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Lumina service science 20130404 v4
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Lumina service science 20130404 v4

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  • Haley Glover, Louis Soares, Charles “Chip” HatcherBill Massy, Jim SpohrerBob Lusch, Lou FreundRalph Badinelli, Scott SampsonMaryJoBitner, Roland RustChip Hatcher, Jim Spohrer
  • The three streams of university purpose are: transfer knowledge (readiness), create knowledge (research, and apply knowledge (regional development)Headline: TEDxGlasgow - Donald Clark - More pedagogic change in 10 years than last 1000 yearshttp://www.youtube.com/watch?v=dEJ_ATgrnnY&feature=youtu.be
  • Encourage more focus on the study of higher education, and performance measurement.Encourage more interactions between economist, policymakers, and service science/research/logic communities
  • Contact IBM Customer Briefing Center near you if you would like to be fully briefed on this IBM Global Technology Outlook topic


  • 1. “Trading Zone:” Higher Education Performance Jim Spohrer IBM Director University Programs April 4th, 2013 Convener: Lumina Foundation, with Center for American Progress, and IBMTrading Zone (Galison; Gorman): A place or event where different disciplines conveneto share perspectives and make progress on challenges of mutual interest or concern;often associated with developing better interactional expertise & communication breadth.
  • 2. Trading Zone:Economists, Policymakers, Service Scientists Planned Reconvening: T Summit IBM Almaden, San Jose, CA March 24-25, 2014
  • 3. Industry TransformationDonald Clark, TEDxGlasgow
  • 4. Trading Zone:Economist, Policymakers & Service Scientists
  • 5. Service Science• Service System Entities – Types: Businesses, Universities, Governments, etc. – Nested & Networked Globally – SD Logic (A2A; Resource Integrators)• Value Co-Creation Interactions – Types: Value-Proposition & Governance Mech-based – Collaboration & Competition Blended – SD Logic (Operant & Operant Resources)• Builds On… – Decades of Service Research (Marketing, Operations, etc.) – SSME+D; From I to T to Pi-shapes… and beyond! – T Summit (March 24-25, 2014)• Measures – Productivity, Quality, Compliance, Sustainable Innovation – Holistic Service Systems • Quality of Life, Balance Challenge & Routine • Innovativeness, Equity, Sustainability, Resilience
  • 6. Personalized Education• TREND: The education industry is at the brink of an IT-enabled transformation• OPPORTUNITY: Analytics enabled personalized- at-scale learning for better outcomes and talent management• CHALLENGE: Integration of education content management and analytics solutions
  • 7. SSME: Service Science, Management, and EngineeringExample: Are there “scale laws” of service innovation –year-over-year compounding effects? Problems Year 1: 20% Input: Student quality Process: Faculty motivation Year 2: 20% Output: Industry fit Year 3: 20% Augmentations A: -20% eLearning certification . . . . . . . . B. +10% Faculty interest tuning Year N: 20% C. +10% On-the-job skills tuning After a decade the course may look quite different Service systems are learning systems: productivity, quality, etc.7 IBM Research © 2007 IBM Corporation
  • 8. Degrees matter …But it can be costly, American student loan debt at record highs…8
  • 9. Importance• Learning (Teaching & Degrees) matter – Knowledge Construction & Transfer – Where degree & what degree – BLS Statistics (Salary & Unemployment Rate)• Discovery (Research) matters – Knowledge Creation• Engagement (Entrepreneurship) matters – Knowledge Application