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How Spiral16 Monitoring Can Help Your Business
Company Overview,[object Object],Spiral16was founded in 2007 by technology business 	leaders who have been working in Internet and data-	source software development for over 15 years.,[object Object],Spiral16 has partnered with marketing agencies and global 	brands within diverse industries. ,[object Object]
We Can Help,[object Object],You can spend all day looking through the sand to find gold on the beach.,[object Object],Why waste your time sifting through every grain of sand yourself?,[object Object],Let us do the heavy lifting.,[object Object],Let Spiral16 be your 					Internet metal 				detector. ,[object Object]
How can you benefit?,[object Object],Our clients use online data from Spiral16 to help their businesses:,[object Object],Monitor brand reputation ,[object Object],Gather competitive intelligence,[object Object],Measure campaign effectiveness,[object Object],Manage crises,[object Object],Engage communities and customers,[object Object],Identify sales targets and close new business,[object Object],Develop unique metrics for strategy building,[object Object]
We Capture More Data,[object Object],The Web is the largest unstructured data set in human history.,[object Object],Spiral16 monitors digital content from:,[object Object],[object Object]
 Top 2 million English-language message boards/forums
 Traditional and new media news sources
Microblogs such as
 Public-facing pages from social networking communities such as
 RSS feeds and online aggregators
 Comments from around 1 million blog and news sources
 Video sites such as
 Shopping sites and customer/product reviews
 Photo sites such as
 Corporate and company websites
 Reference and directory websites
 Whitepapers and case studies,[object Object]

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How Spiral16 Monitoring Can Help Your Business

Editor's Notes

  1. Our clients use our platform in a variety of ways based on their needs. I’m sure your company is familiar with brand reputation, measuring campaign effectiveness crises management and engagement. As the Web intelligence industry evolves, we’re working with our clients to provide even more benefit. For example, In the last 6 months, we’ve helped many of our more sophisticated clients win new business. "IBM has uncovered millions of dollars worth of sales leads so far with their Listening for Leads program." – Emarketer.com, April 30, 2010
  2. Our data set isn’t limited to only RSS feeds. We crawl multiple sources that provide a superior depth and quality of data.
  3. Our focus is on the quality of the data, not the quantity. We don’t expect our clients to become experts in using our tool, in online research or on combing through the sand to extract your insight.
  4. Tell us what your goals and objectives are and our data analytics team translates that in to an active search. This saves your time by leveraging our expertise to pull back the information you’re looking for. We want you focused on extracting the insight from the data to provide value to your clients.
  5. We will meet with you either with a phone call or an email to define your goals and objectives.
  6. Based on your defined goals and objectives, our analytics team will set up the search for you. In this slide for example, if you’re looking for information on FEIN multi-master tools, you’re going to pull back data about Federal Employee ID Numbers, a political party in Ireland and a bunch of information on Irish ancestry. We know how to search and research to avoid pulling in the sand. This expertise saves you time and money.
  7. The third step in the process involves the data analytics team vetting the data. They establish an initial data set that our algorithms benchmark against for all future incoming data. Once that data comes in, they’re reviewing the results to help ensure accuracy. The benefit to this approach is that you’re spending less time cleaning the data and more time focused on client value.
  8. When it comes to the Web, many companies take a ready, fire, aim approach. We suggest that companies start by listening to answer 3 questions: Who, what and where. Who is speaking online and are they relevant.What language are they using to describe the topic.Where are the conversations are occurring online.
  9. Listening then allows you to do a number of things including identifying key influencers. Being able to identify online influencers allows you to engage with them to help ensure campaign success. Explain 3D virtualization: - Identify influencers - Track campaign successLinks vs. followers.
  10. We analyze sentiment data differently than most listening tools.We - The Average senitment evaluates each page in its entirety where- Overt sentiment captures excerpts from the page comments based on its proximity to the search queries.
  11. In this slide, we’re focused on Sears. The highlighted comments are from the same post. The non-query enforced sample on the left will result in inaccurate scoring. Our sentiment is scored by proximity to keywords resulting in far more accurate information.
  12. We pride ourselves on is the quality of our data. Our platform allows you to view the data at a dashboard level and also allows you to drill down to the site or comment level within 1 or 2 mouse clicks.
  13. We’re focused on working with our clients to provide insight and value to your clients. We work with you every step of the way to help ensure your success.