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10 common userexperience mistakes   startups make     (and how to avoid them)Laurence McCahillDigital Product Designer, Sp...
http://www.flickr.com/photos/quinnanya/3588989219/
IMPROVE PRODUCTS
HAďYhttp://www.flickr.com/photos/crazyunclejoe/686220770/                                                        CUSTOMERS
TRANSFORM YOURBUSINEĒhttp://www.flickr.com/photos/safari_vacation/5961260280/
POSITIVE PR=FRĄ MARKETINGhttp://www.flickr.com/photos/safari_vacation/5961260280/
http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg
WHAT UXCAN’T SOLVE
CRAďY                                                                  PRODUCThttp://www.bazaarvoice.com/blog/wp-content/u...
PđRhttp://www.flickr.com/photos/xracz/1172356402/                                                 TEAM
1
GREAT EXPERIENCE, WRONG PRODUCT
2
DOING IT Tđ LATE(AND HALF-HEARTEDLy)
STRATEGY          STARTUP         DREAM TEAMdesign                technology
3
NO CLEARVALUE PROPOSITION
4
LACKOF FOCUS
5
NOT ENOUGH OBSERVATION      ‘IN THE WILD’
THE $300M BUēONhttp://www.flickr.com/photos/lucamascaro/4642288538/
6
FORMSFROM HEĎ
7
LEēING DEVELOPERS   WRITE COPY
8
NO STORY,NO PERSONALITY
9
TECHNOLOGY AS  A BAĔIER
10
LAUNCHING Tđ SđN   (OR Tđ LATE)
STEALTH MODE
IN SUČARY(HOW TO GET IT RIGHT)
BUILD THE RIGHT PRODUCTBEFORE THE PERFECT ONE
INVOLVE UX EARLY  IN THE PROCEĒ
HAVE A CLEARVALUE PROPOSITION
FOCUS, FOCUS, FOCUS
TEST & REFINE WITH USERS
MAKE FORMS FUN
MICROCOPY ISYOUR FRIEND
DEVELOP APERSONALITY
MAKE TECHNOLOGY     HUMAN
SHIP IT(& START LEARNING)
spookstudio.com
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
10 common UX mistakes startups make (and how to avoid them)
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10 common UX mistakes startups make (and how to avoid them)

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Full article now available at http://www.netmagazine.com/features/10-common-ux-mistakes-startups-make-and-how-avoid-them

‘How can I improve the user experience of my website/app?’. A frequently asked question and one that doesn’t have a standard response. Thankfully there are some steps you can follow to ensure that a customer’s experience of your product is a positive one. Here I’ll be highlighting some common mistakes we regularly come across that can easily be avoided.

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Transcript of "10 common UX mistakes startups make (and how to avoid them) "

  1. 1. 10 common userexperience mistakes startups make (and how to avoid them)Laurence McCahillDigital Product Designer, Spook Studio
  2. 2. http://www.flickr.com/photos/quinnanya/3588989219/
  3. 3. IMPROVE PRODUCTS
  4. 4. HAďYhttp://www.flickr.com/photos/crazyunclejoe/686220770/ CUSTOMERS
  5. 5. TRANSFORM YOURBUSINEĒhttp://www.flickr.com/photos/safari_vacation/5961260280/
  6. 6. POSITIVE PR=FRĄ MARKETINGhttp://www.flickr.com/photos/safari_vacation/5961260280/
  7. 7. http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg
  8. 8. WHAT UXCAN’T SOLVE
  9. 9. CRAďY PRODUCThttp://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg
  10. 10. PđRhttp://www.flickr.com/photos/xracz/1172356402/ TEAM
  11. 11. 1
  12. 12. GREAT EXPERIENCE, WRONG PRODUCT
  13. 13. 2
  14. 14. DOING IT Tđ LATE(AND HALF-HEARTEDLy)
  15. 15. STRATEGY STARTUP DREAM TEAMdesign technology
  16. 16. 3
  17. 17. NO CLEARVALUE PROPOSITION
  18. 18. 4
  19. 19. LACKOF FOCUS
  20. 20. 5
  21. 21. NOT ENOUGH OBSERVATION ‘IN THE WILD’
  22. 22. THE $300M BUēONhttp://www.flickr.com/photos/lucamascaro/4642288538/
  23. 23. 6
  24. 24. FORMSFROM HEĎ
  25. 25. 7
  26. 26. LEēING DEVELOPERS WRITE COPY
  27. 27. 8
  28. 28. NO STORY,NO PERSONALITY
  29. 29. 9
  30. 30. TECHNOLOGY AS A BAĔIER
  31. 31. 10
  32. 32. LAUNCHING Tđ SđN (OR Tđ LATE)
  33. 33. STEALTH MODE
  34. 34. IN SUČARY(HOW TO GET IT RIGHT)
  35. 35. BUILD THE RIGHT PRODUCTBEFORE THE PERFECT ONE
  36. 36. INVOLVE UX EARLY IN THE PROCEĒ
  37. 37. HAVE A CLEARVALUE PROPOSITION
  38. 38. FOCUS, FOCUS, FOCUS
  39. 39. TEST & REFINE WITH USERS
  40. 40. MAKE FORMS FUN
  41. 41. MICROCOPY ISYOUR FRIEND
  42. 42. DEVELOP APERSONALITY
  43. 43. MAKE TECHNOLOGY HUMAN
  44. 44. SHIP IT(& START LEARNING)
  45. 45. spookstudio.com
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