Crowdfunding
Crowdfunding isn’t new…… Presentation Title
Definition (Old version) <ul><li>Collective cooperation. People pool their money together in order to support efforts init...
Paper into pixels Presentation Title
Paper into Pixels II
Definition in the light of technology  <ul><li>The collective cooperation, attention and trust of people who  network  and...
And now there’s…..Crowdfunding Presentation Title
Some crowdfunding sites
What is it? what isn’t it? <ul><li>“ It’s not about hunting whales, it’s about amassing support.” Kickstarter blog </li></...
It’s about relationships <ul><li>If every one of the 9% of the most highly engaged arts audiences were to contribute  £ 3 ...
A case study - ME! <ul><li>50 Donations </li></ul><ul><li>30 From e-mails (>1,000) </li></ul><ul><li>16  From Facebook (27...
Big Charities know a good thing… Presentation Title
… .a final thought <ul><li>“ Might a share in a crowdfunded movie or football club replace the charity goal or other ‘virt...
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Crowdfunding

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Adam Lopardo on the basics of crowdfunding, presented at the Sponsors Club for Arts & Business arts members meeting on 15 February 2001 at The Theatre Royal Newcastle.

Published in: Business, Technology
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  • 93 Dollar Club $93 up to $100,000 Charlie Simpson - 7 year old wanted to do a bike ride for Haiti and raise £500, most recent donation in August took total to £210,000 with a further £46,000 of gift aid
  • Transcript of "Crowdfunding"

    1. 1. Crowdfunding
    2. 2. Crowdfunding isn’t new…… Presentation Title
    3. 3. Definition (Old version) <ul><li>Collective cooperation. People pool their money together in order to support efforts initiated by other people or organisations </li></ul><ul><li>(Friends schemes and giving circles) </li></ul>Presentation Title
    4. 4. Paper into pixels Presentation Title
    5. 5. Paper into Pixels II
    6. 6. Definition in the light of technology <ul><li>The collective cooperation, attention and trust of people who network and pool their money together, via the Internet , in order to support efforts initiated by other people or organisations </li></ul>
    7. 7. And now there’s…..Crowdfunding Presentation Title
    8. 8. Some crowdfunding sites
    9. 9. What is it? what isn’t it? <ul><li>“ It’s not about hunting whales, it’s about amassing support.” Kickstarter blog </li></ul><ul><li>It democratises philanthropy </li></ul><ul><li>It’s not about technology </li></ul><ul><li>It’s what the technology can facilitate. </li></ul><ul><li>It’s about people </li></ul><ul><li>People talk to people </li></ul>
    10. 10. It’s about relationships <ul><li>If every one of the 9% of the most highly engaged arts audiences were to contribute £ 3 a year that could bring in an additional £ 10m </li></ul><ul><li>A&B - Arts Philanthropy- The Facts, trends and potential Oct 2010 </li></ul><ul><li>“ Crowdfunding’s early success at raising sums large enough to be useful, though not large enough to replace other sources of funding for creative works, fits in with a broader trend of using technology to bring artists and their audiences closer together.” </li></ul><ul><li>The Economist </li></ul>
    11. 11. A case study - ME! <ul><li>50 Donations </li></ul><ul><li>30 From e-mails (>1,000) </li></ul><ul><li>16 From Facebook (270 Friends) </li></ul><ul><li>2 From people I don’t know </li></ul><ul><li>1 From Twitter (329 followers) </li></ul><ul><li>1 From my wife (I only have 1 wife) </li></ul>3% conversion 6% ? 0.3% 100%
    12. 12. Big Charities know a good thing… Presentation Title
    13. 13. … .a final thought <ul><li>“ Might a share in a crowdfunded movie or football club replace the charity goal or other ‘virtual gift’ as the ‘must have’ low-cost online novelty gift next Christmas?” </li></ul><ul><li>Bryan Miller </li></ul><ul><li>…… .Only 312 sleeps till Christmas </li></ul>Presentation Title
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