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10 things I've learnt about lean startup: It's f*****g hard that's for sure!
 

10 things I've learnt about lean startup: It's f*****g hard that's for sure!

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Slides from talk at Lean Startup Brighton event 'Applying lean: Tips, techniques & stories' Nov 21st, 2012, The Skiff

Slides from talk at Lean Startup Brighton event 'Applying lean: Tips, techniques & stories' Nov 21st, 2012, The Skiff

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    10 things I've learnt about lean startup: It's f*****g hard that's for sure! 10 things I've learnt about lean startup: It's f*****g hard that's for sure! Presentation Transcript

    • 10 things wot I learnt about lean startupIt’s f*****g hard, that’s for sure!Laurence McCahill, Spook Studio
    • First, a bit ofbackground
    • westartups
    • Why goLean?
    • “Life’s too short to build somethingnobody wants” Ash Maurya, Spark59
    • Waterfall = fail?Chart by @lfittl
    • Agile/lean=wiggle it!Chart by @lfittl
    • “At least 2/3 of our ideas are never goingto work. The other 1/3 will take 3/4iterations to get right” Marty Cagan
    • Lean startup cycle
    • Lean UX cycle
    • Key principles of lean
    • Test yourassumptions
    • Focus oncustomer needs
    • Reduce cycle times
    • More facts,less intuition
    • Less documenting more doing
    • Right action right time
    • So, onto mylean learnings…
    • 1 RFPs suck! (requirements = hypotheses)
    • “I don’t care how smart you are.Every design solution you put out thereis a hypothesis.” Jeff Gothelf, Neo
    • 2 Egos and lean don’t mix well
    • © rhonda_liberman
    • It’s not about you anymore© rhonda_liberman
    • 3 Context changes tactics
    • Startup prioritizerWhat’s most important for your startup?There’s a finite amount of resource available
    • 4 Balanced teams make better products
    • businessdesign technology
    • 6 Cust dev is hard (& founders should do it)
    • “Customers don’t care about your solution.They care about their problems.”Dave McClure, 500 Startups
    • 7 Bad news gets worse thelonger you leave it
    • “How can I bounce my ideas off themarket cheaper and faster?”Rob Fitzpatrick, Dex.io/FounderCentric
    • 8Opinions = guesses (& the founder always wins)
    • "Success is not delivering a feature;success is learning how to solve thecustomers problem.” Mark Cook, Kodak
    • 9 MVP ≠ minimum viable pants
    • 9 1 metricthat matters beats 100 that don’t
    • “Vanity metrics make you feel good butdon’t offer clear guidance on what to do.”Eric Ries, The Lean Startup
    • 10 It’s ain’t no silver bullet (nor cheap/fast!)
    • In summary:How to get it right…
    • 1 Rip up the spec and host a workshop
    • 2Biz, design & tech around the same table
    • 31 Decide on key priorities from day 1
    • 4 Work with people you like (that trust you)
    • 5 Kill your ideas before you build them
    • 6 Talk with customers throughout
    • 7Don’t guess, learn (there are no answers in the boardroom!)
    • 8 Make your MVP minimum awesome
    • 9 Find your one metric that matters
    • 10 Own the process don’t let it own you
    • Lean© alykat anyone?
    • There are tons oftools out there…
    • But if you only use one…
    • The lean canvas
    • Some further reading
    • www.welovelean.com
    • Thanks!Laurence McCahill @welovelean