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Increasing traction in MobileWallet Systems in Emerging Asia              Naveed Ahmed Choudhury            Head of M-Comm...
Outline•Developing traction•Effective distribution networks•M-wallets •Transaction limits •Types of transactions for m-wal...
Bangladesh: the market•Population>160 million.•GDP : US $ 282 billion (PPP)•GDP/capita: US$1970 (PPP)•Only 13% have access...
Remittance– International remittance                                        Migrant remittance inflows to  accounts for 10...
• Citycell pioneered launch of Mobile Banking  partnering with a local Bank.• As per regulatory frame work, Banks have  ow...
The key players       •22 Banks given approval.       •DBBL, partnering with Citycell               first bank to launch M...
Increasing traction •Partner bank’s M-Banking accounts                                        *       •From March 2011 to ...
Driving traction                     • Nation wide Retail footprint                                      • Focus in unbank...
Transaction types & limits •Currently existing types:       •P2P       •B2C       •G2C •Limits       •5 transactions/day  ...
Using channel:incentivizing customers
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Increasing traction in Mobile Wallet Systems in Emerging Asia
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121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Increasing traction in Mobile Wallet Systems in Emerging Asia

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Transcript of "121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Increasing traction in Mobile Wallet Systems in Emerging Asia"

  1. 1. Increasing traction in MobileWallet Systems in Emerging Asia Naveed Ahmed Choudhury Head of M-Commerce, Citycell (a JV of SingTel & Pacific Telecom Bangladesh) October 09,2012
  2. 2. Outline•Developing traction•Effective distribution networks•M-wallets •Transaction limits •Types of transactions for m-wallets•Incentivizing customers to use channel www.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  3. 3. Bangladesh: the market•Population>160 million.•GDP : US $ 282 billion (PPP)•GDP/capita: US$1970 (PPP)•Only 13% have access to Banks.• However, mobile subscribers >90 million*• The unbanked population is 54 million There fore, there is a huge opportunity to provide access to banks through Mobile phones.www.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  4. 4. Remittance– International remittance Migrant remittance inflows to accounts for 10% of national 12,000 Bangladesh GDP. 10,000– Channels: • Formal: Banks, Money transfer 8,000 organizations, Postal services etc. 6,000 • Informal: Hundi or hawala, hand delivery, travel agencies etc. 4,000– Existing channels are 2,000 • Costly • Time consuming can simplify remittance receiving. M-Commerce 0 2005 2006 2007 2008 2009 2010 • Bureaucratic etc. Migrant remittance Inflows (US$ million) Source: worldbankwww.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  5. 5. • Citycell pioneered launch of Mobile Banking partnering with a local Bank.• As per regulatory frame work, Banks have ownership of product, pricing, campaigns etc. MNO provides retailers and network.
  6. 6. The key players •22 Banks given approval. •DBBL, partnering with Citycell first bank to launch M- Commerce in March 2011. • Fourteen launched M- Commerce till date. •The top players: •Bkash 56%, DBBL 41% & Others<3% market share.www.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  7. 7. Increasing traction •Partner bank’s M-Banking accounts * •From March 2011 to March 2012: 172,000 •Accounts created in September 2012: 150,000+ •Retail footprints •Over 13500+ points •Offerings: •Started with basic services account opening, cash-in and cash out • Expanding into services with Interoperability *source: Financial express and market intelligencewww.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  8. 8. Driving traction • Nation wide Retail footprint • Focus in unbanked areas • Retailer friendly business model Distribution • Retailer engagement activities Beachhead Communication services• Started with basic • Customer awareness • Retailer training & awareness services• Launched services Traction which ACTUALLY addresses current problemswww.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  9. 9. Transaction types & limits •Currently existing types: •P2P •B2C •G2C •Limits •5 transactions/day •Maximum amount: Tk 50,000 or US$ 600/day •Maximum amount/transaction: US$ 240www.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  10. 10. Using channel:incentivizing customers

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