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10 common UX mistakes startups make (and how to avoid them)
 

10 common UX mistakes startups make (and how to avoid them)

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Full article now available at http://www.netmagazine.com/features/10-common-ux-mistakes-startups-make-and-how-avoid-them ...

Full article now available at http://www.netmagazine.com/features/10-common-ux-mistakes-startups-make-and-how-avoid-them

‘How can I improve the user experience of my website/app?’. A frequently asked question and one that doesn’t have a standard response. Thankfully there are some steps you can follow to ensure that a customer’s experience of your product is a positive one. Here I’ll be highlighting some common mistakes we regularly come across that can easily be avoided.

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http://blog.appcues.com 892
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http://strawberryj.am 80
http://posterous.com 62
http://dex.io 42
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    10 common UX mistakes startups make (and how to avoid them) 10 common UX mistakes startups make (and how to avoid them) Presentation Transcript

    • 10 common userexperience mistakes startups make (and how to avoid them)Laurence McCahillDigital Product Designer, Spook Studio
    • http://www.flickr.com/photos/quinnanya/3588989219/
    • IMPROVE PRODUCTS
    • HAďYhttp://www.flickr.com/photos/crazyunclejoe/686220770/ CUSTOMERS
    • TRANSFORM YOURBUSINEĒhttp://www.flickr.com/photos/safari_vacation/5961260280/
    • POSITIVE PR=FRĄ MARKETINGhttp://www.flickr.com/photos/safari_vacation/5961260280/
    • http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg
    • WHAT UXCAN’T SOLVE
    • CRAďY PRODUCThttp://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg
    • PđRhttp://www.flickr.com/photos/xracz/1172356402/ TEAM
    • 1
    • GREAT EXPERIENCE, WRONG PRODUCT
    • 2
    • DOING IT Tđ LATE(AND HALF-HEARTEDLy)
    • STRATEGY STARTUP DREAM TEAMdesign technology
    • 3
    • NO CLEARVALUE PROPOSITION
    • 4
    • LACKOF FOCUS
    • 5
    • NOT ENOUGH OBSERVATION ‘IN THE WILD’
    • THE $300M BUēONhttp://www.flickr.com/photos/lucamascaro/4642288538/
    • 6
    • FORMSFROM HEĎ
    • 7
    • LEēING DEVELOPERS WRITE COPY
    • 8
    • NO STORY,NO PERSONALITY
    • 9
    • TECHNOLOGY AS A BAĔIER
    • 10
    • LAUNCHING Tđ SđN (OR Tđ LATE)
    • STEALTH MODE
    • IN SUČARY(HOW TO GET IT RIGHT)
    • BUILD THE RIGHT PRODUCTBEFORE THE PERFECT ONE
    • INVOLVE UX EARLY IN THE PROCEĒ
    • HAVE A CLEARVALUE PROPOSITION
    • FOCUS, FOCUS, FOCUS
    • TEST & REFINE WITH USERS
    • MAKE FORMS FUN
    • MICROCOPY ISYOUR FRIEND
    • DEVELOP APERSONALITY
    • MAKE TECHNOLOGY HUMAN
    • SHIP IT(& START LEARNING)
    • spookstudio.com