Digital Marketing - Splendid
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Digital Marketing - Splendid

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    Digital Marketing - Splendid Digital Marketing - Splendid Presentation Transcript

    • SEO, SMO & SEM Strategies
      Strategies to improve exposure to your company’s website…
    • How Does A Search Engine work?
      • Search engines employ intelligent program robots called crawlers or spider, which visit thousands of websites every hour and index pages according to their content.
      • These indexes are huge databases containing reference and links to the actual websites. The search engines look through this database and displays the results.
    • How Does A Search Engine Work?
      Ways to Ensure Rankings in Google :
      • Include a primary keyword in your brand name
      • Start Thinking Like a Searcher
      • Include Google Suggest as a Keyword Research Tool
      • Get locally Optimized for Generic Keywords
      • Make sure Your Online Reputation is Clean
      • Dominate Search Results with Multimedia
    • What is SEO ??
      • SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.
      • SEO aims to improve rankings for relevant keywords in search results.
      Why are Search Engines so important?
      • Search Engines are still the biggest resources of website traffic.
      • Higher traffic means more visitors.
      • More visitors means more customers and higher profits.
    • Why it Matters ?
      • SEO is important because it improves the odds of someone finding your company online.
      • Online visibility can help your credibility and brand awareness.
      • Think like your customers/clients, then verify how people search. SEO can put you in front of the people looking for your products & services.
      • Your online marketing efforts should be focused on an end results.
      • Make sure your website/landing pages make it easy for visitors to sign up, join, request information, buy, or whatever else you seek.
    • Key Phrase Research & Meta Tag Generation
      RESEARCH ON KEY PHRASES
      • Find the best phrases that describes your business and products offered. The most searchable key phrase terms by site visitors.
      IMPROVE KEY PHRASE PROMINENCE, DENSITY & PROXIMITY
      • Key phrases at the top/beginning of your page. Total phrases contained within the total text and the closeness between two or more phrases.
    • META TITLE TAG
      • Make attractive and easy to understand (65 – 75 characters max.). Use most important key phrases first. Unique to content of page.
      META DESCRIPTION TAGS
      • Describe the pages in one to two sentences. Include key phrases included in copy of page.
      META KEYWORD TAGS
      • No longer used by any of the major search engines.
    • The SEO Optimization Process
      • On-Page Optimization
      • Off-Page Optimization
    • On-Page SEO
      • On-page optimization (on-page SEO) is what can be performed on pages of a website to maximize its performance in the search engines for targeted keywords related to on-page content.
      • On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server.
      • On-page optimization has an effect on your website listing in natural results.
      • On-page factors are controlled by coding on website pages
    • On-Page SEO Elements
      • Title tags
      • Meta tags
      • ALT tags
      • Header (H1, H2) tags
      • URL structure
      • Internal Linking
      • Anchor text
      • Relevant keywords near your inbound link
      • Content
      • Keyword density
      • Site maps (XML & HTML)
      • Usability
    • Title, Meta Tags in Source Code
    • H1 & H2 Heading, Alt Tags & Anchor Text
      H1 & H2 HEADING FORMAT
      • Applying H1 & H2 Tags in your source code will be helpful in achieving high ranking
      ALT TAGS
      • Most sites contain images. Where it makes sense, add text in your Alt Tags to describe the content of the graphics.
      KEY PHRASE RICH ANCHOR TEXT
      • Anchor text for both external links and internal links is the powerful
      element for search engine positioning.
    • Off - Page SEO
      • Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off-page direct-links.
      • Off-page optimization is a very important part in search engine optimization because it gives back links to you site and it requires a lot of work.
      • It helps to maximize website performance in search engines for targeted key phrases.
    • Off - Page SEO Opportunities
      • Search Engine/Directory Submission (DMOZ, Best of the Web)
      • Social Book Marking Submission (twitter, digg.com, del.icio.us)
      • Classified Postings (Quikr.com, Yahoo, Justdial.com)
      • Article Submission (EzineZArticles.com, GoArticles)
      • Press Release Submission (PRWeb, 24-7 Pressrelease.com)
      • Blog Creation & Posting (Wordpress, Blogspot)
      • Forums & Comment posting (signature links)
    • Link Building
      WHAT IS LINK POPULARITY?
      • Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
      • Building links is one of the most important factors in getting top placement on the major search engines.
      WHY ARE LINKS SO IMPORTANT?
      • Inbound links are one of the most important factors for getting a high keyword ranking,
      • Outbound links to quality and pertinent site are important as long as they add value to the site visitor experience.
      • It’s not the quantity of links, but the quality of those links which is very important.
    • Search Engine Ranking Factors
      • Keyword Use in Title Tag
      • Overall Popularity of Site – “Trust” & “Authority”
      • Anchor Text of Inbound Link
      • Age of Site
      • Internal Link Structure
      • Keyword use in Page Content
      • Outbound Links to Quality/Relevant Sites
      • Age of Page
      • Key Phrase Use in Heading Tags (H1, H2, H3)
    • Analytics Tracking Report Generation
    • Social Media Optimization
      Facebook
      • Profile Creation
      • Page Creation
      • Group Creation
      • Application Integration
      LinkedIn
      • Profile Creation
      • Product & Services
      • Analytics Report
    • Twitter
      • Profile Creation
      • Integration of twitter in facebook, LinkedIn etc.
      • Regular Tweets
      Business to Business Portals
      • Company Profile Creation
      • Creation of Micro Websites
    • Facebook Landing Page Creation
    • PDF Application Integration in Facebook Page
    • Twitter Application Integration in Facebook Page
    • My Listings Application Integration in Facebook Page
    • Job Posting Application Integrated in Facebook Page
    • Resume Uploading Application in Facebook Page
    • Shop Now Application Integration in Facebook Page
    • Venture Shop Application Integration in Facebook Page
    • Storenvy Application Integration in Facebook Page
    • SlideShare Application Integration in Facebook Page
    • You Tube Application Integration in Facebook Page
    • LinkedIn Company Services Promotions
    • LinkedIn Company Products Promotions
    • LinkedIn Company Profile Analytics
    • Twitter Profile Creation - Tweets
    • B2B Profile Creation
    • Search Engine Marketing
      • Google Adwords (Pay Per Click)
      • Facebook Ads
      • Linkedin Ads
    • Thank You
      Address:
      Splendid Online Services Pvt. Ltd.,Website : http://www.splendidinteractive.com
      Flat No. 301, Vignan Bhavan, Shyamala Estates, #28/3 RT Prakashnagar, Begumpet,Hyderabad - 500016.
      Phone : 91 - 040 - 40267509
      Mobile : +91 - 9030028639
      Email Us : info@splendidonlineservices.com, info@splendidinteractive.com