From idea to happy startup workshop (Hub Kings Cross)

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Slides from our recent workshop at Hub Kings Cross, London where we helped 20 budding entrepreneurs learn how to develop their startup idea through engaging customers in the design process, with the aim of building their tribe and creating a happy startup.

Published in: Business, Design

From idea to happy startup workshop (Hub Kings Cross)

  1. THE HAPPY STARTUP SCHOOL Stop dreaming, start doing
  2. WHAT YOU’LL LEARN •  the importance of a clear vision & purpose •  create & iterate your business model •  how to define your early adopters •  why you need to ‘get out of the building’! •  ways to test out your ideas quickly •  what an mvp is and how to define it
  3. 9/10 STARTUPS FAIL!
  4. THE OLD TOOLS AREN’T FIT FOR THE JOB BIG BANG RELEASE = HIGH RISK STARTUPS ARE NOT BIG BUSINESSES FOUNDERS THINK THEY KNOW IT ALL A FEAR OF FAILURE STOPS PROGRESS
  5. MASTER NEW TECHNIQUES & TOOLS LEARN HOW TO TEST IDEAS QUICKLY EMBRACE UNCERTAINTY & SPOT OPPS ENGAGE CUSTOMERS THROUGHOUT DEVELOP A FAIL & LEARN MINDSET
  6. “every big problem is a big opportunity”
  7. “HAPPINESS IS A BUSINESS MODEL”
  8. “ENTREPRENEURSHIP IS NEITHER A SCIENCE NOR ART. IT IS A PRACTICE.” peter drucker
  9. "The difference between someone loving and hating rollercoasters is their relationship with the experience."
  10. vision & purpose
  11. “your passion is ignited by your purpose, & your vision enables you to apply that spark to change the world.”
  12. “to organize the world‘s information and make it universally accessible and useful.”
  13. “to be the pulse of the planet”
  14. “to be the earth’s most customer- centric company”
  15. our company purpose: “optimising for happiness”
  16. your purpose: why you’re doing what you’re doing (beyond profits)
  17. 10 MINS WHAT’S YOUR HIGHER PURPOSE?
  18. 3 STAGES OF A STARTUP
  19. 1 Problem/ solution fit
  20. 1 Problem/ solution fit 2 Product/ market fit
  21. 1 Problem/ solution fit 2 3 Product/ market fit Scale
  22. 1 Problem/ solution fit Focus: Validated learning Experiments: Pivots 2 3 Product/ market fit Scale
  23. 1 Problem/ solution fit Focus: Validated learning Experiments: Pivots 2 3 Product/ market fit Scale Focus: Growth Experiments: Optimisations
  24. 5 MINS “LIFE’S TOO SHORT TO BUILD SOMETHING NOBODY WANTS”
  25. Traditional product development
  26. Lean/agile development
  27. Lean startup loop
  28. PAINKILLER VITAMIN
  29. visualise your business model
  30. “YOUR PRODUCT IS NOT THE PRODUCT”
  31. “COMPANIES EXECUTE BUSINESS PLANS. STARTUPS SEEK A BUSINESS MODEL.” STEVE BLANK
  32. 15 MINS COMPLETE THE ‘MEAN’ CANVAS
  33. 10 MINS WHAT’S YOUR RISKIEST ASSUMPTION
  34. “CUSTOMERS DON’T CARE ABOUT YOUR SOLUTION. THEY CARE ABOUT THEIR PROBLEMS.” DAVE McCLURE, 500 STARTUPS
  35. VISUALISING YOUR AUDIENCE
  36. user personas archetypes of real people
  37. WHO WILL BE YOUR RAVING FANS?
  38. DESIGN FOR EMOTION
  39. WHO’S GONNA LOVE YA?
  40. I AM NOT A ROBOT
  41. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
  42. 10 MINS create a persona
  43. user stories what can customer x do with your product?
  44. 10 MINS CREATE 6 USER STORIES
  45. CUSTOMER DEVELOPMENT
  46. time to get out of the building!
  47. “bad news gets worse the longer you leave it” Rob Fitzpatrick, Dex.io
  48. LISTEN, DON’T TALK. PROBLEMS, NOT SOLUTIONS.
  49. GET OUT OF THE BUILDING!
  50. TIME TO START EXPERIMENTING
  51. FAKE IT BEFORE YOUMAKE IT
  52. 1.CREATE A LANDING PAGE
  53. 2.KEYNOTOPIA PROTOTYPE
  54. 3.ASK A SIMPLE QUESTION
  55. 4.CREATE A FAKE T-SHIRT
  56. 5.MOBILE PROTOTYPE
  57. 6.OBSERVE PEOPLE
  58. 7.CREATE A FAKE BUTTON
  59. 8.MINIMUM VIABLE RESTAURANT
  60. 9.THE PAPER MVP
  61. 10.DO IT YOURSELF
  62. 11.WRITE A CLASSIFIED AD
  63. 12.THE EMAIL CONCIERGE
  64. 13. DIRECT MARKETING
  65. 14.COFFEE SHOP TEST
  66. 15. HACKING w/CUSTOMERS
  67. 16.GET BACK TO BASICS
  68. 17.GOOGLE DOCS MVP
  69. 18.START BLOGGING
  70. 19.TEST EXISTING PRODUCTS
  71. 20.HAVE A GREAT STORY
  72. 21.CREATE A SLIDESHARE
  73. EXECISE: THINK OF 5 EXPERIMENTS TO TEST YOUR IDEA
  74. THE MINIMUM VIABLE PRODUCT
  75. VALUE > PAIN
  76. wrapping up
  77. • define your vision & purpose • define what success feels like • create your happy startup canvas • fake it, before you make it • start with the core features (mlp) • have fun, and finally…
  78. ..make something people love & spend less than you make
  79. we challenge you to make a pledge
  80. thanks! @happystartups www.thehappystartupschool.com

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