Scandinavian branding, ingredients for success Dorthe Krogh, sSylvester Hvid ...
Dr. martens
1.
2. “Once the genie had been let out of
the bottle back in the 1960s, the
vapours of Dr. Martens' rebellious
spirit could not be contained and
the boot seeped into every corner
and crevice of youth culture.”
3. At the end of 1945 a German
medical doctor, Klaus Maertens,
injured his foot skiing in the
Bavarian Alps. He teamed up with
his old college engineering friend
Dr. Herbert Funck, and together
they began to develop the idea
further. They discovered and
therefore invented a pair of shoes
which provided costumers extra
comfort.
4. Dr. Martens sell different types of shoes like :
Boots
Comfort
Oxfords
Lace ups
Slip-ons
Clog-ons
Heels
Casuals
Safety shoe
5. Dr. Marten’s classic is 1460 Boots. This product is
famous as it has become the most fashionable
product among youths from all around the world.
From Mods, Skins, Punk, Ska to the recent 2001
revival, the 1460 boot is clearly a modern day classic!
You can wear it in any occasion even you can take these
shoes to your trips because they are made for any kind of
grounds and they are so comfortable that you can wear
them all day and you don’t have to worry for any kind of
pain in your feet.
6. Youngsters
Rock n Punk music fans
Classic cooperate
employees
Thousand of youngsters go
to London’s Camdem
market to Buy DMs.
7. PRODUCT PROMOTION
For normal people who have Newspaper and Magazines.
different types of uses. Promote their shoes by inviting
Different colors for the
products. famous celebs.
Different images on the shoes Create buzz about the brand in
to attract. college and universities.
PACKAGING PRICE
• Eye catching boxes. • Not too cheap because it will
• Boxes should be of the same lower the brand value.
color as the shoes. • End of each season should put
up huge sale.
• Minimum cost of $40.
8. A catalogue with pictures that shows all the features of the
product.
Advertise the product over internet.
Brilliant color and design that are eye catchy.
9. Marketing
Inform the customers about the new styles
Give more details about products
Show what are the benifits of buying Dr. Martens
Certainly Dr. Martens knows whom they want to sell to and
this helps the company to attract costumers at once.