2009 Tour Summary A Dynamic Experiential Marketing Opportunity © Copyright Blue Equity, LLC  All Rights Reserved 2008 June...
<ul><li>National Reach </li></ul><ul><li>Branding </li></ul><ul><li>Interactives  </li></ul><ul><li>In-person contact </li...
<ul><li>Largest 3v3 soccer tour in the world </li></ul><ul><li>Series of outdoor, small-sided soccer tournaments </li></ul...
Why Experiential Marketing? <ul><li>A 2006 study found experiential marketing ranked higher than word-of-mouth, TV or the ...
2009 Tour Schedule** The 2009 Hoop It Up Tour <ul><li>= Local Events </li></ul><ul><li>= World Championships </li></ul>Mar...
<ul><li>40 cities + World Championships (all top 50 DMAs) </li></ul><ul><li>50,000 players </li></ul><ul><li>300,000 spect...
The 2009 Hoop It Up Tour <ul><li>2009 Tour Event Elements </li></ul><ul><li>Sponsor Village – maintain sponsor visibility,...
Event Layout 75,000 Sq. Ft. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 3...
<ul><li>Marketing/Media Benefits: </li></ul><ul><ul><li>Title of Event (for example: “The 2009 Title Sponsor’s Hoop It Up ...
<ul><li>Marketing/Media Benefits: </li></ul><ul><ul><li>Category exclusivity </li></ul></ul><ul><ul><li>Premier positionin...
<ul><li>Grassroots Marketing: </li></ul><ul><ul><li>Through local media and host partners </li></ul></ul><ul><ul><li>In-ma...
Email Blasts Logo on Participant T-shirts On-court Signage Registration Forms On-Site, Online and  Promotional Elements On...
Join Our On-line Network <ul><li>www.hoopitup.com  and  www.BESTsocial.net   will feature client banner advertisements. </...
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Hiu 09 General 2

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Hiu 09 General 2

  1. 1. 2009 Tour Summary A Dynamic Experiential Marketing Opportunity © Copyright Blue Equity, LLC All Rights Reserved 2008 June 17, 2008
  2. 2. <ul><li>National Reach </li></ul><ul><li>Branding </li></ul><ul><li>Interactives </li></ul><ul><li>In-person contact </li></ul><ul><li>Sampling </li></ul><ul><li>Couponing </li></ul><ul><li>On-site sales </li></ul><ul><li>Signage </li></ul><ul><li>On-line promotion </li></ul><ul><li>Email Blasting </li></ul><ul><li>Media Exposure </li></ul>BEST Experiential Properties has been America’s leader in grassroots national sports tours for 20 years. Our festive tour events are produced in 120 cities across North America, catering to athletes, their friends and families, corporate sponsors and communities where we’ll return year after year. Client Benefits: Introduction to BEST Experiential Properties (Blue Entertainment Sports Television)
  3. 3. <ul><li>Largest 3v3 soccer tour in the world </li></ul><ul><li>Series of outdoor, small-sided soccer tournaments </li></ul><ul><li>Male, female and coed teams of all abilities, from ages 5 to adult </li></ul><ul><li>World Championships hosted by Disney’s Wide World of </li></ul><ul><li>Sports® Complex in Florida </li></ul><ul><li>Largest 3on3 basketball tour in the world </li></ul><ul><li>Fun, fast-paced and family-friendly forum to play ball </li></ul><ul><li>Tour invites players of all ages to compete in local competitions in </li></ul><ul><li>US and Canada </li></ul><ul><li>Tour winners play in World Championships in Florida </li></ul><ul><li>Largest 4on4 flag football tour in the world </li></ul><ul><li>Four categories of competition - Top Gun, Competitive, Recreational </li></ul><ul><li>and Couch Potato </li></ul><ul><li>Divisions for male, female and co-ed teams of all ages </li></ul><ul><li>Top 4 in each division qualify for World Championships in Florida </li></ul>BEST Experiential Properties
  4. 4. Why Experiential Marketing? <ul><li>A 2006 study found experiential marketing ranked higher than word-of-mouth, TV or the internet in influencing consumer purchases. That finding held true across age, gender and ethnicity of those surveyed. </li></ul>Stanley, T.L. Are you experienced? Brands look for ways to make personal and lasting connections with consumers. Sports Business Journal. July 23, 2007. Page 17. What is the biggest advantage of experiential marketing over mass media? Stimulate emotional affiliation                                 43.08% In-person contact with a brand “ambassador”  20.77% Can capture customer data for follow-up            13.85% Can distribute product samples                              13.08% Can interview prospective customers                    1.92% No opinion                                                               7.30% Source:  Turnkey Sports & Entertainment
  5. 5. 2009 Tour Schedule** The 2009 Hoop It Up Tour <ul><li>= Local Events </li></ul><ul><li>= World Championships </li></ul>March 14-15 Phoenix, AZ Miami, FL March 21-22 Los Angeles, CA Jacksonville, FL March 28-29 San Diego, CA Tampa-St. Pete, FL April 4-5 Sacramento, CA Raleigh- Durham, NC April 18-19 Orlando, FL San Jose/San Fran, CA April 25-26 San Antonio, TX Winston/Salem, NC May 1-2 Houston, TX Atlanta, GA May 9 Salt Lake City, UT Charlotte, NC May 16-17 St. Louis, MO Nashville, TN May 30-31 Indianapolis, IN Washington, D.C. June 6-7 Chicago, IL New York, NY June 13-14 Minneapolis/St. Paul, MN Boston, MA June 20-21 Milwaukee, WI Philadelphia, PA June 27-28 Dallas, TX Baltimore, MD July 11-12 Kansas City, MO Hartford/New Haven, CT July 18-19 Albuquerque, NM Cleveland/Akron, OH July 25-26 Columbus, OH Denver, CO Aug. 1-2 Portland, OR Detroit, MI Aug. 8-9 Seattle/Tacoma, WA Cincinnati, OH Aug. 15-16 Oklahoma City, OK Pittsburgh, PA World Championships Dallas, TX Aug. 22-23, 2009 **Schedule Subject to Change
  6. 6. <ul><li>40 cities + World Championships (all top 50 DMAs) </li></ul><ul><li>50,000 players </li></ul><ul><li>300,000 spectators (2-day event) </li></ul><ul><li>Historical program numbers </li></ul><ul><ul><li>More than 1,400,000 players have participated </li></ul></ul><ul><ul><li>More than 9,000,000 spectators have experienced the festival </li></ul></ul><ul><li>Core audience is 13-35 year old males </li></ul><ul><ul><li>Active, “weekend warriors,” passionate athletes and peer influences </li></ul></ul><ul><ul><li>Athletic background; love sports </li></ul></ul>Participant Who We’ll Reach
  7. 7. The 2009 Hoop It Up Tour <ul><li>2009 Tour Event Elements </li></ul><ul><li>Sponsor Village – maintain sponsor visibility, traffic and presence. </li></ul><ul><li>Center Court with full signage and other high profile courts with end line signage. </li></ul><ul><li>Scoreboard – Serves as an anchor for sponsor village </li></ul><ul><li>Special events area – Located in sponsor village – to include sponsor interactives. </li></ul><ul><li>Sound system with music and on-site activity announcements located in sponsor village. </li></ul><ul><li>Sponsor branded t-shirts in all markets. </li></ul><ul><li>Prizes and giveaways </li></ul><ul><li>Food and drink stands – positioned to create traffic flow. </li></ul><ul><li>Volunteers, first aid and other organization tents. </li></ul>
  8. 8. Event Layout 75,000 Sq. Ft. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Free Water Free Water Speakers Speakers Speakers Speakers 3 point contest/ Other contests First Aid VIP tent Center Court Area Sponsor Village Sponsor Village Scoreboard Merchandise Local Host Program Concessions Entrance Head-quarters Youth Center Court (The Crib) Volunteers Referees Restrooms
  9. 9. <ul><li>Marketing/Media Benefits: </li></ul><ul><ul><li>Title of Event (for example: “The 2009 Title Sponsor’s Hoop It Up Tour”) </li></ul></ul><ul><ul><li>Category exclusivity </li></ul></ul><ul><ul><li>First position brand inclusion in national and local media campaign </li></ul></ul><ul><ul><li>First position brand inclusion in all targeted press campaigns </li></ul></ul><ul><ul><li>Premier position in all pre- and post-event promotional, registration, and follow-up materials </li></ul></ul><ul><ul><li>First position in all point of purchase displays for pre-event marketing campaign </li></ul></ul><ul><ul><li>Right to use Hoop It Up Logo & Name (with approval) </li></ul></ul><ul><ul><li>Email blast inclusion, optional use of program database </li></ul></ul><ul><ul><li>Permanent website banner placement on Hoop It Up home page with click-through to sponsor website </li></ul></ul><ul><ul><li>First position on three HIU wrapped trailers, traveling about the country and on-site at each event </li></ul></ul><ul><ul><li>First Position on each premium distributed to players, fans and award winners. </li></ul></ul><ul><li>On-Site Benefits at every local event: </li></ul><ul><ul><li>Entitlement of one interactive area or event: Slam Dunk, 3 Point, Free Throw, Obstacle Course, Coaches Clinic, Tournament Central, First Aid, VIP </li></ul></ul><ul><ul><li>Area located in Hoop It Up Sponsor Village with customized 10’ x 20’ tent </li></ul></ul><ul><ul><li>Right to display products s on-site within designated area </li></ul></ul><ul><ul><li>Inclusion of sponsor premium in all player bags distributed at the event registration </li></ul></ul><ul><ul><li>Premier center court and playing court signage (20% of all inventory) </li></ul></ul><ul><ul><li>Hourly public address mentions on-site to promote Title sponsor and their interactive event or area </li></ul></ul><ul><ul><li>Logo inclusion on front and back of all player gift t-shirts </li></ul></ul><ul><ul><li>Twenty complimentary teams per market </li></ul></ul>Title Sponsorship Benefits
  10. 10. <ul><li>Marketing/Media Benefits: </li></ul><ul><ul><li>Category exclusivity </li></ul></ul><ul><ul><li>Premier positioning in national and local media campaign </li></ul></ul><ul><ul><li>Premier positioning in all targeted press campaigns </li></ul></ul><ul><ul><li>Premier positioning in all pre- and post-event promotional, registration, and follow-up materials </li></ul></ul><ul><ul><li>Premier positioning in all point of purchase displays for pre-event marketing campaign </li></ul></ul><ul><ul><li>Right to use Hoop It Up Logo & Name (with approval) </li></ul></ul><ul><ul><li>Email blast inclusion, optional use of program database </li></ul></ul><ul><ul><li>Permanent website banner placement on Hoop It Up home page with click-through to sponsor website </li></ul></ul><ul><li>On-Site Benefits at every local event: </li></ul><ul><ul><li>Entitlement of one interactive area or event: Slam Dunk, 3 Point, Free Throw, Obstacle Course, Coaches Clinic, Tournament Central, First Aid, VIP </li></ul></ul><ul><ul><li>Area located in Hoop It Up Sponsor Village with customized 10’ x 10’ tent </li></ul></ul><ul><ul><li>Right to display products on-site within designated area </li></ul></ul><ul><ul><li>Inclusion of sponsor premium in all player bags distributed at the event registration </li></ul></ul><ul><ul><li>Premier center court and playing court signage (10% of all inventory) </li></ul></ul><ul><ul><li>Hourly public address mentions on-site to promote Presenting sponsor and their interactive event or area </li></ul></ul><ul><ul><li>Logo inclusion on back of all player gift t-shirts </li></ul></ul><ul><ul><li>Ten complimentary teams per market </li></ul></ul>Presenting Sponsorship Benefits
  11. 11. <ul><li>Grassroots Marketing: </li></ul><ul><ul><li>Through local media and host partners </li></ul></ul><ul><ul><li>In-market promotional “street team” </li></ul></ul><ul><ul><li>Registration forms at sponsor outlets </li></ul></ul><ul><ul><li>Local amateur organization & school system marketing </li></ul></ul><ul><li>Viral Marketing: </li></ul><ul><ul><li>‘ Word-of-Mouth’ via former participants </li></ul></ul><ul><ul><li>‘ Info Ads’ on Social Networking websites </li></ul></ul><ul><ul><ul><li>www.BESTsocial.net </li></ul></ul></ul><ul><li>Website Marketing: </li></ul><ul><ul><li>www.hoopitup.com features online registration, national </li></ul></ul><ul><ul><li>rankings, event schedules and pictures of past events. </li></ul></ul><ul><li>Local In-Market Media: </li></ul><ul><ul><li>Through local media and host partners </li></ul></ul><ul><ul><li>(Radio, TV, MSO or print) </li></ul></ul><ul><ul><li>Estimated $1,000,000 promotional media value for entire tour </li></ul></ul><ul><li>Online Promotion: </li></ul><ul><ul><li>Hoop It Up website exposure and click-through advertisements </li></ul></ul><ul><ul><li>Strategic Partner website involvement (i.e. “go to sponsor website to register for Hoop It Up”) </li></ul></ul><ul><li>Press Coverage: </li></ul><ul><ul><li>Weekly news releases for events </li></ul></ul><ul><ul><li>Human Interest news angle releases </li></ul></ul>Media and Marketing Power
  12. 12. Email Blasts Logo on Participant T-shirts On-court Signage Registration Forms On-Site, Online and Promotional Elements On-Site Promotional Tent Web Logo placement / Press Releases FOR IMMEDIATE RELEASE Contact:          Kendra Calvert                                                 Charlie Bernard                         Blue Equity, LLC                                             5W Public Relations                        Tel:  502.588.7159                                            Tel: 212.584.4278                         [email_address]                                  [email_address] CROCS, INC. SIGNS ON AS AN OFFICIAL SPONSOR OF THE WORLD’S LARGEST 3ON3 SOCCER EVENT – THE 2008 KICK IT TOUR PRESENTED BY TCI Leading Footwear Brand to Host 80,000 participants and 400,000 spectators in Multi-City Tour LOUISVILLE, KY, January 7, 2008 – Blue Equity, LLC ( www.blueequity.com ) announced today that leading footwear brand, Crocs, Inc., will be an official sponsor of the 2008 “Kick-It” Tour, the world’s largest 3on3 Soccer event. Organized by Team Championships International (TCI), a subsidiary of Blue Equity, the nationwide tour is expected to attract an estimated 80,000 participants and 400,000 spectators. The tour will begin April 26, 2008, and will include cities such as Atlanta, Chicago, Dallas, Denver, Milwaukee, Philadelphia, Tampa, and Tulsa. Each year the tour culminates with a World 3v3 Soccer Championships at Disney’s Wide World of Sports complex in Orlando, Florida. This year’s championship will take place on January 18-21, 2008 with more than 1,000 teams, 6,000 players and 30,000 spectators. Crocs will be giving away a pair of crocs to all winning teams from each division as well all providing all participants with a coupon for free shipping and handling on future online orders. The pairing of the Crocs brand, with the largest 3on3 Soccer event in the world is a great fit. Like the footwear brand, the Kick It Tour appeals to all ages and genders. The tour’s divisions are broken into competitive and recreational divisions as follows: 5-19 year olds, co-ed, adult, and over 30. “ From young children to adults, the success of ‘Kick It’ speaks to the growth of the participatory sports platform,” said Dan Cramer, CEO of Team Championships International. “Our Kick It tour continues to reach more communities every year because of demand from the participants.” The tour is one of TCI’s flagships events, in addition to their “Hoop It Up” and “Let It Fly” participatory sports tours.  Currently producing over 125 events, TCI’s tours are collectively the largest in the world of their kind.  Since their inception, they have attracted approximately 2 million participants and 12 million spectators. For more information on the 2008 “Kick It” tour, please visit www.kickit3v3.com
  13. 13. Join Our On-line Network <ul><li>www.hoopitup.com and www.BESTsocial.net will feature client banner advertisements. </li></ul><ul><li>BEST’s audience will be able to access our clients’ websites through www.hoopitup.com and www.BESTsocial.net . </li></ul><ul><li>Email blasts will feature our clients’ websites, bringing more traffic and potentially more sales to the client. </li></ul>BEST Experiential Properties recently launched a new, extremely interactive website that will bring increased value to our clients with 365/7/24 coverage. It includes social networking and guest profiles with photo uploading capabilities. Increased visitor retention and banner inventory provide additional exposure to the clients’ brands.
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