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  • Scope:IBM University Programs works with 5000 universities world-wide with a global matrixed team of about 500 IBMers... Where to find more info:IBM has many programs for working with universities that can be found at http://www.ibm.com/universityContact:Jim Spohrer, Director IBM UP & Innovation Championhttp://www.service-science.info/archives/2233
  • Instructions:For the first class at 4pm (Innovation in Services and Business Models), we will discuss IDEO’s Phase Zero initiative We are developing tools for MBAs to get their minds around services innovationhow you helped bring services innovation to IBM. pick two or three projects that you were involved in, and go through them in some detail – particularly the challenges you encountered and whatever results were obtained.   For the second class at 6pm (Managing Innovation and Change), we are in a module on building capabilities for innovation.  We will have a case on a Xerox incubated project, Inxight Software.  how your IBM-UP is building IBM’s innovation capabilities.  Again, pick one or two projects with a university, and describe how IBM is growing its innovation capacity as a result of working with them. We’ll take a break around 7:30pm.  You and I can debrief, and we’ll let you go.
  • Instructions:For the first class at 4pm (Innovation in Services and Business Models), we will discuss IDEO’s Phase Zero initiative We are developing tools for MBAs to get their minds around services innovationhow you helped bring services innovation to IBM. pick two or three projects that you were involved in, and go through them in some detail – particularly the challenges you encountered and whatever results were obtained.   For the second class at 6pm (Managing Innovation and Change), we are in a module on building capabilities for innovation.  We will have a case on a Xerox incubated project, Inxight Software.  how your IBM-UP is building IBM’s innovation capabilities.  Again, pick one or two projects with a university, and describe how IBM is growing its innovation capacity as a result of working with them. We’ll take a break around 7:30pm.  You and I can debrief, and we’ll let you go.
  • Instructions:For the first class at 4pm (Innovation in Services and Business Models), we will discuss IDEO’s Phase Zero initiative We are developing tools for MBAs to get their minds around services innovationhow you helped bring services innovation to IBM. pick two or three projects that you were involved in, and go through them in some detail – particularly the challenges you encountered and whatever results were obtained.   For the second class at 6pm (Managing Innovation and Change), we are in a module on building capabilities for innovation.  We will have a case on a Xerox incubated project, Inxight Software.  how your IBM-UP is building IBM’s innovation capabilities.  Again, pick one or two projects with a university, and describe how IBM is growing its innovation capacity as a result of working with them. We’ll take a break around 7:30pm.  You and I can debrief, and we’ll let you go.
  • IDEO Brainstorm RulesBe visual, Defer JudgmentEncourage wild ideas, Build on ideas of othersGo for quantity, One conversation at a timeStay focused on the topic
  • From I to T to Pi-shapes … and beyond! IBM needs graduates who can work on multidisciplinary, multisector, multicultural teams… T-shapes have depth and breadth … Disciplines from computer science to marketing to social sciences to arts & humanitiesSectors from transportation to energy to healthcare to governmentCultures from US to Europe to China to India to Latin America to Africa to Middle East and more!!
  • From IBM Christopher BishopGlobally interconnectedData from embedded devicesDriving new and evolving business models
  • From IBM Christopher Bishop
  • GCG: Wang Ho for Victor Kuo (since 2010)IBM University Programs (IBM UP) has identified 30 major cities/universities around the world to be our focus in 2010. Of course, we work with over 5000 universities world wide, but nevertheless the focus on 30 cities and universities is important to create some exemplar programs and models…. By 2011 another 30 focus cities/universities will be added, and by 2012 we hope to have as many as 300 cities/universities that are partnering in the area of urban sustainable innovation or “Smarter Cities” ….Primary:US: Boston, New York, Los Angeles, Bay Area/SF-SJ, Atlanta, Miami, Pittsburg, DC-Metro-Baltimore, Houston, PhoenixDV: Dublin, Toronto, London, Karlsruhe, Helsinki, Rome, Dubai, Singapore, Seoul, Tokyo, Melbourne, Porto PortugalEM: Mexico City, Rio De Janerio, Cairo, Duodomo/Dar Saleem, Istanbul, Moscow, India, Beijing, Manila, BangkokSecondary:US: Detroit-AnnArbor, Philadelphia, Seattle, Denver, Cincinatti, Minneapolis, Chicago,Dallas, Rochester, RaleighDV: Zurich, Calgary, Manchester-Cambridge, Madrid, Sydney, Paris, Johannesburg, Oslo, Riyadh, HongKong, OsakaEM: Saint Petersburg, Mumbai, Ho Chi Minh City, Buenos Aires, Sao Paolo, Quongzhou, Jordan, Shanghai, Bangalore, LimaTertiary:US:DV:EM:GirijaCheruvuTexasItalyIndiaLilianNYC, TexasJapan, S. Korea ChinaDianne FodellNorth Carolina (Raleigh), Boston, PittsburgLondon, HelsinkiPoland, Mexico, Croatia, Central AmericaTransition 11/2010 Charles Rattan Kumar (ASEAN -> Analytics) -> Fionnie HM Goh (Singapore -> ASEAN)
  • Why service scientists are interested in universities…. They are in many ways the service system of most central importance to other service systems…Graph based on data from Source: http://www.arwu.org/ARWUAnalysis2009.jspAnalysis: Antonio Fischetto and Giovanna Lella (URome, Italy) students visiting IBM AlmadenDynamicgraphybased on Swissstudents work:http://www.upload-it.fr/files/1513639149/graph.htmlUS isstill “off the chart” – China projected to be “off the chart” in lessthan 10 years: US % of WW Top-RankedUniversities: 30,3 % US % of WW GDP: 23,3 %CorrelatingNation’s (2004) % of WW GDP to % of WW Top-Ranked UniversitiesUS isliterally “off the chart” – butincluding US make high correlationevenhigher: US % of WW Top-RankedUniversities: 33,865 % US % of WW GDP: 28,365 %
  • http://www.bls.gov/emp/ep_chart_001.htmhttp://theeconomiccollapseblog.com/archives/student-loan-debt-hell-21-statistics-that-will-make-you-think-twice-about-going-to-collegePosted below are 21 statistics about college tuition, student loan debt and the quality of college education in the United States....#1 Since 1978, the cost of college tuition in the United States has gone up by over 900 percent.#2 In 2010, the average college graduate had accumulated approximately $25,000 in student loan debt by graduation day.#3 Approximately two-thirds of all college students graduate with student loans.#4 Americans have accumulated well over $900 billion in student loan debt. That figure is higher than the total amount of credit card debt in the United States.#5 The typical U.S. college student spends less than 30 hours a week on academics.#6 According to very extensive research detailed in a new book entitled "Academically Adrift: Limited Learning on College Campuses", 45 percent of U.S. college students exhibit "no significant gains in learning" after two years in college.#7 Today, college students spend approximately 50% less time studying than U.S. college students did just a few decades ago.#835% of U.S. college students spend 5 hours or less studying per week.#950% of U.S. college students have never taken a class where they had to write more than 20 pages.#1032% of U.S. college students have never taken a class where they had to read more than 40 pages in a week.#11 U.S. college students spend 24% of their time sleeping, 51% of their time socializing and 7% of their time studying.#12 Federal statistics reveal that only 36 percent of the full-time students who began college in 2001 received a bachelor's degree within four years.#13Nearly half of all the graduate science students enrolled at colleges and universities in the United States are foreigners.#14 According to the Economic Policy Institute, the unemployment rate for college graduates younger than 25 years old was 9.3 percent in 2010.#15One-third of all college graduates end up taking jobs that don't even require college degrees.#16 In the United States today, over 18,000 parking lot attendants have college degrees.#17 In the United States today, 317,000 waiters and waitresses have college degrees.#18 In the United States today, approximately 365,000 cashiers have college degrees.#19 In the United States today, 24.5 percent of all retail salespersons have a college degree.#20 Once they get out into the "real world", 70% of college graduates wish that they had spent more time preparing for the "real world" while they were still in school.#21Approximately 14 percent of all students that graduate with student loan debt end up defaulting within 3 years of making their first student loan payment.http://www.citytowninfo.com/career-and-education-news/articles/georgetown-university-study-shows-a-bachelors-degree-in-stem-pays-off-11102002About 65 percent of individuals with bachelor's degrees in STEM subjects commanded greater salaries than those with master's degrees in non-STEM fields, according to a Georgetown press release. Likewise, 47 percent of college graduates with bachelor's degrees in STEM fields earn higher wages than those with doctoral degrees in non-STEM subjects.
  • Edu-Impact.Com: Growing Importance of Universities with Large, Growing EndowmentsRecently visited Yang building at StanfordOne of the greenest buildings on the planetBut if it does not evolve in 20 years it will not be the greenest buildingVisited supercomputers – we have two at IBM Almaden – there was a time they were in the top 100 supercomputers in the world – not any more ….So a Moore’s law of buildings is more than cutting waste in half every year, it is also about the amount of time it takes to structural replace the material with newer and more modern materials that provide benefits…
  • What are the largest and smallest service system entities that have the problem of interconnected systems?Holistic Service Systems like nations, states, cities, and universities – are all system of systems dealing with flows, development, and governance.=============\\Nations (~100)States/Provinces (~1000)Cities/Regions (~10,000)Educational Institutions (~100,000)Healthcare Institutions (~100,000)Other Enterprises (~10,000,000)Largest 2000>50% GDP WWFamilies/Households (~1B)Persons (~10B)Balance/ImproveQuality of Life, generation after generationGDP/CapitaQuality of ServiceCustomer ExperienceQuality of JobsEmployee ExperienceQuality of Investment-OpportunitiesOwner ExperienceEntrepreneurial ExperienceSustainabilityGDP/Energy-Unit% Fossil% RenewableGDP/Mass-Unit% New Inputs% Recycled Inputs
  • Haley Glover, Louis Soares, Charles “Chip” HatcherBill Massy, Jim SpohrerBob Lusch, Lou FreundRalph Badinelli, Scott SampsonMaryJoBitner, Roland RustChip Hatcher, Jim Spohrer
  • The three streams of university purpose are: transfer knowledge (readiness), create knowledge (research, and apply knowledge (regional development)Headline: TEDxGlasgow - Donald Clark - More pedagogic change in 10 years than last 1000 yearshttp://www.youtube.com/watch?v=dEJ_ATgrnnY&feature=youtu.be
  • Encourage more focus on the study of higher education, and performance measurement.Encourage more interactions between economist, policymakers, and service science/research/logic communities
  • Contact IBM Customer Briefing Center near you if you would like to be fully briefed on this IBM Global Technology Outlook topic
  • Synopsis:All the programs fall within the 6 R's of IBM University Programs (IBM UP)... R = Research (Awards: University Relations) R = Readiness (Skills: Academic Initiatives) R = Recruiting (Internships & Jobs: IBM Global Centers) R = Revenue (Solutions: Super-Computers to Asset/Risk Management) R = Responsibility (Volunteers: On Campus IBMers & Smarter Cities Challenge) R = Regions (Startups & Jobs: Smart Camp Challenge)Examples:Our best university relationships are when all 6 R's are active - some examples... NYU Center for Urban Science and Progress: http://cusp.nyu.edu/partners/ OSU Big Data Analytics Center: http://www.forbes.com/sites/tomgroenfeldt/2012/11/29/ibm-and-ohio-state-university-get-analytical/ KIT Karlsruhe Service Research Institute: http://www.ksri.kit.edu/Default.aspx?PageId=273&lang=enIBM University Programs (the 6 R’s of IBM UP) include:1. Research (ibm.com/university/awards)2. Readiness (ibm.com/developerworks/university/academicinitiative/)3. Recruiting (ibm.com/jobs or ibm.com/developerworks/university/students/)4. Revenue (ibm.com/education and ibm.com/systems)5. Responsibility (ibm.com/responsibility, ibm.com/ibm/ondemandcommunity and en.wikipedia.org/wiki/World_Community_Grid)6. Regions (ibm.com/partnerworld/isv/startup)Local “On Campus IBMers”(where available) help with the above…
  • Examples: NYU Center for Urban Science and Progress: http://cusp.nyu.edu/partners/ OSU Big Data Analytics Center: http://www.forbes.com/sites/tomgroenfeldt/2012/11/29/ibm-and-ohio-state-university-get-analytical/ KIT Karlsruhe Service Research Institute: http://www.ksri.kit.edu/Default.aspx?PageId=273&lang=en Technology Center: http://www.louisianaeconomicdevelopment.com/led-news/news-releases/ibm-announces-creation-of-800-job-technology-center-in-downtown-baton-rouge.aspx?c=News%20Releases&id=39
  • It is IBM vision of the future that allows us to successfully compete for collaboratorsReal value:It is Ideal when we have one or more IBMers on Campus, who work to mature the 6 R's relationship between IBM, the university, and the regional economic development board; Foresight is required to continuously renew the high skill high pay jobs in a region by wisely investing in infrastructure and talent. IBMers on Campus are local partners to understand the regions social-economic-technology development plans and to provide foresight input, including GTO (Global Technology Outlook) presentations. For example, Personalized Education GTO topic should be seen by all college presidents, deans, and faculty.SSME+DAPP = Service Science Management Engineering + Design Arts Public PolicyUniversities have convening power that helps regions compete for collaboratorsIBM provides foresight and a global network for scaling up innovations
  • Research – IBM ResearchReadiness – SWG, IDR & AIRecruiting – HRRevenue – S&D, STG, and business unitsRegions – GP (Government Programs) & VCR (Venture Capital Relations) – Global Entrepreneurship Program (SWG IDR & VCR)Responsibility – CC&CA
  • Feb 2013ADDITIONAL INFORMATION ORGANIZATIONAL ALIGNMENTS :Note HRR = Human Resources RecruitingBruce Bassett :Finance = Gerry Bailey, Mark PetersenBTCIO Office = Stephen WrightGlobal Recruiting = Vishwas S Deoskar, US Recruiting = Eletta Kershaw, Pat SkellyUniv Delivery Services (UDS) = Alex HarvilchuckSmarter Cities S&D = George Thomas, Mike DixonCC&CA = Marian Lawlor (BTV Site), Lyle E Sakaue (SCC)STGUA = Bob Szabho, Keith Brown & TeamIGS = Wayne Moshier, Carol DodgeComm’s = Melissa A TureskyAI-IDR = Meredith StowellAoT = Carolyn Whitehead, Ellen GulloCHQ Trust & Compliance = John PreliJeff Brody:HRR - Eletta KershawCC&CA - Robin Willner, Judy Chin, Grace Suh, Sheila AppelBU's – too many to list ; connected thru Faculty Awards processIGS - Lisa Montgomery, Carol DodgeAI-IDR – Janine GerberJuan Caraballo :Research = Liana FongSWG = Mary Taylor, Brigitte Anschuetz, Bill Glendenning , Peter Bahrs, Pradeep P Mansey, Carrie Newby STG = Adalio SanchezHRR = Deana LairdGirijaCheruvuBTCIO ( Wayne Moshier, Carol Dodge) AI (Mary Lou Mazzara, Dan Hauenstein)Dianne FodellGBS (Monica Logan, Michelle Militante)RES (Colin Harrison, JurijParaszczak, David Cohn, John R Smith, Peter Williams, Young Lee)SWG (Richard Rodts, Steve Miller, Pat Fletcher, Marcellus Mindel, Brenda Dietrich)HR (Deanna Laird, Gordon Fuller)IDR (Daryl Pieriera, Lindsay Curtis, Janine Gerber, Chris Wyble, Dan Hauenstein)AI (Jerry Haan, Dennis Bly, Nanci Knight, Rick McKean, Valinda Kennedy, Penelope Gardner, Bob Bry)CC&CA (Anne Crammer, Grace Suh, John Reinhardt, Tina Wilson, Steve Pearson)S&D (Eddie Finnell, Shaune Hall, David Fuchs, David Maret, Chris Joynt, George Thomas)AoT (Ellen Gullo, RashikParmar)Wendy MurphyGBS - Mike SpanoGTS - Tom ReadyIGA - Albert SchneiderAoT - RashikParmarIEEE - Douglas GorhamRES - Paul MaglioCC&CA - Tina Wilson Dawn TewResearch (Lavenberg), SWG (Perry), Recruiting (Kershaw) VC (Apse)Christine OuyangSTG (Janis Landry-Lane)Res (Jim Sexton -HPC, Ajay Mohindra -Cloud, Steve Buckely- BAO)JoAnn WinsonS&D: Mike King, Patty Sullivan, Chris Bernbrock OKAI: Dan Hauenstein, Meredith Stowell, Janine Gerber, AI RMsIOC Solutions: George Thomas, Bob Montgomery, Mark Cleverly, Chris O'Connor, Barbara Saltzman, Timothy PavlickWW PEP Community: Jim Tracy, Patrice SpingarnCUSP : Jurij R Paraszczak, Stephen FrodeyLilian WuSUR Exec Committee Anne Altman Sales & Distribution, Public Sector Guru BanavarIndia Nick Bowen SWG Brenda Dietrich Analytics and Optimization Jan JackmanGTS John E Kelly III Research Thomas Li China Stanley LitowCorporate Citizenship & Corporate Affairs,IBM Int'l. Foundation Joanne Martin Technology Bernie Meyerson: Overall program direction InnovationPhD Fellowship Research Advisory Committee David McQueeney (Software) - Steve Lavenberg Mahmoud Naghshineh (Services) - Xiaolan Zhang Michael Karasick (Almaden)- Jean Paul JacobTilakAgerwala (Systems) - Dale PearsonTze-Chiang Chen (Sci/Tech) – KailashGopalakrishnan Katharine Frase - Jurij R Paraszczak Robert S Sutor (Bus Analytics/Math Sci) - MaryBeth MillerOded Cohn/Haifa - Sara PoratRamesh Gopinath - Satish Chandra & Raj Sharma Thomas Li/China - Zhong SuNorishige Morimoto/Japan - Yukiko Noro Matthias Kaiserswerth/Zurich - LibaSvobodovaUlisses Mello/Brazil - Claudio Santos Pinhanez Lisa Amini/Ireland - William O'Brien Glenn Wightwick - Juerg von KaenelRick McMasterAcademic Initiative (Dennis Bly, Valinda Kennedy)CC&CA (Grace Suh, Sandy Dochen)STG (Toni Befi)OLD BELOW:ADDITIONAL INFORMATION ORGANIZATIONAL ALIGNMENTS :Note HRR = Human Resources RecruitingBruce Bassett :Finance = Gerry Bailey, Mark PetersenBTCIO Office = Stephen WrightGlobal Recruiting = Vishwas S Deoskar, Meire Naomi FujimotoUS Recruiting = Eletta Kershaw, Pat SkellyUniv Delivery Services (UDS) = Alex HarvilchuckSmarter Cities S&D = George ThomasCC&CA = Marian Lawlor (BTV Site), Lyle E Sakaue (SCC)STGUA = Bob Szabho, Keith Brown & TeamIGS = Lisa Montgomery, Carol DodgeComm’s = Tim WillefordAI-IDR = Twyla GuyetteAoT = Carolyn Whitehead, Ellen GulloJeff Brody:HRR - Eletta KershawCC&CA - Robin Willner, Judy Chin, Grace Suh, Sheila AppelBU's – too many to list ; connected thru Faculty Awards processIGS - Lisa Montgomery, Carol DodgeAI-IDR – Janine GerberJuan Caraballo :Research = Liana FongSWG = Mary Taylor, Brigitte Anschuetz, Bill Glendenning , Peter Bahrs, Pradeep P Mansey, Carrie Newby STG = Adalio SanchezHRR = Deana LairdGirijaCheruvuBTCIO ( Lisa Montgomery, Carol Dodge) AI (Mary Lou Mazzara, Twyla Guyette)Dianne FodellGBS (Monica Logan, Michelle Militante)RES (Colin Harrison, JurijParaszczak, David Cohn, John R Smith)SWG (Richard Rodts, Steve Miller, Pat Fletcher, Marcellus Mindel, Brenda Dietrich)HR (Deanna Laird, Gordon Fuller)IDR (Laura Mumper, Lindsay Curtis, Janine Gerber, Twyla Guyette)AI (Jerry Haan, Dennis Bly, WaqarHasan, Valinda Kennedy, Penelope Gardner, Bob Bry)CC&CA (Robin Willner, Grace Suh, John Reinhardt, Tina Wilson, Steve Pearson)S&D (David Fuchs, David Maret, Chris Joynt, George Thomas)Wendy MurphyGBS - Mike SpanoGTS - Tom ReadyIGA - Albert SchneiderAoT - RashikParmarIEEE - Douglas GorhamRES - Paul MaglioCC&CA - Tina Wilson Dawn TewResearch (Lavenberg), SWG (Perry), Recruiting (Kershaw) VC (Apse)Christine OuyangSTG (Janis Landry-Lane)Res (Jim Sexton -HPC, Ajay Mohindra -Cloud, Steve Buckely- BAO)JoAnn WinsonS&D: Mike King, Patty Sullivan, Chris BernbrockAI: Kevin Faughnan, Twyla Guyette, AI RMsIOC Solutions: George Thomas, Bob Montgomery, Mark Cleverly WW PEP Community: Jim Tracy, Bernie Hoecker (not just universities)Lilian WuSUR Exec Committee Anne Altman Sales & Distribution, Public Sector Guru BanavarIndia Nick Bowen SWG Brenda Dietrich Analytics and Optimization Jan JackmanGTS John E Kelly III Research Thomas Li China Stanley LitowCorporate Citizenship & Corporate Affairs,IBM Int'l. Foundation Joanne Martin Technology Bernie Meyerson: Overall program direction InnovationPhD Fellowship Research Advisory Committee David McQueeney (Software)- ArcadiaKocybala Robert Morris (Services) - Tian Chao Josephine Cheng (Almaden)- Jean PaulJacobTilakAgerwala (Systems) - DalePearsonTze-Chiang Chen (Sci/Tech) – Satya V Nitta Katharine Frase - Jurij R Paraszczak Brenda Dietrich (Bus Analytics/Math Sci) - MaryBeth MillerOded Cohn/Haifa - Sara Porat Manish Gupta/India - Shiv Kalyanaraman (Raj Sharma, Satish Chandra) Thomas Li/China - Zhong SuNorishige Morimoto/Japan - Yukiko Noro Matthias Kaiserswerth/Zurich - LibaSvobodova Dan Dias/Brazil - Ulisses Mello Lisa Amini/Ireland - Robert J McCarthyRick McMasterAcademic Initiative (Dennis Bly, Valinda Kennedy)CC&CA (Grace Suh, Sandy Dochen)STG (Toni Befi)
  • http://www.service-science.info/archives/2233
  • KPIs = Key Performance Indicators, the measures of service system performanceFocus on service system resources, access rights, stakeholders (value propositions), and measures (KPIs)Calculating ROI and Success Rate for an industrial service research group4 outstanding at $100M each and 11 accomplishments at $10M each = $510M business impact result in 7 years2 outstanding at $100M each and 9 accomplishments at $10M each = $290M business impact result in 6 years290M/8x ROI = 36M of base funding for 210 Person-years (36M/210 = $172K/person base funding level)210 person years over six years = 10,20,40,50,50,40 (in year one there were 10 people, in year two 20 people, in year 3 40 people, etc.)Accomplishments (12 PY, 3-5 person, 2-4 years) = expected 12 PY (4 x 3)Outstanding (24 PY additional, 6-10 persons, 2-4 years) = additional 24 PY (8 x 3) = +24 is 12+24 = 36So 2 outstandings take 36 (36 PY) and 9 accomplishments 12 (12 PY) = 2 * 36 + 9 x 12 = 72 + 108 = 180(one could ask if this double counts on outstandings, since it pre-supposes and earlier accomplishment – in fact most accomplishments have more than $100M impact, so this is OK).180/210 = 0.86 = 86% success rate(a big debate in research organizations is what should the success rate be – 100% success rate probably implies you are not taking enough risk, so learning/returns will not be maximized long-term)(put another way – solving really, really hard problems is not 100% guaranteed, but if they are solved they can pay enormous dividends; sometimes more so than simpler problems to solve)CBM = Component Business Model (Models of over 70 industries, decomposed into 100-200 business components/service systems, with associated KPIs)IDG = Intelligent Document Gateway (Process improvement workbench - process automation, business rules engines, authoring capability, document scan capability, etc.)SDM = Solution Design Manager (complex service offerings delivered globally are hard to describe, cost, price, and allow teams to collaboratively develop and iterate)BIW = Business Insight Workbench (unstructured text analytics, data mining, structured analytics, automatic taxonomy, trend analysis, co-occurrence statistics, etc.)COBRA = Corporate Brand Reputation Analysis (data mine blogs and customer service data, etc. for insights)SIMPLE = Patent Analytics (data mine patents and technical publications, etc. for insights)IoFT = Impact of Future Technologies (future studies method to identify signposts, and data mine for trends, etc.)

Cases for chesbrough 201304122 v2 Cases for chesbrough 201304122 v2 Presentation Transcript

  • IBM University ProgramsWhat’s UP at IBM?Cases: Service Innovation &Building Innovation CapacityJim Spohrer, DirectorIBM University Programs (IBM UP)http://www.ibm.com/universityApril 22, 20134/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)1
  • IBM University Programs2Innovation = Change that Scales, Globally & Rapidly = NewOpening Thoughts: Two Books To Help Us All Prepare For Change - IBM Is Example in Both
  • IBM University ProgramsCases• Innovation in Servicesand Business Models– Bringing Service Innovation to IBM– Almaden Service Research (ASR)• Managing Innovationand Change– Building Innovation Capacity– IBM University Programs (IBM UP)4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)3IBM SSME Centennial Icon of ProgressNano-Bio-Info-CognoIBM Smarter Planet
  • IBM University ProgramsCase Format• The context behind the initiative (what wasthe goal, and why)• The approach taken to solve the problem• The barriers encountered along the way, andhow they were overcome• The achievements realized from the initiative• Lessons learned for next time, and aboutservices innovation in general.4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)4
  • IBM University ProgramsCases: Service Innovation• Innovation in Servicesand Business Models– Bringing Service Innovation to IBM– Starting Almaden Service Research (ASR)• Cases– New Research Group: ASR,– New Academic Discipline: SSME– New Professional Association: ISSIP– New Marketing Strategy: Smarter Planet– New Internal Tools: Fringe, SDM– New Customer Tools: CBM– New Business Models: Acquisitions (that work!)– New Platform: Smarter Cities IOC– New IBMer: From I-shape to T-shape and Beyond!!!– New Relationship to Universities: IBM UP4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)5IBM SSME Centennial Icon of ProgressNano-Bio-Info-CognoIBM Smarter Planet
  • IBM University ProgramsStarting ASR• Context: Necessary, but previous failures• Outside-In (SSME), Inside-Out (CBM)• Barriers: IT is everything, Sharing is hard• Outcome: Two outstanding accomplishments• Lessons learned: Let go to grow, re-start fast4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)6
  • IBM University ProgramsCases: Building Capacity• Managing Innovationand Change– Building Innovation Capacity– Re-Framing IBM University Programs(IBM UP)• Cases– SSME, Smarter Planet, SmarterCities, BAO/Big Data/BusinessAnalytics & Optimization, Cyber-Security, Africa4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)7IBM SSME Centennial Icon of ProgressNano-Bio-Info-CognoIBM Smarter Planet
  • IBM University ProgramsRe-Framing IBM UP• Context: Skills shortage limits growth• Approach: Find lead academics, accelerate• Barriers: Loss of focus, Sharing is hard• Outcomes: Hundreds of new skills programs• Lessons learned: Let go to grow, re-start fast4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)8
  • IBM University Programs4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward) 9IBM operates in 170 countriesaround the globeAcquisitions contribute significantlyto IBM’s growth ; ~120 acquisitions inlast decade2012 FinancialsRevenue - $ 104.5BNet Income - $ 17.6BEPS - $ 15.25 (10 yrs ofEPS d/digit growth) Net Cash - $18.2B24% of IBMs revenue inGrowth Market countries;growing at 7% ( @cc) in2012Number 1 in patentgeneration for 20consecutive years ;6,478 US patentsawarded in 2012More than 40% of IBMsworkforce doesbusiness away from anoffice5 Nobel Laureates10 time winner of thePresident’s NationalMedal of Technology &Innovation – latest forLASIK laser refractivesurgical techniquesThe Smartest Machine On Earth100 Years of Business &Innovation in 2011New Era in IBM’s LeadershipIBM Growth InitiativesIBM has~425,000employeesworldwideContext: IBM 101
  • IBM University Programs Context: IBMServe Customers & Grow Through Innovation• Growth, Profitable Growth– How to grow when you are $100B revenue/year?• Grow the GDP of the world…• Grow the GDP of nations, states, cities…– Regional Economic Development…• High skill, high pay jobs• Service Innovations– New Platforms for Scaling Innovations…• Globally and rapidly• University-based Startups4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)10
  • IBM University Programs IDEO• IDEO Context, Culture & Process– IBM Values, T-Shapes, Run-Transform-Innovate– IBM Continuous Transformation to Higher Value• IDEO Method: Technical, Business, HF– IBM System of Systems, SSME+DAPP– IBM Smarter Planet, BAO, Cognitive Computing• IDEO Brainstorm rules– IBM Open Microphone for Grand Challenges– IBM “Leverage the Matrix to Do BIG Things”4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)11
  • IBM University ProgramsIBM Platforms for Entrepreneurs• Smarter Cities Intelligent Operations Center Platform• IBM helping university startups to scale up (growth)4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)12
  • IBM University ProgramsFrom I to T-shape for Smarter Planet:IBMers with more depth and breadth4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)13Many disciplinesMany sectorsMany regions/cultures(understanding & communications)DeepinonesectorDeepinoneregion/cultureDeepinonediscipline
  • IBM University Programs14Up-SkillCycleUniversity-Region1University-Region2= New Venture= Acquisition= High-GrowthAcquisition/New IBM BU(Growing)= High-Productivity/Mature IBM BU(Shrinking)= IBMer moving frommature BU to acquisition= IBMer moving intoIBMer on Campus role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills= Graduates withSmarter Planet skillsIBM
  • Serve!1/11/13CVC Group, LLC for Hult InternationalBusiness School15The 6 principles of Service Thinking that will govern thecreation of new markets in the digital economyJeff Saperstein& Hunter HastingsISSIP SIG Education & ResearchService Thinking Book, Course, Certification
  • What do students learn?The 6 principles of service thinkingAll value is co-createdService systemsComponentized business architectureGlobal-mobile-social scalable platformsRun-Transform-Innovate2-sided metrics1/11/13CVC Group, LLC for Hult InternationalBusiness School16
  • IBM University Programs17•iPhone/iPad app developer•wireless marketing director•microfinance infrastructure designer•3D content developer for movies, TV•social network manager•deploying technology into the cloud•organic solar cell development•digital image managementMany top in-demand jobs in 2011 did not exist in 2005!17
  • IBM University Programs18AutomobileTechnological Acceleration0 25 50 100 125 15075Years2550100TelephoneElectricityRadioTelevisionVCRPCCellular%PenetrationYEARS
  • IBM University Programs19Five historical cycles …
  • IBM University Programs20~100 years of US job transformationsSource: US Bureau of Economic Analysis; McKinsey Global Institute Analysis
  • IBM University Programs21 21U.S Department of Laborestimates that today’s learnerwill have 10-14 jobs…by the age of 38!
  • IBM University Programs22 Estimates are 85% of the jobs today’s learners will be doinghaven’t been invented yet theyll be using technologies that dont exist to solve problems we dont yet know are problems22
  • IBM University Programs Global Team (Sampling)4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)23Region Contact NameAfrica Sean McleanAustralia Jay HannonASEAN Seow Khun LumCanada Stephen PeregutChina Jean LiEgypt Hisham El-ShishineyEMEA Diem HoGCG Wang HaoIndia Bhooshan KelkarJapan Kohzoh KitamuraMexico Angela AlvaradoMiddle East Andrea EmiliianiNordics Jyrki KoskinenRussia/GMU Sergey BelovTurkey Jale Akyel
  • IBM University Programs Universities Matter #14/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)24JapanChinaGermanyFranceUnited KingdomItalyRussia SpainBrazilCanadaIndiaMexico AustraliaSouth KoreaNetherlandsTurkeySwedeny = 0,7489x + 0,3534R² = 0,71901234567890 1 2 3 4 5 6 7 8 9%globalGDP% top 500 universitiesNation’s % WW GDP and % Top 500 Universities (2009 Data)
  • IBM University Programs Universities Matter #24/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)25…But it can be costly, American student loan debt is over $900M
  • IBM University Programs Universities Matter #34/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)26“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – theindirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvardstudents – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economicactivity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
  • IBM University Programs Universities Matter #44/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)27What is a U-BEE? A local job creator/sustainerInnovating “whole service” in all regions worldwidehttp://www.service-science.info/archives/1056NationState/ProvinceCity/RegionUniversityCollegeK-12Cultural &ConferenceHotelsHospitalMedicalResearchWorker(professional)Family(household)For-profitsNon-profitsU-BEEJob Creator/SustainerU-BEEs = University-Based Entrepreneurial Ecosystems
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)28Service Innovators ISSIP = InternationalSociety ofService InnovationProfessionals T-shaped Professionals– Depth– Breadth Register at:– ISSIP.org
  • IBM University Programs“Trading Zone:”Higher Education PerformanceJim SpohrerIBM Director University ProgramsApril 4th, 2013Convener: Lumina Foundation,with Center for American Progress, and IBMTrading Zone (Galison; Gorman): A place or event where different disciplines conveneto share perspectives and make progress on challenges of mutual interest or concern;often associated with developing better interactional expertise & communication breadth.
  • IBM University Programs Trading Zone:Economists, Policymakers, Service ScientistsPlanned Reconvening: T SummitIBM Almaden, San Jose, CAMarch 24-25, 2014
  • IBM University ProgramsIndustry TransformationDonald Clark, TEDxGlasgow
  • IBM University Programs Trading Zone:Economist, Policymakers & Service Scientists
  • IBM University ProgramsService Science• Service System Entities– Types: Businesses, Universities, Governments, etc.– Nested & Networked Globally– SD Logic (A2A; Resource Integrators)• Value Co-Creation Interactions– Types: Value-Proposition & Governance Mech-based– Collaboration & Competition Blended– SD Logic (Operant & Operant Resources)• Builds On…– Decades of Service Research (Marketing, Operations, etc.)– SSME+D; From I to T to Pi-shapes… and beyond!– T Summit (March 24-25, 2014)• Measures– Productivity, Quality, Compliance, Sustainable Innovation– Holistic Service Systems• Quality of Life, Balance Challenge & Routine• Innovativeness, Equity, Sustainability, Resilience
  • IBM University ProgramsPersonalized Education• TREND: The education industry is at the brink ofan IT-enabled transformation• OPPORTUNITY: Analytics enabled personalized-at-scale learning for better outcomes and talentmanagement• CHALLENGE: Integration of education contentmanagement and analytics solutions
  • IBM University Programs35Example: Are there “scale laws” of service innovation – year-over-yearcompounding effects?• Problems– Input: Student quality– Process: Faculty motivation– Output: Industry fit• Augmentations– A: -20% eLearning certification– B. +10% Faculty interest tuning– C. +10% On-the-job skills tuningYear 1: 20%Year 2: 20%Year 3: 20%Year N: 20%. . . . . . . .After a decade the course may look quite differentService systems are learning systems: productivity, quality, etc.
  • IBM University Programs36Degrees matter…But it can be costly, American student loan debt at record highs…
  • IBM University ProgramsImportance• Learning (Teaching & Degrees) matter– Knowledge Construction & Transfer– Where degree & what degree– BLS Statistics (Salary & Unemployment Rate)• Discovery (Research) matters– Knowledge Creation• Engagement (Entrepreneurship) matters– Knowledge Application
  • IBM University Programs7th R? ReputationWhat Watsonrelated skills dostudents needin the 21stcentury?How canindividuals getinvolved withWatson?What role canuniversities playin Watson’sdevelopment?How will Watsontechnologyredefine the futureof smartersystems?SKILLSDEVELOPMENTSTUDENTENGAGEMENTRESEARCH4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)38
  • 39What’s UP with IBM? University Programs
  • 40Most people say, “IBM makes computers”
  • 41Those in-the-know say, “IBM is helping to build a SmarterPlanet…”
  • 42A Smarter Planet is built from smarter servicesystems…INSTRUMENTEDWe now have the abilityto measure, sense andsee the exact conditionof practically everything.INTERCONNECTEDPeople, systems andobjects can communicateand interact with eachother in entirely new ways.INTELLIGENTWe can respond to changesquickly and accurately,and get better resultsby predicting and optimizingfor future events.WORKFORCEPRODUCTSSUPPLY CHAINCOMMUNICATIONSTRANSPORTATION BUILDINGSIT NETWORKS
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)43Neonatal ICU: Instrumented-Interconnected-Intelligent
  • 44City challenge: buildings and transportationRyan Chin:Smart Cities
  • 45Streetline: Instrumented-Interconnected-Intelligent
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)46Example: Streetline
  • 47Cities: land-population-energy-carbonCarlo Ratti:Senseable Cities
  • 48
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  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)50Digital Immigrant vs Digital NativeBorn: 1988Graduated College: 2011Born: 2012Enters College: 2030
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)512030 Transportation: Self-driving carsSteve Mahan:Test “Driver”
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)522030 Water
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)532030 ManufacturingRyan Chin:Urban MobilityBaxter: Building the FutureMaker-Bot: Replicator 2
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)542030 Energy
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)552030 ICT
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)5656Example: Leading Through Connections with…Universities Collaborate with IBM Research to DesignWatson for the Grand Challenge of Jeopardy !Assisted in the development of the OpenAdvancement of Question-AnsweringInitiative (OAQA) architecture andmethodologyPioneered an online natural languagequestion answering system called START,which provided the ability to answer questionswith high precision using information fromsemi-structured and structured informationrepositoriesWorked to extend thecapabilities of Watson, with afocus on extensive commonsense knowledgeFocused on large-scaleinformation extraction,parsing, and knowledgeinference technologiesWorked on a visualization component tovisually explain to external audiences themassively parallel analytics skills it takes forthe Watson computing system to break downa question and formulate a rapid and accurateresponse to rival a human brain Provided technological advancementenabling a computing system to remember thefull interaction, rather than treating everyquestion like the first one - simulating a realdialogueExplored advanced machine learningtechniques along with rich textrepresentations based on syntactic andsemantic structures for the Watson’soptimizationWorked on informationretrieval and text searchtechnologieshttp://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)572030 Buildings: Recycled to be stronger, safer, cleanerChina Broad Group:30 Stories in 15 Days
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)582030 Retail & Hospitality
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)592030 Finance & Business
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)602030 Health
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)612030 Education: Watch one, do one, teach one…
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)622030 GovernmentFour measures Innovativeness Equity– Improveweakestlink Sustainability Resiliency
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)63Competitive Parity – Achieved. The NFL has spent the last twodecades touting its parity—theidea that any team can win on anygiven Sunday (or Monday orThursday). But this year, parityhas truly run wild. … heres the wackiest thing:Through six weeks, 11 of theNFLs 32 teams are 3-3. TheJournal asked the statistical gurusof Massey-Peabody Analytics torun a coin-flip simulation…
  • © 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)642030 and Beyond…. Government, Health, Education, Finance, etc.
  • IBM University Programs IBM UP - 6 R’s• Research (Collaborate)• Readiness (Skills)• Recruiting (Jobs)• Revenue (Solutions)• Responsibility (Volunteers)• Regions (Smarter Cities, Startups & Workforce)4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)65WORKFORCEPRODUCTSSUPPLY CHAINCOMMUNICATIONSTRANSPORTATION BUILDINGS
  • IBM University Programs 6 R’s ExamplesIBM Smarter Cities &NYU CUSP Center for Urban Science and Progress Big Cities + Big Data Faculty Awards MS in Applied Urban Science & Informatics Academic, Government, Industry NYU and NYU-Poly, Carnegie Mellon University, TheCity University of New York, The Indian Institute ofTechnology (Mumbai). The University of Toronto, TheUniversity of WarwickIBM partners with State of Louisiana & City ofBaton Rouge, & Louisiana State University Creation Of 800-Job Technology CenterIn Downtown Baton Rouge Gov. Jindal, Baton Rouge Mayor/PresidentKip Holden, Baton Rouge Area FoundationPresident and CEO John Davies, andLouisiana State University (LSU) College ofEngineering Dean Richard Koubek. The State will provide $14 million in funding over 10 years forexpanded higher-education programs designed primarily toincrease the number of annual computer science graduates.IBM and Ohio State University collaborate to boostanalytics skills in State of Ohio Projected to create 500 new jobs and become aneducation and training hub for advanced data research,big data and cognitive computing IBM worked with Ohio’s economic developmentorganizations - aims to benefit than 30 regionalcompanies in health care, financial services, governmentand retail. State of Ohio providing incentives for the center.IBM and Karlsruhe Institute of Technologycollaborate on Service Science in Germany The Karlsruhe Service Research Institute at KIT (KarlsruheInstitute of Technology) aims to be the leading Europeanresearch institute in the field of Service Science. Develop concepts, methods, and technologies relevant forinnovators and decision-makers to create and capturevalue in an increasingly services-led economy.. Holistic interdisciplinary approach to solvebusiness problems along the dimensions ofpeople, organization, information, andtechnology4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)66
  • IBM University Programs 6 R’s ExamplesIBM University Programs supports IBM’s DeliveryCenter at Brno in the Czech Republic IBM’s Delivery Center at Brno employs about 3,000 ITprofessionals and supports over 600 clients fromaround the world Best practices have been established by localUniversity Relations personnel for internshipprograms that support IBM’s resourcing needs This local expertise is now planned to be extended andapplied to the resourcing requirements of the BrnoDelivery CenterIBM UP / SWG supports IBM’s new Delivery Centerin Costa Rica with faculty training IBM’s Delivery Center in Costa Rica opened in May with 1,200employees & intends to hire up to 1,000 new IT professionals by2014 Part of IBM’s agreement includes working with 6 localuniversities to help build the future workforce and training themon IBM’s Cloud, Cyber Security & various other technologies IBM UR & SWG team members along with NC State Universityfaculty are conducting curriculum workshops for local faculty incountry to “train the trainors”. IBM is the first company to offersuch a creative approach to helping establish the latest intechnology skills in Costa RicaIBM and University of Mauritius collaborate toboost computer skills in the Indian Ocean IslandsRegion off the coast of Africa IBM and University of Mauritius struck a academicpartnership to provide technology and training resourcesfor computer science professionals at the University IBM also launched an IBM Africa Technical Institute inMauritius offering education about IBM technologies andhow these solutions solve some of the challenges facingbusinesses and the public sector in Africa. IBM technical staff will provide guest lectures to studentsand IBM will also offer research collaboration for UMresearchersIBM and Stellenbosch University collaborate forcomputer skills development in South Africa IBM and Stellenbosch University (SU) have partnered toopen a Software Center of Excellence to assist studentsin building strong SW development skills The COE is a first-of-its-kind in South Africa including apost-graduate computer laboratory with advanced software(including Rational) to provide a full-fledged softwareproduction environment for students to hone their skills. The Center seeks to integrate the latest technologies intoSU’s curriculum to prepare students for high-value jobopportunities4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)67
  • IBM University Programs 6 R’s ExamplesIBM Russia & Bauman Moscow State TechnicalUniversity launch Smarter Cities Dev’t Education Center BMSTU launched the Smarter Cities EducationCenter as a strategic initiative w/ IBM to help studentsand city leaders develop expertise and apply innovativetechnologies to create smart solutions to tackle issuesthat have high social and economic impact for citiesaround the world. Aligned with the Russian governments priorities for themodernization and technological development of urbancenters, the center will support the development of ITskills crucial to Russias innovation agenda As part of the Smarter Commerce ChinaSummit, IBM announced the joint Smarter MarketingCourse Program with Chinese University of HongKong and Shanghai Jiaotong University The collaboration helps students learn more about theenormous opportunities brought by Smart Commerceand technology marketing and promote the local talenteducation The program will train students & industry leaders withadvanced smarter marketing mindset and solutions andbuild ecosystem for Smarter Commerce business impactIBM SWG, IBM China UR and Leading Universitiesin China Team Up on Joint EMBA ProgramIBM India Univ Relations ReceivesAward from Zinnov ConsultingIndia University Relations was presented w/ the―Ecosystem Enablement for Universities‖ award fromZinnov Consulting for the 3rd consecutive yearThe award recognizes IBM’s contribution towards thedevelopment of the University R&D Ecosystem throughdepth of research and breadth of reach across Tier 1, 2and 3 universities Zinnov is a consulting firm providing services in thearea of offshore advisory, market research, competitoranalysis, business research, data analytics and HRconsulting to Fortune 1000 companiesIBM Research, CC&CA & IBM UP SupportsBrazil with 3 PhD Fellowships for 2012 Flavio Figueiredo from Universidade Federal de MinasGerais studying in filed of content popularity growth on onlinesocial networks Ivan Mechado from Universidade Federal da Bahia studyingin field of variabilities in product lines and the most suitabletesting strategies Gabriel Nazar from Universidade Federal do Rio Grande doSul studying in the filed of cost-effective fault tolerancetechniques for filed programmable gate arrays4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)68
  • IBM University ProgramsRegional Economic Development:Competing for Collaborators• Universities & Regional Economic Development Boards– Talent and infrastructure investments• More high skill, high pay jobs to boost quality-of-life– Regional progress & continuous improvement upward spiral• Smarter systems = Instrumented + Interconnected + Intelligent– Science of Service Systems: Nations, states, cities, universities• Nested, networked holistic service systems co-create value (SSME+DAPP)• IBM Global Innovation Network– Foresight: IBM Innovation Centers (IICs) & Customer Briefing Centers• Global Technology Outlook (GTO) Report• Institute for Business Value (IBV) Studies• IBM Centers for Advanced Study (CAS)– IBM Global R&D and Service Delivery Centers• Hardware, Software, Solutions & Service R&D• IT Data, Call, Analytics Service Delivery Centers4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)69GovernmentIndustry AcademiaRegional Economic Development
  • IBM University Programs4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)70
  • IBM University Programs Priorities (Adaptive)4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)71PRIORITY AREAResearchReadinessRecruitingRevenueResponsibilityRegionsSmarter Cities and Service Innovation- ENTREPRENEURSHIP (Smart Camps & GEP, U-BEEs, Students for a Smarter Planet, etc.)- INTERNET OF THINGS (Instrumented, Interconnected, Intelligent)- LIVING LABS (Triple Helix Innovations, Smarter Buildings, Asset Management, CityForward.org)- QUALITY-OF-LIFE (Holistic Modeling (CityOne), STEM Education Pipeline, Jobs & Entrepreneurship)Cloud & Analytics, Cyber Security & Social Biz- WATSON DEEP-QA (Analytics Skills, Massive Analytics, Stream Computing)- BIG DATA (High Performance Computing, Grand Challenges, Boost University Rankings)- SHARED SERVICE (On-line education, IBM Cloud Academy, IBM Academic Cloud, VCL)Growth Markets- SKILLS GAP (2015 Roadmap requires special focus and emphasis on ramping up global talent)- REGIONAL INNOVATION ECOSYSTEMS (Smarter City Challenge, Universities as Living Labs)- TANDEM AWARDS (connect developed & emerging Twin Towns & Sister Cities to Boost Quality)- ACCELERATING INNOVATION (Bi-Directional Learning’ To Be The Best Learn From The Rest)Collaborative Innovation Centers & Global Entrepreneurs-- STUDENTS FOR A SMARTER PLANET (Millennials, Social Media, Entrepreneurs)-- ON CAMPUS IBMERS (Checklist for University Relationship Maturity Audit)-- IBM CENTERS (CAS, IIE, University Delivery Centers, Research Collaboratories, etc.)-- ALIGNMENT (IBM Cloud Academy, City Shared Service, Smarter City Challenge, etc.)Events & Ecosystem Alignment- BIG EVENTS (Social Media, Students for a Smarter Planet - SFSP, Entrepreneurs and U-BEE’s, etc.)- EXTERNAL STAKEHOLDERS (Professional Associations, National Academies, Science Foundation)- INTERNAL STAKEHOLDERS (S&D, GBS, GTS, STG, SWG, HR, CC&CA, IDR, VC, etc.)Awards Programs- CLASSICS: Shared University Research, Open Collaborative Research, Faculty, PhD Fellowships- SPECIALS: Special Award Programs, Named Awards, Smarter Planet Curriculum Awards- LEVERAGE: Leverage IBM CCC&A with government, foundation, and other external award programs
  • IBM University ProgramsCore Team Matrix4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)72TeamMembersPrimaryResponsibilitiesIBM OrganizationalAlignmentGeographicAlignmentSmarter CityAlignment(US Only)Industry Alignments(Indicates IBM Research Focal Pt)Bruce Bassett GMU Global CoordinatorUSC CoordinatorFinancials Operations Support (Meyerson)Smart Cities sales, SC Challenge liaisonCHQ Trust & Compliance liaison(Revenue)Finance, BTCIO, GlobalRecruiting, UDSSmarter City S&D & GBSCC & CA, IGSSTGUA, CommunicationsAI-IDR, AoT, CHQ T&CAfrica, Egypt, Canada,All Growth MarketsState of VermontNorthern New EnglandBurlington VTAll Smarter CityLocationsFinance/banking/business consulting (Juerg von Kaenel),Insurance, Oil & GasJeff Brody Faculty Awards, PhD Fellowships, UnivProfiles, UR IT Strategy(Research)CC&CA, HRR, BU’sIGS, AI-IDRCEE, MEA, ASEAN PhiladelphiaNew HampshireMaineRetail/hospitality/media/entertainment(Arun Hampapur)Juan Caraballo LA Grid & IBM on Campus Pioneer(Responsibility)Research, SWG,STG, HRR Florida, Central America MiamiSouth Fla.- Healthcare ( Dario Gil )-Transportation (H. Rowland) / HPC Fong, Ho)-Disaster Management-City (B.Anschuetz)Girija Cheruvu Operations (Web Sites & Segmentation), URDBA(Readiness)BTCIO, AI India, Italy Indiana, Newark NJ Food / ManufacturingDianne Fodell Skills for Future :SP, BAO, Cyber Security,SSME ProgramsEducation, local govt. sales support(Revenue – Cities, Analytics)(Readiness)GBS, RES, HR, AI, IDR,SWG, S&D, CC&CA, CIO, AoTNorth Carolina, Italy, Poland,Columbia, Costa Rica,MalaysiaRaleighDurhamAtlantaWater / air / climate / environment (Harry Kolar)Buildings (Young Lee)Education, Local Govt (Eddie Finnel, Davis Furchs, Mark Dixon)Wendy Murphy Students for a Smarter PlanetSP, BAO, SSME Programs(Readiness)GBS, GTS, IGA, RES, AoT, IEEE,CC&CAMexico, Ireland, Italy, Jordan,Argentina, BrazilGeorgiaTennesseeWash DC MetroAtlanta MetroEducationDawn Tew OCR Awards, Smart Camp, U-BEE’s(Research / Responsibility)Research , SWG , Recruiting ,Venture CapitalMassachusetts,Switzerland, ColumbiaBoston Metro Government/LegalChristineOuyangBig plays in HPC, Cloud and Analytics;New UP: Collaborative Innovation Center(Research / Readiness / Revenue/Regional)STG, RES, GBS, SWG China, SAEAN, Middle East,New YorkNY Metro (CUNY)Atlanta Metro (GeorgiaTech & Georgia State U)Connecticut (UCONN)Texas (SMU)National/Aerospace and Defense SectorHPC (Janis Landry-Lane)Cloud (Andy Rindos, Chris Bernbrock)Healthcare (Cameron Brooks)Education (Mike King)Energy (Brain Gaucher)BAO (Chid Apte, Brenda Detriech, Fred Balboni)JoAnn Winson WW PEP Community, SC IOC Support Team,IBM On Campus CommunityIBM Research (JEK) Intern ProgramCenter for Sci & Progress (CUSP)(Rev / Responsibility / Readiness)S&D Education TeamAcademic InitiativeIOC Solutions S&DCUSP TeamGMU - BrazilGreater DC MetroStates of PA, MD, VAAll IOC University BasedOpportunities :-Skills Based-Campus Mgmnt (forrevenue)-Cloud BasedEducation (Mike King / Patty Sullivan)Transportation (Marty Salfen)CUSP (Jurij R Paraszczak, Stephen Frodey)Lilian Wu SUR Program, PhD FellowshipsStudent Challenges/Competitions(Research)RES,AoT,IBM BU’sGCG, Korea, Japan,Singapore, New YorkNY Metro (NYU,Columbia, Fordham, NewSchool)Boston/Cambridge forHealthcareHealthCare ( Joe Jasinski )City/SecurityRick McMaster P-20 STEMSocial media for University ProgramsSelf-service modelU-BEEs(Readiness/Recruiting/Responsibility/Academic Initiative,CC&CA,STGSouthwest and Midwest US,LA, ANZ, MEAFresno, Reno, Tucson EducationGovernmentManufacturing
  • IBM University Programs Spohrer: Bio• Director IBM Global University Programs since 2009– Global team works with 5000 university world wide (http://www.ibm.com/university)– 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions– Transform “IBM on Campus” brand (“Smarter Planet/Smarter Cities/Cognitive Computing”)– IBM SC IOC Platform (Smarter Cities Intelligent Operations Centers)– U-BEEs (University-Based Entrepreneurial Ecosystems)• Founding Director of IBMs first Service Research group from Dec 2002 – Feb 2009– Almaden Research Center, San Jose, CA– 10x ROI with four IBM outstanding and eleven accomplishment awards– Improve existing offerings, create new, portfolio synergies, partners, patents, publications– I know/work with service research pioneers from many academic disciplines• Service Science, Management, Engineering + Design, Arts, Public Policy (SSME+DAPP)– Short-term: Curriculum (T-shaped people, deep in an existing discipline)– Long-term: New transdiscipline and profession (awaiting CAD tool)• ISSIP.org (prounced I-ZIP)• Co-editor of the “Handbook of Service Science” (Springer 2010)• Other background (late 90’s and before)– Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley– Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s)– Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s)– B.S. in Physics from MIT (70’s)– 90 publications and 9 patents– http://www.service-science.info/archives/22334/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)73
  • IBM University Programs IBM ASR – 6 Goals• SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment– Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR• Key was tools to model customers & IBM better• Also tools to shift routine physical, mental, interactional & identify synergistic new ventures• Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent)• Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems)– External: More than $1B in national investments in Service Innovation activities– External: Increase conferences, journals, and publications– External: Service Science SIGs in Professional Associations– External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions– External: National Service Science Institutions, Books & Case Studies (Open Services Innovation)• IBM ASR – 6 Goals: Service Research, a Portfolio Approach– 1. Improve existing offerings (value propositions that can move the needle on KPI’s)– 2. Create new offerings (for old and new customers)– 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion)– 4. For all three of the above, improve customer/partner capabilities (ratchet each other up)– 5. For all four of the above, increase patents and service IP assets (some donated to open forums)– 6. For all five of the above, increase publications and body-of-knowledge (professional associations)4/23/2013© IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)74