Smarter planet asee glf 20120924 v3
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  • 1. IBM University Programs worldwide, accelerating regional development (IBM Upward) Smarter Planet Maker-Bot: Replicator 2Baxter: Building the Future Working Together to Build a Smarter Planet Dr. James (―Jim‖) C. Spohrer, spohrer@us.ibm.com Innovation Champion and Director IBM UPward (University Programs worldwide, accelerating regional development) ASEE Global Leadership Forum Monday September 24, 2012 © 2012 IBM Corporation
  • 2. Today’s Talk  Grand Challenges: Four Crises IBM Smarter Planet  Building a Smarter Planet  T-Shaped Professionals – Deep Problem Solving & Critical Thinking – Broad Communications & Leadership  Two Generations: Accelerating Change Nano-Bio-Info-Cogno2 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 3. Grand Challenges…  Four Crises – Financial – Healthcare – Education – Government3 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 4. What’s UP with IBM? University Programs4 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 5. Most people say, “IBM makes computers”5 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 6. Those in-the-know say, “IBM is helping to build a Smarter Planet…”6 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 7. A Smarter Planet is built from smarter service systems… INSTRUMENTED INTERCONNECTED INTELLIGENT We now have the ability People, systems and We can respond to changes to measure, sense and objects can communicate quickly and accurately, see the exact condition and interact with each and get better results of practically everything. other in entirely new ways. by predicting and optimizing for future events. PRODUCTS IT NETWORKS COMMUNICATIONSWORKFORCE SUPPLY CHAIN TRANSPORTATION BUILDINGS7 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 8. City challenge: buildings and transportation Ryan Chin: Smart Cities8 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 9. Streetline: Instrumented-Interconnected-Intelligent9 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 10. Example: Streetline10 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 11. Neonatal ICU: Instrumented-Interconnected-Intelligent11 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 12. A city is essentially a system of service systems— transportation, healthcare, public safety and education. To enable a Smarter City, IBM is working to improve the quality & efficiency of service systems and how they operate and function.12 IBM GMU External Relations 2012
  • 13. Cities: land-population-energy-carbon Carlo Ratti: Senseable Cities13 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 14. 14 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 15. Smarter City Intelligent Operations Center (SC IOC)15 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 16. Four commandments for cities of the future: Eduardo Paes at TED201216 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 17. SC IOC as a Platform for Innovation17 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 18. Regional Competitiveness and U-BEEs:Where imagined possible worlds become observable real worldshttp://www.service-science.info/archives/1056Innovations NationUniversities/ ―The future is already State/Province here (at universities),Regions City/RegionCalculus (Cambridge/UK) For-profits it is just not evenlyPhysics (Cambridge/UK) U-BEEComputer Science (Columbia/NY) distributed.‖Microsoft (Harvard/WA) Job Creator/SustainerYahoo (Stanford/CA) Hospital Cultural & UniversityGoogle (Stanford/CA) Medical Conference CollegeFacebook (Harvard/CA) Research Hotels K-12 ―The best way to Non-profits Worker (professional) Family (household) predict the future is to (inspire the next generation of students to) build it better.‖ U-BEEs = University-Based Entrepreneurial Ecosystems, City Within City 18 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 19. What improves Quality-of-Life? Service System Innovations * = US Labor % in 2009. A. Systems that focus on flow of things that humans need (~15%*) 1. Transportation & supply chain 2/7/4 0/19/0 2. Water & waste recycling/Climate & Environment 2/1/1 3. Food & products manufacturing 7/6/1 4. Energy & electricity grid/Clean Tech 1/1/0 5. Information and Communication Technologies (ICT access) 5/17/27 B. Systems that focus on human activity and development (~70%*) 6. Buildings & construction (smart spaces) (5%*) 1/0/2 7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*) 24/24/1 8. Banking & finance/Business & consulting (wealthy) (21%*) 7/10/3 9. Healthcare & family life (healthy) (10%*) 2/20/24 10. Education & work life/Professions & entrepreneurship (wise) (9%*) 5/2/2 C. Systems that focus on human governance - security and opportunity (~15%*) 11. Cities & security for families and professionals (property tax) 3/3/1 12. States/regions & commercial development opportunities/investments (sales tax) 0/0/0 13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax) 1/2/2 Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities ―61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)‖19 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 20. T-shaped professionalsdepth & breadth Many cultures Many disciplines Many systems (understanding & communications) BREADTH Deep in one discipline Deep in one system Deep in one culture DEPTH (analytic thinking & problem solving)2020 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 21. Systems-Disciplines Framework: Depth & Breadth systems Systems that focus on flows of things Systems that support people’s activities Systems that govern transportation & ICT & retail & healthcare food & education city state nation disciplines supply chain water & energy products & electricity cloud building & hospitality banking & family &work secure scale laws waste construction & finance behavioral sciences Customerstakeholders e.g., marketing Provider management sciences e.g., operations Observe Stakeholders (As-Is) political sciences Authority e.g., public policy learning sciences Competitors e.g., game theory and strategy cognitive sciences People e.g., psychologyresources system sciences Technology e.g., industrial eng. information sciences Observe Resource Access (As-Is) Information e.g., computer sci organization sciences Organizations e.g., knowledge mgmt History social scienceschange e.g., econ & law (Data Analytics) decision sciences Imagine Possibilities (Has-Been & Might-Become) Future e.g., stats & design (Roadmap) run professions Run e.g., knowledge workervalue Transform (Copy) transform professions e.g., consultant Realize Value (To-Be) Innovate innovate professions (Invent) e.g., entrepreneur 21 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 22. Proposed: National Academies Grand Challenges IBM & Customers & Partners Fellows – IBM ($?100K/yr) (National Academies) – Customers & Partners ($?100K/yr) National Academies Grand Challenges & Pipeline of People IBM Smarter Planet Competitions – Video Submissions (YouTube Social Media) Fellows – Analytics & DEEPQA (Big Data/Watson) (Corporate & – Smart Phone Apps (Citizens) – Business Plans (Entrepreneurs) Associations) Ecosystems – National Academies – Professional Associations & Corporate Academies • IBM & AoT Professionals • Customers & Partners (STEM & Other) • ACM, IEEE, INFORMS, ISSIP, ASEE, etc. – Employers of Professionals (Academics, Industry, Government, Non-Profit) – Students (K-12, University) Students (STEM & Other)22 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 23. Smarter 10% Internships Cities & Buildings Top IBM Students Water & Food 2.5% Fellowships Cisco Materials & Energy Health & Education 50% Employees HP Capstone Government Transportation & Start-Ups Apple Capstone Communications (50%) ... Smarter Capstone Capstone Retail & Hospitality Mentors Companies/ Universities/ Employers Research Areas Adjunct Faculty (Retirees, Alumni, Local) See ISSIP.org23 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 24. Up-Skill = New Venture = Graduates with Smarter Planet skills = High-GrowthCycle = Acquisition = IBMer moving from Acquisition/ New IBM BU mature BU to acquisition (Growing) = IBMer moving into IBMer on Campus role (help create graduates = High-Productivity/University-Region1 with Smarter-Planet skills, Mature IBM BU help create Smarter Planet oriented new ventures; (Shrinking) Refresh skills IBMUniversity-Region224 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 25. Two Generations of Change: Past & Future Born: 1988 Born: 2012 Graduated College: 2011 Enters College: 203025 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 26. 2030 Transportation: Self-driving cars Steve Mahan: Test ―Driver‖26 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 27. 2030 Water27 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 28. 2030 Manufacturing Ryan Chin: Urban Mobility28 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 29. 2030 Energy29 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 30. 2030 ICT30 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 31. Example: Leading Through Connections with… Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy ! Assisted in the development of the Open Pioneered an online natural language Advancement of Question-Answering question answering system called START, Initiative (OAQA) architecture and which provided the ability to answer questions methodology with high precision using information from semi-structured and structured information repositories Provided technological advancementenabling a computing system to remember the Worked to extend thefull interaction, rather than treating every Worked on a visualization component to capabilities of Watson, with aquestion like the first one - simulating a real visually explain to external audiences the focus on extensive commondialogue massively parallel analytics skills it takes for sense knowledge the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brainExplored advanced machine learningtechniques along with rich textrepresentations based on syntactic andsemantic structures for the Watson’s Focused on large-scale Worked on information information extraction,optimization retrieval and text search parsing, and knowledge technologies inference technologieshttp://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html 31 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 32. 2030 Buildings: Recycled to be stronger, safer, cleaner China Broad Group: 30 Stories in 15 Days32 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 33. 2030 Retail & Hospitality33 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 34. 2030 Finance & Business34 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 35. 2030 Health35 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 36. 2030 Education: Watch one, do one, teach one…36 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 37. 2030 GovernmentFour measures  Innovativeness  Equity – Improve weakest link  Sustainability  Resiliency37 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 38. 2030 and Beyond…. Government, Health, Education, Finance, etc.38 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 39. A Framework for Global Civil Society  Daniel Patrick Moynihan said nearly 50 years ago: "If you want to build a world class city, build a great university and wait 200 years." His insight is true today – except yesterdays 200 years has become twenty. More than ever, universities will generate and sustain the world’s idea capitals and, as vital creators, incubators, connectors, and channels of thought and understanding, they will provide a framework for global civil society. – John Sexton, President NYU39 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 40. IBM Almaden Research Center, Silicon Valley/San Jose, CA40 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 41. In Conclusion: Two Books To Help Us All Prepare For Change41 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 42. Thank-You! Questions? ―Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.‖ – IBM ―If we are going to build a smarter planet, let’s start by building smarter cities‖ – CityForward.org ―Universities are major employers in cities and key to urban sustainability.‖ – Coalition of USU ―Cities learning from cities learning from cities.‖ – Fundacion Metropoli ―The future is already here… It is just not evenly distributed.‖ – Gibson ―The best way to predict the future is to create it/invent it.‖ – Moliere/Kay ―Real-world problems may not/refuse to respect discipline boundaries.‖ – Popper/Spohrer ―Today’s problems may come from yesterday’s solutions.‖ – Senge ―History is a race between education and catastrophe.‖ – H.G. Wells ―The future is born in universities.‖ – Kurilov ―Think global, act local.‖ – GeddesDr. James (“Jim”) C. SpohrerInnovation Champion &Director, IBM University Programs worldwide accelerating regional development (IBM UPward)spohrer@us.ibm.com 42 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 43. IBM’s Leadership Change IBM has 426,000 employees worldwide 2011 Financials 22% of IBM’s revenue  Revenue - $ 106.9B in Growth Market countries; growing at  Net Income - $ 15.9B 11% in 2011  EPS - $ 13.44  Net Cash - $16.6B More than 40% of IBM’s workforce conducts business away from an office 55% of IBM’s WorkforceIBM operates in 170 is New to the company incountries around the globe the last 5 years Number 1 in patent generation for 19100 Years of Business consecutive years ;& Innovation in 2011 6,180 US patents awarded in 2011 The Smartest Machine On Earth 9 time winner of the 5 Nobel President’s National Laureates Medal of Technology & Innovation - latest “Let’s Build a Smarter award for Blue Gene Planet" Supercomputer 43 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 44. The New Normal: Smarter Systems Service Systems: Stakeholders & Resources 1. People 2. Technology 3. Shared Information 4. Organizations Computational System connected by win-win value propositions Smarter Technology Smarter Buildings, Universities, Cities Requires investment roadmap Requires investment roadmap44 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 45. University: Four Missions Nation Knowledge State/Province – 1. Transfer (Teaching) City/Metro For-profits U-BEE – 2. Creation (Research) Job Creator/Sustainer – 3. Application (Benefits) Cultural & University Hospital Medical Conference College • Commerce/Entrepreneurship Hotels K-12 Research • Governance/Policymaking Worker Family – 4. Re-Integration (Challenge) Non-profits (professional) (household) • Innovativeness, Equity • Sustainability, Resilience Nested, Networked Holistic Service Systems – Flows Third Mission (Apply to Create Value) – Development is about U-BEEs = – Governance University-Based Entrepreneurial Ecosystems 45 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 46. Economic Shift in National Economies World’s Large Labor Forces US shift to service jobs A = Agriculture, G = Goods, S = Service 2010 2010 Nation Labor A G S 40yr Service % WW % % % Growth (A) Agriculture: Value from China 25.7 49 22 29 142% harvesting nature India 14.4 60 17 23 35% (G) Goods: U.S. 5.1 1 23 76 23% Value from making products Indonesia 3.5 45 16 39 34% (S) Service: Brazil 3.0 20 14 Daryl Pereira/Sunnyvale/IBM@IBMUS, 66 61% Value from IT augmented workers in smarter systems Russia 2.4 10 21 69 64% that create benefits for customers and sustainably improve quality of life. Japan 2.2 5 28 67 45% Nigeria 1.6 70 10 20 19% Bangladesh 2.1 63 11 26 37% Germany 1.4 3 33 64 42% NationMaster.com, International Labor Organization Note: Pakistan, Vietnam, and Mexico now larger LF than Germany46 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 47. Growth of Service Revenue at IBM 2010 Pretax Income Mix Revenue Growth by Segment SYSTEMS (AND FINANCING) 100 Revenue ($B)SOFTWARE 80 Services 17% 44% 60 40 Software 39% 20 Systems 0 SERVICES 82 88 94 98 10 04 06 07 08 09 20 19 19 19 19 20 20 20 20 20 Year IBM Annual ReportsWhat do IBM Service Professionals Do? Run IT & enterprise systems for customers,help Transform customer processes to best practices, and Innovate with customers.47 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 48. California Human Development Report 2011:Measuring quality-of-life…. http://www.measureofamerica.org/docs/APortraitOfCA.pdf48 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 49. Measuring Impact SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment – Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR • Key was tools to model customers & IBM better • Also tools to shift routine physical, mental, interactional & identify synergistic new ventures • Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent) • Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems) – External: More than $1B in national investments in Service Innovation activities – External: Increase conferences, journals, and publications – External: Service Science SIGs in Professional Associations – External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions – External: National Service Science Institutions, Books & Case Studies (Open Services Innovation) Service Research, a Portfolio Approach – 1. Improve existing offerings (value propositions that can move the needle on KPI’s) – 2. Create new offerings (for old and new customers) – 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion) – 4. For all three of the above, improve customer/partner capabilities (ratchet each other up) – 5. For all four of the above, increase patents and service IP assets (some donated to open forums) – 6. For all five of the above, increase publications and body-of-knowledge (professional associations)49 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 50. Who I am (http://www.service-science.info/archives/2233)  Director IBM Global University Programs since 2009 – Global team works with 5000 university world wide (http://www.ibm.com/university) – 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions – Transform ―IBM on Campus‖ brand awareness (―Smarter Planet/Smarter Cities‖) – Create ―Urban Service System‖ Research Centers & U-BEEs  Founding Director of IBMs first Service Research group from 2003-2009 – Almaden Research Center, San Jose, CA – 10x ROI with four IBM outstanding and eleven accomplishment awards – Improve existing offerings, create new, portfolio synergies, partners, patents, publications – I know/work with service research pioneers from many academic disciplines • I advocate for Service Science, Management, Engineering, and Design (SSME+D) – Short-term: Curriculum (T-shaped people, deep in an existing discipline) – Long-term: New transdiscipline and profession (awaiting CAD tool) • I advocate for ISSIP (―one of the founding fathers‖) • Co-editor of the ―Handbook of Service Science‖ (Springer 2010)  Other background (late 90’s and before) – Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley – Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s) – Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s) – B.S. in Physics from MIT (70’s)50 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
  • 51. What is the future? We can imagine many possibilities… Kurzweilai.net51 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation