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The Minimum Loveable Product

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From Laurence McCahill's talk at UX Café, March 2014. You can watch the talk here https://www.youtube.com/watch?v=Wfm5iN0qGlM

From Laurence McCahill's talk at UX Café, March 2014. You can watch the talk here https://www.youtube.com/watch?v=Wfm5iN0qGlM

Published in: Design
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  • 1. THE MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N U X C A F É L O N D O N / M A R C H 2 0 1 4
  • 2. 5MINS LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
  • 3. THINK BIG
  • 4. START SMALL
  • 5. LEARN FAST
  • 6. THE VISION
  • 7. 5MINS PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
  • 8. “BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”
  • 9. THE SPEED V QUALITY TRADE-OFF LAUNCHING EARLY QUALITY OF EXPERIENCE
  • 10. IT AIN’T EASY BEING LEAN
  • 11. “ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
  • 12. FOCUS
  • 13. WHO ARE YOU DESIGNING FOR?
  • 14. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
  • 15. MINIMUM VIABLE PRODUCT
  • 16. “ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
  • 17. “ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
  • 18. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
  • 19. MINIMUM LOVEABLE PRODUCT
  • 20. VIABLE DELIGHTFUL REMARKABLE TRIBAL
  • 21. GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES
  • 22. VIABLE
  • 23. VANITY Flickr image from angermann
  • 24. VALIDATION
  • 25. DELIGHTFUL
  • 26. DESIGN FOR EMOTION
  • 27. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
  • 28. REMARKABLE
  • 29. “ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
  • 30. THE NET PROMOTER SCORE
  • 31. TRIBAL
  • 32. START WITH WHY?
  • 33. BUILD YOUR TRIBE
  • 34. IF YOU CARE THEY’LL CARE
  • 35. WHO’S GONNA LOVE YA?
  • 36. HAVE A STRONG VISION
  • 37. KNOW YOUR AUDIENCE
  • 38. SHOW YOUR PERSONALITY
  • 39. GET THEM HUNGRY FOR MORE
  • 40. BUILD YOUR BRAND FROM DAY 1
  • 41. BUT… BE AWARE
  • 42. A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
  • 43. GET THE BALANCE RIGHT LAUNCHING EARLY QUALITY OF EXPERIENCE
  • 44. WWW.SPOOKSTUDIO.COM THANKS!

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