About Created strategy for launching and managing the @Cal Twitter and Google+ accounts, which have more than 60,000 followers each, and for using Storehouse for social media curation. See http://storify.com/cal
Responsible for developing and managing engagement strategy with UC Berkeley alums through social media, the Cal alumni network, and a brand advocacy program.
Worked as a product manager for award-winning @cal alumni network. Responsible for overseeing data and engineering teams, and leading usability and marketing teams. Product is web- and mobile-based using responsive web design.
Developed short and long term social media development and content creation strategies.