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Media Consumption Trends and Opportunities for the Self-published Creative
 

Media Consumption Trends and Opportunities for the Self-published Creative

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Introductory, brief, presentation to the Spoilrr meet-up group. A brief look at the challenges and opportunities for self-published content creators.

Introductory, brief, presentation to the Spoilrr meet-up group. A brief look at the challenges and opportunities for self-published content creators.

http://www.spoilrr.org

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    Media Consumption Trends and Opportunities for the Self-published Creative Media Consumption Trends and Opportunities for the Self-published Creative Presentation Transcript

    • Welcome!
      Focus on (Self) Publishing
      Tues 25th May 2010
    • Tonight’s presenters
      Robert Pratten
      Reading habits
      Gini Graham Scott, Ph.D
      E-books: Promoting & Advertising Your Book
      Christopher Drum
      Developing content for the iPhone & iPad
    • Where Are We Today?
      KPMG Media and Entertainment Barometer
      1000 UK consumers (Sept 09 vs March 10)
      Hours spent consuming digital media up from 6hrs 14min  7hrs 28mins
    • Traditional Media: What have you done in the past month?
      Source: KPMG Media and Entertainment Barometer (March 2010)
    • New Media: What have you done in the past month?
      Source: KPMG Media and Entertainment Barometer (March 2010)
    • Preferences: online (26%) offline (43%) don’t care (31%)
      Source: KPMG Media and Entertainment Barometer (March 2010)
    • Problem?
      Getting discovered
      explosion of content
      need to be exceptional
      Getting paid
      piracy
      frictionless payment mechanisms
      ...but these are also the solution
    • Mix your (“e-book”) content delivery platforms
      Prioritize using these five criteria:
      Ability to get paid
      Ability to spread
      Fit with lifestyle
      Remarkability
      Cost to implement
    • Summary
      • Reading is still a popular leisure activity
      • Getting discovered
      Make content more social (even “books”)
      Co-creation/open critique
      Use a freemium pricing model
      • Getting paid
      Use a freemium pricing model
      Get an optimal platform mix
    • The End
      Robert Pratten
      twitter.com/zenfilms
      www.zenfilms.com