BEST Experiential Properties has been America’s leader in grassroots national sports tours for 20 years. Our festive tour events are produced in 120 cities across North America, catering to athletes, their friends and families, corporate sponsors and communities where we’ll return year after year. Client Benefits: Introduction to BEST Experiential Properties (Blue Entertainment Sports Television)
A 2006 study found experiential marketing ranked higher than word-of-mouth, TV or the internet in influencing consumer purchases. That finding held true across age, gender and ethnicity of those surveyed.
Stanley, T.L. Are you experienced? Brands look for ways to make personal and lasting connections with consumers. Sports Business Journal. July 23, 2007. Page 17. What is the biggest advantage of experiential marketing over mass media? Stimulate emotional affiliation 43.08% In-person contact with a brand “ambassador” 20.77% Can capture customer data for follow-up 13.85% Can distribute product samples 13.08% Can interview prospective customers 1.92% No opinion 7.30% Source: Turnkey Sports & Entertainment
March 14-15 Phoenix, AZ Miami, FL March 21-22 Los Angeles, CA Jacksonville, FL March 28-29 San Diego, CA Tampa-St. Pete, FL April 4-5 Sacramento, CA Raleigh- Durham, NC April 18-19 Orlando, FL San Jose/San Fran, CA April 25-26 San Antonio, TX Winston/Salem, NC May 1-2 Houston, TX Atlanta, GA May 9 Salt Lake City, UT Charlotte, NC May 16-17 St. Louis, MO Nashville, TN May 30-31 Indianapolis, IN Washington, D.C. June 6-7 Chicago, IL New York, NY June 13-14 Minneapolis/St. Paul, MN Boston, MA June 20-21 Milwaukee, WI Philadelphia, PA June 27-28 Dallas, TX Baltimore, MD July 11-12 Kansas City, MO Hartford/New Haven, CT July 18-19 Albuquerque, NM Cleveland/Akron, OH July 25-26 Columbus, OH Denver, CO Aug. 1-2 Portland, OR Detroit, MI Aug. 8-9 Seattle/Tacoma, WA Cincinnati, OH Aug. 15-16 Oklahoma City, OK Pittsburgh, PA World Championships Dallas, TX Aug. 22-23, 2009 **Schedule Subject to Change
Local amateur organization & school system marketing
‘ Word-of-Mouth’ via former participants
‘ Info Ads’ on Social Networking websites
www.hoopitup.com features online registration, national
rankings, event schedules and pictures of past events.
Local In-Market Media:
Through local media and host partners
(Radio, TV, MSO or print)
Estimated $1,000,000 promotional media value for entire tour
Hoop It Up website exposure and click-through advertisements
Strategic Partner website involvement (i.e. “go to sponsor website to register for Hoop It Up”)
Weekly news releases for events
Human Interest news angle releases
Media and Marketing Power
Email Blasts Logo on Participant T-shirts On-court Signage Registration Forms On-Site, Online and Promotional Elements On-Site Promotional Tent Web Logo placement / Press Releases FOR IMMEDIATE RELEASE Contact: Kendra Calvert Charlie Bernard Blue Equity, LLC 5W Public Relations Tel: 502.588.7159 Tel: 212.584.4278 [email_address] [email_address] CROCS, INC. SIGNS ON AS AN OFFICIAL SPONSOR OF THE WORLD’S LARGEST 3ON3 SOCCER EVENT – THE 2008 KICK IT TOUR PRESENTED BY TCI Leading Footwear Brand to Host 80,000 participants and 400,000 spectators in Multi-City Tour LOUISVILLE, KY, January 7, 2008 – Blue Equity, LLC ( www.blueequity.com ) announced today that leading footwear brand, Crocs, Inc., will be an official sponsor of the 2008 “Kick-It” Tour, the world’s largest 3on3 Soccer event. Organized by Team Championships International (TCI), a subsidiary of Blue Equity, the nationwide tour is expected to attract an estimated 80,000 participants and 400,000 spectators. The tour will begin April 26, 2008, and will include cities such as Atlanta, Chicago, Dallas, Denver, Milwaukee, Philadelphia, Tampa, and Tulsa. Each year the tour culminates with a World 3v3 Soccer Championships at Disney’s Wide World of Sports complex in Orlando, Florida. This year’s championship will take place on January 18-21, 2008 with more than 1,000 teams, 6,000 players and 30,000 spectators. Crocs will be giving away a pair of crocs to all winning teams from each division as well all providing all participants with a coupon for free shipping and handling on future online orders. The pairing of the Crocs brand, with the largest 3on3 Soccer event in the world is a great fit. Like the footwear brand, the Kick It Tour appeals to all ages and genders. The tour’s divisions are broken into competitive and recreational divisions as follows: 5-19 year olds, co-ed, adult, and over 30. “ From young children to adults, the success of ‘Kick It’ speaks to the growth of the participatory sports platform,” said Dan Cramer, CEO of Team Championships International. “Our Kick It tour continues to reach more communities every year because of demand from the participants.” The tour is one of TCI’s flagships events, in addition to their “Hoop It Up” and “Let It Fly” participatory sports tours. Currently producing over 125 events, TCI’s tours are collectively the largest in the world of their kind. Since their inception, they have attracted approximately 2 million participants and 12 million spectators. For more information on the 2008 “Kick It” tour, please visit www.kickit3v3.com
www.hoopitup.com and www.BESTsocial.net will feature client banner advertisements.
BEST’s audience will be able to access our clients’ websites through www.hoopitup.com and www.BESTsocial.net .
Email blasts will feature our clients’ websites, bringing more traffic and potentially more sales to the client.
BEST Experiential Properties recently launched a new, extremely interactive website that will bring increased value to our clients with 365/7/24 coverage. It includes social networking and guest profiles with photo uploading capabilities. Increased visitor retention and banner inventory provide additional exposure to the clients’ brands.