http://www.spiral16.com Spiral16 product architect Aaron Weber presented this keynote at DST Systems' 2012 Transfer Agency Executives' Forum in Dallas, TX on Nov. 7, 2012. Big data is a big buzzword right now, but what does it really mean? Big data allows companies to identify trends, target customers more efficiently, run predictive analysis (see Nate Silver for recent proof), and make better use of what you already know.
No one industry has the market cornered on big data. Financial services, healthcare, retail, politics, and marketing can all benefit from aggregating and analyzing big data.
What is big data? Inevitable. And that's a good thing.