • “I don’t care how smart you are. "Every design solution you put out there isa hypothesis.”!Jeff Gothelf, Proof NYC!
  • 3 stages of a startup!
  • 1! 2! 3!Problem/solution fit !
  • 1! 2! 3!Problem/ Product/solution fit ! market fit !
  • 1! 2!Problem/ Product/solution fit ! market fit !Focus: Validated learning!
  • 1! 2! 3!Problem/ Product/solution fit ! market fit !Focus: Validated learning!Experiments: Pivots!
  • 1! 2! 3!Problem/ Product/ Scale!solution fit ! market fit !Focus: Validated learning!Experiments: Pivots!
  • 1! 2! 3!Problem/ Product/ Scale!solution fit ! market fit !Focus: Validated learning! Focus: Growth!Experiments: Pivots!
  • 1! 2! 3!Problem/ Product/ Scale!solution fit ! market fit !Focus: Validated learning! Focus: Growth!Experiments: Pivots! Experiments: " Optimisations!
  • 1! problem-!solution fit!
  • “Customers don’t care about your solution.They care about their problems.”!Dave McClure, 500 Startups!
  • •!Find a problem or social need worth solving!•!Define your early adopters!•!Engage customers throughout!•!Continually test through iterations!
  • •! Have a clear vision !•! Be flexible about how you get there!•! Craft a killer value proposition!•! Focus, focus, focus!!
  • "Almost every clientI’ve ever worked forwho is seekinggreater market sharehas had no clearvalue proposition.”!Leisa Reichelt!
  • Startup prioritizer!What’s most important for your startup? Context is key.!There’s a finite amount of resource available!
  • 2!product-!market fit!
  • Have I built something people want?!•! “Fake it, before you bake it”!•! Test & learn:! –! Create a prototype! –! Landing pages! –! Pricing/monetisation!•! Start with the core features (MVP)!•! Experiment, the web is your lab!•! What will you measure?!
  • “You don’t need code to test a softwareproduct”!Ash Maurya!
  • 3!scale!
  • You’ve launched, now what?!•! Don’t be a feature pusher!•! 80% optimising, 20% new features!•! Keep iterating!•! Time to get investment/advisors/ mentors!•! Ongoing resources & costs!•! Customer service/experience!
  • “It’s not iterative if you only do it once.”!Stuart Eccles, Made by Many!
  • What is the one metric that matters?!
  • “Vanity metrics make you feel good butdon’t offer clear guidance on what to do.”!Eric Ries, The Lean Startup!
  • in summary!
  • 1.! Learn often, fail fast and get out of the building!!2.!Fake it before you make it.!3.!Start small then scale up.!4.!Keep iterating.!5.!Don’t lose sight of the vision. !6.!MVP: minimum awesome not awful. !7.! The web is your lab, keep testing and measuring.!
  • THANKS Laurence McCahill!Co-founder, Spook Studio! spookstudio.com!