Your SlideShare is downloading. ×
Neuro marketing r&s
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Neuro marketing r&s

726
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
726
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. NEUROMARKETING? BONKERS
  • 2. DO NOT UNDERSTANDTHE DETAIL BEHINDBRAIN ACTIVITY YET
  • 3. NO STAND ALONEINSIGHTBiometrics based results5432 Positive or negative?10 Category 2 Biometrics based results 6 Category 1 Category 3 Category 4 Category 5 Category Category 7 Category 8
  • 4. ADDITIONAL INSIGHT?6543210 Category Category Category Category Category emotions Consumer reported Category Category Category 1 2 Biometrics based results 3 4 5 6 7 8
  • 5. IF THERE SEEMS TO BE ANEW INSIGHT, IS ITRELIABLE?1. LOW BASE SIZES DUETO HIGH COST OFEQUIPMENT2. UNACCOUNTED FORINFLUENCES
  • 6. DO CLIENTS INVEST INNEUROSICENCE /BIOMETRICS?THEY DO- THINK IT COULD REVEAL NEW INSIGHTS- TO SHOW THEY ARE BEING INNOVATIVETHEY DON’T- A RISKY WAY TO SPEND ONE’S BUDGET- MOST DO NOT SEE THE VALUE
  • 7. SO WHY AGENCIESINVEST INNEUROSCIENCE /BIOMETRICS?TO SHOW THEY ARE INNOVATIVEIRRESPECTIVE OF WHETHER ITADDS VALUE TO THE CLIENTSCOULD IMPACT CLIENT TRUST
  • 8. IT’S BONKERS