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131010_Services_Consumer Research

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Consumer research forms the foundation of many marketing departments. Spire offers both quantitative and qualitative research techniques across all emerging market countries, which we cover. …

Consumer research forms the foundation of many marketing departments. Spire offers both quantitative and qualitative research techniques across all emerging market countries, which we cover.

Going beyond mere fieldwork capabilities, Spire’s consultants are well-versed in the nuances of translation, questionnaire design, briefing, interview execution and interpretation of results in the context of Asian as well as emerging market languages and cultures

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  • 1. 1 Spire Research and Consulting Consumer Research
  • 2. 2 Spire Research and Consulting The leading research-based consultancy in emerging markets We were founded in the year 2000. We have 100 employees in ten full-service offices. We serve Global Fortune 1000 firms, governments and other leading organizations. Our opinions frequently appear in print, television and radio media. We provide a broad spectrum of research and consulting solutions for market growth and entry.
  • 3. 3 Why Spire? Our competitive advantages Solutions that include relevant facts and practical advice on how to get best market results from least effort. An in-depth and broad view of the market eco- system and how decision makers and influencers behave within it.
  • 4. 4 Research and Consulting Solutions Consumer Research Consumer research forms the foundation of many marketing departments. Spire offers both quantitative and qualitative research techniques across all emerging market countries, which we cover. Going beyond mere fieldwork capabilities, Spire’s consultants are well-versed in the nuances of translation, questionnaire design, briefing, interview execution and interpretation of results in the context of Asian as well as emerging market languages and cultures.
  • 5. 5 Research and Consulting Solutions Consumer Research Quantitative and qualitative consumer research, retail audit and observation Consumer research – Qualitative and quantitative research Surveys (online, phone, intercept, face-to-face) Central Location Testing, Focus Group Discussions In-Depth Interviews Ethnographic research Home visits Diary placement Merchandising observation Mystery shopping Footfall tracking Competitor retail deployment benchmarking
  • 6. 6 Quantitative Research Surveys • Face-to- face (central location, h ome or office) • Street intercepts, mall intercepts • Phone, inte rnet • Central Location testing Qualitative Research In-depth interviews • Guided interviews – using basic checklist to cover all relevant topics • Semi-structured format – free flowing conversation to increase insights on participant’s thoughts, feelings and behavior • Diary placement • Home visits Focus group • Discuss with 8-10 people or mini-group of 3-5 people, who have been specifically screened to match set criteria Ethnographic Research • In-context observations Retail Research Mystery shopping • Simulating various customer scenarios • Testing sales skills, product knowledge, first brand mention and other selling attributes Retail audit • Assessing in-store environments for hygiene share of shelf, share of voice and other attributes • Designing and scoring competitive metrics for brand in-store execution • Footfall tracking Research and Consulting Solutions Consumer research and retail research
  • 7. 7 For more information, please contact us at info@spireresearch.com or visit www.spireresearch.com