Digital Marketing - Splendid
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Digital Marketing - Splendid Presentation Transcript

  • 1. SEO, SMO & SEM Strategies
    Strategies to improve exposure to your company’s website…
  • 2. How Does A Search Engine work?
    • Search engines employ intelligent program robots called crawlers or spider, which visit thousands of websites every hour and index pages according to their content.
    • 3. These indexes are huge databases containing reference and links to the actual websites. The search engines look through this database and displays the results.
  • How Does A Search Engine Work?
    Ways to Ensure Rankings in Google :
    • Include a primary keyword in your brand name
    • 4. Start Thinking Like a Searcher
    • 5. Include Google Suggest as a Keyword Research Tool
    • 6. Get locally Optimized for Generic Keywords
    • 7. Make sure Your Online Reputation is Clean
    • 8. Dominate Search Results with Multimedia
  • What is SEO ??
    • SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.
    • 9. SEO aims to improve rankings for relevant keywords in search results.
    Why are Search Engines so important?
    • Search Engines are still the biggest resources of website traffic.
    • 10. Higher traffic means more visitors.
    • 11. More visitors means more customers and higher profits.
  • Why it Matters ?
    • SEO is important because it improves the odds of someone finding your company online.
    • 12. Online visibility can help your credibility and brand awareness.
    • 13. Think like your customers/clients, then verify how people search. SEO can put you in front of the people looking for your products & services.
    • 14. Your online marketing efforts should be focused on an end results.
    • 15. Make sure your website/landing pages make it easy for visitors to sign up, join, request information, buy, or whatever else you seek.
  • Key Phrase Research & Meta Tag Generation
    RESEARCH ON KEY PHRASES
    • Find the best phrases that describes your business and products offered. The most searchable key phrase terms by site visitors.
    IMPROVE KEY PHRASE PROMINENCE, DENSITY & PROXIMITY
    • Key phrases at the top/beginning of your page. Total phrases contained within the total text and the closeness between two or more phrases.
  • META TITLE TAG
    • Make attractive and easy to understand (65 – 75 characters max.). Use most important key phrases first. Unique to content of page.
    META DESCRIPTION TAGS
    • Describe the pages in one to two sentences. Include key phrases included in copy of page.
    META KEYWORD TAGS
    • No longer used by any of the major search engines.
  • The SEO Optimization Process
    • On-Page Optimization
    • 16. Off-Page Optimization
  • On-Page SEO
    • On-page optimization (on-page SEO) is what can be performed on pages of a website to maximize its performance in the search engines for targeted keywords related to on-page content.
    • 17. On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server.
    • 18. On-page optimization has an effect on your website listing in natural results.
    • 19. On-page factors are controlled by coding on website pages
  • On-Page SEO Elements
    • Title tags
    • 20. Meta tags
    • 21. ALT tags
    • 22. Header (H1, H2) tags
    • 23. URL structure
    • 24. Internal Linking
    • 25. Anchor text
    • 26. Relevant keywords near your inbound link
    • 27. Content
    • 28. Keyword density
    • 29. Site maps (XML & HTML)
    • 30. Usability
  • Title, Meta Tags in Source Code
  • 31. H1 & H2 Heading, Alt Tags & Anchor Text
    H1 & H2 HEADING FORMAT
    • Applying H1 & H2 Tags in your source code will be helpful in achieving high ranking
    ALT TAGS
    • Most sites contain images. Where it makes sense, add text in your Alt Tags to describe the content of the graphics.
    KEY PHRASE RICH ANCHOR TEXT
    • Anchor text for both external links and internal links is the powerful
    element for search engine positioning.
  • 32. Off - Page SEO
    • Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off-page direct-links.
    • 33. Off-page optimization is a very important part in search engine optimization because it gives back links to you site and it requires a lot of work.
    • 34. It helps to maximize website performance in search engines for targeted key phrases.
  • Off - Page SEO Opportunities
    • Search Engine/Directory Submission (DMOZ, Best of the Web)
    • 35. Social Book Marking Submission (twitter, digg.com, del.icio.us)
    • 36. Classified Postings (Quikr.com, Yahoo, Justdial.com)
    • 37. Article Submission (EzineZArticles.com, GoArticles)
    • 38. Press Release Submission (PRWeb, 24-7 Pressrelease.com)
    • 39. Blog Creation & Posting (Wordpress, Blogspot)
    • 40. Forums & Comment posting (signature links)
  • Link Building
    WHAT IS LINK POPULARITY?
    • Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
    • 41. Building links is one of the most important factors in getting top placement on the major search engines.
    WHY ARE LINKS SO IMPORTANT?
    • Inbound links are one of the most important factors for getting a high keyword ranking,
    • 42. Outbound links to quality and pertinent site are important as long as they add value to the site visitor experience.
    • 43. It’s not the quantity of links, but the quality of those links which is very important.
  • Search Engine Ranking Factors
    • Keyword Use in Title Tag
    • 44. Overall Popularity of Site – “Trust” & “Authority”
    • 45. Anchor Text of Inbound Link
    • 46. Age of Site
    • 47. Internal Link Structure
    • 48. Keyword use in Page Content
    • 49. Outbound Links to Quality/Relevant Sites
    • 50. Age of Page
    • 51. Key Phrase Use in Heading Tags (H1, H2, H3)
  • Analytics Tracking Report Generation
  • 52. Social Media Optimization
    Facebook
    • Profile Creation
    • 53. Page Creation
    • 54. Group Creation
    • 55. Application Integration
    LinkedIn
    • Profile Creation
    • 56. Product & Services
    • 57. Analytics Report
  • Twitter
    • Profile Creation
    • 58. Integration of twitter in facebook, LinkedIn etc.
    • 59. Regular Tweets
    Business to Business Portals
    • Company Profile Creation
    • 60. Creation of Micro Websites
  • Facebook Landing Page Creation
  • 61. PDF Application Integration in Facebook Page
  • 62. Twitter Application Integration in Facebook Page
  • 63. My Listings Application Integration in Facebook Page
  • 64. Job Posting Application Integrated in Facebook Page
  • 65. Resume Uploading Application in Facebook Page
  • 66. Shop Now Application Integration in Facebook Page
  • 67. Venture Shop Application Integration in Facebook Page
  • 68. Storenvy Application Integration in Facebook Page
  • 69. SlideShare Application Integration in Facebook Page
  • 70. You Tube Application Integration in Facebook Page
  • 71. LinkedIn Company Services Promotions
  • 72. LinkedIn Company Products Promotions
  • 73. LinkedIn Company Profile Analytics
  • 74. Twitter Profile Creation - Tweets
  • 75. B2B Profile Creation
  • 76. Search Engine Marketing
    • Google Adwords (Pay Per Click)
    • 77. Facebook Ads
    • 78. Linkedin Ads
  • Thank You
    Address:
    Splendid Online Services Pvt. Ltd.,Website : http://www.splendidinteractive.com
    Flat No. 301, Vignan Bhavan, Shyamala Estates, #28/3 RT Prakashnagar, Begumpet,Hyderabad - 500016.
    Phone : 91 - 040 - 40267509
    Mobile : +91 - 9030028639
    Email Us : info@splendidonlineservices.com, info@splendidinteractive.com