Digital Marketing - SplendidPresentation Transcript
SEO, SMO & SEM Strategies Strategies to improve exposure to your company’s website…
How Does A Search Engine work?
Search engines employ intelligent program robots called crawlers or spider, which visit thousands of websites every hour and index pages according to their content.
These indexes are huge databases containing reference and links to the actual websites. The search engines look through this database and displays the results.
How Does A Search Engine Work? Ways to Ensure Rankings in Google :
Include a primary keyword in your brand name
Start Thinking Like a Searcher
Include Google Suggest as a Keyword Research Tool
Get locally Optimized for Generic Keywords
Make sure Your Online Reputation is Clean
Dominate Search Results with Multimedia
What is SEO ??
SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.
SEO aims to improve rankings for relevant keywords in search results.
Why are Search Engines so important?
Search Engines are still the biggest resources of website traffic.
Higher traffic means more visitors.
More visitors means more customers and higher profits.
Why it Matters ?
SEO is important because it improves the odds of someone finding your company online.
Online visibility can help your credibility and brand awareness.
Think like your customers/clients, then verify how people search. SEO can put you in front of the people looking for your products & services.
Your online marketing efforts should be focused on an end results.
Make sure your website/landing pages make it easy for visitors to sign up, join, request information, buy, or whatever else you seek.
Key Phrase Research & Meta Tag Generation RESEARCH ON KEY PHRASES
Find the best phrases that describes your business and products offered. The most searchable key phrase terms by site visitors.
IMPROVE KEY PHRASE PROMINENCE, DENSITY & PROXIMITY
Key phrases at the top/beginning of your page. Total phrases contained within the total text and the closeness between two or more phrases.
META TITLE TAG
Make attractive and easy to understand (65 – 75 characters max.). Use most important key phrases first. Unique to content of page.
META DESCRIPTION TAGS
Describe the pages in one to two sentences. Include key phrases included in copy of page.
META KEYWORD TAGS
No longer used by any of the major search engines.
The SEO Optimization Process
On-page optimization (on-page SEO) is what can be performed on pages of a website to maximize its performance in the search engines for targeted keywords related to on-page content.
On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server.
On-page optimization has an effect on your website listing in natural results.
On-page factors are controlled by coding on website pages
On-Page SEO Elements
Header (H1, H2) tags
Relevant keywords near your inbound link
Site maps (XML & HTML)
Title, Meta Tags in Source Code
H1 & H2 Heading, Alt Tags & Anchor Text H1 & H2 HEADING FORMAT
Applying H1 & H2 Tags in your source code will be helpful in achieving high ranking
Most sites contain images. Where it makes sense, add text in your Alt Tags to describe the content of the graphics.
KEY PHRASE RICH ANCHOR TEXT
Anchor text for both external links and internal links is the powerful
element for search engine positioning.
Off - Page SEO
Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off-page direct-links.
Off-page optimization is a very important part in search engine optimization because it gives back links to you site and it requires a lot of work.
It helps to maximize website performance in search engines for targeted key phrases.
Off - Page SEO Opportunities
Search Engine/Directory Submission (DMOZ, Best of the Web)
Social Book Marking Submission (twitter, digg.com, del.icio.us)