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Travel Search Engines             Polytechnic Institute of NYU                     SPRING’09
Outline• 	  Intro	  • 	  Threats	  for	  agents	  • 	  E-­‐commerce	  • 	  SideStep	  • 	  Yahoo!	  FareChase	  • 	  Concl...
Intro• 	  Old	  model:	  Travel	  agents	  • 	  System	  used:	  GDS	  ,designed	  by	  airlines.	  • 	  E-­‐commerce	  mo...
Traditional Model                    3 of 13	  
New Model            4 of 13	  
Threats for agents• DisintermediaKon	  (airline	  companies)	  • ReintermediaKon	  (Cybermediaries)	       	              ...
E-commerce• 	  Products	  are	  sold	  effecKvely	  over	  the	  Web	  	  • 	  Many	  travel	  Web	  sites	  were	  establi...
What is Metasearch?                      7 of 13	  
Top 9 Travel MSS                   8 of 13	  
SideStep• 	  SideStep	  -­‐	  the	  travelers	  search	  engine	  • 	  Type:	  Metasearch	  engine	  	  • 	  Income:	  Adv...
SideStep strategy• 	  Acquired	  TripUp	  • 	  Acquired	  TravelPost	  • 	  The	  Trips	  Facebook	  applicaKon	  • 	  The...
Yahoo! FareChase• Yahoo!	  FareChase	  –	  online	  travel	  search	  engine	  • Type:	  Metasearch	  engine	  • The	  sit...
YFC advantages• FareChase	  is	  the	  default	  search	  engine	  • Travelocity	  booking	  engine	  sKll	  avaliable	  •...
Conclusion•  Get	  new	  and	  save	  exisKng	  customers	  •  Branding	  issues	  •  ConKnuous	  improvement	            ...
Thank You!       Any Questions?
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Travel search-engines

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Transcript of "Travel search-engines"

  1. 1. Travel Search Engines Polytechnic Institute of NYU SPRING’09
  2. 2. Outline•   Intro  •   Threats  for  agents  •   E-­‐commerce  •   SideStep  •   Yahoo!  FareChase  •   Conclusion   1 of 13  
  3. 3. Intro•   Old  model:  Travel  agents  •   System  used:  GDS  ,designed  by  airlines.  •   E-­‐commerce  model:    First  B2B  •   Travel  agents’  main  source:  airlines  commission  •   Airlines  were  looking  how  to  reduce  payments  •   SoluKon  -­‐  new  channels:  Web  sites,  call  centers  •   Benefit:  reach  travelers  directly   2 of 13  
  4. 4. Traditional Model 3 of 13  
  5. 5. New Model 4 of 13  
  6. 6. Threats for agents• DisintermediaKon  (airline  companies)  • ReintermediaKon  (Cybermediaries)     5 of 13  
  7. 7. E-commerce•   Products  are  sold  effecKvely  over  the  Web    •   Many  travel  Web  sites  were  established  •   Examples:  Expedia,  Travelocity,  Sidestep,    Kayak,  Farechase  and  Priceline.   6 of 13  
  8. 8. What is Metasearch? 7 of 13  
  9. 9. Top 9 Travel MSS 8 of 13  
  10. 10. SideStep•   SideStep  -­‐  the  travelers  search  engine  •   Type:  Metasearch  engine    •   Income:  AdverKsing  and  referral  fees  •   Alliances  with  leading  travel  marketers   9 of 13  
  11. 11. SideStep strategy•   Acquired  TripUp  •   Acquired  TravelPost  •   The  Trips  Facebook  applicaKon  •   The  Extended  Info  applicaKon  •   SideStep  toolbar   10 of 13  
  12. 12. Yahoo! FareChase• Yahoo!  FareChase  –  online  travel  search  engine  • Type:  Metasearch  engine  • The  site  provides  useful  search  tools   11 of 13  
  13. 13. YFC advantages• FareChase  is  the  default  search  engine  • Travelocity  booking  engine  sKll  avaliable  • Fourth  largest  travel  aggregator   12 of 13  
  14. 14. Conclusion•  Get  new  and  save  exisKng  customers  •  Branding  issues  •  ConKnuous  improvement   13 of 13  
  15. 15. Thank You! Any Questions?
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