IBM University Programs14Up-SkillCycleUniversity-Region1University-Region2= New Venture= Acquisition= High-GrowthAcquisition/New IBM BU(Growing)= High-Productivity/Mature IBM BU(Shrinking)= IBMer moving frommature BU to acquisition= IBMer moving intoIBMer on Campus role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills= Graduates withSmarter Planet skillsIBM
Serve!1/11/13CVC Group, LLC for Hult InternationalBusiness School15The 6 principles of Service Thinking that will govern thecreation of new markets in the digital economyJeff Saperstein& Hunter HastingsISSIP SIG Education & ResearchService Thinking Book, Course, Certification
What do students learn?The 6 principles of service thinkingAll value is co-createdService systemsComponentized business architectureGlobal-mobile-social scalable platformsRun-Transform-Innovate2-sided metrics1/11/13CVC Group, LLC for Hult InternationalBusiness School16
IBM University Programs17•iPhone/iPad app developer•wireless marketing director•microfinance infrastructure designer•3D content developer for movies, TV•social network manager•deploying technology into the cloud•organic solar cell development•digital image managementMany top in-demand jobs in 2011 did not exist in 2005!17
IBM University Programs18AutomobileTechnological Acceleration0 25 50 100 125 15075Years2550100TelephoneElectricityRadioTelevisionVCRPCCellular%PenetrationYEARS
IBM University Programs19Five historical cycles …
IBM University Programs20~100 years of US job transformationsSource: US Bureau of Economic Analysis; McKinsey Global Institute Analysis
IBM University Programs21 21U.S Department of Laborestimates that today’s learnerwill have 10-14 jobs…by the age of 38!
IBM University Programs22 Estimates are 85% of the jobs today’s learners will be doinghaven’t been invented yet theyll be using technologies that dont exist to solve problems we dont yet know are problems22
IBM University Programs“Trading Zone:”Higher Education PerformanceJim SpohrerIBM Director University ProgramsApril 4th, 2013Convener: Lumina Foundation,with Center for American Progress, and IBMTrading Zone (Galison; Gorman): A place or event where different disciplines conveneto share perspectives and make progress on challenges of mutual interest or concern;often associated with developing better interactional expertise & communication breadth.
IBM University Programs Trading Zone:Economists, Policymakers, Service ScientistsPlanned Reconvening: T SummitIBM Almaden, San Jose, CAMarch 24-25, 2014
IBM University ProgramsIndustry TransformationDonald Clark, TEDxGlasgow
IBM University Programs Trading Zone:Economist, Policymakers & Service Scientists
IBM University ProgramsService Science• Service System Entities– Types: Businesses, Universities, Governments, etc.– Nested & Networked Globally– SD Logic (A2A; Resource Integrators)• Value Co-Creation Interactions– Types: Value-Proposition & Governance Mech-based– Collaboration & Competition Blended– SD Logic (Operant & Operant Resources)• Builds On…– Decades of Service Research (Marketing, Operations, etc.)– SSME+D; From I to T to Pi-shapes… and beyond!– T Summit (March 24-25, 2014)• Measures– Productivity, Quality, Compliance, Sustainable Innovation– Holistic Service Systems• Quality of Life, Balance Challenge & Routine• Innovativeness, Equity, Sustainability, Resilience
IBM University ProgramsPersonalized Education• TREND: The education industry is at the brink ofan IT-enabled transformation• OPPORTUNITY: Analytics enabled personalized-at-scale learning for better outcomes and talentmanagement• CHALLENGE: Integration of education contentmanagement and analytics solutions
IBM University Programs35Example: Are there “scale laws” of service innovation – year-over-yearcompounding effects?• Problems– Input: Student quality– Process: Faculty motivation– Output: Industry fit• Augmentations– A: -20% eLearning certification– B. +10% Faculty interest tuning– C. +10% On-the-job skills tuningYear 1: 20%Year 2: 20%Year 3: 20%Year N: 20%. . . . . . . .After a decade the course may look quite differentService systems are learning systems: productivity, quality, etc.
IBM University Programs36Degrees matter…But it can be costly, American student loan debt at record highs…
IBM University ProgramsImportance• Learning (Teaching & Degrees) matter– Knowledge Construction & Transfer– Where degree & what degree– BLS Statistics (Salary & Unemployment Rate)• Discovery (Research) matters– Knowledge Creation• Engagement (Entrepreneurship) matters– Knowledge Application
41Those in-the-know say, “IBM is helping to build a SmarterPlanet…”
42A Smarter Planet is built from smarter servicesystems…INSTRUMENTEDWe now have the abilityto measure, sense andsee the exact conditionof practically everything.INTERCONNECTEDPeople, systems andobjects can communicateand interact with eachother in entirely new ways.INTELLIGENTWe can respond to changesquickly and accurately,and get better resultsby predicting and optimizingfor future events.WORKFORCEPRODUCTSSUPPLY CHAINCOMMUNICATIONSTRANSPORTATION BUILDINGSIT NETWORKS