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Demystifying   Big Data        Aaron Weber, Product Architect        Spiral16
Since 2007, Spiral16′s group of developers, dataanalysts and researchers have been quietly buildingone of the most powerfu...
So what is Big Data?                 Demystifying Big Data11/8/2012                                3
So what is Big Data?            “A collection of data sets so large and            complex that it becomes difficult to   ...
So what is Big Data?                           Exabytes Created By Year            3000            2500            2000   ...
So what is Big Data?                        In 2008 we were generating                        as much stored data from the...
So what is Big Data?                 Demystifying Big Data11/8/2012                                7
So what is Big Data?            Inevitable                 Demystifying Big Data11/8/2012                                8
Big Data vs Little Data                  Little Data =              Relational Databases                  Demystifying Big...
Big Data vs Little Data                   Big Data =            Non-Relational Databases                   Demystifying Bi...
Big Data vs Little Data                  Demystifying Big Data11/8/2012                                 11
Big Data vs Little Data                                          • Structured                  Demystifying Big Data11/8/2...
Big Data vs Little Data                                          • Structured                                          • O...
Big Data vs Little Data                                          • Structured                                          • O...
Big Data vs Little Data                                          •   Structured                                          •...
Big Data vs Little Data                  Demystifying Big Data11/8/2012                                 16
Big Data vs Little Data                                          • Unstructured                  Demystifying Big Data11/8...
Big Data vs Little Data                                          • Unstructured                                          •...
Big Data vs Little Data                                          • Unstructured                                          •...
Big Data vs Little Data                                          •   Unstructured                                         ...
So why Big Data?    • Find trends in existing data                 Demystifying Big Data11/8/2012                         ...
So why Big Data?    • Find trends in existing data    • Better consumer targeting                 Demystifying Big Data11/...
So why Big Data?    • Find trends in existing data    • Better consumer targeting    • Predictive analysis                ...
So why Big Data?    •       Find trends in existing data    •       Better consumer targeting    •       Predictive analys...
Who is using Big Data?                  Demystifying Big Data11/8/2012                                 25
Who is using Big Data?      o     Financial Services      o     Healthcare      o     Retail      o     Marketing      o  ...
The Business of Big Data                   Demystifying Big Data11/8/2012                                  27
The Business of Big Data   Vendor (Founded)    Founded Funding (in $US mil.) # of Institutional Rounds                 Inv...
The Business of Big Data                   Demystifying Big Data11/8/2012                                  29
So what is Big Data?            Inevitable                 Demystifying Big Data11/8/2012                                30
So what is Big Data?            Inevitable             And that’s a good thing.                  Demystifying Big Data11/8...
Big Data’s Big Questionso What about the data storage and  utilization we already have?o How do we know if our data is Big...
Better data. Better decisions.        7171 West 95th Street              Suite 310       Overland Park, KS 2208           ...
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Demystifying Big Data

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http://www.spiral16.com Spiral16 product architect Aaron Weber presented this keynote at DST Systems' 2012 Transfer Agency Executives' Forum in Dallas, TX on Nov. 7, 2012. Big data is a big buzzword right now, but what does it really mean? Big data allows companies to identify trends, target customers more efficiently, run predictive analysis (see Nate Silver for recent proof), and make better use of what you already know.

No one industry has the market cornered on big data. Financial services, healthcare, retail, politics, and marketing can all benefit from aggregating and analyzing big data.

What is big data? Inevitable. And that's a good thing.

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  • Пожалуйста Это деловое предложение, пишите на мой ID обратно, если интересно.
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    Здравствуйте.
    a
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    PLEASE THIS BUSINESS PROPOSAL, WRITE ON MY ID BACK IF INTERESTED.
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    Happy abundant new month of November,

    Hello.

    how are you today?
    I hope you are fine and all is well with you ? thank God.My name is JENIFER PETERSON .(i am looking for a good relationship and also to have business proposal with you )if you want. please write me message to my email box
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  • So how large and complex are we talking about?
  • In fact we’ve moved past exabytes into zetabytes. To put this in perspective: That’s 2.7 TRILLION gigabytes of data.
  • So what is Big Data?
  • There is simply no way with our current levels of technology to process data in the manner we’re used to. Big Data is the technological path we have to take if we have any desire to make sense of the world we’re creating every day.
  • There is simply no way with our current levels of technology to process data in the manner we’re used to. Big Data is the technological path we have to take if we have any desire to make sense of the world we’re creating every day.
  • Little Data is a misnomer here. In the real world we’re still talking about massive sets of data. Warehouses full of it, in fact. What we’re really talking about is non-relational vs relational databases. An illustration:
  • Little Data is a misnomer here. In the real world we’re still talking about massive sets of data. Warehouses full of it, in fact. What we’re really talking about is non-relational vs relational databases. An illustration:
  • Little Data is a misnomer here. In the real world we’re still talking about massive sets of data. Warehouses full of it, in fact. What we’re really talking about
  • But more importantly, Big Data is something else:
  • But more importantly, Big Data is something else:
  • But more importantly, Big Data is something else:
  • But more importantly, Big Data is something else:
  • But more importantly, Big Data is something else:
  • But more importantly, Big Data is something else:
  • But more importantly, Big Data is something else:
  • But more importantly, Big Data is something else:
  • This last one is the important one: Non-structured data left in its original state is infinitely reusable. Instead of dozens or hundreds of silos of information, you can reduce data (and management) duplication for a unified pool of information that can be used for vastly different ends.
  • So how large and complex are we talking about?
  • So how large and complex are we talking about?
  • So how large and complex are we talking about?
  • So how large and complex are we talking about?
  • Gartner’s Hype Cycle – The Peak of Inflated Expectations
  • So how large and complex are we talking about?
  • Transcript of "Demystifying Big Data"

    1. 1. Demystifying Big Data Aaron Weber, Product Architect Spiral16
    2. 2. Since 2007, Spiral16′s group of developers, dataanalysts and researchers have been quietly buildingone of the most powerful data mining platforms onthe planet, backed up by one of the mostexperienced social data analysis teams in theindustry.Spiral16′s social media and web researchplatform and data analysis services are designed tohelp everyone from CEOs to CMOs, marketing andPR agencies, and researchers. Demystifying Big Data 11/8/2012 2
    3. 3. So what is Big Data? Demystifying Big Data11/8/2012 3
    4. 4. So what is Big Data? “A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools.” - Wikipedia Demystifying Big Data11/8/2012 4
    5. 5. So what is Big Data? Exabytes Created By Year 3000 2500 2000 1500 1000 500 0 2006 2007 2008 2009 2010 2011 2012 Demystifying Big Data11/8/2012 5
    6. 6. So what is Big Data? In 2008 we were generating as much stored data from the dawn of civilization to 2003 every two days. And that rate is predicted to double every two years. Demystifying Big Data11/8/2012 6
    7. 7. So what is Big Data? Demystifying Big Data11/8/2012 7
    8. 8. So what is Big Data? Inevitable Demystifying Big Data11/8/2012 8
    9. 9. Big Data vs Little Data Little Data = Relational Databases Demystifying Big Data11/8/2012 9
    10. 10. Big Data vs Little Data Big Data = Non-Relational Databases Demystifying Big Data11/8/2012 10
    11. 11. Big Data vs Little Data Demystifying Big Data11/8/2012 11
    12. 12. Big Data vs Little Data • Structured Demystifying Big Data11/8/2012 12
    13. 13. Big Data vs Little Data • Structured • Organized Demystifying Big Data11/8/2012 13
    14. 14. Big Data vs Little Data • Structured • Organized • Hierarchical Demystifying Big Data11/8/2012 14
    15. 15. Big Data vs Little Data • Structured • Organized • Hierarchical • Rigid Demystifying Big Data11/8/2012 15
    16. 16. Big Data vs Little Data Demystifying Big Data11/8/2012 16
    17. 17. Big Data vs Little Data • Unstructured Demystifying Big Data11/8/2012 17
    18. 18. Big Data vs Little Data • Unstructured • Disparate Demystifying Big Data11/8/2012 18
    19. 19. Big Data vs Little Data • Unstructured • Disparate • Non-Hierarchical Demystifying Big Data11/8/2012 19
    20. 20. Big Data vs Little Data • Unstructured • Disparate • Non-Hierarchical • Reusable Demystifying Big Data11/8/2012 20
    21. 21. So why Big Data? • Find trends in existing data Demystifying Big Data11/8/2012 21
    22. 22. So why Big Data? • Find trends in existing data • Better consumer targeting Demystifying Big Data11/8/2012 22
    23. 23. So why Big Data? • Find trends in existing data • Better consumer targeting • Predictive analysis Demystifying Big Data11/8/2012 23
    24. 24. So why Big Data? • Find trends in existing data • Better consumer targeting • Predictive analysis • Making better use of what you already know Demystifying Big Data11/8/2012 24
    25. 25. Who is using Big Data? Demystifying Big Data11/8/2012 25
    26. 26. Who is using Big Data? o Financial Services o Healthcare o Retail o Marketing o Politics Demystifying Big Data11/8/2012 26
    27. 27. The Business of Big Data Demystifying Big Data11/8/2012 27
    28. 28. The Business of Big Data Vendor (Founded) Founded Funding (in $US mil.) # of Institutional Rounds Investors SAC Capital, The Founders Fund, Glynn Capital, In-Q-Tel, Reed Elsevier Palantir 2004 $301 7 Ventures, Ulu Ventures, Youniversity Ventures and Jeremy Stoppelman Mu Sigma 2004 $133 2 General Atlantic and Sequoia Capital Silver Lake Sumeru, Accel-KKR, Invus Opera Solutions 2004 $84 1 Financial Advisors, JGE Capital and Tola Capital Accel Partners, Greylock Partners and Cloudera 2008 $81 4 Meritech Capital Partners New Enterprise Associates, Sequoia 10gen 2008 $73.4 5 Capital, Flybridge Capital and Union Square Ventures Amazon, Menlo Ventures, Mohr Davidow Ventures, Bay Partners, ParAccel 2005 $73 5 Walden International, Tao Venture Capital Partners and Silicon Valley Bank Andreesen Horowitz, General Catalyst, O’Reilly AlphaTech Ventures, Windcrest GoodData 2007 $53.5 3 Partners, Tenaya Capital and Next World Capital Ignition Partners, August Capital, JK&B Splunk(1) 2003 $40 3 and Sevin Rosen Funds Meritech Capital, Lightspeed Venture DataStax 2010 $38.7 3 Partners, Sequoia Capital and Crosslink Capital 1010data 2000 $35 1 Norwest Venture Partners Demystifying Big Data11/8/2012 28
    29. 29. The Business of Big Data Demystifying Big Data11/8/2012 29
    30. 30. So what is Big Data? Inevitable Demystifying Big Data11/8/2012 30
    31. 31. So what is Big Data? Inevitable And that’s a good thing. Demystifying Big Data11/8/2012 31
    32. 32. Big Data’s Big Questionso What about the data storage and utilization we already have?o How do we know if our data is Big Data?o What are the primary costs of big data?o What answers can I get from our data?o Where do we begin? Demystifying Big Data11/8/2012 32
    33. 33. Better data. Better decisions. 7171 West 95th Street Suite 310 Overland Park, KS 2208 913.944.4500 www.spiral16.com Aaron Weber aaron.weber@spiral16.com

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