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What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
What is Internet Monitoring?
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What is Internet Monitoring?

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What's the big deal about Internet monitoring? If you want to know more about web and social media monitoring and the value to your business, Spiral16 has very short presentation.

What's the big deal about Internet monitoring? If you want to know more about web and social media monitoring and the value to your business, Spiral16 has very short presentation.

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  • Tell us what your goals and objectives are.Tell us what you want to listen for.
  • Transcript

    • 1.
    • 2. Company Overview
      Spiral16was founded in 2007 by technology business leaders who have been working in Internet and data source software development for over 15 years.
      Spiral16has partnered with marketing agencies and global brands within diverse industries.
    • 3. What is Internet monitoring?
      The most efficient way to gather business intelligence
      Login to Spiral16’s
      platform
      through your web
      browser.
      Tell us what kind of data
      You are looking for.
      Spiral16 captures,
      correlates, and analyzes
      the most relevant
      information.
      Your data is displayed in
      charts, graphs, and 3D
      visualizations that you can
      customize to fit your needs.
    • 4. How can you benefit?
      Our clients use online data from Spiral16 to help their businesses:
      Monitor brand reputation
      Gather competitive intelligence
      Measure campaign effectiveness
      Manage crises
      Engage communities and customers
      Identify sales targets and close new business
      Develop unique metrics for strategy building
    • 5. Monitor Brand Reputation
      Near-realtime view of brands and product lines
      Understand
      where your brand lives online
      and how it is perceived by others
      Be prepared
      to enter online conversations
      and engage in social media customer service
      End result:
      Create flexible and effective marketing and product initiatives.
    • 6. Measure Campaign Effectiveness
      Spiral16 gives you the tools to monitor, measure and understand campaign impact and success.
      Learn
      the language your
      customers are using
      Quantify
      the buzz generated
      by a specific campaign
      Identify
      key influencers and
      positive and negative hot spots
    • 7. Manage Crises
      Stay on top of breaking developments,
      consumer reactions, and press reactions.
      Monitor
      to unearth potential PR problems before a crisis materializes
      Know
      what is trending and where
      during a crisis
      to counter misinformation
    • 8. We give you the Relevant Web
      The Internet is a big place—a Google search won’t cut it.
      Spiral16 analyzes and organizes the mass of online unstructured data
      so you can make sense of it.
      data
    • 9. We Capture More Data
      Spiral16 monitors digital content from:
      • Top 12 million English-language blogs
      • 10. Top 2 million English-language message boards/forums
      • 11. Traditional and new media news sources
      • 12. Microblogs such as
      • 13. Public-facing pages from social networking communities such as
      • 14. RSS feeds and online aggregators
      • 15. Comments from around 1 million blog and news sources
      • 16. Video sites such as
      • 17. Shopping sites and customer/product reviews
      • 18. Photo sites such as
      • 19. Corporate and company websites
      • 20. Reference and directory websites
      • 21. Whitepapers and case studies
    • Measure the Relevant Web
      Spiral16’s software platform distills the mass of online unstructured data so that it makes sense to your business.
      We
      Capture
      Correlate
      Analyze
      to give you the most relevant
      information
      to help you reach your goals
      Spiral16 delivers a better
      quality of data with less spam
      and more relevant results.
    • 22. Listen strategically
      Semantic analysis provides valuable market research.
      Understanding customer behavior is key to creating effective marketing campaigns.
      Find relevant discussions
      and learn the language
      they are using.
      Breaking down and analyzing
      word composition helps companies:
      Manage brand identity
      Discover trends
      Identify business challenges
      Understand what words are
      used most frequently when discussing your brand
       
    • 23. Identify Influence
      Everyone is talking, but who is driving conversation?
      Spiral16’s industry-leading 3D visual mapping helps you find and target key influencers.
      Measure the true reach of a message.
      Identify the most influential conversations.
      Prioritize your engagement opportunities.
    • 24. Analyze Sentiment
      Get a big picture of your brand’s online perception.
      Spiral16’s sentiment analysis engine
      processes data twice:
      - Evaluates each page in its entirety
      - Captures overt sentiment excerpts from body, comments
      Understanding sentiment can help:
      1. Competitive analysis
      2. Social media customer service
      3. Manage and prevent spread of crises 4. Measure campaign success and new product launches
    • 25. Sentiment Process
      Spiral16 semantically analyzes every URL twice to determine
      two kinds of sentiment.
      Average sentiment:
      Looking at the entire URL, an average sentiment
      score is determined.
      Overt sentiment:
      If specific text excerpts are overtly positive or negative, the system will automatically deliver these results to the dashboard.
    • 26. Sentiment Enforced by Proximity
      Each sentiment extract that is returned is correlated against the piece’s proximity to the keywords in the query.
      These samples come from the same URL.
      The one on the left has overt sentiment extracts without any relevancy to the topic (“Sears”).
      Our query-enforced sentiment on the right ensures a more accurate sentiment sample.
    • 27. Flexible Process to Support Your Needs
      • Dedicated account manager helps set up, test, and implement client topics
      • 28. Assistance with training, product development needs, day-to-day insight
      • 29. Our professional services team offers data analysis, interpretation, and reporting

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