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Ibm smarter planet strategy 20130524 v5

Ibm smarter planet strategy 20130524 v5






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  • Permission to redistribute granted upon request to spohrer@us.ibm.com
  • Synopsis: All the programs fall within the 6 R's of IBM University Programs (IBM UP)... R = Research (Awards: University Relations) R = Readiness (Skills: Academic Initiatives) R = Recruiting (Internships & Jobs: IBM Global Centers) R = Revenue (Solutions: Super-Computers to Asset/Risk Management) R = Responsibility (Volunteers: On Campus IBMers & Smarter Cities Challenge) R = Regions (Startups & Jobs: Smart Camp Challenge) Examples: Our best university relationships are when all 6 R's are active - some examples... NYU Center for Urban Science and Progress: http://cusp.nyu.edu/partners/ OSU Big Data Analytics Center: http://www.forbes.com/sites/tomgroenfeldt/2012/11/29/ibm-and-ohio-state-university-get-analytical/ KIT Karlsruhe Service Research Institute: http://www.ksri.kit.edu/Default.aspx?PageId=273&lang=en IBM University Programs (the 6 R’s of IBM UP) include: 1. Research (ibm.com/university/awards) 2. Readiness (ibm.com/developerworks/university/academicinitiative/) 3. Recruiting (ibm.com/jobs or ibm.com/developerworks/university/students/) 4. Revenue (ibm.com/education and ibm.com/systems) 5. Responsibility (ibm.com/responsibility, ibm.com/ibm/ondemandcommunity and en.wikipedia.org/wiki/World_Community_Grid) 6. Regions (ibm.com/partnerworld/isv/startup) Local “On Campus IBMers”(where available) help with the above…
  • From I to T to Pi-shapes … and beyond! IBM needs graduates who can work on multidisciplinary, multisector, multicultural teams… T-shapes have depth and breadth … Disciplines from computer science to marketing to social sciences to arts & humanities Sectors from transportation to energy to healthcare to government Cultures from US to Europe to China to India to Latin America to Africa to Middle East and more!!
  • History of IBM in San Jose http://www.almaden.ibm.com/almaden20/history.shtml
  • See: http://www.modha.org/ has latest progress Cognitive Computing - http://www.ibm.com/smarterplanet/us/en/business_analytics/article/cognitive_computing.html Researchers at IBM have been working on a cognitive computing project called Systems of Neuromorphic Adaptive Plastic Scalable Electronics (SyNAPSE). By reproducing the structure and architecture of the brain—the way its elements receive sensory input, connect to each other, adapt these connections, and transmit motor output—the SyNAPSE project models computing systems that emulate the brain's computing efficiency, size and power usage without being programmed. IBM is combining principles from nanoscience, neuroscience and supercomputing as part of a multi-year cognitive computing initiative. The Defense Advanced Research Projects Agency (DARPA) has awarded approximately US$21 million in new funding for phase 2 of the SyNAPSE project. For this project, a world-class, multi-dimensional team has been assembled, consisting of IBM researchers and collaborators from Columbia University; Cornell University; University of California, Merced; and University of Wisconsin-Madison.
  • is the w iring of a Monkey Brain showing the connectivity of the primary visual area. This diagram shows white matter (or long-distance) wiring diagram of the brain. Each box is a brain area. Each white line is a connection ( ~ 400 areas and ~7,000 connections) Recent Simulation of the Brain Using novel techniques we have simulated a rat scale brain 55 million neurons, 448 billion synapses Simulation was run on BlueGene Watson Develop an artificial nano-synapse Based on novel synaptronic elements (MTJ, PCM) Develop an artificial cortex chip for a mouse and later for a cat Based on the artificial nano-synapses Using the simulator to validate the design Demonstrate by running a virtual mouse and cat through a virtual maze in a 3D virtual world Mouse and cat will be controlled by the artificial brain
  • 05/24/13 23:30 From IBM Christopher Bishop Newer technologies have been taking hold at two and three times previous rates Years to reach 50% in marketplace adoption – Radio – 38 TV – 13 Internet – 4 iPod 3 Facebook - 2 200 million users of My Space as of Sept 2006 –If it were a country it would be the 11 th largest in the world – between Japan and Mexico Number of text messages sent and received every day exceeds the number of people on the planet 40 exabytes (4.0 X 10 19 th power) of new information will be generated this year-more than in the previous 5000 years it ’s a good time to be having this discussion about the changing nature of innovation. Because as this chart illustrates, there ’s simply no doubt that the pace of innovation, and the time between important new innovations, is changing. Today, new technologies are taking hold at double or triple the previous rate. Compare the penetration of cell phones in our society with the telephone. The invention of the telephone took nearly 40 years to reach the same societal penetration as cellular technology has in five years. All of which comes with implications for about ability to absorb, adapt and respond to the policy and ethical implications that always accompany technical advances.
  • From IBM Christopher Bishop Globally interconnected Data from embedded devices Driving new and evolving business models
  • 05/24/13 23:30 From IBM Christopher Bishop
  • From IBM Christopher Bishop
  • Most people have heard of the IBM brand, and they say IBM makes computers… But “Lenovo purchased IBM's personal computer business and acquired the ThinkPad brand in 2005. “ http://en.wikipedia.org/wiki/ThinkPad
  • What IBM is really apply IT knowledge and capabilities to help build a Smarter Planet…. One that using computing as a service (cloud computing) to help individuals and institutions make better decisions from systems that are more instrumened, interconnected, and intelligent… IBM is applying Information Technologies, including PowerPC computer chips, PureSystems, Mainframes, Blue Gene supercomputers, in giant cloud computing data centers around the world, grinding away on Big Data, to help apply knowledge to create value for others – businesses and governments around the world… IBM is also one of the largest software companies in the world and has acquired on average one business a month for the last 10 years. IBM has also been the top company for number of patents issues per year for 18 years in a row… And IBM has sponsored the ACM programming competition for over a decade – identifying some of the worlds best programming talent… IBM is also one of the largest service businesses in the world… applying knowledge in the form of 100,000 of skilled professionals geographically distributed in 100 of nations and all the top cities in the world…
  • The evolution of service science is to apply service science to create a Smarter Planet. What is smarter planet? A smarter planet is built out of many harmonized smarter systems, systems that are instrumented, interconnected, and intelligent (data, models, and analytics software are used to make better decisions) The world is instrumented meaning everything has computers, cameras, gps or other sensors – cars, stop lights, signs, roads, hospitals, retail stores, rivers, bridges, etc.. The world is getting more and more interconnected. If we could capture the right data and analyze it, we can make our planet smarter. IBM has been working on cleaning up pollution in Galway Bay, Ireland. The marine scientists told the IBMers that the mussels in the water close their shells when something bad enters the water. So IBM put sensors in some of the mussels and connected the sensors to an alert system and visualization system. When a pollutant enters the water, the mussels shut their shells, the sensors sends an alert and water management officials begin to take action to clean it up. Over time, they realize that a particular ship may be coming into the bay every other Tuesday, causing the problem, and they can go after the ship company to not drop pollutants or to find another way to rid of waste. This optimization takes place with other causes of the pollutants.
  • Transportation is essential for flows and buildings are essential for human development Headline: TEDx Boston, Ryan Chin Urban Mobility (July 28, 2009) http://tedxboston.org/speaker/chin
  • Story: http://www-01.ibm.com/software/success/cssdb.nsf/CS/SSAO-8BQ2D3?OpenDocument&Site=corp&cty=en_us Image: http://infosthetics.com/archives/2010/03/babies_now_crawling_in_infographical_data.html
  • Cities are about 2% of the land area, with 50% of the popuoation and 75% of the energy consumption, and 80% of the carbon emissions, according to Carolo Ratti who heads MIT Senseable Cities at MIT Media Lab. Of course, while the buildings and transportation in cities are important – what is really important are the people…. Headline: TED talk: Carlo Ratti (MIT) Architecture that senses and resonds http://www.ted.com/talks/carlo_ratti_architecture_that_senses_and_responds.html
  • Photo: http://blog.ted.com/2012/02/29/four-commandments-for-cities-of-the-future-eduardo-paes-at-ted2012/
  • No wheels on suitcases… in 1988… When thinking about change…. It is useful to think in terms of two generations… What was the world like in 1988 What will the world be like in 2030 MIT Tuition fees 1988 ~10K by 2012 ~40K by 2030 ~100K http://en.wikipedia.org/wiki/College_tuition_in_the_United_States Photo recent college graduate: http://www.prlog.org/11878039-the-secrets-to-hiring-recent-college-graduates-edition.html Photo baby: http://images2.baby-connect.com/images/baby2.gif
  • In the future, robots will drive most of the cars – faster, safer, and more economically than people can. Of course, the future is already here, it is just not well distributed. The state of Nevada was the first state to allow self-driving vehicles to legally drive on their roads, as of June 22, 2011. http://www.forbes.com/sites/alexknapp/2011/06/22/nevada-passes-law-authorizing-driverless-cars/ Headline: Robot Car Helps Blind Man Get a Taco March 29th, 2012 http://www.robotshop.com/blog/robot-car-helps-blind-man-get-a-taco-1564 Self-Driving Car Test – Steve Mahan
  • Photo of tap water: http://aquatecuk.wordpress.com/2011/09/27/how-safe-%E2%80%98really%E2%80%99-is-our-tap-water-for-drinking/ Story http://www.usatoday.com/money/industries/environment/2011-03-03-1Apurewater03_CV_N.htm
  • 3D printed clothing, dresses, shirts, pants, hats, shoes, etc. http://www.dezeen.com/2010/08/11/crystallization-by-iris-van-herpen-daniel-wright-and-mgx-by-materialise/ Imagine cars and other products, being part of local physical supply chains. Manufacturing as a local recycling and assembly service Headline: TEDx Boston, Ryan Chin Urban Mobility (July 28, 2009) http://tedxboston.org/speaker/chin Circular Economy: http://www.youtube.com/watch?v=zCRKvDyyHmI Circular Economy for China 10x productivity gains http://www.indigodev.com/Circular1.html
  • One possible energy source is water to hydrogen and oxygen (via sun) and then back to water. Photos and stories: http://web.mit.edu/newsoffice/2011/artificial-leaf-0930.html http://www.rediff.com/business/slide-show/slide-show-1-how-an-artificial-leaf-can-solve-power-crisis/20110329.htm
  • 2030 ICT or Information Communication Technology will be really smart phones… http://www.forbes.com/sites/greatspeculations/2012/09/07/ibms-watson-on-smartphones-will-lead-to-business-analytics-unchained/ IBM does continue to innovate in computing, technology but to build a Smarter Planet – what matters is both the computers and how those computers are used to create value for others. To demonstrate the new of age of Smarter Computing on a Smarter Planet IBM developed a demonstration project of using a the Watson Deep Question-Answering Technology to score higher than the world ’s best Jeopardy! players in an exhibition match on television game show Jeopardy! Imagine by 2030 the majority of people on the planet will have a smart phone that is like a cognitive bulldozer, smarter than watson in their pocket. For example, I have given teams of 3 students big data problems that took 3 students 3 months to analyze and report back to me on, that my smart phone will do for me in less than three minutes by 2030. Probably …. What will it mean when nearly everyone has access to smarter computing – this is one thing IBM is investigating the future of information technology on a Smarter Planet. Today just one of IBM Power 7 chips has more transistors that all the transistors in the world when I was born… “ Each core is capable of four-way simultaneous multithreading (SMT). The POWER7 has approximately 1.2 billion transistors and is 567 mm2 large fabricated on a 45 nm process.” And runs at between 3-4 Ghz. Puresystems are optimized personal clouds with self service application deployment – a range of businesses from day trading systems to small retail businesses…
  • What most people don ’t know is IBM worked closed with 8 universities in order to develop Watson….
  • In the future, robots will build and recycle whole buildings in a matter of hours. Already at Dongting lake in the Hunan Province in China, the Broad group has used prefab architecture to construct a 30 story building in 15 days (360 hours). When robots are used for construction and recycling, it will be even faster and more cost efficient. The building was stronger, safer, and more energy efficient than previous Broad group hotels. We often think of resiliency as the ability to recover very quickly, after a natural disaster or other external shock to a system. In the future resiliency will be more about rebuilding and recycling quickly to take advantage of newer and better materials, and ways of doing things. The external shocks to the system will more often than not be new innovations, not natural disasters… Headline: 30 stories in 15 days (story on Jan 10 th 2012 – built on Dec 31 2011) http://www.huffingtonpost.com/2012/01/10/30-story-hotel-constructed-in-15-days_n_1197991.html
  • Leading Through Connections http://www.ibm.com/ceostudy2012 Infographic http://simpliflying.com/2011/infographic-the-future-of-loyalty-program-will-be-powered-by-social-media/
  • Infographic http://www.appsblogger.com/kickstarter-infographic/ http://www.appsblogger.com/wp-content/uploads/2012/06/Kickstarter-Infographic-thumbnail.jpg Science to Deployment http://www.energy.ca.gov/research/buildings/demonstrations.html
  • Photo of Da Vinci Surgical Systems http://en.wikipedia.org/wiki/Da_Vinci_Surgical_System http://www.davincisurgery.com/davinci-surgery/davinci-surgical-system/http://www.rapidtoday.com/future.html 3D Printed Organs http://www.rapidtoday.com/images/bioprinted%20heart.jpg http://www.makerbot.com/blog/2011/03/08/3d-printing-an-organ-live-onstage-at-ted/
  • There are many visions of the future – and many show innovations that improve quality of life… by improving the way we interact to co-create value with others… http://www.youtube.com/watch?v=6Cf7IL_eZ38 http://www.youtube.com/watch?v=jZkHpNnXLB0
  • Before we talk about the future of technology…. We should remember rules matter a lot too…. How we design systems matters….. Both how we design the technology & the rules (or institutions we live in) matters a lot… It matters for four key measures of systems – innovativeness, equity, sustainability, and resiliency… Societal performance on these four measures depends on technology (infrastructure), rules (institutions), skills (individuals), and what we value interms of quality of life (information)… Why are these people smiling? Every year NFL (National Football League) teams select the best new college players who indicate they are eligible for the NFL Draft…. Stanford ’s quarterback Andrew Luck is one the best from 2011 What ’s interesting is the Indianapolis Colts, the team he will play for the next decade, is one of the worst Source: http://www.rgj.com/viewart/20120426/SPORTS/304260061/NFL-draft-Colts-take-Stanford-QB-Andrew-Luck-open-draft http://en.wikipedia.org/wiki/National_Football_League_Draft
  • http://online.wsj.com/article/SB10000872396390444734804578062802698020758.html Where All NFL Teams Are Created Equal After six weeks of the NFL season, there's been one topic dominating the conversation: No team is dominating. The NFL has spent the last two decades touting its parity—the idea that any team can win on any given Sunday (or Monday or Thursday). But this year, parity has truly run wild. Since the NFL moved to its current division format in 2002, no division has ever had all its teams tied this late in the season—until this year. The four AFC East teams all have 3-3 records. Only two teams in the AFC, the Baltimore Ravens and Houston Texans, have winning records. Making one stadium home for both the New York Giants and the New York Jets requires an intricate changeover - from endzone logos, lighting, tee-shirts, banners, artwork - sometimes in just 12 hours. See the tricks used, including how the crew shuffles those 2,000-pound endzone trays. With 'Off Duty' Host Wendy Bounds. But here's the wackiest thing: Through six weeks, 11 of the NFL's 32 teams are 3-3. The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulation, in which they simulated the first six weeks of the NFL season 10,000 times, assuming all teams were exactly the same, but factoring in a slight home-field advantage edge. (Home teams won 57.8% of the time from 1978-2011.) So what would the result be if every NFL team were exactly the same? Odds dictate there would be 10.1 teams with a 3-3 record. In other words, this year's current standings (with 11 3-3 teams) have more parity than a hypothetical league in which every team was of equal strength. "We've had parity before but now what you are seeing is it's squeezing toward the middle more and more," said Houston Texans owner Bob McNair. — Kevin Clark, Michael Salfino
  • Image courtesy of my colleague Jean Paul Jacob, at Berkeley So again, wherever I go leaders and citizens want to make sure their region is getting smarter…. Increasing their capacities for knowledge creation and knowledge application to create value for themselves and future generations, more competitively and more sustainably…
  • It is IBM vision of the future that allows us to successfully compete for collaborators Real value: It is Ideal when we have one or more IBMers on Campus, who work to mature the 6 R's relationship between IBM, the university, and the regional economic development board; Foresight is required to continuously renew the high skill high pay jobs in a region by wisely investing in infrastructure and talent. IBMers on Campus are local partners to understand the regions social-economic-technology development plans and to provide foresight input, including GTO (Global Technology Outlook) presentations. For example, Personalized Education GTO topic should be seen by all college presidents, deans, and faculty. SSME+DAPP = Service Science Management Engineering + Design Arts Public Policy Universities have convening power that helps regions compete for collaborators IBM provides foresight and a global network for scaling up innovations
  • This is the worksheet that needs to be filled out: Players IBM RED (Regional Economic Development) – City, County, State, Nation UNI (University) Parameters IBM Costs: Software, Hardware, Solutions, People, $$$ Benefits: Revenue RED Costs: Space, People, $$$ Benefits: Jobs, Local Spending, Taxes, Credit Ratings (lower costs to finance debt), Startups UNI Costs: Space, People, $$$ Benefits: Tuition, Research Grants, Publications, Startups, Rankings
  • Examples: NYU Center for Urban Science and Progress: http://cusp.nyu.edu/partners/ OSU Big Data Analytics Center: http://www.forbes.com/sites/tomgroenfeldt/2012/11/29/ibm-and-ohio-state-university-get-analytical/ KIT Karlsruhe Service Research Institute: http://www.ksri.kit.edu/Default.aspx?PageId=273&lang=en Technology Center: http://www.louisianaeconomicdevelopment.com/led-news/news-releases/ibm-announces-creation-of-800-job-technology-center-in-downtown-baton-rouge.aspx?c=News%20Releases&id=39
  • Why service scientists are interested in universities…. They are in many ways the service system of most central importance to other service systems… Graph based on data from Source: http://www.arwu.org/ARWUAnalysis2009.jsp Analysis: Antonio Fischetto and Giovanna Lella (URome, Italy) students visiting IBM Almaden Dynamic graphy based on Swiss students work: http://www.upload-it.fr/files/1513639149/graph.html US is still “ off the chart ” – China projected to be “ off the chart ” in less than 10 years: US % of WW Top-Ranked Universities: 30,3 % US % of WW GDP: 23,3 % Correlating Nation ’ s (2004) % of WW GDP to % of WW Top-Ranked Universities US is literally “ off the chart ” – but including US make high correlation even higher: US % of WW Top-Ranked Universities: 33,865 % US % of WW GDP: 28,365 %
  • http://www.bls.gov/emp/ep_chart_001.htm http://theeconomiccollapseblog.com/archives/student-loan-debt-hell-21-statistics-that-will-make-you-think-twice-about-going-to-college Posted below are 21 statistics about college tuition, student loan debt and the quality of college education in the United States.... #1 Since 1978, the cost of college tuition in the United States has gone up by over 900 percent . #2 In 2010, the average college graduate had accumulated approximately $25,000 in student loan debt by graduation day. #3 Approximately two-thirds of all college students graduate with student loans. #4 Americans have accumulated well over $900 billion in student loan debt. That figure is higher than the total amount of credit card debt in the United States. #5 The typical U.S. college student spends less than 30 hours a week on academics. #6 According to very extensive research detailed in a new book entitled "Academically Adrift: Limited Learning on College Campuses", 45 percent of U.S. college students exhibit "no significant gains in learning" after two years in college. #7 Today, college students spend approximately 50% less time studying than U.S. college students did just a few decades ago. #8 35% of U.S. college students spend 5 hours or less studying per week. #9 50% of U.S. college students have never taken a class where they had to write more than 20 pages. #10 32% of U.S. college students have never taken a class where they had to read more than 40 pages in a week. #11 U.S. college students spend 24% of their time sleeping, 51% of their time socializing and 7% of their time studying. #12 Federal statistics reveal that only 36 percent of the full-time students who began college in 2001 received a bachelor's degree within four years. #13 Nearly half of all the graduate science students enrolled at colleges and universities in the United States are foreigners. #14 According to the Economic Policy Institute, the unemployment rate for college graduates younger than 25 years old was 9.3 percent in 2010. #15 One-third of all college graduates end up taking jobs that don't even require college degrees. #16 In the United States today, over 18,000 parking lot attendants have college degrees. #17 In the United States today, 317,000 waiters and waitresses have college degrees. #18 In the United States today, approximately 365,000 cashiers have college degrees. #19 In the United States today, 24.5 percent of all retail salespersons have a college degree. #20 Once they get out into the "real world", 70% of college graduates wish that they had spent more time preparing for the "real world" while they were still in school. #21 Approximately 14 percent of all students that graduate with student loan debt end up defaulting within 3 years of making their first student loan payment. http://www.citytowninfo.com/career-and-education-news/articles/georgetown-university-study-shows-a-bachelors-degree-in-stem-pays-off-11102002 About 65 percent of individuals with bachelor's degrees in STEM subjects commanded greater salaries than those with master's degrees in non-STEM fields, according to a Georgetown press release. Likewise, 47 percent of college graduates with bachelor's degrees in STEM fields earn higher wages than those with doctoral degrees in non-STEM subjects.
  • Edu-Impact.Com: Growing Importance of Universities with Large, Growing Endowments Recently visited Yang building at Stanford One of the greenest buildings on the planet But if it does not evolve in 20 years it will not be the greenest building Visited supercomputers – we have two at IBM Almaden – there was a time they were in the top 100 supercomputers in the world – not any more …. So a Moore ’s law of buildings is more than cutting waste in half every year, it is also about the amount of time it takes to structural replace the material with newer and more modern materials that provide benefits…
  • What are the largest and smallest service system entities that have the problem of interconnected systems? Holistic Service Systems like nations, states, cities, and universities – are all system of systems dealing with flows, development, and governance. =============\\ Nations (~100) States/Provinces (~1000) Cities/Regions (~10,000) Educational Institutions (~100,000) Healthcare Institutions (~100,000) Other Enterprises (~10,000,000) Largest 2000 >50% GDP WW Families/Households (~1B) Persons (~10B) Balance/Improve Quality of Life, generation after generation GDP/Capita Quality of Service Customer Experience Quality of Jobs Employee Experience Quality of Investment-Opportunities Owner Experience Entrepreneurial Experience Sustainability GDP/Energy-Unit % Fossil % Renewable GDP/Mass-Unit % New Inputs % Recycled Inputs
  • The Up-Skill Cycle People flow through the system of entities… As they flow they are upskilled…. Entities: Mature IBM Business Unit: From mature-business unit Acquired-IBM Business Unit: From IBM “ acquired company ” business unit University: From university role Venture: From venture that spun off from a university Other: None of the above One possible path A long-time IBMer is in an IBM business unit doing, say “ finance ” The IBMer ’ s business unit receives the 5% annual budget cut The IBMer moves to a new IBM acquisition to help the new acquisition adopt/learn IBM finance procedures After that the IBMer moves to a university as an IBMer on Campus The IBMer might work in a department/discipline, in the university incubator, or a university start-up, or even be a student at the university Eventually the IBMer signs up to be pat of a new venture that is spinning off from the university The new venture is aligned with IBM via HW, SW, or other IBM offerings/strategy IBM helps scale up the new venture global IBM might decide to acquire the new venture The IBM in the acquired new venture helps the new venture become a high growth business unit of IBM After the new IBM business unit asymptotes on revenue and profit improves, it has become a mature business unit Now the IBMer is back in a mature business unit, and the cycle repeats… A long-time IBMer is in an IBM business unit doing, say “ finance ” The IBMer ’ s business unit receives the 5% annual budget cut Transitions: Self-loop IBMer stays in mature business unit IBMer transitions from mature business unit to a newly acquired IBM acquisition IBMer transitions from mature business unit to a university role IBMer transitions from mature business unit to a new venture that spun off from a university IBMer transitions from mature business unit to an entity not mentioned above (some where else)
  • Scope: IBM University Programs works with 5000 universities world-wide with a global matrixed team of about 500 IBMers... Where to find more info: IBM has many programs for working with universities that can be found at http://www.ibm.com/university Contact, Bio, and UP Overview: Jim Spohrer, Director IBM UP & Innovation Champion http://www.service-science.info/archives/2233
  • Today ’s Talk NSF NBIC graphic – Converging Technology Service Science Handbook graphic All of the leading brands, be they corporations or universities, began as start-ups and grew… to maintain their leading status they need to innovate… apply knowledge to create great value for many. Today I want to talk to you about Innovation, including global corporations like IBM and Nations like the US, Denmark, and Sweden…. The context for the discussion is knowledge economics, and how knowledge gets applied to create value for others…. As the planet gets smarter, it will take less time for new knowledge to create value in the economy. I repeat, as the planet gets smarter it will take less time for new knowledge to create value in the economy. Service is defined as the application of knowledge to create value for others, so the science of service, service systems, and service innovation is key to creating a smarter planet, and using Big Data to make better decisions. Finally, I will talk about Smarter Regions, because where ever I travel in the world, this is the front and center topic, how to co-invest with others to create the infrastructure, skills, jobs, businesses, and institutions for the future, and it requires close collaboration of government, academia, business, and the social sector. A colleague of mine who recently visited Dubai for example, mentioned to me that one of the leaders in Dubai, said “My father road a camel, I drive a BMW, my children drive Land Rovers, their children will most likely drive Land Rovers, but their children, three generations out, may be back to riding camels when the oil & gas run out….” Even if you are not worried about your region running out of a precision natural resource, you are probably worried about maintaining a growing stock of knowledge that ensures high skills & high pay jobs for generations to come.” This is one reasons the universities, startups, and foundations are so important to the future of smarter regions.
  • First, thanks for coming to the talk today, and if you find yourself in the US and California, please come visit me at the IBM Almaden Research Center in San Jose, the Capitol of Silicon Valley. And bring your hiking shoes, because I like to take my meetings when possible as hikes, in the 800 acre county park that surrounds the Almaden Center. The snow is actually a rare event, most days are sunny and warm.
  • Ready for Life-Long-Learning Ready for Teamwork Ready to Help Build a Smarter Planet T-shaped people are ready for Teamwork – they are excellent communicators, with real world experience, and deep (or specialized) in at least one culture, one discipline and one systems area, but with good team work skills interacting with others who are deep in other cultures, disciplines and systems areas. Also, T-shaped professionals also make excellent entrepreneurs, able to innovate with others to create new technology, business, and societal innovations. T-shaped people are adaptive innovators, and well prepared for life-long learning in case they need to become deep in some new area… they are better prepared than I-shaped people, who lack the breadth. Therefore, IBM and other public and private organizations are looking to hire more of this new kind of skills and experience profile – one that is both broad and deep.. These organizations have been collaborating with universities around the world to establish a new area of study known as service science, management, engineering, and design (SSMED) – to prepare computer scientists, MBAs, industrial engineers, operations research, management of information systems, systems engineers, and students of many other discipline areas – to understand better how to work on multidisciplinary teams and attack the grand challenge problems associated with improving service systems…
  • There are many opportunities for educational institutions to specialize. Better tuned competence of individuals allows graduates to hit the ground running and better fill roles in business and societal institutions…. Better general education will allow more rapid learning of an arbitrary area of specialization, and create a more flexible labor force… All service systems transform something – perhaps the location, availability, and configuration of materials (flow of things), or perhaps people and what they do (people ’s activities), or perhaps the rules of the game, constraints and consequences (governance). How to visualize service science? The systems-disciplines matrix… SSMED or service science, for short, provides a transdisciplinary framework for organizing student learning around 13 systems areas and 13 specialized academic discipline areas. We have already discussed the 13 systems areas, and the three groups (flows, human activity, and governing)… the discipline areas are organized into four areas that deal with stakeholders, resources, change, and value creation. If we have time, I have included some back-up slides that describes service science in the next level of detail. However, to understand the transdisciplinary framework, one just needs to appreciate that discipline areas such as marketing, operations, public policy, strategy, psychology, industrial engineering, computer science, organizational science, economics, statistics, and others can be applied to any of the 13 types of systems. Service science provides a transdisciplinary framework to organize problem sets and exercises that help students in any of these disciplines become better T-shaped professionals, and ready for teamwork on multidisciplinary teams working to improve any type of service system. As existing disciplines graduate more students who are T-shaped, and have exposure to service science, the world becomes better prepared to solve grand challenge problems and create smarter systems that deliver modern service. Especially, where students have had the opportunity to work as part of an urban innovation center that links their university with real-world problems in their urban environment – they will have important experiences to help them contribute to solving grand challenge problems. ================================================ SSMED (Service Science, Management, Engineering and Design) Systems change over their life cycle… what is inside become outside and vice versa In the course of the lifecycle… systems are merged and divested (fusion and fission) systems are insourced and outsourced (leased/contracted relations) systems are input and output (owner ship relations) SSMED standard should ensure people know 13 systems and 13 disciplines/professions (the key is knowing them all to the right level to be able to communicate and problem-solve effectively) Multidisciplinary teams – solve problems that require discipline knowledge Interdisciplinary teams – solve harder problems, because they create new knowledge in between disciplines Transdisciplinary teams – solve very hard problems, because the people know discipline and system knowledge Ross Dawson says “Collaboration drives everything” in his talk about the future of universities… https://deimos.apple.com/WebObjects/Core.woa/BrowsePrivately/griffith.edu.au.3684852440
  • What would it take to have a Moore ’s Law for buildings? Or university campuses? Or city infrastructure? In conclusion, a focus on smarter systems and modern service can help cities and universities (along with other industry and government partners) to invest together in sustainable innovations, that both reduces waste and expands capabilities. Perhaps someday we may even discover and equivalent of Moore ’s Law for improving service systems… but until that time, I want to say… ================================ Moore ’s Law is sustained by investments that improve computational systems according to a roadmap Can we create an investment roadmap that will improve service systems according to a roadmap? GIE (Globally Integrated Enterprise) uses a run-transform-innovate investment model for continuous improvement. Run = use existing knowledge, routine operations and maintenance Transform = use industry best practice knowledge to gain the benefits of known improvements Innovation = create new knowledge that allows improvements in both ends and means of service systems, and the resources they configure. As information about service systems doubles each year, and storage, processing, and bandwidth rise, making globally better decisions is an important opportunity to explore. FYI.... short history of transistors, integrated circuits, and data centers From transistors... 1. The transistor is considered by many to be the greatest technology invention of the 20th Century 2. While the concept of the transistor has been around since the 1920's (Canadian Physicist Julius Edgar Lilienfeld's 1925 Patent - devices that use physical phenomenon of field electronic emissions)... 3. Commercially available individual transistors that could be wired into circuits, invented and commercialized in 1947 & 1948 (Bell Labs Shockley Point Contact/Junction Transistor Theory 1947, Raytheon CK703 first commercially available 1948) To Integrated circuits... 4. However, it was not until the late 1950's and early 1960's that manufacturing process advances and commercial applications began using many of them in integrated circuits (TI, Bell Labs, etc.) - Sept 1958 the first integrated circuit (Jack Kilby TI) To Moore's law.... 5. By 1965 Gordon Moore's (Intel) paper stated the number of transistors on a chip would double about every two years (and exponential increase that has over 40 years of confirmation)... 6. The number of transistors manufactured each year (in 2009) is estimated at 10**18 - 3.9 x 10**6 transistors produced in 1957 (tenth anniversary of first transistor) - abut 10**18 transistors manufactured in 2009 (62th anniversary of first transistor) To data centers and "electricity consumption" .... 7. By 2005, data centers and server farms consume 0.5% of total worldwide electricity production (1% if cooling is included) - 2005 consumption equivalent of seventeen 1000 MW powerplants - electric consumption for data centers doubled from 2000 to 2005 Sources: http://semiconductormuseum.com/HistoricTransistorTimeline_Index.htm http://www.mentor.com/company/industry_keynotes/upload/rhines-globalpress-low-power.pdf http://www.iop.org/EJ/article/1748-9326/3/3/034008/erl8_3_034008.pdf?request-id=7cf4b6e5-498f-4ed4-bfc9-76eda96773ce
  • However, it is also arguable that universities are important for resiliency… Source: http://www.nyu.edu/about/leadership-university-administration/office-of-the-president/redirect/speeches-statements/global-network-university-reflection.html
  • Permission to re-distribute granted by Jim Spohrer – please request via email (spohrer@us.ibm.com) This talk provided a concise introduction to SSME+D evolving, and applying Service Science to build a Smarter Planet… Reference content from this presentation as: Spohrer, JC (2010) Presentation: SSME+D (for Design) Evolving: Update on Service Science Progress & Directions. Event. Place. Date. Permission to redistribute granted upon request to spohrer@us.ibm.com But I want to end by sharing some relevant quotes… The first you may have seen on TV or heard on the radio – it is from IBM – Instrumented, Interconnected, Intellient – Let ’s build a smarter planet (more on this one shortly) Second, If we are going to build a smarter planet, let ’s start by building smarter cities, (as we will see cities turn out to be ideal building blocks to get right for a number of reasons) And if we focus on cities, then the quote from the Foundation Metropolitan paints the right picture, cities learning from cities learning from cities… The next is probably the best known quote in the group “think global, act local” (we will revisit this important thought) Since all the major cities of the world have one or more universities, the next quote is of interest “the future is born in universities” And two more well known quotes about the future – the best way to predict the future is to build it, and the future is already here… it is just not evenly distributed. The next quote is an important one for discipline specialists at universities to keep in mind – real-world problems may not respect discipline boundaries (so be on guard for myopic solutions that appear too good to be true, they often are!)… Because if we are not careful, today ’s problems may come from yesterday’s solutions… And since we cannot anticipate all risks or quickly resolve them once we notice them, we should probably never forget what HG Wells said - that history is a race between education and catastrophe… In a world of accelerating change, this last statement also serves as a reminder that the pace of real innovation in education is a good target for study in terms of smarter systems and modern service…
  • What improves quality of life? Service system innovations. Every day we are customers of 13 types of service systems. If any of them fail, we have a “bad day” (Katrina New Orleans) I have been to two service science related conferences recently, one in Japan on Service Design and one in Portugal on Service Marketing… the papers from the proceedings of the conferences mapped onto all of these types of service systems… The numbers in yellow: 61 papers Service Design (Japan) / 75 papers Service Marketing (Portugal) / 78 Papers Service-Oriented Computing (US) Number in yellow Fist number: Service Design Conference, Japan 2 nd International Service Innovation Design Conference (ISIDC 2010), Future University Hakodate, Japan Second number Service Marketing Conference, Portugal, AMA SERVSIG at U Porto, Portugal Numbers in yellow: Number of AMA ServSIG 2010 abstracts that study each type of service system… (http://www.servsig2010.org/) Of 132 total abstracts… 10 studies all types of service systems 19 could not be classified In a moment we will look at definitions of quality of life, but for the moment, consider that everyday we all depend on 13 systems to have a relatively high quality of life, and if any one of these systems goes out or stops providing good service, then our quality of life suffers…. Transportation, Water, Food, Energy, Information, Buildings, Retail, Banking & Financial Services (like credit cards), Healthcare, Education, and Government at the City, State, and National levels…. Volcanic ash, hurricanes, earthquakes, snow storms, floods are some of the types of natural disasters that impact the operation of these service systems – but human made challenges like budget crises, bank failures, terrorism, wars, etc. can also impact the operation of these 13 all important service systems. Moreover, even when these systems are operating normally – we humans may not be satisfied with the quality of service or the quality of jobs in these systems. We want both the quality of service and the quality of jobs in these systems to get better year over year, ideally, but sometimes, like healthcare and education, the cost of maintaining existing quality levels seems to be a challenge as costs continue to rise… why is that “smarter” or sustainable innovation, which continuously reduces waste, and expands the capabilities of these systems is so hard to achieve? Can we truly achieve smarter systems and modern service? A number of organizations are asking these questions – and before looking at how these questions are being formalized into grand challenge questions for society – let’s look at what an IBM report concluded after surveying about 400 economists…. ==================== Quality of life for the average citizen (voter) depends on the quality of service and quality of jobs in 13 basic systems….. Local progress (from the perspective of the average citizen or voter) can be defined for our purposes as (quality of service & jobs) + returns (the provider, which is really the investor perspective, the risk taker in provisioning the service) + security (the authority or government perspective on the cost of maintaining order, and dealing with rules and rule violations) + smarter (or the first derivative – does all this get better over time – parents often talk about wanting to help create a better world for their children - sustainable innovation, means reducing waste, being good stewards of the planet, and expanding our capabilities to do things better and respond to challenges and outlier events better)…. Without putting too fine a point on it, most of the really important grand challenges in business and society relate to improving quality of life. Quality of life is a function of both quality of service from systems and quality of opportunities (or jobs) in systems. We have identified 13 systems that fit into three major categories – systems that focus on basic things people need, systems that focus on people ’s activities and development, and systems that focus on governing. IBM ’s Institute for Business Value has identified a $4 trillion challenge that can be addressed by using a system of systems approach. Employment data… 2008 http://www.bls.gov/news.release/ecopro.t02.htm A. 3+0.4+0.5+8.9+1.4+2.0=16.2 B. C.13.1+1.8=14.9 Total 150,932 (100%) Transportation (Transportation and Warehousing 4,505 (3%)) Water & Waste (Utilities 560 (0.4%)) Food & Manufacturing (Mining 717 (0.5%), Manufacturing 13,431 (8.9%), Agriculture, Forestry, Fishing 2,098 (1.4%)) Energy & Electricity Information (Information 2,997 (2%)) Construction (Construction 7,215 (4.8%)) Retail & Hospitality (Wholesale Trade 5,964 (4.0%), Retail Trade 15,356 (10.2%), Leisure and hospitality 13,459 (8.9%)) Financial & Banking/Business & Consulting (Financial activities 8,146 (5.4%), Professional and business services 17,778 (11.8%), Other services 6,333 (4.2%)) Healthcare (Healthcare and social assistance 15,819 (10.5%) Education (Educational services 3,037 (2%), Self-employed and unpaid family 9,313 (6.2%), Secondary jobs self-employed and unpaid family 1,524 (1.0%)) City Gov State Gov (State and local government 19,735 (13.1%)) Federal Gov (Federal government 2,764 (1.8%))
  • Service systems and knowledge access evolving Nested, networked holistic product-service systems that provide “Whole Service” to the people-inside Source: Whole Service http://www.service-science.info/archives/1056 Source: Third Stream http://www2.lse.ac.uk/economicHistory/Research/CCPN/pdf/russell_report_thirdStream.pdf
  • Edu-Impact.Com: Growing Importance of Universities with Large, Growing Endowments Recently visited Yang building at Stanford One of the greenest buildings on the planet But if it does not evolve in 20 years it will not be the greenest building Visited supercomputers – we have two at IBM Almaden – there was a time they were in the top 100 supercomputers in the world – not any more …. So a Moore ’s law of buildings is more than cutting waste in half every year, it is also about the amount of time it takes to structural replace the material with newer and more modern materials that provide benefits…
  • We all know that economists have been reporting on the growth of the service economy for the last century… Over the last two hundred years, the US has shifted from agriculture to manufacturing to service jobs, as dominant. The growth in service jobs parallels the growth of the information economy, and many of the jobs are knowledge-intensive, including finance, health, education, government, B2B, etc. Developed and emerging markets are seeing the same shift – this is a global trend. What was clear was that all developed and emerging market nations where shifting to service economies due to increasing use of technology in manufacturing and agriculture (productivity increases), and increasing use of information technology in traditional service areas, including utilities, building maintenance, retail & hospitality, finance, health, education, and government – making the service sector more knowledge-intensive and requiring more technical skills. As well as more outsourcing, leading to more B2B service. In the back-up slides we introduce the concept of product-service-systems to better understand the way the global economies are evolving… ServicesOLD= Not Natural or Manufactured Products (Negative) ServiceNEW = Applying Knowledge/Resources to Benefit Customers/Stakeholders (Positive) Why does outsourcing the jobs or changing the business model (e.g., leasing, mass-customizaton) cause the category to change? It shouldn ’t, modern farms and factories are service systems too… See the following papers… Vargo & Lusch (2004) Evolving to a New Dominant Logic for Marketing. Journal of Marketing. Tien & Berg (2006) On Services Research and Education. Journal of Systems Science and Systems Engineering. Two ways the Firm can think about the world: Firm – can I think of things my customers want to own, and how can I make and sell those things. Firm – can I think of ongoing relationships/interactions with my customers and their stakeholders, and how can I establish and continuously improve those interactions in a win-win manner Fact: Service growth in “national economies” All nations are experiencing a macro-economic shift from value in producing physical things (agriculture and goods) to value from apply capabilities for the benefit of others (services). Observation: Service sector is where the job growth is, not only in the US but around the world. Implication: Most science and engineering and management jobs will be in the service sector. For example, Kenneth Smith of H.B.Maynard (one of the oldest and most prestigious industrial engineering consulting firms) said - “Historically, most of our business at H.B. Maynard was manufacturing, today roughly 80% is in the retail sector…” So why do we still train most scientist and engineers for manufacturing age jobs? Could this be part of the reason that in most US engineering schools only 50% of entering engineering students graduate with an engineering degree? The service sector is the fastest growing segment of global economies. In the US, in 1800 90% of people were worked on farms, and today less than 3% of workers are employed in agriculture. Goods, or manufacturing of physical products, peaked in the US in the mid-1950 ’s and has been decreasing ever since due to automation and off shoring. However, services, especially complex information and business services, as we will see is where the growth is. But the growth in the service sector jobs is not just in the developed countries, it is also happening in the developing countries. In fact, the International Labor Organization, reports that 2006 was the first time in human history that more people worker in the service sector than in agriculture world wide. 40% in service sector, 39.7% in agriculture, and 21.3% in manufacturing, with the growth coming by moving people from agriculture to services – this represents the largest labor force migration in human history. 1970 estimates % of service in labor force (change to 2005/2009 est) China 12 +17 142% India 17 +6 35% US 62 +14 23% Indonesia 29 +10 34% Brazil 41 +25 61% Russia 42 +27 64% Japan 48 +19 45% Nigeria 16 +3 19% Bangledesh 19 +7 37% Germany 45 +19 42%
  • What you may not know is that manufacturing companies are also seeing a growth in service revenue… from financing to maintenance to customer support services, because of the growing complexity of products… IBM has seen its service revenue grow, and lead the growth of IBM in the last two decades. In the last two decades the growth was B2B, in the coming decade it will be B2G service growth – powered in part by shared service across government and cloud computing… Fact: Service growth in “manufacturing” businesses 2008 GTS 40 (39.2) GBS 20 (19.6) SWG 22 (22.1) S&T 20 (19.2) FIN 2 (2.6) Total 103.6B Profit 45.6% 2010 GTS 38.2B GBS 18.2B -> 56.4B HW 18.0B SW 22.5B FIN 2.2B -> 42.7B Source: http://www.fiercecio.com/press-releases/ibm-reports-2010-fourth-quarter-and-full-year-results-nyse-ibm-q4
  • As we think about the future of cities and universities, as an optimist, I see future cities and universities better than they are today… what IBM calls a Smarter Planet is such a vision -- today cities and universities sustain our high quality of living on the planet -- we believe they do an even better job in the future – in future cities and universities, we can all do a better job of applying, creating, and transferring knowledge generation over generation… http://www.measureofamerica.org/docs/APortraitOfCA.pdf In a recent survey of young Californians, 90% said internet access was essential for a high quality of life, and 50% said access to a smart phone was essential for a high quality of life. Some would say that the middle-class person today lives better than king ’s did a thousand years ago… perhaps that is true in terms of material comforts… and in 1836 Nathan Rothschild the richest many in the British Empire, perhaps the world died of an infected abscess… http://en.wikipedia.org/wiki/Nathan_Mayer_Rothschild By the time an infected abscess caused his death in 1836, his personal net worth amounted to 0.62% of British national income.
  • KPIs = Key Performance Indicators, the measures of service system performance Focus on service system resources, access rights, stakeholders (value propositions), and measures (KPIs) Calculating ROI and Success Rate for an industrial service research group 4 outstanding at $100M each and 11 accomplishments at $10M each = $510M business impact result in 7 years 2 outstanding at $100M each and 9 accomplishments at $10M each = $290M business impact result in 6 years 290M/8x ROI = 36M of base funding for 210 Person-years (36M/210 = $172K/person base funding level) 210 person years over six years = 10,20,40,50,50,40 (in year one there were 10 people, in year two 20 people, in year 3 40 people, etc.) Accomplishments (12 PY, 3-5 person, 2-4 years) = expected 12 PY (4 x 3) Outstanding (24 PY additional, 6-10 persons, 2-4 years) = additional 24 PY (8 x 3) = +24 is 12+24 = 36 So 2 outstandings take 36 (36 PY) and 9 accomplishments 12 (12 PY) = 2 * 36 + 9 x 12 = 72 + 108 = 180 (one could ask if this double counts on outstandings, since it pre-supposes and earlier accomplishment – in fact most accomplishments have more than $100M impact, so this is OK). 180/210 = 0.86 = 86% success rate (a big debate in research organizations is what should the success rate be – 100% success rate probably implies you are not taking enough risk, so learning/returns will not be maximized long-term) (put another way – solving really, really hard problems is not 100% guaranteed, but if they are solved they can pay enormous dividends; sometimes more so than simpler problems to solve) CBM = Component Business Model (Models of over 70 industries, decomposed into 100-200 business components/service systems, with associated KPIs) IDG = Intelligent Document Gateway (Process improvement workbench - process automation, business rules engines, authoring capability, document scan capability, etc.) SDM = Solution Design Manager (complex service offerings delivered globally are hard to describe, cost, price, and allow teams to collaboratively develop and iterate) BIW = Business Insight Workbench (unstructured text analytics, data mining, structured analytics, automatic taxonomy, trend analysis, co-occurrence statistics, etc.) COBRA = Corporate Brand Reputation Analysis (data mine blogs and customer service data, etc. for insights) SIMPLE = Patent Analytics (data mine patents and technical publications, etc. for insights) IoFT = Impact of Future Technologies (future studies method to identify signposts, and data mine for trends, etc.)
  • In today ’s talk we will be thinking together about the future…. What is the future? We can imagine many possibilities… I show this for two reasons: - I believe computers will soon be helping policymakers and others explore future possibilities better - I want us to be thinking about resiliency of our systems in the future, and what are the weakest links in creating resilient cities and universities… what do we do if the computers go down, when we depend more and more on technology for a high quality of life? Source: http://www.kurzweilai.net/cartoon-what-is-the-meaning-of-life

Ibm smarter planet strategy 20130524 v5 Ibm smarter planet strategy 20130524 v5 Presentation Transcript

  • © 2012 IBM CorporationIBM University Programs worldwide, accelerating regional development (IBM Upward)Smarter Planet StrategyWelcome to“Silicon Valley/Bay Area”Dr. James (“Jim”) C. Spohrer, spohrer@us.ibm.comInnovation Champion and Director IBM UPward(University Programs worldwide, accelerating regional development)May 24, 2013Working together to build a Smarter Planet
  • IBM University Programs 6 R’s• Research (Collaborate)• Readiness (Skills)• Recruiting (Jobs)• Revenue (Solutions)• Responsibility (Volunteers)• Regions (Smarter Cities, Startups & Workforce)05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)2WORKFORCEPRODUCTSSUPPLY CHAINCOMMUNICATIONSTRANSPORTATION BUILDINGS
  • IBM University ProgramsIBM Platforms for Entrepreneurs• Smarter Cities Intelligent Operations Center Platform• IBM helping university startups to scale up (growth)05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)3
  • IBM University ProgramsFrom I to T-shape and Beyond!IBMers with more depth and breadth for a Smarter Planet05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)4Many disciplinesMany sectorsMany regions/cultures(understanding & communications)DeepinonesectorDeepinoneregion/cultureDeepinonediscipline
  • IBM University Programs05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward) 5IBM operates in 170 countriesaround the globeAcquisitions contribute significantlyto IBM’s growth ; ~120 acquisitionsin last decade2012 FinancialsRevenue - $ 104.5BNet Income - $ 17.6BEPS - $ 15.25 (10 yrs ofEPS d/digit growth) Net Cash - $18.2B24% of IBMs revenue inGrowth Market countries;growing at 7% ( @cc) in2012Number 1 in patentgeneration for 20consecutive years ;6,478 US patentsawarded in 2012More than 40% of IBMsworkforce doesbusiness away from anoffice5 Nobel Laureates10 time winner of thePresident’s NationalMedal of Technology &Innovation – latest forLASIK laser refractivesurgical techniquesThe Smartest Machine On Earth100 Years of Business &Innovation in 2011New Era in IBM’s LeadershipIBM Growth InitiativesIBM has~425,000employeesworldwideContext: IBM 101
  • © 2013 IBM Corporation6IBMIBM’s Story of Innovation:’s Story of Innovation:Looking back at where we started..Looking back at where we started..
  • © 2013 IBM Corporation7Innovation That Never StopsInnovation That Never StopsNeonatal CareNeonatal Care12 Atom Storage12 Atom StorageWatsonWatson 3D Systems3D Systems DNA TransistorDNA TransistorSpoken Web
  • © 2013 IBM Corporation8A Diversity of Disciplines Enables World ClassA Diversity of Disciplines Enables World ClassInnovationsInnovationsChemistryComputerScienceElectricalEngineeringMaterialsScienceMathematicalScience PhysicsServiceScienceBehavioralScienceBusinessInnovationTechnologyInnovationSocialInnovationDemand InnovationScience &EngineeringBusiness &ManagementSocial &CognitiveSciencesEconomics& Markets
  • ResearchResearch’s Strategic Disciplines’s Strategic DisciplinesExploratorySystems TechnologySoftwareIndustry SolutionsMathematics &Data SciencesService Science
  • IBM Research:IBM Research: The World is Our LabThe World is Our LabChinaWatsonAlmadenAustinTokyoHaifaZurichIndiaDublinMelbourneBrazilIBM Research labsLabs added since 2010Other IBM Research presence
  • IBM Research – AfricaIBM Research – Africa Nairobi, Kenya Our 12thresearch lab IBM’s first lab on the continent Initial focus– Next Generation Public Sector• e-government– Smarter Cities• water & transportation– Human Capacity Development• technology & business skills
  • IBM University ProgramsCognitive SystemsEraEras of computingEras of computingProgrammableSystems EraTabulatingSystems EraComputerIntelligenceTimeOn August 22, 1943, 105 men, women and children,among them 43 IBM employees, alighted from a special train thatcarried them across the continent to establish new homes and thenew IBM Card Manufacturing Plant Number 5 at 16thand St. John Streets, San Jose, CA.
  • Inspired by the function, power, and volume of the organic brain,IBM is developing TrueNorth, a novel modular, scalable, non-vonNeumann, ultra-low power, cognitive computing architecture.TrueNorth consists of a scalable network of neurosynaptic cores,with each core containing neurons, dendrites, synapses, andaxons. To set sail for TrueNorth, IBM developed Compass, amulti-threaded, massively parallel functional simulator and aparallel compiler that maps a network of long-distance pathwaysin the macaque monkey brain to TrueNorth.IBM and LBNL demonstrated near-perfect weak scaling on a 16rack IBM Blue Gene/Q (262,144 processor cores, 256 TBmemory), achieving an unprecedented scale of 256 millionneurosynaptic cores containing 65 billion neurons and 16 trillionsynapses running only 388× slower than real time with anaverage spiking rate of 8.1 Hz. By using emerging PGAScommunication primitives, IBM also demonstrated 2× better real-time performance over MPI primitives on a 4 rack Blue Gene/P(16384 processor cores, 16 TB memory). Here is PDF of finalpaper.NEW NEWS: Since submitting the camera ready copy, using 96Blue Gene/Q racks of the Lawrence Livermore National LabSequoia supercomputer (1,572,864 processor cores, 1.5 PBmemory, 98,304 MPI processes, and 6,291,456 threads), IBMand LBNL achieved an unprecedented scale of 2.084 billionneurosynaptic cores containing 53x1010neurons and 1.37x1014synapses running only 1542× slower than real time. Here is PDFof IBM Research Report, RJ 10502.1014on November 14, 2012
  • 14Monkey Brain Wiring Diagram 400 areas 7,000 connectionsCognitive ComputingCognitive Computing Recent Simulation of the Brain– Using novel techniques we havesimulated a rat scale brain Develop an artificial nano-synapse Develop an artificial cortex chip for a mouseand later for a cat Demonstrate by running a virtual mouse andcat through a virtual maze in a 3D virtual world
  • IBM University Programs15AutomobileInternetTechnological Acceleration0 25 50 100 125 15075Years2550100TelephoneElectricityRadioTelevisionVCRPCCellular%PenetrationYEARS
  • IBM University Programs16•iPhone/iPad app developer•wireless marketing director•microfinance infrastructure designer•3D content developer for movies, TV•social network manager•deploying technology into the cloud•organic solar cell development•digital image managementMany top in-demand jobs in 2011 did not exist in 2005!16
  • IBM University Programs17 17U.S Department of Laborestimates that today’s learnerwill have 10-14 jobs…by the age of 38!
  • IBM University Programs18 Estimates are 85% of the jobs today’s learners will be doinghaven’t been invented yet theyll be using technologies that dont exist to solve problems we dont yet know are problems18
  • IBM University Programs19Five historical cycles …
  • IBM University Programs20~100 years of US job transformationsSource: US Bureau of Economic Analysis; McKinsey Global Institute Analysis
  • 21Most people say, “IBM makes computers”
  • 22Those in-the-know say, “IBM is helping to build a SmarterPlanet…”
  • 23A Smarter Planet is built from smarter servicesystems…INSTRUMENTEDWe now have the abilityto measure, sense andsee the exact conditionof practically everything.INTERCONNECTEDPeople, systems andobjects can communicateand interact with eachother in entirely newways.INTELLIGENTWe can respond to changesquickly and accurately,and get better resultsby predicting and optimizingfor future events.WORKFORCEPRODUCTSSUPPLY CHAINCOMMUNICATIONSTRANSPORTATION BUILDINGSIT NETWORKS
  • 24City challenge: buildings and transportationRyan Chin:Smart Cities
  • 25Streetline: Instrumented-Interconnected-Intelligent
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)26Neonatal ICU: Instrumented-Interconnected-Intelligent
  • 27Cities: land-population-energy-carbonCarlo Ratti:Senseable Cities
  • 28
  • 29
  • 30Four commandments for cities of the future: Eduardo Paesat TED2012
  • 31SC IOC as a Platform for Innovation
  • 3232Identifies entrepreneurs developingbusinesses aligning with our SmarterPlanet vision.SmartCamp finalists raised more than$50m and received significant press inWall Street Journal, Forbes andBloomberginHealthcare SmartCamp kickstart - Miami - May 15, 2012Apply by April 27thSmarterCities SmartCamp kickstart - New York - May 24, 2012Apply by May 3rdNorth America Regional SmartCamp - Boston - June 20 & 21, 2012Apply by May 25thapply now at www.ibm.com/isv/startup/smartcampExclusive Networking andMentoring eventNorth America SmartCamp lead: Eric Apse, eapse@us.ibm.comUniversity Programs lead: Dawn Tew, dawn2@us.ibm.com
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)33Digital Immigrant vs Digital NativeBorn: 1988Graduated College: 2011Born: 2012Enters College: 2030
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)342030 Transportation: Self-driving carsSteve Mahan:Test “Driver”
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)352030 Water
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)362030 ManufacturingRyan Chin:Urban MobilityBaxter: Building the FutureMaker-Bot: Replicator 2
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)372030 Energy
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)382030 ICT
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)3939Example: Leading Through Connections with…Universities Collaborate with IBM Research to DesignWatson for the Grand Challenge of Jeopardy !Assisted in the development of the OpenAdvancement of Question-AnsweringInitiative (OAQA) architecture andmethodologyPioneered an online natural languagequestion answering system called START,which provided the ability to answer questionswith high precision using information fromsemi-structured and structured informationrepositoriesWorked to extend thecapabilities of Watson, with afocus on extensive commonsense knowledgeFocused on large-scaleinformation extraction,parsing, and knowledgeinference technologiesWorked on a visualization component tovisually explain to external audiences themassively parallel analytics skills it takes forthe Watson computing system to break downa question and formulate a rapid and accurateresponse to rival a human brain Provided technological advancementenabling a computing system to remember thefull interaction, rather than treating everyquestion like the first one - simulating a realdialogueExplored advanced machine learningtechniques along with rich textrepresentations based on syntactic andsemantic structures for the Watson’soptimizationWorked on informationretrieval and text searchtechnologieshttp://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)402030 Buildings: Recycled to be stronger, safer, cleanerChina Broad Group:30 Stories in 15 Days
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)412030 Retail & Hospitality
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)422030 Finance & Business
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)432030 Health
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)442030 Education: Watch one, do one, teach one…
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)452030 GovernmentFour measures Innovativeness Equity– Improveweakestlink Sustainability Resiliency
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)46Competitive Parity – Achieved. The NFL has spent the last twodecades touting its parity—theidea that any team can win on anygiven Sunday (or Monday orThursday). But this year, parityhas truly run wild. … heres the wackiest thing:Through six weeks, 11 of theNFLs 32 teams are 3-3. TheJournal asked the statisticalgurus of Massey-PeabodyAnalytics to run a coin-flipsimulation…
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)472030 and Beyond…. Government, Health, Education, Finance, etc.
  • IBM University ProgramsRegional Economic Development (RED):We are all competing for collaborators• Universities & Regional Economic Development Boards– Talent and infrastructure investments• More high skill, high pay jobs to boost quality-of-life– Regional progress & continuous improvement upward spiral• Smarter systems = Instrumented + Interconnected + Intelligent– Science of Service Systems: Nations, states, cities, universities• Nested, networked holistic service systems co-create value (SSME+DAPP)• IBM Global Innovation Network– Foresight: IBM Innovation Centers (IICs) & Customer Briefing Centers• Global Technology Outlook (GTO) Report• Institute for Business Value (IBV) Studies• IBM Centers for Advanced Study (CAS)– IBM Global R&D and Service Delivery Centers• Hardware, Software, Solutions & Service R&D• IT Data, Call, Analytics Service Delivery Centers05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)48GovernmentIndustry AcademiaRegional Economic Development
  • IBM University Programs Worksheet:All Players: Benefits ($M) >> CostsYr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr10 TotalCostsIBM $MRED $MUNI $MBene-fitsIBM >$MRED >$MUNI >$M
  • IBM University Programs 6 R’s Proof-PointsIBM Smarter Cities &NYU CUSP Center for Urban Science and Progress Big Cities + Big Data Faculty Awards MS in Applied Urban Science & Informatics Academic, Government, Industry NYU and NYU-Poly, Carnegie Mellon University, TheCity University of New York, The Indian Institute ofTechnology (Mumbai). The University of Toronto, TheUniversity of WarwickIBM partners with State of Louisiana & City ofBaton Rouge, & Louisiana State University Creation Of 800-Job Technology CenterIn Downtown Baton Rouge Gov. Jindal, Baton Rouge Mayor/PresidentKip Holden, Baton Rouge Area FoundationPresident and CEO John Davies, andLouisiana State University (LSU) College ofEngineering Dean Richard Koubek. The State will provide $14 million in funding over 10 years forexpanded higher-education programs designed primarily toincrease the number of annual computer science graduates.IBM and Ohio State University collaborate to boostanalytics skills in State of Ohio Projected to create 500 new jobs and become aneducation and training hub for advanced data research,big data and cognitive computing IBM worked with Ohio’s economic developmentorganizations - aims to benefit than 30 regionalcompanies in health care, financial services, governmentand retail. State of Ohio providing incentives for the center.IBM and Karlsruhe Institute of Technologycollaborate on Service Science in Germany The Karlsruhe Service Research Institute at KIT (KarlsruheInstitute of Technology) aims to be the leading Europeanresearch institute in the field of Service Science. Develop concepts, methods, and technologies relevantfor innovators and decision-makers to create and capturevalue in an increasingly services-led economy.. Holistic interdisciplinary approach to solvebusiness problems along the dimensions ofpeople, organization, information, andtechnology05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)50
  • IBM University Programs 6 R’s Proof-PointsIBM University Programs supports IBM’s DeliveryCenter at Brno in the Czech Republic IBM’s Delivery Center at Brno employs about 3,000 ITprofessionals and supports over 600 clients fromaround the world Best practices have been established by localUniversity Relations personnel for internshipprograms that support IBM’s resourcing needs This local expertise is now planned to be extended andapplied to the resourcing requirements of the BrnoDelivery CenterIBM UP / SWG supports IBM’s new DeliveryCenter in Costa Rica with faculty training IBM’s Delivery Center in Costa Rica opened in May with 1,200employees & intends to hire up to 1,000 new IT professionals by2014 Part of IBM’s agreement includes working with 6 localuniversities to help build the future workforce and training themon IBM’s Cloud, Cyber Security & various other technologies IBM UR & SWG team members along with NC State Universityfaculty are conducting curriculum workshops for local faculty incountry to “train the trainors”. IBM is the first company to offersuch a creative approach to helping establish the latest intechnology skills in Costa RicaIBM and University of Mauritius collaborate toboost computer skills in the Indian Ocean IslandsRegion off the coast of Africa IBM and University of Mauritius struck a academicpartnership to provide technology and training resourcesfor computer science professionals at the University IBM also launched an IBM Africa Technical Institute inMauritius offering education about IBM technologies andhow these solutions solve some of the challenges facingbusinesses and the public sector in Africa. IBM technical staff will provide guest lectures to studentsand IBM will also offer research collaboration for UMresearchersIBM and Stellenbosch University collaborate forcomputer skills development in South Africa IBM and Stellenbosch University (SU) have partnered toopen a Software Center of Excellence to assist students inbuilding strong SW development skills The COE is a first-of-its-kind in South Africa including apost-graduate computer laboratory with advanced software(including Rational) to provide a full-fledged softwareproduction environment for students to hone their skills. The Center seeks to integrate the latest technologies intoSU’s curriculum to prepare students for high-value jobopportunities05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)51
  • IBM University Programs 6 R’s Proof-PointsIBM Russia & Bauman Moscow State TechnicalUniversity launch Smarter Cities Dev’t Education Center BMSTU launched the Smarter Cities EducationCenter as a strategic initiative w/ IBM to help studentsand city leaders develop expertise and apply innovativetechnologies to create smart solutions to tackle issuesthat have high social and economic impact for citiesaround the world. Aligned with the Russian governments priorities for themodernization and technological development of urbancenters, the center will support the development of ITskills crucial to Russias innovation agenda As part of the Smarter Commerce China Summit,IBM announced the joint Smarter Marketing CourseProgram with Chinese University of Hong Kong andShanghai Jiaotong University The collaboration helps students learn more about theenormous opportunities brought by Smart Commerceand technology marketing and promote the local talenteducation The program will train students & industry leaders withadvanced smarter marketing mindset and solutions andbuild ecosystem for Smarter Commerce business impactIBM SWG, IBM China UR and Leading Universitiesin China Team Up on Joint EMBA ProgramIBM India Univ Relations ReceivesAward from Zinnov ConsultingIndia University Relations was presented w/ the“Ecosystem Enablement for Universities” award fromZinnov Consulting for the 3rdconsecutive yearThe award recognizes IBM’s contribution towards thedevelopment of the University R&D Ecosystem throughdepth of research and breadth of reach across Tier 1, 2and 3 universities Zinnov is a consulting firm providing services in the areaof offshore advisory, market research, competitoranalysis, business research, data analytics and HRconsulting to Fortune 1000 companiesIBM Research, CC&CA & IBM UP SupportsBrazil with 3 PhD Fellowships for 2012 Flavio Figueiredo from Universidade Federal de MinasGerais studying in filed of content popularity growth on onlinesocial networks Ivan Mechado from Universidade Federal da Bahia studyingin field of variabilities in product lines and the most suitabletesting strategies Gabriel Nazar from Universidade Federal do Rio Grande doSul studying in the filed of cost-effective fault tolerancetechniques for filed programmable gate arrays05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)52
  • IBM University Programs7thR? ReputationWhat Watsonrelated skills dostudents needin the 21stcentury?How canindividuals getinvolved withWatson?What role canuniversities playin Watson’sdevelopment?How will Watsontechnologyredefine the futureof smartersystems?SKILLSDEVELOPMENTSTUDENTENGAGEMENTRESEARCH05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)53
  • IBM University Programs Universities Matter #105/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)54JapanChinaGermanyFranceUnited KingdomItalyRussia SpainBrazilCanadaIndiaMexico AustraliaSouth KoreaNetherlandsTurkeySwedeny = 0,7489x+ 0,3534R² = 0,71901234567890 1 2 3 4 5 6 7 8 9%globalGDP% top 500 universitiesNation’s % WW GDP and % Top 500 Universities (2009 Data)
  • IBM University Programs Universities Matter #205/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)55…But it can be costly, American student loan debt is over $900M
  • IBM University Programs Universities Matter #305/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)56“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – theindirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvardstudents – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economicactivity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
  • IBM University Programs Universities Matter #405/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)57What is a U-BEE? A local job creator/sustainerInnovating “whole service” in all regions worldwidehttp://www.service-science.info/archives/1056NationState/ProvinceCity/RegionUniversityCollegeK-12Cultural &ConferenceHotelsHospitalMedicalResearchWorker(professional)Family(household)For-profitsNon-profitsU-BEEJob Creator/SustainerU-BEEs = University-Based Entrepreneurial Ecosystems
  • IBM University Programs On Campus IBMers05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)5858Up-SkillCycleUniversity-Region1University-Region1University-Region2University-Region2= New Venture= Acquisition= High-GrowthAcquisition/New IBM BU(Growing)= High-Productivity/Mature IBM BU(Shrinking)= IBMer moving frommature BU to acquisition= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills= Graduates withSmarter Planet skillsIBMIBM
  • IBM University ProgramsWhat’s UP at IBM?University Programs!The 6 R’s helping to build a Smarter Planet:Research, Readiness, Recruiting, Revenue, Responsibility, RegionsJim Spohrer, DirectorIBM University Programs (IBM UP)http://www.ibm.com/universityMay 14, 201305/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)59
  • IBM University Programs05/24/13© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)60
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)61Today’s Talk Welcome to Almaden Research Center! Why Innovate? IBM 101 GTO = Global Technology Outlook Future = Smarter Planet Universities = Smarter CitiesNano-Bio-Info-CognoIBM Smarter PlanetIBM SSME Centennial Icon of Progress
  • 62IBM Almaden Research Center, Silicon Valley/SanJose, CA
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)63Service Innovators ISSIP = InternationalSociety ofService InnovationProfessionals T-shaped Professionals– Depth– Breadth Register at:– ISSIP.org
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)6464T-shaped professionalsdepth & breadthBREADTHDEPTH(analytic thinking & problem solving)Many culturesMany disciplinesMany systems(understanding & communications)DeepinonedisciplineDeepinonesystemDeepinoneculture
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)65Systems-Disciplines Framework: Depth & BreadthSystems that focus on flows of things Systems that governSystems that support people’s activitiestransportation &supply chain water &wastefood &productsenergy& electricitybuilding &constructionhealthcare& familyretail &hospitality banking& financeICT &cloudeducation&workcitysecurestatescalenationlawssocial sciencesbehavioral sciencesmanagement sciencespolitical scienceslearning sciencescognitive sciencessystem sciencesinformation sciencesorganization sciencesdecision sciencesrun professionstransform professionsinnovate professionse.g., econ & lawe.g., marketinge.g., operationse.g., public policye.g., game theoryand strategye.g., psychologye.g., industrial eng.e.g., computer scie.g., knowledge mgmte.g., stats & designe.g., knowledge workere.g., consultante.g., entrepreneurstakeholdersCustomerProviderAuthorityCompetitorsresourcesPeopleTechnologyInformationOrganizationschangeHistory(Data Analytics)Future(Roadmap)valueRunTransform(Copy)Innovate(Invent)Observe Stakeholders (As-Is)Observe Resource Access (As-Is)Imagine Possibilities (Has-Been & Might-Become)Realize Value (To-Be)disciplinessystems
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)66The New Normal: Smarter SystemsComputational SystemSmarter TechnologyRequires investment roadmapService Systems: Stakeholders & Resources1. People2. Technology3. Shared Information4. Organizationsconnected by win-win value propositionsSmarter Buildings, Universities, CitiesRequires investment roadmap
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)67A Framework for Global Civil Society Daniel Patrick Moynihan said nearly 50 years ago: "If you want tobuild a world class city, build a great university and wait 200years." His insight is true today – except yesterdays 200 yearshas become twenty. More than ever, universities will generate andsustain the world’s idea capitals and, as vital creators,incubators, connectors, and channels of thought andunderstanding, they will provide a framework for global civilsociety.– John Sexton, President NYU
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)68In Conclusion: Two Books To Help Us All Prepare For Change
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)69Thank-You! Questions?Dr. James (“Jim”) C. SpohrerInnovation Champion &Director, IBM University Programs worldwide accelerating regional development (IBM UPward)spohrer@us.ibm.com“Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.” – IBM“If we are going to build a smarter planet, let’s start by building smarter cities” – CityForward.org“Universities are major employers in cities and key to urban sustainability.” – Coalition of USU“Cities learning from cities learning from cities.” – Fundacion Metropoli“The future is already here… It is just not evenly distributed.” – Gibson“The best way to predict the future is to create it/invent it.” – Moliere/Kay“Real-world problems may not/refuse to respect discipline boundaries.” – Popper/Spohrer“Today’s problems may come from yesterday’s solutions.” – Senge“History is a race between education and catastrophe.” – H.G. Wells“The future is born in universities.” – Kurilov“Think global, act local.” – Geddes
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)70What improves Quality-of-Life? Service System InnovationsA. Systems that focus on flow of things that humans need (~15%*)1. Transportation & supply chain2. Water & waste recycling/Climate & Environment3. Food & products manufacturing4. Energy & electricity grid/Clean Tech5. Information and Communication Technologies (ICT access)B. Systems that focus on human activity and development (~70%*)6. Buildings & construction (smart spaces) (5%*)7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)8. Banking & finance/Business & consulting (wealthy) (21%*)9. Healthcare & family life (healthy) (10%*)10. Education & work life/Professions & entrepreneurship (wise) (9%*)C. Systems that focus on human governance - security and opportunity (~15%*)11. Cities & security for families and professionals (property tax)12. States/regions & commercial development opportunities/investments (sales tax)13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)0/19/02/7/42/1/17/6/11/1/05/17/271/0/224/24/12/20/247/10/35/2/23/3/10/0/01/2/2Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities* = US Labor % in 2009.“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)71University: Four Missions Knowledge– 1. Transfer (Teaching)– 2. Creation (Research)– 3. Application (Benefits)• Commerce/Entrepreneurship• Governance/Policymaking– 4. Re-Integration (Challenge)• Innovativeness, Equity• Sustainability, Resilience Nested, Networked Holistic Service Systems– Flows– Development– GovernanceNationState/ProvinceCity/MetroUniversityCollegeK-12Cultural &ConferenceHotelsHospitalMedicalResearchWorker(professional)Family(household)For-profitsNon-profitsU-BEEJob Creator/SustainerThird Mission (Apply to Create Value)is about U-BEEs =University-BasedEntrepreneurial Ecosystems
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)72Universities Worldwide Accelerating Regional Development“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction –the indirect impact of University spending – and the direct and indirect impact of off-campus spending byHarvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billionin economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)73Economic Shift in National EconomiesDaryl Pereira/Sunnyvale/IBM@IBMUS,42%643331.4Germany37%2611632.1Bangladesh19%2010701.6Nigeria45%672852.2Japan64%6921102.4Russia61%6614203.0Brazil34%3916453.5Indonesia23%762315.1U.S.35%23176014.4India142%29224925.7China40yr ServiceGrowthS%G%A%Labor% WWNationWorld’s Large Labor ForcesA = Agriculture, G = Goods, S = Service20102010NationMaster.com, International Labor OrganizationNote: Pakistan, Vietnam, and Mexico now larger LF than GermanyUS shift to service jobs(A) Agriculture:Value fromharvesting nature(G) Goods:Value frommaking products(S) Service:Value fromIT augmented workers in smarter systemsthat create benefits for customersand sustainably improve quality of life.
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)74Growth of Service Revenue at IBMSOFTWARESYSTEMS(AND FINANCING)SERVICES2010 Pretax Income Mix Revenue Growth by SegmentServicesSoftwareSystems44%17%39%IBM Annual ReportsWhat do IBM Service Professionals Do? Run IT & enterprise systems for customers,help Transform customer processes to best practices, and Innovate with customers.
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)75California Human Development Report 2011:Measuring quality-of-life….http://www.measureofamerica.org/docs/APortraitOfCA.pdf
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)76Measuring Impact SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment– Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR• Key was tools to model customers & IBM better• Also tools to shift routine physical, mental, interactional & identify synergistic new ventures• Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent)• Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems)– External: More than $1B in national investments in Service Innovation activities– External: Increase conferences, journals, and publications– External: Service Science SIGs in Professional Associations– External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions– External: National Service Science Institutions, Books & Case Studies (Open Services Innovation) Service Research, a Portfolio Approach– 1. Improve existing offerings (value propositions that can move the needle on KPI’s)– 2. Create new offerings (for old and new customers)– 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion)– 4. For all three of the above, improve customer/partner capabilities (ratchet each other up)– 5. For all four of the above, increase patents and service IP assets (some donated to open forums)– 6. For all five of the above, increase publications and body-of-knowledge (professional associations)
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)77Who I am (http://www.service-science.info/archives/2233) Director IBM Global University Programs since 2009– Global team works with 5000 university world wide (http://www.ibm.com/university)– 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions– Transform “IBM on Campus” brand awareness (“Smarter Planet/Smarter Cities”)– Create “Urban Service System” Research Centers & U-BEEs Founding Director of IBMs first Service Research group from 2003-2009– Almaden Research Center, San Jose, CA– 10x ROI with four IBM outstanding and eleven accomplishment awards– Improve existing offerings, create new, portfolio synergies, partners, patents, publications– I know/work with service research pioneers from many academic disciplines• I advocate for Service Science, Management, Engineering, and Design (SSME+D)– Short-term: Curriculum (T-shaped people, deep in an existing discipline)– Long-term: New transdiscipline and profession (awaiting CAD tool)• I advocate for ISSIP (“one of the founding fathers”)• Co-editor of the “Handbook of Service Science” (Springer 2010) Other background (late 90’s and before)– Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley– Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s)– Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s)– B.S. in Physics from MIT (70’s)
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)78What is the future? We can imagine many possibilities…Kurzweilai.net