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Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
Digital Marketing - Splendid
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Digital Marketing - Splendid

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  • 1. SEO, SMO & SEM Strategies<br />Strategies to improve exposure to your company’s website…<br />
  • 2. How Does A Search Engine work?<br /><ul><li>Search engines employ intelligent program robots called crawlers or spider, which visit thousands of websites every hour and index pages according to their content.
  • 3. These indexes are huge databases containing reference and links to the actual websites. The search engines look through this database and displays the results.</li></li></ul><li>How Does A Search Engine Work?<br />Ways to Ensure Rankings in Google :<br /><ul><li> Include a primary keyword in your brand name
  • 4. Start Thinking Like a Searcher
  • 5. Include Google Suggest as a Keyword Research Tool
  • 6. Get locally Optimized for Generic Keywords
  • 7. Make sure Your Online Reputation is Clean
  • 8. Dominate Search Results with Multimedia</li></li></ul><li>What is SEO ??<br /><ul><li>SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.
  • 9. SEO aims to improve rankings for relevant keywords in search results.</li></ul>Why are Search Engines so important?<br /><ul><li> Search Engines are still the biggest resources of website traffic.
  • 10. Higher traffic means more visitors.
  • 11. More visitors means more customers and higher profits.</li></li></ul><li>Why it Matters ?<br /><ul><li> SEO is important because it improves the odds of someone finding your company online.
  • 12. Online visibility can help your credibility and brand awareness.
  • 13. Think like your customers/clients, then verify how people search. SEO can put you in front of the people looking for your products & services.
  • 14. Your online marketing efforts should be focused on an end results.
  • 15. Make sure your website/landing pages make it easy for visitors to sign up, join, request information, buy, or whatever else you seek.</li></li></ul><li>Key Phrase Research & Meta Tag Generation<br />RESEARCH ON KEY PHRASES<br /><ul><li> Find the best phrases that describes your business and products offered. The most searchable key phrase terms by site visitors.</li></ul>IMPROVE KEY PHRASE PROMINENCE, DENSITY & PROXIMITY<br /><ul><li> Key phrases at the top/beginning of your page. Total phrases contained within the total text and the closeness between two or more phrases.</li></li></ul><li>META TITLE TAG<br /><ul><li> Make attractive and easy to understand (65 – 75 characters max.). Use most important key phrases first. Unique to content of page.</li></ul>META DESCRIPTION TAGS<br /><ul><li> Describe the pages in one to two sentences. Include key phrases included in copy of page.</li></ul>META KEYWORD TAGS<br /><ul><li> No longer used by any of the major search engines.</li></li></ul><li>The SEO Optimization Process<br /><ul><li> On-Page Optimization
  • 16. Off-Page Optimization</li></li></ul><li>On-Page SEO<br /><ul><li> On-page optimization (on-page SEO) is what can be performed on pages of a website to maximize its performance in the search engines for targeted keywords related to on-page content.
  • 17. On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server.
  • 18. On-page optimization has an effect on your website listing in natural results.
  • 19. On-page factors are controlled by coding on website pages</li></li></ul><li>On-Page SEO Elements<br /><ul><li>Title tags
  • 20. Meta tags
  • 21. ALT tags
  • 22. Header (H1, H2) tags
  • 23. URL structure
  • 24. Internal Linking
  • 25. Anchor text
  • 26. Relevant keywords near your inbound link
  • 27. Content
  • 28. Keyword density
  • 29. Site maps (XML & HTML)
  • 30. Usability</li></li></ul><li>Title, Meta Tags in Source Code<br />
  • 31. H1 & H2 Heading, Alt Tags & Anchor Text<br />H1 & H2 HEADING FORMAT<br /><ul><li> Applying H1 & H2 Tags in your source code will be helpful in achieving high ranking</li></ul>ALT TAGS<br /><ul><li> Most sites contain images. Where it makes sense, add text in your Alt Tags to describe the content of the graphics.</li></ul>KEY PHRASE RICH ANCHOR TEXT<br /><ul><li> Anchor text for both external links and internal links is the powerful </li></ul> element for search engine positioning.<br />
  • 32. Off - Page SEO<br /><ul><li> Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off-page direct-links.
  • 33. Off-page optimization is a very important part in search engine optimization because it gives back links to you site and it requires a lot of work.
  • 34. It helps to maximize website performance in search engines for targeted key phrases.</li></li></ul><li>Off - Page SEO Opportunities<br /><ul><li> Search Engine/Directory Submission (DMOZ, Best of the Web)
  • 35. Social Book Marking Submission (twitter, digg.com, del.icio.us)
  • 36. Classified Postings (Quikr.com, Yahoo, Justdial.com)
  • 37. Article Submission (EzineZArticles.com, GoArticles)
  • 38. Press Release Submission (PRWeb, 24-7 Pressrelease.com)
  • 39. Blog Creation & Posting (Wordpress, Blogspot)
  • 40. Forums & Comment posting (signature links)</li></li></ul><li>Link Building<br />WHAT IS LINK POPULARITY?<br /><ul><li> Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
  • 41. Building links is one of the most important factors in getting top placement on the major search engines.</li></ul>WHY ARE LINKS SO IMPORTANT?<br /><ul><li> Inbound links are one of the most important factors for getting a high keyword ranking,
  • 42. Outbound links to quality and pertinent site are important as long as they add value to the site visitor experience.
  • 43. It’s not the quantity of links, but the quality of those links which is very important. </li></li></ul><li>Search Engine Ranking Factors<br /><ul><li> Keyword Use in Title Tag
  • 44. Overall Popularity of Site – “Trust” & “Authority”
  • 45. Anchor Text of Inbound Link
  • 46. Age of Site
  • 47. Internal Link Structure
  • 48. Keyword use in Page Content
  • 49. Outbound Links to Quality/Relevant Sites
  • 50. Age of Page
  • 51. Key Phrase Use in Heading Tags (H1, H2, H3)</li></li></ul><li>Analytics Tracking Report Generation<br />
  • 52. Social Media Optimization<br />Facebook<br /><ul><li> Profile Creation
  • 53. Page Creation
  • 54. Group Creation
  • 55. Application Integration</li></ul>LinkedIn<br /><ul><li> Profile Creation
  • 56. Product & Services
  • 57. Analytics Report</li></li></ul><li>Twitter<br /><ul><li> Profile Creation
  • 58. Integration of twitter in facebook, LinkedIn etc.
  • 59. Regular Tweets</li></ul>Business to Business Portals<br /><ul><li> Company Profile Creation
  • 60. Creation of Micro Websites</li></li></ul><li>Facebook Landing Page Creation<br />
  • 61. PDF Application Integration in Facebook Page<br />
  • 62. Twitter Application Integration in Facebook Page<br />
  • 63. My Listings Application Integration in Facebook Page<br />
  • 64. Job Posting Application Integrated in Facebook Page<br />
  • 65. Resume Uploading Application in Facebook Page<br />
  • 66. Shop Now Application Integration in Facebook Page<br />
  • 67. Venture Shop Application Integration in Facebook Page<br />
  • 68. Storenvy Application Integration in Facebook Page<br />
  • 69. SlideShare Application Integration in Facebook Page<br />
  • 70. You Tube Application Integration in Facebook Page<br />
  • 71. LinkedIn Company Services Promotions<br />
  • 72. LinkedIn Company Products Promotions<br />
  • 73. LinkedIn Company Profile Analytics <br />
  • 74. Twitter Profile Creation - Tweets<br />
  • 75. B2B Profile Creation <br />
  • 76. Search Engine Marketing<br /><ul><li> Google Adwords (Pay Per Click)
  • 77. Facebook Ads
  • 78. Linkedin Ads</li></li></ul><li>Thank You<br />Address:<br />Splendid Online Services Pvt. Ltd.,Website : http://www.splendidinteractive.com<br />Flat No. 301, Vignan Bhavan, Shyamala Estates, #28/3 RT Prakashnagar, Begumpet,Hyderabad - 500016. <br />Phone : 91 - 040 - 40267509 <br />Mobile : +91 - 9030028639 <br />Email Us : info@splendidonlineservices.com, info@splendidinteractive.com<br />

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