Marketing and Promotion for the Self-Published Author
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Marketing and Promotion for the Self-Published Author



Marketing and promoting your self-published book.

Marketing and promoting your self-published book.



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    Marketing and Promotion for the Self-Published Author Marketing and Promotion for the Self-Published Author Presentation Transcript

      Presented by Gini Graham Scott
    • My Background for E-Books
      Published over 50 books
      20+ POD (Print-on-demand) books
      12 e-books drawn from POD books
      Appearances on major media, including Oprah, Good Morning America
      Author of books on marketing, sales
    • Why E-Books Now
      Decline of traditional publishing
      Publishers downsizing, editors laid off
      Growing distribution networks
      Ease and low-cost of publishing
      Growing market – over 200,000+ e-books each year
    • Multiple Platforms for Book
      E-Book in a PDF format
      Print-on-Demand (POD)
      Kindle reader
      Other book reader platforms
      Article excerpts
    • Advertising and Promoting Your E-Book
    • Ad and PR Approaches
      Classified ads – Craig’s list, news media for subject area
      Banner and text ads on Websites
      Google AdWords
      Seminars and Workshops
      Articles in print media or on Websites
      Radio/TV interviews
    • Creating a Website or Webpage
      Setting up page on your Website or a mini-Website
      Using a landing or “squeeze” page
    • Creating a Squeeze Page
      One long sales page (about 1000-20,000 words
      Compelling sales copy
      “Buy Now” buttons
      Autoresponder to collect e-mails
      Payment arrangement with PayPals, Amazon, credit card service
      Fulfillment page for downloading book file
      Stand alone Website or Website pages
    • Using the Social Media
      Major social media sites
      Linked In (links)
      Facebook (friends)
      Twitter (followers)
      Specialized social media (ie: Tribe Hollywood)
      Build up links, friends, followers
      Post announcement, events in groups
      Become part of ongoing conversations
    • Creating Workshops/Seminars
      Set up your own programs
      Promote through social networking sites like Meetup
      Do your own PR, marketing
      Offer program to other organizations
      Professional groups in your field
      Local organizations, like churches, business groups, community groups
      Various arrangements for programs(from free to a percentage of sales to paid gig)
    • Contacting the Media
      Using PR releases
      Using a query letter to invite interviews
      Sending an offering letter to offer articles(preference for free information)
      Using a PR Service, such as PRWire, BusinessWire, NewsMediaConnection
      Option to hire a publicist vs. doing your own PR
      Contacting the local and national media by phone
    • Contact Information
      Gini Graham Scott, Ph.D.Changemakers425 Broadway, #115, Santa Monica, CA 90401 (310) 943-7541 6114 La Salle, #358, Oakland, CA 94611 (510)