Building public facing websites on SharePoint 2013

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SharePoint for internet sites has been around since the days of MOSS yet has often been considered an afterthought when determining the best ways to get the most out of the platform. SharePoint 2013 however is a game changer. The investments made in the platform combined with the attractive licensing story has made SharePoint a first-class citizen in the world of Content Management Systems. Come join Matt Menezes as he delves into the world of public facing internet sites, outlining the often-dismissed factors to building a successful website and exploring the new features SharePoint 2013 provides to assist in each step of the process.

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Building public facing websites on SharePoint 2013

  1. 1. Major Sponsors Minor Sponsors
  2. 2. AgendaMain considerations of WCMSharePoint’s public-facing journeyNew WCM features in SP2013Demonstrations
  3. 3. Branding & UXCustom Error PagesJavaScript / AJAX supportSearch capabilities
  4. 4. Search Engine OptimisationIdentify the keywords you should be targeting!Generic factors everyone should employ Optimised Content Titles & MetadataOutside the box ideas to drive traffic Social media Paid marketing
  5. 5. Performance OptimisationSharePoint doesn’t have to seem slow!There are great free tools available to measureperformanceA number of generic factors to be consideredAlso a number of SharePoint-specific factors to beconsidered
  6. 6. AccessibilityGovernment endorses standards which must bemetCan be difficult and time-consumingGreat whitepaper available:Achieving Accessibility in SharePoint 2010
  7. 7. SharePoint 2007
  8. 8. SharePoint 2010
  9. 9. SharePoint 2013
  10. 10. New features for WCM in SP2013Pasting content directly from wordImage renditionsCross-site publishingManaged navigation / friendly URLsSearch driven contentDesign Manager + Device-specific targetingSEO features
  11. 11. Branding with the Design ManagerManaged Navigation & Friendly URLsContent by Search & Display TemplatesSEO features in SP2013
  12. 12. matt.menezes@ignia.com.auhttp://spmatt.wordpress.comCustom Error Pages in SharePointSEO for SharePoint SitesGlobal SEO Strategy bookPerformance Optimising SharePoint SitesjQuery Usage StatisticsMOSS LicensingSP2010 LicensingSP2013 LicensingWhats new in SP2013 WCMImage renditionsDeploying Display Templates via Feature
  13. 13. Major Sponsors Minor Sponsors

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