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Measuring Social Media: Where's the ROI?

by on Apr 16, 2011

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http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is ...

http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.

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Measuring Social Media: Where's the ROI? Measuring Social Media: Where's the ROI? Presentation Transcript