10 things wot I  learnt about lean startupIt’s f*****g hard, that’s for sure!Laurence McCahill, Spook Studio
First, a bit ofbackground
westartups
Why goLean?
“Life’s too short to build somethingnobody wants” Ash Maurya, Spark59
Waterfall = fail?Chart by @lfittl
Agile/lean=wiggle it!Chart by @lfittl
“At least 2/3 of our ideas are never goingto work. The other 1/3 will take 3/4iterations to get right” Marty Cagan
Lean startup cycle
Lean UX cycle
Key principles of     lean
Test yourassumptions
Focus oncustomer needs
Reduce cycle   times
More facts,less intuition
Less documenting   more doing
Right action right time
So, onto mylean learnings…
1       RFPs suck!    (requirements =      hypotheses)
“I don’t care how smart you are.Every design solution you put out thereis a hypothesis.” Jeff Gothelf, Neo
2    Egos and lean    don’t mix well
© rhonda_liberman
It’s not about             you anymore© rhonda_liberman
3    Context    changes     tactics
Startup prioritizerWhat’s most important for your startup?There’s a finite amount of resource available
4    Balanced teams     make better       products
businessdesign              technology
6    Cust dev is hard      (& founders     should do it)
“Customers don’t care about your solution.They care about their problems.”Dave McClure, 500 Startups
7    Bad news  gets worse thelonger you leave it
“How can I bounce my ideas off themarket cheaper and faster?”Rob Fitzpatrick, Dex.io/FounderCentric
8Opinions = guesses (& the founder  always wins)
"Success is not delivering a feature;success is learning how to solve thecustomers problem.” Mark Cook, Kodak
9        MVP     ≠ minimum    viable pants
9     1 metricthat matters beats  100 that don’t
“Vanity metrics make you feel good butdon’t offer clear guidance on what to do.”Eric Ries, The Lean Startup
10    It’s ain’t no    silver bullet (nor cheap/fast!)
In summary:How to get  it right…
1    Rip up the spec      and host a       workshop
2Biz, design & tech    around the    same table
31      Decide on    key priorities     from day 1
4       Work with    people you like    (that trust you)
5    Kill your ideas     before you      build them
6     Talk with     customers    throughout
7Don’t guess, learn    (there are no answers in        the boardroom!)
8    Make your MVP      minimum      awesome
9     Find your     one metric    that matters
10 Own the process   don’t let it    own you
Lean© alykat           anyone?
There are tons oftools out there…
But if you only  use one…
The lean canvas
Some further  reading
www.welovelean.com
Thanks!Laurence McCahill  @welovelean
10 things I've learnt about lean startup: It's f*****g hard that's for sure!
10 things I've learnt about lean startup: It's f*****g hard that's for sure!
10 things I've learnt about lean startup: It's f*****g hard that's for sure!
10 things I've learnt about lean startup: It's f*****g hard that's for sure!
10 things I've learnt about lean startup: It's f*****g hard that's for sure!
10 things I've learnt about lean startup: It's f*****g hard that's for sure!
10 things I've learnt about lean startup: It's f*****g hard that's for sure!
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10 things I've learnt about lean startup: It's f*****g hard that's for sure!

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Slides from talk at Lean Startup Brighton event 'Applying lean: Tips, techniques & stories' Nov 21st, 2012, The Skiff

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10 things I've learnt about lean startup: It's f*****g hard that's for sure!

  1. 1. 10 things wot I learnt about lean startupIt’s f*****g hard, that’s for sure!Laurence McCahill, Spook Studio
  2. 2. First, a bit ofbackground
  3. 3. westartups
  4. 4. Why goLean?
  5. 5. “Life’s too short to build somethingnobody wants” Ash Maurya, Spark59
  6. 6. Waterfall = fail?Chart by @lfittl
  7. 7. Agile/lean=wiggle it!Chart by @lfittl
  8. 8. “At least 2/3 of our ideas are never goingto work. The other 1/3 will take 3/4iterations to get right” Marty Cagan
  9. 9. Lean startup cycle
  10. 10. Lean UX cycle
  11. 11. Key principles of lean
  12. 12. Test yourassumptions
  13. 13. Focus oncustomer needs
  14. 14. Reduce cycle times
  15. 15. More facts,less intuition
  16. 16. Less documenting more doing
  17. 17. Right action right time
  18. 18. So, onto mylean learnings…
  19. 19. 1 RFPs suck! (requirements = hypotheses)
  20. 20. “I don’t care how smart you are.Every design solution you put out thereis a hypothesis.” Jeff Gothelf, Neo
  21. 21. 2 Egos and lean don’t mix well
  22. 22. © rhonda_liberman
  23. 23. It’s not about you anymore© rhonda_liberman
  24. 24. 3 Context changes tactics
  25. 25. Startup prioritizerWhat’s most important for your startup?There’s a finite amount of resource available
  26. 26. 4 Balanced teams make better products
  27. 27. businessdesign technology
  28. 28. 6 Cust dev is hard (& founders should do it)
  29. 29. “Customers don’t care about your solution.They care about their problems.”Dave McClure, 500 Startups
  30. 30. 7 Bad news gets worse thelonger you leave it
  31. 31. “How can I bounce my ideas off themarket cheaper and faster?”Rob Fitzpatrick, Dex.io/FounderCentric
  32. 32. 8Opinions = guesses (& the founder always wins)
  33. 33. "Success is not delivering a feature;success is learning how to solve thecustomers problem.” Mark Cook, Kodak
  34. 34. 9 MVP ≠ minimum viable pants
  35. 35. 9 1 metricthat matters beats 100 that don’t
  36. 36. “Vanity metrics make you feel good butdon’t offer clear guidance on what to do.”Eric Ries, The Lean Startup
  37. 37. 10 It’s ain’t no silver bullet (nor cheap/fast!)
  38. 38. In summary:How to get it right…
  39. 39. 1 Rip up the spec and host a workshop
  40. 40. 2Biz, design & tech around the same table
  41. 41. 31 Decide on key priorities from day 1
  42. 42. 4 Work with people you like (that trust you)
  43. 43. 5 Kill your ideas before you build them
  44. 44. 6 Talk with customers throughout
  45. 45. 7Don’t guess, learn (there are no answers in the boardroom!)
  46. 46. 8 Make your MVP minimum awesome
  47. 47. 9 Find your one metric that matters
  48. 48. 10 Own the process don’t let it own you
  49. 49. Lean© alykat anyone?
  50. 50. There are tons oftools out there…
  51. 51. But if you only use one…
  52. 52. The lean canvas
  53. 53. Some further reading
  54. 54. www.welovelean.com
  55. 55. Thanks!Laurence McCahill @welovelean
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