What is Internet Monitoring?


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What's the big deal about Internet monitoring? If you want to know more about web and social media monitoring and the value to your business, Spiral16 has very short presentation.

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  • Tell us what your goals and objectives are.Tell us what you want to listen for.
  • What is Internet Monitoring?

    1. 1.
    2. 2. Company Overview<br />Spiral16was founded in 2007 by technology business leaders who have been working in Internet and data source software development for over 15 years.<br />Spiral16has partnered with marketing agencies and global brands within diverse industries. <br />
    3. 3. What is Internet monitoring?<br />The most efficient way to gather business intelligence<br />Login to Spiral16’s <br />platform <br />through your web <br />browser.<br />Tell us what kind of data <br />You are looking for.<br />Spiral16 captures, <br />correlates, and analyzes<br />the most relevant <br />information.<br />Your data is displayed in <br />charts, graphs, and 3D <br />visualizations that you can<br />customize to fit your needs.<br />
    4. 4. How can you benefit?<br />Our clients use online data from Spiral16 to help their businesses:<br />Monitor brand reputation <br />Gather competitive intelligence<br />Measure campaign effectiveness<br />Manage crises<br />Engage communities and customers<br />Identify sales targets and close new business<br />Develop unique metrics for strategy building<br />
    5. 5. Monitor Brand Reputation<br />Near-realtime view of brands and product lines<br />Understand <br />where your brand lives online<br />and how it is perceived by others<br />Be prepared <br />to enter online conversations<br />and engage in social media customer service<br />End result:<br />Create flexible and effective marketing and product initiatives.<br />
    6. 6. Measure Campaign Effectiveness<br />Spiral16 gives you the tools to monitor, measure and understand campaign impact and success. <br />Learn<br />the language your <br />customers are using<br />Quantify<br />the buzz generated <br />by a specific campaign<br />Identify<br />key influencers and<br />positive and negative hot spots<br />
    7. 7. Manage Crises<br />Stay on top of breaking developments, <br />consumer reactions, and press reactions.<br />Monitor <br />to unearth potential PR problems before a crisis materializes<br />Know<br />what is trending and where <br />during a crisis <br />to counter misinformation<br />
    8. 8. We give you the Relevant Web<br />The Internet is a big place—a Google search won’t cut it.<br />Spiral16 analyzes and organizes the mass of online unstructured data <br />so you can make sense of it.<br /> data<br />
    9. 9. We Capture More Data<br />Spiral16 monitors digital content from:<br /><ul><li> Top 12 million English-language blogs
    10. 10. Top 2 million English-language message boards/forums
    11. 11. Traditional and new media news sources
    12. 12. Microblogs such as
    13. 13. Public-facing pages from social networking communities such as
    14. 14. RSS feeds and online aggregators
    15. 15. Comments from around 1 million blog and news sources
    16. 16. Video sites such as
    17. 17. Shopping sites and customer/product reviews
    18. 18. Photo sites such as
    19. 19. Corporate and company websites
    20. 20. Reference and directory websites
    21. 21. Whitepapers and case studies</li></li></ul><li>Measure the Relevant Web<br />Spiral16’s software platform distills the mass of online unstructured data so that it makes sense to your business.<br />We <br />Capture<br />Correlate<br />Analyze<br />to give you the most relevant <br />information <br />to help you reach your goals<br />Spiral16 delivers a better <br />quality of data with less spam<br />and more relevant results.<br />
    22. 22. Listen strategically<br />Semantic analysis provides valuable market research.<br />Understanding customer behavior is key to creating effective marketing campaigns.<br />Find relevant discussions<br />and learn the language<br />they are using.<br />Breaking down and analyzing <br />word composition helps companies: <br />Manage brand identity<br />Discover trends<br />Identify business challenges <br />Understand what words are <br /> used most frequently when discussing your brand <br /> <br />
    23. 23. Identify Influence<br />Everyone is talking, but who is driving conversation?<br />Spiral16’s industry-leading 3D visual mapping helps you find and target key influencers.<br />Measure the true reach of a message.<br />Identify the most influential conversations.<br />Prioritize your engagement opportunities.<br />
    24. 24. Analyze Sentiment<br />Get a big picture of your brand’s online perception.<br />Spiral16’s sentiment analysis engine<br />processes data twice:<br />- Evaluates each page in its entirety<br />- Captures overt sentiment excerpts from body, comments<br />Understanding sentiment can help: <br />1. Competitive analysis<br />2. Social media customer service<br />3. Manage and prevent spread of crises 4. Measure campaign success and new product launches<br />
    25. 25. Sentiment Process<br />Spiral16 semantically analyzes every URL twice to determine <br />two kinds of sentiment.<br />Average sentiment: <br />Looking at the entire URL, an average sentiment <br />score is determined.<br />Overt sentiment: <br />If specific text excerpts are overtly positive or negative, the system will automatically deliver these results to the dashboard. <br />
    26. 26. Sentiment Enforced by Proximity<br />Each sentiment extract that is returned is correlated against the piece’s proximity to the keywords in the query.<br />These samples come from the same URL.<br />The one on the left has overt sentiment extracts without any relevancy to the topic (“Sears”).<br />Our query-enforced sentiment on the right ensures a more accurate sentiment sample.<br />
    27. 27. Flexible Process to Support Your Needs<br /><ul><li> Dedicated account manager helps set up, test, and implement client topics
    28. 28. Assistance with training, product development needs, day-to-day insight
    29. 29. Our professional services team offers data analysis, interpretation, and reporting </li></li></ul><li>