Commodity Plastics - Strategic Research in Asia

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Commodity Plastics - Strategic Research in Asia

  1. 1. Spire Research and Consulting Case study – Commodity Plastics Strategic research in AsiaClient: A US-based Fortune 500 chemical producerSituation: The client sought to review the commodity plastics market in the Asia-Pacific region to plan ahead and determine priorities for its sales and marketingarmsProject objectives: Strategic market review of commodity plastics business, by wayof understanding market dynamics in key verticals across 10 countriesMethodology: Interviews with manufacturers of 6 categories of end-products consuming plastics – architectural lighting fixtures, cutlery, etc Analysis of secondary data on market size and trends Expert interviews with trade associations and government bodiesReport deliverables: A report addressing –(A) Analysis of market size and forecast for end-user product categories in terms ofunit production(B) Key drivers of production volume (export and domestic) so as to assesssustainability(C) Special requirements of producersOutcome: Our client used Spire’s report to conduct a strategic review ofopportunities, thus determining priorities for sales and marketing across differentsegments and product categories.
  2. 2. Tel: (65) 6838 5355 Fax: (65) 6838 5855 78 Shenton Way #20-01 Singapore 079120sg.info@spireresearch.com www.spireresearch.com

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