Integrating social media into your communicaitons mix

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Integrating social media into your communicaitons mix

  1. 1. Integrating social media into your communications mix Christina Sponselli @cal business manager & social media evangelist UC Berkeley 1
  2. 2. http://www.slideshare.net/sponselli after 12pm April 7 2
  3. 3. Agenda • Use case: @cal, UC Berkeley’s alumni community • Updating @cal. Integrating social media. • Measuring • Tools and resources you can use in your work 3
  4. 4. POST Problem Objective Strategy Technology Source: Groundswell Photo: Flickr’s Rich Lewis [busy, busy, busy...] 4
  5. 5. Launched in 2002 5
  6. 6. 6
  7. 7. Connection 7
  8. 8. Core services 8
  9. 9. Oh so 2007 • Integrating with commercial social networks • Quest for data • Authentication services • Defining purpose for use of social media • Real time • Mobile • Geolocation 9
  10. 10. What drives you? • Optimize around your audience • Constituent-constituent contact in social space • Seamless customer service • Campus collaboration • Tightening finances 10
  11. 11. What drives your constituents? • University pride • Entertainment • Ego • Nostalgia • Connecting with context 11
  12. 12. Customer service Photo: Flickr’s smileygeekgirl (back soon) 12
  13. 13. YouTube to host videos 13
  14. 14. Twitter 14
  15. 15. Twitter 15
  16. 16. Connect 16
  17. 17. Twitter 17
  18. 18. Measuring Photo: Flickr’s JE09 18
  19. 19. Strategic to Tactical 1.Business objectives 2.What to measure 3.How to collect 4.How to analyze 5.How to create Key Performance Indicators (KPI) 19
  20. 20. Tools Photo: Flickr’s Meanest Indian...] 20
  21. 21. Doing your work • Twitter: Hootsuite, Tweetdeck, Brizzly • Facebook: Donor Badge, Fan page, Groups • URL shorteners: Bitly, Owly, • Mobile: Facebook, Tweetie, Chartbeat • Your database of constituents 21
  22. 22. Doing your work • Mashable.com • Readwriteweb.com • Jeremiah Owyang http://www.web-strategist.com/blog/ • John Lovett http://john.webanalyticsdemystified.com 22
  23. 23. http://www.slideshare.net/sponselli after 12 pm April 7 23
  24. 24. Christina Sponselli sponselli@berkeley.edu twitter.com/atcal 24

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