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#spm3730 Project

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    #spm3730 Project #spm3730 Project Presentation Transcript

    • Social GamingSemi-Professional Marketers#SPM3730
      Presentation by:
      Alex Kidd
      JB Love
      Christian Meeks
      Jeff VanDeMark
    • Introduction
      Background
      Current Trends
      Tour
      Case Study
      What’s Next?
    • Background
      Strategy
      Simulation Games
      Role playing games (RPG)
      Xbox Live Achievement System prefigured the underlying mechanic of Foursquare.
    • Current Trends
      Top 5 Social Gaming Companies
      Top 5 Social Gaming Apps
      CityVille
      FarmVille
      TexasHold’Em Poker
      Mafia Wars Game
      FrontierVille
      Zynga
      Badoo
      Electronic Artists
      Crowdstar
      Facebook
    • Nike Grid
    • How to: What is SCVNGR?
      SCVNGR is a game.
      Playing is easy. Go places. Do challenges. Earn points! That’s the core of it, but there’s a whole lot more.
      Discover cool new places. Do exciting new things. Share what you’re up to with your friends. Unlock badges (and even real world rewards) by doing quick, fun challenges at your favorite places as you go about your daily life.
    • Case Study/Examples
      62 million U.S. internet users, or 27 percent of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010, eMarketer revealed in its report, Social Gaming: Marketers Make Their Moves.
      Social gaming's numbers will continue to grow and, along with them, money spent on virtual goods, lead-generation offers and advertising.
    • Case Study/Examples
      As location-based services have emerged as compelling ways for businesses to interact with potential customers, there have been a flux of marketing and social media platforms that help set up campaigns.
       PlacePunch, Context Optional, SnackSquare, Geotoko, Sprout Social and a number of other platforms are helping brands run campaigns on services like Foursquare, Twitter, Gowalla and FacebookPlaces.  
    • Case Study/Example
      Recently, Bing completed a Farmville sponsorship, in which free Farm Cash was handed out to players who became a fan of Bing on Facebook. Was it a success for Bing? Well, they garnered 400,000 fans in one day. Not bad.
    • What’s Next?
      Social gaming for job searches.
      Locomatrix: Treasure Hunt and Bombs Away
    • Conclusion / Questions