CIM Essex, Social Media Marketing Boot Camp.  Maximising your sales and reputation through social media
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CIM Essex, Social Media Marketing Boot Camp. Maximising your sales and reputation through social media

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Jeremy Spiller's presentation from the CIM Essex Social Media Marketing Boot Camp held at Anglia Ruskin University on 12th May 2011.

Jeremy Spiller's presentation from the CIM Essex Social Media Marketing Boot Camp held at Anglia Ruskin University on 12th May 2011.

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  • Which social media sites?When should you work them and how often?Why?Who should do the work?What should they do or say?What if people say nasty stuff about us?
  • Half a billion people are on FacebookI’ll tell you a secret, 5% of them are probably dead24 hours of video is uploaded to YouTube every minuteBut so what?
  • Parrots
  • Apes
  • Fifi TrixibellDuncanDisorderlyCyber Squatting
  • BlogVideosIdea Hub

CIM Essex, Social Media Marketing Boot Camp.  Maximising your sales and reputation through social media CIM Essex, Social Media Marketing Boot Camp. Maximising your sales and reputation through social media Presentation Transcript

  • Maximising Your Sales and Building
    Your Reputation Through Social Media
    Jeremy Spiller May 2011
  • Do you remember this…
    Only 3 channels?
  • and these?
    …when it was raining
  • And even these?
  • Then along came this…
    The Web
  • And then this lot arrived…
  • It’s all changing all the time
  • When it comes to social media…
    Which ones?
    When?
    Why?
    Who?
    What if?
    What?
  • And there’s lots of stats
  • Half a billion blah blah blah…
  • And lots of ‘gurus’, ‘experts’, ‘mavens’…
  • really
    But what does it all mean to you and me?
  • The concept
  • The Dunbar Principle
    150
    22,500
    social media drives this
  • Why bother…?
  • Marketing Effectiveness
  • Marketing Effectiveness
    Source: Forrester Research
  • It’s about MUCH more than prospective customers…
  • Such as…
    Influencers
    Referrers
    Journalists
    informers
  • Find your listening posts
  • But there are others
  • How do we find them?
  • Use…
    Search
    Alerts
  • Ask
  • Tweetdeck
    Hootsuite
  • Have a plan
  • Measure
  • You need a toolbox
  • Gadgets and apps
  • IDs and profiles
  • You need the right people
  • Hubs and Spokes
  • 41
    A Hub?
  • Could be Facebook Pages
  • Could be a blog
  • Could be a web site
  • Could be a LinkedIn Group
  • The content must be good
  • Social objects; issues are best
  • Think User Generated Content (UGC)
  • Arriving soon near you…
  • Sign up page
    Email
  • Fastest growing gym chain in
    the UK
  • But does it work for B2B?
  • Yes
  • Amex Express OPEN
  • Amex Express OPEN has increased unique visitors over the past year to nearly 2 million
  • And there is…
  • Do you use LinkedIn?
  • Have you completed your profile
  • Join Groups
  • And be active
  • CIM Groups
  • Online Marketing Excellence
  • Grow relevant followers
    Business card
    Website
    Email signature
    Events
    Collateral
  • Measure and track ROI
  • Reputation and topics of interest
  • Analytics
  • If you want to pay to monitor and measure
    Brandwatch
    Radian6
  • Or if you don’t…
  • So to sum up…
    It’s about more than prospective customers
    Plan your strategy and set objectives then…
    Find your listening posts
    Sort out your toolbox
    Think Hub and Spoke
    Create the best content you can for your Hub
    Engage and be active ie DO IT
    Measure and monitor
  • And you will surely go from this to this
  • Thankyou and Questions
  • If you’d like a copy of the digest
    of the Forrester report…
  • White Hat Media
    info@whitehatmedia.com
    www.whitehatmedia.com
    01273 704771
    To follow us on Twitter http://www.twitter.com/whitehatmedia
    My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller