2009 Kick It General Deck


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2009 Kick It General Deck

  1. 1. © Copyright Blue Equity, LLC All Rights Reserved 2008 Tour Summary 2009
  2. 2. <ul><li>National Reach </li></ul><ul><li>Branding </li></ul><ul><li>Interactives </li></ul><ul><li>In-person contact </li></ul><ul><li>Sampling </li></ul><ul><li>Couponing </li></ul><ul><li>On-site sales </li></ul><ul><li>Signage </li></ul><ul><li>On-line promotion </li></ul><ul><li>Email Blasting </li></ul><ul><li>Media Exposure </li></ul>BEST Experiential Properties has been America’s leader in grassroots national sports tours for 20 years. We produce 120 festive sports events on an annual basis across North America, serving athletes, their friends and families, corporate sponsors and communities. Client Benefits: Introduction to BEST Experiential Properties
  3. 3. The MASTER Teacher Best Properties & Television Rights
  4. 4. Allan Houston Janet Jackson Nick Carter Adrienne Bailon of The Cheetah Girls Chamillionaire BEST Athletes, Coaches & Entertainers Rasheed Wallace Joakim Noah Corey Brewer Reggie Bush DeAngelo Hall Marques Colston Jason Campbell Andy Roddick Justine Henin Bob & Mike Bryan Fernando Gonzalez Basketball Football Coaching Tubby Smith Andy Kennedy Steve Kragthorpe Tom Crean Tennis Entertainment
  5. 5. <ul><li>Largest 3v3 soccer tour in the world </li></ul><ul><li>Series of outdoor, small-sided soccer tournaments </li></ul><ul><li>Male, female and coed teams of all abilities, from ages 5 to adult </li></ul><ul><li>World Championships hosted by Disney’s Wide World of </li></ul><ul><li>Sports® Complex in Florida </li></ul><ul><li>Largest 3on3 basketball tour in the world </li></ul><ul><li>Fun, fast-paced and family-friendly forum to play ball </li></ul><ul><li>Tour invites players of all ages to compete in local competitions in </li></ul><ul><li>US and Canada </li></ul><ul><li>Tour winners play in World Championships in Florida </li></ul><ul><li>Largest 4on4 flag football tour in the world </li></ul><ul><li>Four categories of competition - Top Gun, Competitive, Recreational </li></ul><ul><li>and Couch Potato </li></ul><ul><li>Divisions for male, female and co-ed teams of all ages </li></ul><ul><li>Top 4 in each division qualify for World Championships in Florida </li></ul>BEST Experiential Properties
  6. 6. <ul><li>A recent study found experiential marketing ranked higher than word-of-mouth, TV or the internet in influencing consumer purchases. That finding held true across age, gender and ethnicity of those surveyed. </li></ul>Stanley, T.L. Are you experienced? Brands look for ways to make personal and lasting connections with consumers. Sports Business Journal. July 23, 2007. Page 17. Stimulate emotional affiliation                                 43.08% In-person contact with a brand “ambassador”  20.77% Can capture customer data for follow-up            13.85% Can distribute product samples                              13.08% Can interview prospective customers                    1.92% No opinion                                                               7.30% Source:  Turnkey Sports & Entertainment What is the biggest advantage of experiential marketing over mass media?
  7. 7. <ul><li>60 City National Tour </li></ul><ul><li>80,000 players in 2009 </li></ul><ul><li>400,000 spectators in 2009 </li></ul><ul><li>Historical numbers </li></ul><ul><ul><li>More than 850,000 players have participated </li></ul></ul><ul><ul><li>More than 4,000,000 spectators have experienced Kick-It </li></ul></ul><ul><li>Core participants are youth, ages 6-15 </li></ul><ul><ul><li>Active, competitive, and hardcore athletes </li></ul></ul><ul><ul><li>Athletic background, passionate about sports </li></ul></ul><ul><li>Core spectators are adult </li></ul><ul><ul><li>Soccer moms and dads </li></ul></ul><ul><ul><li>Grandparents </li></ul></ul><ul><ul><li>67% have annual household incomes higher than $60,000 </li></ul></ul><ul><ul><li>43% have annual household incomes higher than $80,000 </li></ul></ul>
  8. 8. 2009 Tour Schedule = Local Events = Regional Finals = World Championships <ul><li>April 25-26 </li></ul><ul><ul><li>Houston, TX </li></ul></ul><ul><ul><li>Phoenix, AZ </li></ul></ul><ul><li>May 2-3 </li></ul><ul><ul><li>Tucson, AZ </li></ul></ul><ul><li>May 9-10 </li></ul><ul><ul><li>Miami-Ft. Lauderdale, FL </li></ul></ul><ul><li>May 17-18 </li></ul><ul><ul><li>San Diego, CA </li></ul></ul><ul><ul><li>Dallas, TX </li></ul></ul><ul><ul><li>Tampa-St. Petersburg FL </li></ul></ul><ul><li>May 30-31 </li></ul><ul><ul><li>San Jose, CA </li></ul></ul><ul><ul><li>Chillicothe, OH </li></ul></ul><ul><ul><li>Tulsa, OK </li></ul></ul><ul><li>June 6-7 </li></ul><ul><ul><li>Bend, OR </li></ul></ul><ul><ul><li>Omaha-Council Bluffs, IA </li></ul></ul><ul><ul><li>Jacksonville, FL </li></ul></ul><ul><ul><li>Salt Lake City, UT </li></ul></ul><ul><ul><li>San Antonio, TX </li></ul></ul><ul><li>June 13-14 </li></ul><ul><ul><li>Greeley, CO </li></ul></ul><ul><ul><li>Nashville, TN </li></ul></ul><ul><ul><li>Raleigh, NC </li></ul></ul><ul><ul><li>Philadelphia, PA </li></ul></ul><ul><li>June 20-21 </li></ul><ul><ul><li>Atlanta, GA </li></ul></ul><ul><ul><li>New York, NY-Norwalk, CT </li></ul></ul><ul><ul><li>Cincinnati, OH </li></ul></ul><ul><ul><li>Kansas City, KS </li></ul></ul><ul><ul><li>Orlando, FL </li></ul></ul><ul><ul><li>Denver, CO </li></ul></ul><ul><li>June 27-28 </li></ul><ul><ul><li>Boston-Worcester, MA </li></ul></ul><ul><ul><li>Austin, TX </li></ul></ul><ul><ul><li>Los Angeles, CA </li></ul></ul><ul><ul><li>Louisville, KY </li></ul></ul><ul><li>July 4-5 </li></ul><ul><ul><li>Columbus, OH </li></ul></ul><ul><ul><li>St. Louis, MO </li></ul></ul><ul><li>July 11-12 </li></ul><ul><ul><li>Albuquerque, NM </li></ul></ul><ul><ul><li>Denver, CO </li></ul></ul><ul><ul><li>Detroit, MI </li></ul></ul><ul><ul><li>Lincoln, NE </li></ul></ul><ul><ul><li>Milwaukee, WI </li></ul></ul><ul><ul><li>Charlotte, NC </li></ul></ul><ul><li>July 18-19 </li></ul><ul><ul><li>Cleveland, OH </li></ul></ul><ul><ul><li>Indianapolis, IN </li></ul></ul><ul><ul><li>Sacramento, CA </li></ul></ul><ul><ul><li>Spokane, WA </li></ul></ul><ul><ul><li>Chicago, IL </li></ul></ul><ul><ul><li>New York, NY-East Brunswick, NJ </li></ul></ul><ul><li>July 25-26 </li></ul><ul><ul><li>Lexington, KY </li></ul></ul><ul><ul><li>Des Moines, IA </li></ul></ul><ul><ul><li>Hartford, CT </li></ul></ul><ul><ul><li>Madison, WI </li></ul></ul><ul><ul><li>Pittsburgh, PA </li></ul></ul><ul><li>August 1-2 </li></ul><ul><ul><li>Buffalo, NY </li></ul></ul><ul><ul><li>Cedar Rapids, IA (Regional) </li></ul></ul><ul><ul><li>Vail, CO (Regional) </li></ul></ul><ul><ul><li>Clarksville, TN (Regional) </li></ul></ul><ul><ul><li>Augusta, GA (Regional) </li></ul></ul><ul><li>August 8-9 </li></ul><ul><ul><li>York, PA (Regional) </li></ul></ul><ul><ul><li>Peoria, IL (Regional) </li></ul></ul><ul><ul><li>Austin, TX (Regional) </li></ul></ul><ul><ul><li>Orlando, FL (Regional) </li></ul></ul><ul><li>November 7-8 </li></ul><ul><ul><li>Las Vegas, NV </li></ul></ul><ul><ul><li>Little Rock, AR </li></ul></ul><ul><ul><li>New Orleans, LA </li></ul></ul>Kick It World Championships Disney’s Wide World of Sports Complex January 15-18, 2010 52 Local Qualifying Events 8 Regional Championships 1 World Championship @ Disney
  9. 9. 2009 Kick-It 3v3 Tour* *All figures based on 60 city tour with 200 teams per event and 6 players per team. ** Based on the Neilson and Arbitron average reach of 1,477,523 in the 60 markets, not the actual ratings for individual spots. *** Based on internal BEST estimate and the lifetime of impressions for an affinity t-shirt. **** Calculated from LiveStatsNET case study with 11,268 average hits per day (BEST) & over 22% returning to the site more than twice. ***** Estimated 75% viewing based on mail delivery and other problems; 3 times viewed based on opening, filling out registration, and sending it in to BEST. Tour Impressions Estimated Media Impressions** (Average household reach of 1,477,523 x 60 markets) Event T-shirts*** (80,000 shirts x 200 people viewing) Permanent Web Banner**** (estimated 500,000 page views per month for 6 months) On-Site Impressions (480,000 spectators/players on-site x 25 impressions per event) Game Day Announcements (15 announcements per event x 480,000 spectators/players) x 25 % presence each hour Registration Forms***** (15,000 forms x 60 markets x 75% viewed x 3 times viewed) Sponsor logo on all correspondence (post-cards/emails/flyers – 5,000 per city x 3 times viewed) Truck Wrap – Moving Billboard (10,000 impressions per week x 16 weeks x 6 trucks) Estimated Total Impressions 88,651,380 16,000,000 3,000,000 1,800,000 2,025,000 900,000 125,336,380 12,000,000 960,000
  10. 10. <ul><li>4 million page views a month at www.kickit3v3.com will feature sponsor banner advertisements. </li></ul><ul><li>Click through to sponsor websites from www.kickit3v3.com . </li></ul><ul><li>Weekly Email blasts to thousands of our playing customers and prospect customers will feature our tour sponsors, with click-through to sponsor websites. </li></ul><ul><li>In May of 2008 we launched our BESTSocial.net interactive social network for players and fans. </li></ul>Customization, Connection & Community
  11. 11. <ul><li>Local In-Market Media: </li></ul><ul><ul><li>Through local media and host partners </li></ul></ul><ul><ul><li>(Radio, TV, MSO or print) </li></ul></ul><ul><ul><li>Up to $1,000,000 promotional media value for entire tour, dependant upon sponsorship level </li></ul></ul><ul><li>Press Coverage: </li></ul><ul><ul><li>Weekly news releases for events </li></ul></ul><ul><ul><li>Human Interest news releases </li></ul></ul><ul><li>Grassroots Marketing: </li></ul><ul><ul><li>Through local media and host partners </li></ul></ul><ul><ul><li>In-market promotional “street team” </li></ul></ul><ul><ul><li>Registration forms at POA & POS outlets </li></ul></ul><ul><ul><li>Local amateur organization & school system marketing </li></ul></ul><ul><li>Viral Marketing: </li></ul><ul><ul><li>‘ Word-of-Mouth’ via former participants </li></ul></ul><ul><ul><li>‘ Info Ads’ on Social Networking websites </li></ul></ul><ul><li>Website Marketing: </li></ul><ul><ul><li>Our websites feature online registration, national rankings, event schedules, and feature stories of current and past tournament participants </li></ul></ul>Media Exposure
  12. 12. Email Blasts Logo on Participant T-shirts Promotional Elements On-Site Promotional Tent On-field Signage
  13. 13. Email Blasts Promotional Elements Registration Forms Web Banner and Logo placement FOR IMMEDIATE RELEASE Contact:          Kendra Calvert                                                 Charlie Bernard                         Blue Equity, LLC                                             5W Public Relations                        Tel:  502.588.7159                                            Tel: 212.584.4278                         [email_address]                                  [email_address] CROCS, INC. SIGNS ON AS AN OFFICIAL SPONSOR OF THE WORLD’S LARGEST 3ON3 SOCCER EVENT – THE 2008 KICK IT TOUR PRESENTED BY TCI Leading Footwear Brand to Host 80,000 participants and 400,000 spectators in Multi-City Tour LOUISVILLE, KY, January 7, 2008 – Blue Equity, LLC ( www.blueequity.com ) announced today that leading footwear brand, Crocs, Inc., will be an official sponsor of the 2008 “Kick-It” Tour, the world’s largest 3on3 Soccer event. Organized by Team Championships International (TCI), a subsidiary of Blue Equity, the nationwide tour is expected to attract an estimated 80,000 participants and 400,000 spectators. The tour will begin April 26, 2008, and will include cities such as Atlanta, Chicago, Dallas, Denver, Milwaukee, Philadelphia, Tampa, and Tulsa. Each year the tour culminates with a World 3v3 Soccer Championships at Disney’s Wide World of Sports complex in Orlando, Florida. This year’s championship will take place on January 18-21, 2008 with more than 1,000 teams, 6,000 players and 30,000 spectators. Crocs will be giving away a pair of crocs to all winning teams from each division as well all providing all participants with a coupon for free shipping and handling on future online orders. The pairing of the Crocs brand, with the largest 3on3 Soccer event in the world is a great fit. Like the footwear brand, the Kick It Tour appeals to all ages and genders. The tour’s divisions are broken into competitive and recreational divisions as follows: 5-19 year olds, co-ed, adult, and over 30. “ From young children to adults, the success of ‘Kick It’ speaks to the growth of the participatory sports platform,” said Dan Cramer, CEO of Team Championships International. “Our Kick It tour continues to reach more communities every year because of demand from the participants.” The tour is one of TCI’s flagships events, in addition to their “Hoop It Up” and “Let It Fly” participatory sports tours.  Currently producing over 125 events, TCI’s tours are collectively the largest in the world of their kind.  Since their inception, they have attracted approximately 2 million participants and 12 million spectators. For more information on the 2008 “Kick It” tour, please visit www.kickit3v3.com Press Releases
  14. 14. Customized Promotions <ul><li>Ultimate Soccer Mom Challenge </li></ul><ul><li>Shot Clock Challenge </li></ul><ul><li>Upper 90 </li></ul><ul><li>Obstacle Course </li></ul><ul><li>Soccer Tennis </li></ul><ul><li>Center Stage </li></ul><ul><li>Tournament Central </li></ul><ul><li>Awards Tent </li></ul><ul><li>Soccer Supply Store </li></ul><ul><li>Concessions </li></ul><ul><li>Referee Hospitality Area </li></ul><ul><li>First Aid Area </li></ul>A sponsorship partner may have the opportunity to sponsor a number of areas or activities at Kick-It events including:
  15. 15. <ul><li>Marketing/Branding Benefits: </li></ul><ul><ul><li>Category exclusivity </li></ul></ul><ul><ul><li>Right to use Kick It Logo & Name (with approval) </li></ul></ul><ul><ul><li>Website banner placement on Kick It home page with </li></ul></ul><ul><ul><li>click-through to sponsor website </li></ul></ul><ul><ul><li>One time use of program database (email blast or direct mail) </li></ul></ul><ul><li>On-Site Benefits: </li></ul><ul><ul><li>Entitlement of one interactive area </li></ul></ul><ul><ul><li>Area located in Sponsor Village with customized 10’ x 10’ tent </li></ul></ul><ul><ul><li>Right to display and sample on-site within designated area </li></ul></ul><ul><ul><li>Hourly public address announcements on Kick It radio </li></ul></ul><ul><ul><li>Inclusion of materials in all player gift bags </li></ul></ul><ul><ul><li>Logo inclusion on back of all player gift t-shirts </li></ul></ul><ul><ul><li>Two complimentary teams per market </li></ul></ul><ul><ul><li>Right to sell or sample on site </li></ul></ul>Official Sponsorship Benefits
  16. 16. Presenting Sponsorship Benefits <ul><li>Marketing/Media Benefits: </li></ul><ul><ul><li>Category exclusivity </li></ul></ul><ul><ul><li>Brand inclusion in available national and local media </li></ul></ul><ul><ul><li>Brand inclusion in tour press campaigns </li></ul></ul><ul><ul><li>Premier position in all event promotional, registration, and follow-up materials </li></ul></ul><ul><ul><li>Right to use Kick-It Logo & Name (with approval) </li></ul></ul><ul><ul><li>Website banner placement on Kick-It home page with click-through to sponsor website </li></ul></ul><ul><li>On-Site Benefits: </li></ul><ul><ul><li>Entitlement of one interactive area </li></ul></ul><ul><ul><li>Area located in Sponsor Village with customized 10’ x 10’ tent </li></ul></ul><ul><ul><li>Right to display and sample on-site within designated area </li></ul></ul><ul><ul><li>Premier main field and playing field signage </li></ul></ul><ul><ul><li>Hourly public address announcements on Kick It radio </li></ul></ul><ul><ul><li>Inclusion of sponsor premium in player gift bags </li></ul></ul><ul><ul><li>Logo inclusion on back of player gift t-shirts </li></ul></ul><ul><ul><li>Five complimentary teams per market </li></ul></ul><ul><ul><li>Right to display one inflatable </li></ul></ul>
  17. 17. <ul><li>National Tour Title Sponsorship Benefits: </li></ul><ul><ul><li>Naming Right: “National Sponsor’s Kick It 3v3 National Tour” </li></ul></ul><ul><ul><li>Category exclusivity </li></ul></ul><ul><ul><li>First position in all tour event media promotional messages </li></ul></ul><ul><ul><li>First position in all tour event press campaigns </li></ul></ul><ul><ul><li>First position in all pre-event marketing collateral via US mail, hand to hand distribution and e-mail campaigns </li></ul></ul><ul><ul><li>First position in all post-event marketing collateral via US mail, hand to hand distribution and e-mail campaigns </li></ul></ul><ul><ul><li>First position in all point of purchase displays for pre-event marketing campaign </li></ul></ul><ul><ul><li>Right to use Kick-It Logo & Name (with approval) </li></ul></ul><ul><ul><li>Website banner placement on Kick-It home page with click-through to Sponsor website </li></ul></ul><ul><ul><li>First position on six Kick It trucks, which service each event throughout the country </li></ul></ul>Title Sponsorship Benefits
  18. 18. <ul><li>Title Sponsorship: </li></ul><ul><li>Individual Event Benefits at Each of 60 Tour Events: </li></ul><ul><ul><li>Area located in Sponsor Village with customized 10’ x 10’ tent for product sale or product sampling </li></ul></ul><ul><ul><li>One sponsor product inflatable on site at each event </li></ul></ul><ul><ul><li>Ten individual field side banners (20% of total national tour inventory) around the main pitch and around high profile fields </li></ul></ul><ul><ul><li>Hourly public address announcements on Kick It radio </li></ul></ul><ul><ul><li>Inclusion of sponsor premium in each player gift bag </li></ul></ul><ul><ul><li>Logo inclusion on front and back of player gift t-shirts </li></ul></ul><ul><ul><li>Ten complimentary teams per tournament </li></ul></ul>Title Sponsorship Benefits