Triangulating Qualitative Research with Social    Media Streams           Clay Spinuzzi    clay.spinuzzi@utexas.edu
Social medias promise...
Two workplace studiesCoworking:  o    Spinuzzi, C. (2012). Working alone, together:       Coworking as emergent collaborat...
Coworking: Research questions•  What is coworking?•  Who coworks?•  Why do they cowork?
Coworking: Social media•  Coworking proprietors: self-promotion and  business promotion  o    Websites for coworking sites...
Coworking: Social media•  Coworking proprietors: self-promotion and  business promotion  o    Websites for coworking sites...
Coworking: Triangulating socialmedia with other data•  Proprietor interviews•  Coworker interviews•  Walkthroughs•  Offlin...
Nonemployer firms•  How did NEFs represent themselves to     clients?•    How did NEFs find and establish     relationship...
Nonemployer firms: Social mediaRepresentation via     o    Websites     o    LinkedIn     o    Twitter profiles     o    Y...
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Cccc2013 triangulating qualitative research with social media streams (1)

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My CCCC 2013 presentation, describing how I used social media streams to supplement more traditional qualitative data in two recent projects.

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Cccc2013 triangulating qualitative research with social media streams (1)

  1. 1. Triangulating Qualitative Research with Social Media Streams Clay Spinuzzi clay.spinuzzi@utexas.edu
  2. 2. Social medias promise...
  3. 3. Two workplace studiesCoworking: o  Spinuzzi, C. (2012). Working alone, together: Coworking as emergent collaborative activity. Journal of Business and Technical Communication 26(4). 399-441.Nonemployer firms: o  Spinuzzi, C. (Accepted). How nonemployer firms stage-manage ad-hoc collaboration: An activity theory analysis. Technical Communication Quarterly.
  4. 4. Coworking: Research questions•  What is coworking?•  Who coworks?•  Why do they cowork?
  5. 5. Coworking: Social media•  Coworking proprietors: self-promotion and business promotion o  Websites for coworking sites o  Facebook pages for coworking sites o  LinkedIn profiles for proprietors o  Craigslist ads for coworking sites•  Coworkers: self-promotion, business promotion, ratings, comments on sites o  LinkedIn profiles for coworkers o  Foursquare and Gowalla checkins o  Yelp and Google Places reviews
  6. 6. Coworking: Social media•  Coworking proprietors: self-promotion and business promotion o  Websites for coworking sites (What/Who/Why?) o  Facebook pages for coworking sites (What/Who/ Why?) o  LinkedIn profiles for proprietors (Who?) o  Craigslist ads for coworking sites (What/Who/Why?)•  Coworkers: self-promotion, business promotion, ratings, comments on sites o  LinkedIn profiles for coworkers (Who?) o  Foursquare and Gowalla checkins (Why?)
  7. 7. Coworking: Triangulating socialmedia with other data•  Proprietor interviews•  Coworker interviews•  Walkthroughs•  Offline collateralSocial media provided• Confirmation• Distinctions• Additional information
  8. 8. Nonemployer firms•  How did NEFs represent themselves to clients?•  How did NEFs find and establish relationships with subcontractors who could support their self-presentation to clients?•  How did NEFs coordinate subcontractors in ways that reinforced rather than disrupted their self-presentation to clients?
  9. 9. Nonemployer firms: Social mediaRepresentation via o  Websites o  LinkedIn o  Twitter profiles o  Yelp and Google Places reviewsSocial media were more restricted here (just one research question).But they provided• Confirmation• Additional information
  10. 10. Pitfalls

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