How to: What is SCVNGR? SCVNGR is a game. Playing is easy. Go places. Do challenges. Earn points! That’s the core of it, but there’s a whole lot more. Discover cool new places. Do exciting new things. Share what you’re up to with your friends. Unlock badges (and even real world rewards) by doing quick, fun challenges at your favorite places as you go about your daily life.
Case Study/Examples 62 million U.S. internet users, or 27 percent of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010, eMarketer revealed in its report, Social Gaming: Marketers Make Their Moves. Social gaming's numbers will continue to grow and, along with them, money spent on virtual goods, lead-generation offers and advertising.
Case Study/Examples As location-based services have emerged as compelling ways for businesses to interact with potential customers, there have been a flux of marketing and social media platforms that help set up campaigns. PlacePunch, Context Optional, SnackSquare, Geotoko, Sprout Social and a number of other platforms are helping brands run campaigns on services like Foursquare, Twitter, Gowalla and FacebookPlaces.
Case Study/Example Recently, Bing completed a Farmville sponsorship, in which free Farm Cash was handed out to players who became a fan of Bing on Facebook. Was it a success for Bing? Well, they garnered 400,000 fans in one day. Not bad.