• Save
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Increasing traction in Mobile Wallet Systems in Emerging Asia
Upcoming SlideShare
Loading in...5
×
 

121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Increasing traction in Mobile Wallet Systems in Emerging Asia

on

  • 356 views

 

Statistics

Views

Total Views
356
Views on SlideShare
356
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Increasing traction in Mobile Wallet Systems in Emerging Asia 121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Increasing traction in Mobile Wallet Systems in Emerging Asia Presentation Transcript

  • Increasing traction in MobileWallet Systems in Emerging Asia Naveed Ahmed Choudhury Head of M-Commerce, Citycell (a JV of SingTel & Pacific Telecom Bangladesh) October 09,2012
  • Outline•Developing traction•Effective distribution networks•M-wallets •Transaction limits •Types of transactions for m-wallets•Incentivizing customers to use channel www.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  • Bangladesh: the market•Population>160 million.•GDP : US $ 282 billion (PPP)•GDP/capita: US$1970 (PPP)•Only 13% have access to Banks.• However, mobile subscribers >90 million*• The unbanked population is 54 million There fore, there is a huge opportunity to provide access to banks through Mobile phones.www.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  • Remittance– International remittance Migrant remittance inflows to accounts for 10% of national 12,000 Bangladesh GDP. 10,000– Channels: • Formal: Banks, Money transfer 8,000 organizations, Postal services etc. 6,000 • Informal: Hundi or hawala, hand delivery, travel agencies etc. 4,000– Existing channels are 2,000 • Costly • Time consuming can simplify remittance receiving. M-Commerce 0 2005 2006 2007 2008 2009 2010 • Bureaucratic etc. Migrant remittance Inflows (US$ million) Source: worldbankwww.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  • • Citycell pioneered launch of Mobile Banking partnering with a local Bank.• As per regulatory frame work, Banks have ownership of product, pricing, campaigns etc. MNO provides retailers and network.
  • The key players •22 Banks given approval. •DBBL, partnering with Citycell first bank to launch M- Commerce in March 2011. • Fourteen launched M- Commerce till date. •The top players: •Bkash 56%, DBBL 41% & Others<3% market share.www.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  • Increasing traction •Partner bank’s M-Banking accounts * •From March 2011 to March 2012: 172,000 •Accounts created in September 2012: 150,000+ •Retail footprints •Over 13500+ points •Offerings: •Started with basic services account opening, cash-in and cash out • Expanding into services with Interoperability *source: Financial express and market intelligencewww.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  • Driving traction • Nation wide Retail footprint • Focus in unbanked areas • Retailer friendly business model Distribution • Retailer engagement activities Beachhead Communication services• Started with basic • Customer awareness • Retailer training & awareness services• Launched services Traction which ACTUALLY addresses current problemswww.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  • Transaction types & limits •Currently existing types: •P2P •B2C •G2C •Limits •5 transactions/day •Maximum amount: Tk 50,000 or US$ 600/day •Maximum amount/transaction: US$ 240www.citycell.com c2008. Pacific Bangladesh Telecom Limited. All Rights Reserved
  • Using channel:incentivizing customers