http://www.spiral16.com A Social Media Command Center is a highly effective add-on to events of any size. By serving as a "virtual help desk," companies offer personal assistance, engage audiences, create goodwill, and generate online buzz that spills over into enthusiastic mainstream press coverage. At the 2012 Pivot Conference, Marketing Manager Eric Melin of Spiral16 livestreamed a presentation called 'Why the RNC Social Media Command Center Was Successful and How to Create One,' which was profiled the success of Spiral16 clients BarkleyREI and the city of Tampa Bay coming off of the 2012 Republican National Convention. This presentation also illustrates how your organization can add a Social Media Command Center to any event to make it a bigger win for everybody.