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Social GamingSemi-Professional Marketers#SPM3730<br />Presentation by:<br />Alex Kidd<br />JB Love<br />Christian Meeks<br...
Introduction<br />Background<br />Current Trends<br />Tour<br />Case Study<br />What’s Next?<br />
Background<br />Strategy<br />Simulation Games<br />Role playing games (RPG)<br />Xbox Live Achievement System prefigured ...
Current Trends<br />Top 5 Social Gaming Companies<br />Top 5 Social Gaming Apps<br />CityVille<br />FarmVille<br />TexasHo...
How to: What is SCVNGR?<br />SCVNGR is a game.<br />Playing is easy. Go places. Do challenges. Earn points! That’s the cor...
Case Study/Examples<br />As location-based services have emerged as compelling ways for businesses to interact with potent...
Case Study/Example<br />Recently, Bing completed a Farmville sponsorship, in which free Farm Cash was handed out to player...
What’s Next?<br />Social gaming for job searches.<br />Locomatrix: Treasure Hunt and Bombs Away<br />
Conclusion / Questions<br />
#spm3730 Project
#spm3730 Project
#spm3730 Project
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#spm3730 Project

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Transcript of "#spm3730 Project"

  1. 1. Social GamingSemi-Professional Marketers#SPM3730<br />Presentation by:<br />Alex Kidd<br />JB Love<br />Christian Meeks<br />Jeff VanDeMark<br />
  2. 2.
  3. 3.
  4. 4. Introduction<br />Background<br />Current Trends<br />Tour<br />Case Study<br />What’s Next?<br />
  5. 5.
  6. 6. Background<br />Strategy<br />Simulation Games<br />Role playing games (RPG)<br />Xbox Live Achievement System prefigured the underlying mechanic of Foursquare.<br />
  7. 7. Current Trends<br />Top 5 Social Gaming Companies<br />Top 5 Social Gaming Apps<br />CityVille<br />FarmVille<br />TexasHold’Em Poker<br />Mafia Wars Game<br />FrontierVille<br />Zynga<br />Badoo<br />Electronic Artists<br />Crowdstar<br />Facebook<br />
  8. 8.
  9. 9. Nike Grid<br />
  10. 10. How to: What is SCVNGR?<br />SCVNGR is a game.<br />Playing is easy. Go places. Do challenges. Earn points! That’s the core of it, but there’s a whole lot more. <br />Discover cool new places. Do exciting new things. Share what you’re up to with your friends. Unlock badges (and even real world rewards) by doing quick, fun challenges at your favorite places as you go about your daily life.<br />
  11. 11. Case Study/Examples<br />62 million U.S. internet users, or 27 percent of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010, eMarketer revealed in its report, Social Gaming: Marketers Make Their Moves.<br /> Social gaming's numbers will continue to grow and, along with them, money spent on virtual goods, lead-generation offers and advertising.<br />
  12. 12. Case Study/Examples<br />As location-based services have emerged as compelling ways for businesses to interact with potential customers, there have been a flux of marketing and social media platforms that help set up campaigns.<br /> PlacePunch, Context Optional, SnackSquare, Geotoko, Sprout Social and a number of other platforms are helping brands run campaigns on services like Foursquare, Twitter, Gowalla and FacebookPlaces.  <br />
  13. 13. Case Study/Example<br />Recently, Bing completed a Farmville sponsorship, in which free Farm Cash was handed out to players who became a fan of Bing on Facebook. Was it a success for Bing? Well, they garnered 400,000 fans in one day. Not bad.<br />
  14. 14.
  15. 15. What’s Next?<br />Social gaming for job searches.<br />Locomatrix: Treasure Hunt and Bombs Away<br />
  16. 16. Conclusion / Questions<br />

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