Fast Fashion Customization"Fast fashion" refers to a business categoryand its mass production and sells fashion brandsglobally in short cycles,the clothing was kept to a low cost,while incorporating the latest fashions.●Planning by Nobuyuki.Higuchi
OpportunityI noticed from my experience.The city will be filled with people wearing the same T-shirt in the summer.The same is true in winter. Filled with people who wore the same jacket down.●Leading brands such as.(Japan) UNIQLO g.u. Shimamura Muji Comme ça Ism Honeys(USA) GAP FOREVER 21 Abercrombie & Fitch Armani Exchange Urban Outfitters Lucky Brand Jeans(Spain) ZARA Bershka(Sweden) H & M (# 1 industry world sales)(United Kingdom) TOPSHOP(Belgium) C & AI thought watching the scene."Some people would surely unpleasant, to wear the same clothes"
Seven steps"Fast Fashion Customizing”This project is made up of seven steps.
Step １ Work and design contest Recruit students in Japan and China,are studying fashion design.Students, redesigned freely clothesthat are sold in fast fashion brands.To contest the clothes that students made.Sold as a product design from # 1 to # 3 in the top.※ When recruiting students, if I won a prize from # 1 to # 3 to the topI promise Ill sell the products to clothes designed by you guys.
Step ２ Sold at shopping site Sold in the clothes shopping sitedesigned by students.
Step ３ Promotion Fashion ShowIn Japan and China, held a fashion show.Walk dressed students designed.Fashion models are professional modelsor students themselves.
Step 4 Promotion Dance in the clubDistribute the clothes designed by studentsat the entrance to the club.Dance with everyone in matching clothes.About 30-20 people.Shooting a movie of a dancing scene.Up to YouTube videos.The location,Tokyo, China, Moscow, London, Paris, Milan, New York
Step 5 Promotion at the airport Indiscriminately distribute clothes to airport users.The user has arrived at the destination,have to take a photo or video get dressed.Send a photo or videofrom the user at a later date.Up to the photo blog.Up to YouTube videos.There are peoplewho wear the clothes designed by studentsaround the world tourist destination.
Step 6 BrandingStand up its own brand.Have a site for sale. Sell the clothes in the store.
Step 7 ContinuedTo continue to recruit new students.To design a dress for new students.Continue to hold a contest.Choose clothes to commercialize.To continue to up sell products to the site.