Mason, October 8-9, 2013
North America:
a structurally growing market
FORWARD LOOKING STATEMENT
Certain statements in this investor presentation may constitute “forward-looking statements” as
...
› North America, the best is yet to come p. 4
› RONA, strategic multibrand positioning p. 14
› LensCrafters, leading custo...
THE BEST IS YET TO COME
North America: a structurally growing market 4
SURFING THE NORTH AMERICAN WAVE
Selling 29 million frames & sunglasses
Sales
US$5.3 bn
Stores
~4,800
Employees
~40,700
Abo...
2013 SO FAR
› On-going structural growth drivers
• Demographics and behavioral changes
• Under-educated eyewear consumers ...
+27%
2011 2012 2013E
+25-30%
E-com
THE ONLINE FRONTIER
North America: a structurally growing market 7
Leading sun.com, opt...
A STRUCTURALLY GROWING INDUSTRY
The growth framework: more consumers, better products
Source: Vision Council and company e...
TARGETING “UNTOUCHED” CUSTOMERS
› 80% buy sunglasses <US$50
• 70% do not buy polarized sunglasses
› 80% have less than two...
… AND DRIVING CUSTOMERS TOWARDS BETTER PRODUCTS
Offering the most appealing portfolio to functional & price conscious cons...
MASTERING THE DISTRIBUTION GAME IN A VERY FRAGMENTED MARKET
A unique mix of assets
› Luxottica, a large and diversified
fo...
WHOLESALE JOURNEY IN NORTH AMERICA
Emerging markets growth rates
› 2009-2010 redesigned local organization
to align with c...
SERVICE, THE LUXOTTICA WAY
Quality and customer service enhance profitability
North America: a structurally growing market...
STRATEGIC MULTIBRAND POSITIONING:
RETAIL OPTICAL NORTH AMERICA (RONA)
North America: a structurally growing market 14
UNTAPPED GROWTH POTENTIAL IN OPTICAL CATEGORY
183 million US adults need vision correction.
But …
Only 41% received an eye...
MULTI-BRAND STRATEGY GENERATING US$2.5 BILLION
RONA is positioned to serve different and emerging customer segments
Servic...
LEADING INNOVATION & TECHNOLOGY
› Building a 1,400-store premium chain
• Delivering both a personalized and digital
amazin...
THE JOURNEY OF GENUINE EYECARE
› Building a 1,000-store network, the
majority as franchise operators
› Asset-light model t...
FUN, CONVENIENT, AFFORDABLE
› Tripling volumes by 2018
• Comps growth CAGR: mid-teens over past
three years
› ~400 stores ...
GREAT VALUE, TRUSTED QUALITY
› Simplifying business model in ~740
existing stores
› Shop Your Way
› Driving focus on
• Cle...
STRONG MULTIBRAND STRATEGY TO GROW EYEWEAR & EYECARE …
2016 targets
… creating an increasingly resilient retail platform
S...
LENSCRAFTERS: LEADING
CUSTOMER-CENTERED
INNOVATION & TECHNOLOGY
North America: a structurally growing market 22
LENSCRAFTERS, THE INDUSTRY CAPTAIN
Delivering amazing customer experiences
› The only chain to offer high quality
eyewear ...
COMBINING BRAND HERITAGE WITH INNOVATION
A long-term growth strategy
› First to market
› Holistic vision care
› Lens leade...
CONTINUOUS BUILD UP OF BRAND EQUITY
› Wins
• Decade of sales growth
• Among the most profitable retailers in North America...
THE SIX GAME CHANGERS
Elevating eyecare
› New marketing approach
› Igniting our people
› Price & promotional activities ev...
LABS: LEADING INDUSTRY
INNOVATION
North America: a structurally growing market 27
EXCELLENCE IN LENS FINISHING
› Unique footprint
• 4 central labs in North America
• ~900 in-store labs @ LensCrafters
• 1 ...
UNDISPUTED LENS LEADERSHIP
› At the forefront in lens innovation,
introduced more than 120 new products
over the past thre...
STATE OF THE ART TECHNOLOGY
› Processing
- New internally designed anti-reflective
coating
- New exclusive hard coating
- ...
2011 2013E
DRIVING EFFICIENCIES WHILE MEETING CUSTOMER DEMANDS
Strong gross margin contribution
Great customer service Ope...
PEARLE VISION: THE JOURNEY OF
GENUINE EYECARE
North America: a structurally growing market 32
OVER 50 YEARS OF GENUINE EYECARE
Don’t take your eyes for granted, take them to Pearle Vision
North America: a structurall...
THE NEXT CHAPTER: BRINGING GENUINE EYECARE FORWARD
› Positioning: genuine eyecare from your
neighborhood eyecare center
› ...
GROWTH THROUGH FRANCHISING
› An asset light model easy to franchise
• 1,000 stores over the next few years, the
majority a...
LONG-TERM VISION
› 1,000 store footprint
• Growth through franchising
› Total system sales*: US$1 billion
› Asset-light mo...
MANAGED VISION CARE
North America: a structurally growing market 37
Health
plans
MVC
carriers
Clients
Providers
Members
MANAGED VISION CARE OVERVIEW
North America: a structurally growing mar...
MANAGED VISION CARE STILL UNDERPENETRATED
Covering 135 million lives in US
Medical insurance
151 mn
employer-
offered
94 m...
EYEMED: WINNING IN THE MARKET PLACE
› Covering more than 35 million lives, growing
to more than 40 million by 2016
• 9,800...
A DIVERSE OFFERING COVERING AMONG THE BEST US CORPORATIONS
North America: a structurally growing market 41
SUNGLASS HUT,
THE SUN AUTHORITY
North America: a structurally growing market 42
ONE MORE YEAR OF “FEEL GOOD”…
Strong results across all regions
Global journey continues
North America: a structurally gro...
STELLAR SALES GROWTH IN NORTH AMERICA
US$1 billion sales chain
Outperforming the consumer goods industry
2010 2011 2012 20...
NORTH AMERICA: PAVING THE ROADS TO THE FUTURE
2010-2013E results
Operating
profitability
+350bps
Marketing
investments
dou...
ALWAYS NEW & FABULOUS AT SUNGLASS HUT
Constant flow of beautiful products and glamorous in-store activities
› Weekly launc...
THE WINNING PEOPLE
› ~13,000 “Sun Experts”
› Highly satisfied: 86%
› Highly trained
› Connected to Brand growth pillars
› ...
STRONG BRAND EQUITY
SAVVY
Wearein theknow
we understandfashion
SEXY
Seductiveandattractive
wecreatedesire
FUN
Energetic an...
DEDICATED AND UNIQUE MARKETING MIX TO SHIFT …
… from a retailer to a “Love” brand
North America: a structurally growing ma...
RECOGNIZED AS THE SUN AUTHORITY
The category leader in terms of consideration and top box satisfaction
› Total market*
• A...
PREMIUMIZATION AT FULL THROTTLE
Shaping the sun industry
North America: a structurally growing market 51
TARGETING MORE PROACTIVELY FEMALE CUSTOMERS
New picture needed:
Female customer
Going fashion,
connecting
with fashionista...
EARLY STAGE OF DEVELOPMENT IN DEPARTMENT STORES
So successful partnership with Macy’s …
… others to come
North America: a ...
TARGETING THE BEST LOCATIONS
Add new picture
Larger + gateway & mega city focus + outlets
North America: a structurally gr...
SUNGLASS HUT DIGITAL CITIZENSHIP
Connect, inspire and engage
North America: a structurally growing market 55
GOING DIGITAL IN-STORE
iPad: endless aisle Digital window Vending machine
open 24/7/365
21ft digital bling wall
in Times S...
AT YOUR FINGERTIPS, SUNGLASSHUT.COM
Ready to reach 5-10% of global chain sales by 2016
2011 2012 2013E
› Shopping in-store...
BUILDING PRESENCE WITH AMAZING FLAGSHIPS WORLDWIDE
The WOW effect!
North America: a structurally growing market 58
A SUNNY FUTURE IN FRONT OF US: GLOBAL 2016 TARGETS
Global expansion on track
Balancing profitability growth with global ex...
OAKLEY: A COMPELLING
OPPORTUNITY IN NORTH AMERICA 

North America: a structurally growing market 60
OAKLEY DESIGN & INNOVATION PHILOSOPHY
North America: a structurally growing market 61
OPTICAL INNOVATION: A WORLD OF OPPORTUNITIES
Doubling optical sales over next three years
North America: a structurally gr...
› Designing for the future: a new sport optical segment for men
• Performance, versatility, color and style
• Targeting de...
North America: a structurally growing market 64
North America: a structurally growing market 65
OAKLEY TRUE DIGITAL EDGE™
Solution for high prescription in high-wrap frames
› Introducing disruptive lens technology:
Oak...
OAKLEY RETAIL OPTICAL DESTINATIONS
In-store prescription capabilities
› Inspire consumers with optical brand epicenters
• ...
OAKLEY RETAIL: THE ULTIMATE BRAND EXPERIENCE
› The full assortment of Oakley sport performance and lifestyle products
› Ex...
OAKLEY RETAIL
Multiple platforms for expansion
North America: a structurally growing market 69
A STRUCTURALLY GROWING INDUSTRY
North America: a structurally growing market 70
2013 AND BEYOND
Winning in the marketplace by revolutionizing the eyewear category
North America: a structurally growing m...
OneSight is a public nonprofit organization providing sustainable access to quality
vision care and eyewear in underserved...
APPENDIX
North America: a structurally growing market 73
NOTES TO THE PRESENTATION
› 1 Figures at constant exchange rates are calculated
using the average exchange rates in effect...
INVESTOR RELATIONS TEAM
Alessandra Senici
Tel. +39 (02) 8633 - 4662
alessandra.senici@luxottica.com
Nicoletta Russo
Tel. +...
SOCIAL MEDIA CONTACTS
http://www.luxottica.com
@Luxottica
Like our LuxotticaGroup page
youtube.com/luxotticagroup
LinkedIn...
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  1. 1. Mason, October 8-9, 2013 North America: a structurally growing market
  2. 2. FORWARD LOOKING STATEMENT Certain statements in this investor presentation may constitute “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and other factors that could cause actual results to differ materially from those which are anticipated. Such risks and uncertainties include, but are not limited to, our ability to manage the effect of the uncertain current global economic conditions on our business, our ability to successfully acquire new businesses and integrate their operations, our ability to predict future economic conditions and changes in consumer preferences, our ability to successfully introduce and market new products, our ability to maintain an efficient distribution network, our ability to achieve and manage growth, our ability to negotiate and maintain favorable license arrangements, the availability of correction alternatives to prescription eyeglasses, fluctuations in exchange rates, changes in local conditions, our ability to protect our proprietary rights, our ability to maintain our relationships with host stores, any failure of our information technology, inventory and other asset risk, credit risk on our accounts, insurance risks, changes in tax laws, as well as other political, economic, legal and technological factors and other risks and uncertainties described in our filings with the US Securities and Exchange Commission. These forward-looking statements are made as of the date hereof, and we do not assume any obligation to update them. North America: a structurally growing market 2
  3. 3. › North America, the best is yet to come p. 4 › RONA, strategic multibrand positioning p. 14 › LensCrafters, leading customer-centered innovation & technology p. 22 › Labs, leading industry innovation p. 27 › Pearle Vision, the journey of genuine eyecare p. 32 › EyeMed, managed vision care p. 37 › Sunglass Hut, the sun expert p. 42 › Oakley, a compelling opportunity p. 60 › A structurally growing industry p. 70 AGENDA North America: a structurally growing market 3
  4. 4. THE BEST IS YET TO COME North America: a structurally growing market 4
  5. 5. SURFING THE NORTH AMERICAN WAVE Selling 29 million frames & sunglasses Sales US$5.3 bn Stores ~4,800 Employees ~40,700 Above data as of December 31, 2012 North America: a structurally growing market 5
  6. 6. 2013 SO FAR › On-going structural growth drivers • Demographics and behavioral changes • Under-educated eyewear consumers still exist • On-going premiumization journey • Premium lenses penetration moving forward • Positive momentum for the Group › Challenges • Mall traffic for durable goods consumption • Budget sequestration affecting Oakley military business • Some reorganization impacting the short- term for Sears Optical North America: a structurally growing market 6
  7. 7. +27% 2011 2012 2013E +25-30% E-com THE ONLINE FRONTIER North America: a structurally growing market 7 Leading sun.com, optical frames available now 24% Targeting US$120 million by year end
  8. 8. A STRUCTURALLY GROWING INDUSTRY The growth framework: more consumers, better products Source: Vision Council and company estimates US$29.7 bn US$35.5 bn US$44-47 bn 2003 2013 2020E Premium Value Premium Value PremiumValue North America: a structurally growing market 8
  9. 9. TARGETING “UNTOUCHED” CUSTOMERS › 80% buy sunglasses <US$50 • 70% do not buy polarized sunglasses › 80% have less than two pairs of sunglasses › 20 million undiagnosed adults › 1 out of 4 children is unaware of having a vision problem › Additional 50 million should get a yearly eye exam OPTICAL SUN Growing customer awareness …Source: Vision Council and company estimates North America: a structurally growing market 9
  10. 10. … AND DRIVING CUSTOMERS TOWARDS BETTER PRODUCTS Offering the most appealing portfolio to functional & price conscious consumers Quality and fashion, the path to premiumization Lenses North America: a structurally growing market 10 Eyewear 1999 2007 2008 2009 2012
  11. 11. MASTERING THE DISTRIBUTION GAME IN A VERY FRAGMENTED MARKET A unique mix of assets › Luxottica, a large and diversified footprint • Wholesale: 30’s, specialty retail chains and departments stores • Franchising • Luxottica retail • EyeMed • Sport channel • Sun e-com 50% 4% 39% 15% 4% 28% 6% 11% 15% 11% 17% Optical Sun Other Other Mass merch. Mass merch. Chains Chains Sports Dept. stores Sun specialty 3O’s 3O’s Seizing opportunities across all distribution channelsData in revenue terms Source: Vision Council and company estimates North America: a structurally growing market 11
  12. 12. WHOLESALE JOURNEY IN NORTH AMERICA Emerging markets growth rates › 2009-2010 redesigned local organization to align with customer needs › Improved market penetration focusing on large metro areas and national key accounts › Continuous build-up of brand portfolio awareness • Store segmentation • Exclusive products Sales doubled in five years, further growth to come For additional disclosures regarding information in this presentation, please see “Notes on the presentation” in the Appendix 2010 2011 2012 Strong wholesale sales(1) performance +15% North America: a structurally growing market 12 +15% +13%
  13. 13. SERVICE, THE LUXOTTICA WAY Quality and customer service enhance profitability North America: a structurally growing market 13
  14. 14. STRATEGIC MULTIBRAND POSITIONING: RETAIL OPTICAL NORTH AMERICA (RONA) North America: a structurally growing market 14
  15. 15. UNTAPPED GROWTH POTENTIAL IN OPTICAL CATEGORY 183 million US adults need vision correction. But … Only 41% received an eye exam in 2012 Grow eye exams to 50% and convert 70% … US$1.4 billion in eye exam sales US$4.6 billion in frame sales for a total of US$6 billion sales By 2020, 196 million US adults will need vision correction Grow eye exams to 50% and convert 70% … US$1.8 billion in frame sales From functional to fashion: shortening the purchasing cycle Source: Vision Council and company estimates North America: a structurally growing market 15
  16. 16. MULTI-BRAND STRATEGY GENERATING US$2.5 BILLION RONA is positioned to serve different and emerging customer segments Service Price Fashion Eyecare Vision care style Eyecare doctor Value Affordable fashion Performance North America: a structurally growing market 16
  17. 17. LEADING INNOVATION & TECHNOLOGY › Building a 1,400-store premium chain • Delivering both a personalized and digital amazing customer experience › Always at the forefront of technological breakthroughs • AccuExam • Omni channel › Destination for sun The industry captain driving profitability growth North America: a structurally growing market 17
  18. 18. THE JOURNEY OF GENUINE EYECARE › Building a 1,000-store network, the majority as franchise operators › Asset-light model that can expand internationally by 2018 The home of trusted eyecare comprises wholesale & retail expertise North America: a structurally growing market 18
  19. 19. FUN, CONVENIENT, AFFORDABLE › Tripling volumes by 2018 • Comps growth CAGR: mid-teens over past three years › ~400 stores by 2016 › Leading the way in optical e-com learning Exploring innovative ways to maximize sales performance North America: a structurally growing market 19
  20. 20. GREAT VALUE, TRUSTED QUALITY › Simplifying business model in ~740 existing stores › Shop Your Way › Driving focus on • Clearly defined brand positioning • Growth initiatives • Simplifying store and field experience A leaner organization North America: a structurally growing market 20
  21. 21. STRONG MULTIBRAND STRATEGY TO GROW EYEWEAR & EYECARE … 2016 targets … creating an increasingly resilient retail platform Sales >US$3 bn E-com ~5% of sales Investments US$250 mn Operating profitability +200bps North America: a structurally growing market 21
  22. 22. LENSCRAFTERS: LEADING CUSTOMER-CENTERED INNOVATION & TECHNOLOGY North America: a structurally growing market 22
  23. 23. LENSCRAFTERS, THE INDUSTRY CAPTAIN Delivering amazing customer experiences › The only chain to offer high quality eyewear in about an hour since 1983 • The customer is always at the center: however, wherever and whenever • Associates and doctors are vision care experts • At the forefront in technological breakthroughs 4.3 mn customers per year US$1.8 bn TOTAL SALES +4.4% 2010-2012 avg. comps(2) Above data as of December 31, 2012 North America: a structurally growing market 23 Opportunity to be a 1,400-store premium chain
  24. 24. COMBINING BRAND HERITAGE WITH INNOVATION A long-term growth strategy › First to market › Holistic vision care › Lens leadership › Personalizing the customer journey North America: a structurally growing market 24
  25. 25. CONTINUOUS BUILD UP OF BRAND EQUITY › Wins • Decade of sales growth • Among the most profitable retailers in North America • Brand centric • Differentiation • Convenience • Customer/patient innovations • People › Opportunities • Category “commoditization” • Value competition • Loyalty of mature consumers North America: a structurally growing market 25
  26. 26. THE SIX GAME CHANGERS Elevating eyecare › New marketing approach › Igniting our people › Price & promotional activities evolution › Project Rx—SunRise › Patient experience transformation › OMNI Increasing the gap as a category leader North America: a structurally growing market 26
  27. 27. LABS: LEADING INDUSTRY INNOVATION North America: a structurally growing market 27
  28. 28. EXCELLENCE IN LENS FINISHING › Unique footprint • 4 central labs in North America • ~900 in-store labs @ LensCrafters • 1 Oakley lab • 1 lab in China › Operating 365 days, servicing ~3,000 RONA stores › ~20 million lenses per year North America: a structurally growing market Central labs footprint supplying North America Oakley ChinaWinnipeg Columbus Memphis Dallas 28
  29. 29. UNDISPUTED LENS LEADERSHIP › At the forefront in lens innovation, introduced more than 120 new products over the past three years › Premium offerings - Digital lenses - Oakley optical sport lenses - Exclusive Ray-Ban optical lenses North America: a structurally growing market 29
  30. 30. STATE OF THE ART TECHNOLOGY › Processing - New internally designed anti-reflective coating - New exclusive hard coating - Multi-axis technology enabling a perfect fit › In-store technology - Digital lens capability & anti-reflective coating in one-hour - Ray-Ban RoX inking technology - AccuFit software direct link to lab Invested US$40 million in the past five years North America: a structurally growing market 30
  31. 31. 2011 2013E DRIVING EFFICIENCIES WHILE MEETING CUSTOMER DEMANDS Strong gross margin contribution Great customer service Operational excellence Further efficiencies contributing to RONA profitability Time to market (days) -30% 2011 2013E Customer satisfaction +40% 2011 2013E Defect rate -40% Jobs per hour 2011 2013E +42% North America: a structurally growing market 31
  32. 32. PEARLE VISION: THE JOURNEY OF GENUINE EYECARE North America: a structurally growing market 32
  33. 33. OVER 50 YEARS OF GENUINE EYECARE Don’t take your eyes for granted, take them to Pearle Vision North America: a structurally growing market 33
  34. 34. THE NEXT CHAPTER: BRINGING GENUINE EYECARE FORWARD › Positioning: genuine eyecare from your neighborhood eyecare center › Bringing care forward • Updated iconography • Doctor-forward new store concept › The care principles • Guiding not selling • Eyecare first, glasses second • Treat every consumer as a patient Service Eyecare North America: a structurally growing market 34
  35. 35. GROWTH THROUGH FRANCHISING › An asset light model easy to franchise • 1,000 stores over the next few years, the majority as franchise operators › Long-term margin opportunities • Lens finishing by Luxottica labs network • Luxottica frames 2009 2013 2016 Corporate Franchising North America: a structurally growing market 35
  36. 36. LONG-TERM VISION › 1,000 store footprint • Growth through franchising › Total system sales*: US$1 billion › Asset-light model that can expand internationally by 2018 * Includes both franchise and corporate stores North America: a structurally growing market 36
  37. 37. MANAGED VISION CARE North America: a structurally growing market 37
  38. 38. Health plans MVC carriers Clients Providers Members MANAGED VISION CARE OVERVIEW North America: a structurally growing market 38
  39. 39. MANAGED VISION CARE STILL UNDERPENETRATED Covering 135 million lives in US Medical insurance 151 mn employer- offered 94 mn Government sponsored 49 mn uninsured 15 mn individual Vision insurance 40 mn Gov. sponsored 90 mn employer- offered 179 mn uninsured & individual Source: KFF and EyeMed estimates North America: a structurally growing market 39
  40. 40. EYEMED: WINNING IN THE MARKET PLACE › Covering more than 35 million lives, growing to more than 40 million by 2016 • 9,800 clients › The most diverse network in the industry • More than 5,000 retail locations of which approx. 2,600 are RONA stores • Nearly 22,000 independent locations › Strong business retention rate*: 98% * Based on revenue Source: 2012 Consumer Perceptions of Managed Vision Care, 2012; Client RFPs; Vision Monday Market Sizing, 2010; Census Data Membership growth funded members (mn) 2009 2012 VSP EyeMed Optum Health Davis Other 130 135 13% 12% 13% 25% 37% 22% 12% 13% 19% 34% CAGR -15% +1% - +11% +4% Outperforming the industry North America: a structurally growing market 40 +1%
  41. 41. A DIVERSE OFFERING COVERING AMONG THE BEST US CORPORATIONS North America: a structurally growing market 41
  42. 42. SUNGLASS HUT, THE SUN AUTHORITY North America: a structurally growing market 42
  43. 43. ONE MORE YEAR OF “FEEL GOOD”… Strong results across all regions Global journey continues North America: a structurally growing market 43
  44. 44. STELLAR SALES GROWTH IN NORTH AMERICA US$1 billion sales chain Outperforming the consumer goods industry 2010 2011 2012 2013E Total sales 11.1% 10.5% 10.2% 6-7% 2010 2011 2012 2013E Comps(2) 7% store growth since 2010 +36% North America: a structurally growing market 44
  45. 45. NORTH AMERICA: PAVING THE ROADS TO THE FUTURE 2010-2013E results Operating profitability +350bps Marketing investments doubled Capex US$100 mn Creating a more resilient business model North America: a structurally growing market 45
  46. 46. ALWAYS NEW & FABULOUS AT SUNGLASS HUT Constant flow of beautiful products and glamorous in-store activities › Weekly launches of new products › Exclusive products › 48 front-door different stories › Enhanced merchandising systems › Right product in every channel › Storytelling, Storytelling, Storytelling North America: a structurally growing market 46
  47. 47. THE WINNING PEOPLE › ~13,000 “Sun Experts” › Highly satisfied: 86% › Highly trained › Connected to Brand growth pillars › Results driven philosophy North America: a structurally growing market 47 Indulging with the Sunglass Hut experience THE SUNGLASS HUT EXPERIENCE ENERGY
  48. 48. STRONG BRAND EQUITY SAVVY Wearein theknow we understandfashion SEXY Seductiveandattractive wecreatedesire FUN Energetic anddynamic entertainingandalive INSPIRING Aspirational andstimulating full of freshideas REAL Authenticandgenuine personal andconnected 16 A clear vision on what Sunglass Hut stands for … North America: a structurally growing market 48
  49. 49. DEDICATED AND UNIQUE MARKETING MIX TO SHIFT … … from a retailer to a “Love” brand North America: a structurally growing market 49
  50. 50. RECOGNIZED AS THE SUN AUTHORITY The category leader in terms of consideration and top box satisfaction › Total market* • Awareness (net) • Consideration (net) • Have purchased • Satisfaction (top box) › Core target (women aged 20-34) • Awareness (net) • Consideration (net) • Have purchased • Satisfaction (top box) North America: a structurally growing market 50 92% 87% 47% 25% August 2013 97% 92% 43% 28% Vs. 2012 (ppt) Vs. 2012 (ppt) - +2 +9 +7 +2 +9 +10 +15 August 2013 * Male/female aged 18-45 who purchased a pair of sunglasses (>US$30) within the last 12 months Source: Sunglass Hut Wave Tracking (Millward Brown research)
  51. 51. PREMIUMIZATION AT FULL THROTTLE Shaping the sun industry North America: a structurally growing market 51
  52. 52. TARGETING MORE PROACTIVELY FEMALE CUSTOMERS New picture needed: Female customer Going fashion, connecting with fashionistas North America: a structurally growing market 52
  53. 53. EARLY STAGE OF DEVELOPMENT IN DEPARTMENT STORES So successful partnership with Macy’s … … others to come North America: a structurally growing market 53
  54. 54. TARGETING THE BEST LOCATIONS Add new picture Larger + gateway & mega city focus + outlets North America: a structurally growing market 54
  55. 55. SUNGLASS HUT DIGITAL CITIZENSHIP Connect, inspire and engage North America: a structurally growing market 55
  56. 56. GOING DIGITAL IN-STORE iPad: endless aisle Digital window Vending machine open 24/7/365 21ft digital bling wall in Times Square, NY North America: a structurally growing market 56
  57. 57. AT YOUR FINGERTIPS, SUNGLASSHUT.COM Ready to reach 5-10% of global chain sales by 2016 2011 2012 2013E › Shopping in-store through e-com › Launched Australian e-com › Planning worldwide expansion, starting with UK & Brazil North America: a structurally growing market 57 Sales more than doubled in two years
  58. 58. BUILDING PRESENCE WITH AMAZING FLAGSHIPS WORLDWIDE The WOW effect! North America: a structurally growing market 58
  59. 59. A SUNNY FUTURE IN FRONT OF US: GLOBAL 2016 TARGETS Global expansion on track Balancing profitability growth with global expansion Sales ~€2bn Stores >4,000 Operating profitability ~+300 bps North America: a structurally growing market 59
  60. 60. OAKLEY: A COMPELLING OPPORTUNITY IN NORTH AMERICA 
 North America: a structurally growing market 60
  61. 61. OAKLEY DESIGN & INNOVATION PHILOSOPHY North America: a structurally growing market 61
  62. 62. OPTICAL INNOVATION: A WORLD OF OPPORTUNITIES Doubling optical sales over next three years North America: a structurally growing market 62
  63. 63. › Designing for the future: a new sport optical segment for men • Performance, versatility, color and style • Targeting design-inspired consumers with active lifestyle CROSSLINK Invention of the sport optical category North America: a structurally growing market 63
  64. 64. North America: a structurally growing market 64
  65. 65. North America: a structurally growing market 65
  66. 66. OAKLEY TRUE DIGITAL EDGE™ Solution for high prescription in high-wrap frames › Introducing disruptive lens technology: Oakley True Digital Edge™ • 40% thinner lenses • Uninterrupted 120° binocular field of view • Minimizing peripheral distortion › Patented technology, releasing in 4Q 2013 North America: a structurally growing market 66
  67. 67. OAKLEY RETAIL OPTICAL DESTINATIONS In-store prescription capabilities › Inspire consumers with optical brand epicenters • Dedication to design and quality • Prescribing Oakley True Digital lenses • Infusing technology in the fulfillment process to ensure perfect fit North America: a structurally growing market 67
  68. 68. OAKLEY RETAIL: THE ULTIMATE BRAND EXPERIENCE › The full assortment of Oakley sport performance and lifestyle products › Experienced staff that knows what frame and lens to fit any situation › Stores designed, branded and merchandised to fit local market › Approx. 200 locations worldwide, of which 150 in the US North America: a structurally growing market 68
  69. 69. OAKLEY RETAIL Multiple platforms for expansion North America: a structurally growing market 69
  70. 70. A STRUCTURALLY GROWING INDUSTRY North America: a structurally growing market 70
  71. 71. 2013 AND BEYOND Winning in the marketplace by revolutionizing the eyewear category North America: a structurally growing market 71 “Luxottica expects sustainable sales growth & ongoing margin improvement by leveraging the industry’s strong secular drivers through effective execution of growth engines”
  72. 72. OneSight is a public nonprofit organization providing sustainable access to quality vision care and eyewear in underserved communities worldwide. Since 1988, OneSight has engaged thousands of skilled volunteers across Luxottica and other industry partners to help restore vision for nearly 8.5 million people in 40 countries. The OneSight Vision Center at Oyler School Helping Students See Their Future 80% of what children learn is visual. Yet, according to the American Optometric Association, 1 out of 4 children has an undiagnosed vision problem. The Centers for Disease Control recently released a report stating vision impairment is the single most prevalent disabling condition among children in the United States. Last October the OneSight Vision Center at Oyler School opened as one of the first sustainable school-based vision care programs in the United States. Located in Cincinnati where 75% of students live in poverty, the Center provides eye exams, glasses, fittings and adjustments, medical eye care and vision therapy within a school-based health care center through an on-site Doctor of Optometry, ophthalmic technician and optician. In the first seven months of operations 1,255 students received comprehensive eye exams and 816 needed glasses (65% need rate). Annually, the Center will serve 3,000 students across the Cincinnati region. OneSight is currently expanding this model in other communities (including New York City, Los Angeles, Santa Ana and Detroit in 2014) to address the severe gap in vision care for students in underprivileged communities. -- Sadie, Oyler School Student 2013 Children who see better, learn better. Sadie, a second grader at Oyler School, struggled with handwriting and reading. After working for several weeks with a tutor, it became obvious that Sadie could not even see the lines on her papers, which made reading and writing a huge challenge. Sadie was referred to The OneSight Vision Center at Oyler School where the team discovered she had a very high prescription. With her new glasses, Sadie can now see the lines on her paper , has increased confidence in her ability to learn and says her pretty pink and orange frames are her very favorite thing! North America: a structurally growing market 72
  73. 73. APPENDIX North America: a structurally growing market 73
  74. 74. NOTES TO THE PRESENTATION › 1 Figures at constant exchange rates are calculated using the average exchange rates in effect during the corresponding period of the previous year. Please refer to the “Major currencies” table in the press release titled “Luxottica completes 2012 with record results” dated February 28, 2013 available at the www.luxottica.com website under the Investors tab. › 2 Comparable store sales reflect the change in sales from one period to another that, for comparison purposes, includes in the calculation only stores open in the more recent period that also were open during the comparable prior period, and applies to both periods the average exchange rate for the prior period and the same geographic area. Commencing 2Q12, retail comparable store sales exclude Pearle Vision results. North America: a structurally growing market 74 › 3 For further information, please see Luxottica’s reports filed with the SEC which are available at www.sec.gov › 4 From time to time, Luxottica may use its website and/or social media outlets, such as Facebook and Twitter, as distribution channels of material company information. Financial and other important information regarding the company is routinely accessible through and posted on our website at www.luxottica.com/en/investors, our Facebook page, our Twitter account and through the other social media sites referenced at the end of this presentation.
  75. 75. INVESTOR RELATIONS TEAM Alessandra Senici Tel. +39 (02) 8633 - 4662 alessandra.senici@luxottica.com Nicoletta Russo Tel. +39 (02) 8633 - 4718 nicoletta.russo@luxottica.com Elena Dimichino Tel. +39 (02) 8633 - 4038 elena.dimichino@luxottica.com Elisa Cattaruzza Tel. +39 (02) 8633 - 4870 elisa.cattaruzza@luxottica.com www.luxottica.com North America: a structurally growing market 75
  76. 76. SOCIAL MEDIA CONTACTS http://www.luxottica.com @Luxottica Like our LuxotticaGroup page youtube.com/luxotticagroup LinkedIn.com/company/Luxottica_Group pinterest.com/Luxotticagroup instagram.comLuxotticagroup slideshare.netLuxotticaGroup google.com/+luxottica North America: a structurally growing market 76
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