What the f**k is lean startup and why should I care?

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Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it …

Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it means for founders, managers and designers/developers.

For a more in-depth article read my introduction to lean over at .net http://www.netmagazine.com/features/introduction-lean

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  • 1. (And why should I care?)
  • 2. where lean fits in!
  • 3. business!design! technology!
  • 4. business!design! technology!
  • 5. “Life’s too short to build somethingnobody wants”!Ash Maurya, Running Lean!
  • 6. “Build remark-able products”! Seth Godin!
  • 7. •! Innovation requires a new approach!•! Reduce unnecessary waste!•! Maximise efforts for:! •! Learning! •! Speed! •! Focus!•! Doing not documenting!
  • 8. Lean startup!
  • 9. Lean UX!
  • 10. “I don’t care how smart you are. "Every design solution you put out there isa hypothesis.”!Jeff Gothelf, Proof NYC!
  • 11. 3 stages of a startup!
  • 12. 1! 2! 3!Problem/solution fit !
  • 13. 1! 2! 3!Problem/ Product/solution fit ! market fit !
  • 14. 1! 2!Problem/ Product/solution fit ! market fit !Focus: Validated learning!
  • 15. 1! 2! 3!Problem/ Product/solution fit ! market fit !Focus: Validated learning!Experiments: Pivots!
  • 16. 1! 2! 3!Problem/ Product/ Scale!solution fit ! market fit !Focus: Validated learning!Experiments: Pivots!
  • 17. 1! 2! 3!Problem/ Product/ Scale!solution fit ! market fit !Focus: Validated learning! Focus: Growth!Experiments: Pivots!
  • 18. 1! 2! 3!Problem/ Product/ Scale!solution fit ! market fit !Focus: Validated learning! Focus: Growth!Experiments: Pivots! Experiments: " Optimisations!
  • 19. 1! problem-!solution fit!
  • 20. “Customers don’t care about your solution.They care about their problems.”!Dave McClure, 500 Startups!
  • 21. •!Find a problem or social need worth solving!•!Define your early adopters!•!Engage customers throughout!•!Continually test through iterations!
  • 22. •! Have a clear vision !•! Be flexible about how you get there!•! Craft a killer value proposition!•! Focus, focus, focus!!
  • 23. "Almost every clientI’ve ever worked forwho is seekinggreater market sharehas had no clearvalue proposition.”!Leisa Reichelt!
  • 24. Startup prioritizer!What’s most important for your startup? Context is key.!There’s a finite amount of resource available!
  • 25. 2!product-!market fit!
  • 26. Have I built something people want?!•! “Fake it, before you bake it”!•! Test & learn:! –! Create a prototype! –! Landing pages! –! Pricing/monetisation!•! Start with the core features (MVP)!•! Experiment, the web is your lab!•! What will you measure?!
  • 27. “You don’t need code to test a softwareproduct”!Ash Maurya!
  • 28. 3!scale!
  • 29. You’ve launched, now what?!•! Don’t be a feature pusher!•! 80% optimising, 20% new features!•! Keep iterating!•! Time to get investment/advisors/ mentors!•! Ongoing resources & costs!•! Customer service/experience!
  • 30. “It’s not iterative if you only do it once.”!Stuart Eccles, Made by Many!
  • 31. What is the one metric that matters?!
  • 32. “Vanity metrics make you feel good butdon’t offer clear guidance on what to do.”!Eric Ries, The Lean Startup!
  • 33. in summary!
  • 34. 1.! Learn often, fail fast and get out of the building!!2.!Fake it before you make it.!3.!Start small then scale up.!4.!Keep iterating.!5.!Don’t lose sight of the vision. !6.!MVP: minimum awesome not awful. !7.! The web is your lab, keep testing and measuring.!
  • 35. THANKS Laurence McCahill!Co-founder, Spook Studio! spookstudio.com!