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E-BOOK PUBLISHING<br />Presented by Gini Graham Scott<br />
My Background for E-Books<br />Published over 50 books<br />20+ POD (Print-on-demand) books<br />12 e-books drawn from POD...
Why E-Books Now<br />Decline of traditional publishing<br />Publishers downsizing, editors laid off<br />Growing distribut...
Multiple Platforms for Book<br />E-Book in a PDF format<br />Print-on-Demand (POD)<br />Kindle reader<br />iPad<br />Other...
Advertising and Promoting Your E-Book<br />
Ad and PR Approaches<br />Classified ads – Craig’s list, news media for subject area<br />Banner and text ads on Websites<...
Creating a Website or Webpage<br />Setting up page on your Website or a mini-Website<br />Using a landing or “squeeze” pag...
Creating a Squeeze Page<br />One long sales page (about 1000-20,000 words <br />Compelling sales copy<br />“Buy Now” butto...
Using the Social Media<br />Major social media sites<br />Linked In (links)<br />Facebook (friends)<br />Twitter (follower...
Creating Workshops/Seminars<br />Set up your own programs<br />Promote through social networking sites like Meetup<br />Do...
Contacting the Media<br />Using PR releases<br />Using a query letter to invite interviews<br />Sending an offering letter...
Contact Information<br />Gini Graham Scott, Ph.D.Changemakers425 Broadway, #115, Santa Monica, CA 90401     (310) 943-7541...
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Marketing and Promotion for the Self-Published Author

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Marketing and promoting your self-published book.

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Transcript of "Marketing and Promotion for the Self-Published Author"

  1. 1. E-BOOK PUBLISHING<br />Presented by Gini Graham Scott<br />
  2. 2. My Background for E-Books<br />Published over 50 books<br />20+ POD (Print-on-demand) books<br />12 e-books drawn from POD books<br />Appearances on major media, including Oprah, Good Morning America<br />Author of books on marketing, sales<br />
  3. 3. Why E-Books Now<br />Decline of traditional publishing<br />Publishers downsizing, editors laid off<br />Growing distribution networks<br />Ease and low-cost of publishing<br />Growing market – over 200,000+ e-books each year<br />
  4. 4. Multiple Platforms for Book<br />E-Book in a PDF format<br />Print-on-Demand (POD)<br />Kindle reader<br />iPad<br />Other book reader platforms<br />Article excerpts<br />
  5. 5. Advertising and Promoting Your E-Book<br />
  6. 6. Ad and PR Approaches<br />Classified ads – Craig’s list, news media for subject area<br />Banner and text ads on Websites<br />Google AdWords<br />Seminars and Workshops<br />Articles in print media or on Websites<br />Radio/TV interviews<br />
  7. 7. Creating a Website or Webpage<br />Setting up page on your Website or a mini-Website<br />Using a landing or “squeeze” page <br />
  8. 8. Creating a Squeeze Page<br />One long sales page (about 1000-20,000 words <br />Compelling sales copy<br />“Buy Now” buttons<br />Autoresponder to collect e-mails<br />Payment arrangement with PayPals, Amazon, credit card service<br />Fulfillment page for downloading book file<br />Stand alone Website or Website pages<br />
  9. 9. Using the Social Media<br />Major social media sites<br />Linked In (links)<br />Facebook (friends)<br />Twitter (followers)<br />Specialized social media (ie: Tribe Hollywood)<br />Build up links, friends, followers<br />Post announcement, events in groups<br />Become part of ongoing conversations<br />
  10. 10. Creating Workshops/Seminars<br />Set up your own programs<br />Promote through social networking sites like Meetup<br />Do your own PR, marketing<br />Offer program to other organizations<br />Professional groups in your field<br />Local organizations, like churches, business groups, community groups<br />Various arrangements for programs(from free to a percentage of sales to paid gig)<br />
  11. 11. Contacting the Media<br />Using PR releases<br />Using a query letter to invite interviews<br />Sending an offering letter to offer articles(preference for free information)<br />Using a PR Service, such as PRWire, BusinessWire, NewsMediaConnection<br />Option to hire a publicist vs. doing your own PR<br />Contacting the local and national media by phone<br />
  12. 12. Contact Information<br />Gini Graham Scott, Ph.D.Changemakers425 Broadway, #115, Santa Monica, CA 90401 (310) 943-7541 6114 La Salle, #358, Oakland, CA 94611 (510) 339-1625changemakers@pacbell.netwww.e-bookpublishing.com<br />www.ginigrahamscott.com<br />
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