Crowdfunding
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Crowdfunding

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Adam Lopardo on the basics of crowdfunding, presented at the Sponsors Club for Arts & Business arts members meeting on 15 February 2001 at The Theatre Royal Newcastle.

Adam Lopardo on the basics of crowdfunding, presented at the Sponsors Club for Arts & Business arts members meeting on 15 February 2001 at The Theatre Royal Newcastle.

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  • 93 Dollar Club $93 up to $100,000 Charlie Simpson - 7 year old wanted to do a bike ride for Haiti and raise £500, most recent donation in August took total to £210,000 with a further £46,000 of gift aid

Transcript

  • 1. Crowdfunding
  • 2. Crowdfunding isn’t new…… Presentation Title
  • 3. Definition (Old version)
    • Collective cooperation. People pool their money together in order to support efforts initiated by other people or organisations
    • (Friends schemes and giving circles)
    Presentation Title
  • 4. Paper into pixels Presentation Title
  • 5. Paper into Pixels II
  • 6. Definition in the light of technology
    • The collective cooperation, attention and trust of people who network and pool their money together, via the Internet , in order to support efforts initiated by other people or organisations
  • 7. And now there’s…..Crowdfunding Presentation Title
  • 8. Some crowdfunding sites
  • 9. What is it? what isn’t it?
    • “ It’s not about hunting whales, it’s about amassing support.” Kickstarter blog
    • It democratises philanthropy
    • It’s not about technology
    • It’s what the technology can facilitate.
    • It’s about people
    • People talk to people
  • 10. It’s about relationships
    • If every one of the 9% of the most highly engaged arts audiences were to contribute £ 3 a year that could bring in an additional £ 10m
    • A&B - Arts Philanthropy- The Facts, trends and potential Oct 2010
    • “ Crowdfunding’s early success at raising sums large enough to be useful, though not large enough to replace other sources of funding for creative works, fits in with a broader trend of using technology to bring artists and their audiences closer together.”
    • The Economist
  • 11. A case study - ME!
    • 50 Donations
    • 30 From e-mails (>1,000)
    • 16 From Facebook (270 Friends)
    • 2 From people I don’t know
    • 1 From Twitter (329 followers)
    • 1 From my wife (I only have 1 wife)
    3% conversion 6% ? 0.3% 100%
  • 12. Big Charities know a good thing… Presentation Title
  • 13. … .a final thought
    • “ Might a share in a crowdfunded movie or football club replace the charity goal or other ‘virtual gift’ as the ‘must have’ low-cost online novelty gift next Christmas?”
    • Bryan Miller
    • …… .Only 312 sleeps till Christmas
    Presentation Title