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Benefits of Internet Monitoring - Spiral16

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Presentation on value and specific benefits of Internet monitoring. Spiral16 monitors, measures and analyzes digital content, seeking the most relevant online information related to a specific area of ...

Presentation on value and specific benefits of Internet monitoring. Spiral16 monitors, measures and analyzes digital content, seeking the most relevant online information related to a specific area of interest for our clients.

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Benefits of Internet Monitoring - Spiral16 Benefits of Internet Monitoring - Spiral16 Presentation Transcript

  • Company Overview
    Spiral16was founded in 2007 by technology business leaders who have been working in Internet and data source software development for over 15 years.
    Spiral16has partnered with marketing agencies and global brands within diverse industries.
  • What is Internet monitoring?
    The most efficient way to gather business intelligence
    Login to Spiral16’s
    platform
    through your web
    browser.
    Tell us what kind of data
    You are looking for.
    Spiral16 captures,
    correlates, and analyzes
    the most relevant
    information.
    Your data is displayed in
    charts, graphs, and 3D
    visualizations that you can
    customize to fit your needs.
  • How can you benefit?
    Our clients use online data from Spiral16 to help their businesses:
    Monitor brand reputation
    Gather competitive intelligence
    Measure campaign effectiveness
    Manage crises
    Engage communities and customers
    Identify sales targets and close new business
    Develop unique metrics for strategy building
  • Monitor Brand Reputation
    Near-realtime view of brands and product lines
    Understand
    where your brand lives online
    and how it is perceived by others
    Be prepared
    to enter online conversations
    and engage in social media customer service
    End result:
    Create flexible and effective marketing and product initiatives.
  • Measure Campaign Effectiveness
    Spiral16 gives you the tools to monitor, measure and understand campaign impact and success.
    Learn
    the language your
    customers are using
    Quantify
    the buzz generated
    by a specific campaign
    Identify
    key influencers and
    positive and negative hot spots
  • Manage Crises
    Stay on top of breaking developments,
    consumer reactions, and press reactions.
    Monitor
    to unearth potential PR problems before a crisis materializes
    Know
    what is trending and where
    during a crisis
    to counter misinformation
  • We give you the Relevant Web
    The Internet is a big place—a Google search won’t cut it.
    Spiral16 analyzes and organizes the mass of online unstructured data
    so you can make sense of it.
    data
  • We Capture More Data
    Spiral16 monitors digital content from:
    • Top 12 million English-language blogs
    • Top 2 million English-language message boards/forums
    • Traditional and new media news sources
    • Microblogs such as
    • Public-facing pages from social networking communities such as
    • RSS feeds and online aggregators
    • Comments from around 1 million blog and news sources
    • Video sites such as
    • Shopping sites and customer/product reviews
    • Photo sites such as
    • Corporate and company websites
    • Reference and directory websites
    • Whitepapers and case studies
  • Measure the Relevant Web
    Spiral16’s software platform distills the mass of online unstructured data so that it makes sense to your business.
    We
    Capture
    Correlate
    Analyze
    to give you the most relevant
    information
    to help you reach your goals
    Spiral16 delivers a better
    quality of data with less spam
    and more relevant results.
  • Listen strategically
    Semantic analysis provides valuable market research.
    Understanding customer behavior is key to creating effective marketing campaigns.
    Find relevant discussions
    and learn the language
    they are using.
    Breaking down and analyzing
    word composition helps companies:
    Manage brand identity
    Discover trends
    Identify business challenges
    Understand what words are
    used most frequently when discussing your brand
     
  • Identify Influence
    Everyone is talking, but who is driving conversation?
    Spiral16’s industry-leading 3D visual mapping helps you find and target key influencers.
    Measure the true reach of a message.
    Identify the most influential conversations.
    Prioritize your engagement opportunities.
  • Analyze Sentiment
    Get a big picture of your brand’s online perception.
    Spiral16’s sentiment analysis engine
    processes data twice:
    - Evaluates each page in its entirety
    - Captures overt sentiment excerpts from body, comments
    Understanding sentiment can help:
    1. Competitive analysis
    2. Social media customer service
    3. Manage and prevent spread of crises 4. Measure campaign success and new product launches
  • Sentiment Process
    Spiral16 semantically analyzes every URL twice to determine
    two kinds of sentiment.
    Average sentiment:
    Looking at the entire URL, an average sentiment
    score is determined.
    Overt sentiment:
    If specific text excerpts are overtly positive or negative, the system will automatically deliver these results to the dashboard.
  • Sentiment Enforced by Proximity
    Each sentiment extract that is returned is correlated against the piece’s proximity to the keywords in the query.
    These samples come from the same URL.
    The one on the left has overt sentiment extracts without any relevancy to the topic (“Sears”).
    Our query-enforced sentiment on the right ensures a more accurate sentiment sample.
  • Flexible Process to Support Your Needs
    • Dedicated account manager helps set up, test, and implement client topics
    • Assistance with training, product development needs, day-to-day insight
    • Our professional services team offers data analysis, interpretation, and reporting