Travel search-engines

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Travel search-engines

  1. 1. Travel Search Engines Polytechnic Institute of NYU SPRING’09
  2. 2. Outline•   Intro  •   Threats  for  agents  •   E-­‐commerce  •   SideStep  •   Yahoo!  FareChase  •   Conclusion   1 of 13  
  3. 3. Intro•   Old  model:  Travel  agents  •   System  used:  GDS  ,designed  by  airlines.  •   E-­‐commerce  model:    First  B2B  •   Travel  agents’  main  source:  airlines  commission  •   Airlines  were  looking  how  to  reduce  payments  •   SoluKon  -­‐  new  channels:  Web  sites,  call  centers  •   Benefit:  reach  travelers  directly   2 of 13  
  4. 4. Traditional Model 3 of 13  
  5. 5. New Model 4 of 13  
  6. 6. Threats for agents• DisintermediaKon  (airline  companies)  • ReintermediaKon  (Cybermediaries)     5 of 13  
  7. 7. E-commerce•   Products  are  sold  effecKvely  over  the  Web    •   Many  travel  Web  sites  were  established  •   Examples:  Expedia,  Travelocity,  Sidestep,    Kayak,  Farechase  and  Priceline.   6 of 13  
  8. 8. What is Metasearch? 7 of 13  
  9. 9. Top 9 Travel MSS 8 of 13  
  10. 10. SideStep•   SideStep  -­‐  the  travelers  search  engine  •   Type:  Metasearch  engine    •   Income:  AdverKsing  and  referral  fees  •   Alliances  with  leading  travel  marketers   9 of 13  
  11. 11. SideStep strategy•   Acquired  TripUp  •   Acquired  TravelPost  •   The  Trips  Facebook  applicaKon  •   The  Extended  Info  applicaKon  •   SideStep  toolbar   10 of 13  
  12. 12. Yahoo! FareChase• Yahoo!  FareChase  –  online  travel  search  engine  • Type:  Metasearch  engine  • The  site  provides  useful  search  tools   11 of 13  
  13. 13. YFC advantages• FareChase  is  the  default  search  engine  • Travelocity  booking  engine  sKll  avaliable  • Fourth  largest  travel  aggregator   12 of 13  
  14. 14. Conclusion•  Get  new  and  save  exisKng  customers  •  Branding  issues  •  ConKnuous  improvement   13 of 13  
  15. 15. Thank You! Any Questions?
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