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http://spiral16.com Eric Melin from Spiral16 -- a social media and online monitoring software and services company -- outlines the best strategies for companies to build awareness and trust through social media. This presentation contains statistics and tactics for engaging on Twitter, as well as content ideas for blogging and important, specific advice on making sure that your message reaches the right people at the right time -- maximum relevancy.
All of these strategies can be applied across multiple social media platforms, although much of the talk has specific tips specifically for Twitter, since the bar to engaging strategically on that platform can be unusually high.
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