Audience and Institutions The Music Industry
The issues raised by media ownership in contemporary media practice <ul><li>What are the issues in the music industry? </l...
 
The importance of cross media convergence and synergy in production, distribution and marketing <ul><li>In media economics...
Synergy in Music:  <ul><li>Universal Music Group, produces, distributes and markets music </li></ul><ul><li>Owned by Viven...
VIVENDI
Universal Music Publishing Group Universal Music Group Distribution Interscope-Geffen-A&M Island Def Jam Music Group Unive...
The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchan...
 
The significance of proliferation in hardware and content for institutions and audiences <ul><li>Impact of Digital Technol...
 
The importance of technological convergence for institutions and audiences <ul><li>What does convergence mean and why is i...
 
The issues raised in the targeting of national and local audiences (specifically, British) by international or global inst...
Your Task <ul><li>Pick a popular album, like Coldplay xy, and then track it’s ownership path as well as other ways in whic...
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Audience and institutions record industry

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Audience and institutions record industry

  1. 1. Audience and Institutions The Music Industry
  2. 2. The issues raised by media ownership in contemporary media practice <ul><li>What are the issues in the music industry? </li></ul><ul><li>Social Influence; audience reception </li></ul><ul><li>Bias; specific genres and cultures </li></ul><ul><li>Dominance of industry; Popular vs independent or underground </li></ul><ul><li>Money$$$$$$$ </li></ul>
  3. 4. The importance of cross media convergence and synergy in production, distribution and marketing <ul><li>In media economics, synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, soundtracks or video games. </li></ul><ul><li>Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements. </li></ul>
  4. 5. Synergy in Music: <ul><li>Universal Music Group, produces, distributes and markets music </li></ul><ul><li>Owned by Vivendi.. </li></ul><ul><li>Which also owns: Canal+ Group, Vivendi Entertainment, Activision Blizzard, Maroc Telecom and SFR, and 20% of NBC Universal. </li></ul><ul><li>What does all this mean???? </li></ul>
  5. 6. VIVENDI
  6. 7. Universal Music Publishing Group Universal Music Group Distribution Interscope-Geffen-A&M Island Def Jam Music Group Universal Motown Republic Group Universal Music Group Nashville Verve Music Group Decca Label Group Universal Music Latin Entertainment Universal Music Enterprises Show Dog-Universal Music Fontana Distribution V2/Co-operative Music Polydor Records Mercury Music Group Island Records Group Universal Music TV Universal Classics and Jazz And Universal Music Group owns:
  7. 8. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange <ul><li>The Digital Age </li></ul>
  8. 10. The significance of proliferation in hardware and content for institutions and audiences <ul><li>Impact of Digital Technology </li></ul><ul><li>Downloading – itunes, ipod, </li></ul><ul><li>Digital Piracy – CD’s, filesharing </li></ul><ul><li>Social networking sites - marketing </li></ul><ul><li>Accessibility – everywhere?? </li></ul><ul><li>Control – industry/audiences </li></ul>
  9. 12. The importance of technological convergence for institutions and audiences <ul><li>What does convergence mean and why is it important? </li></ul><ul><li>When two or more technologies come together to create a new technology. </li></ul><ul><li>Audiences: Everything in one product </li></ul><ul><li>Institutions: Audiences tied to one product </li></ul>
  10. 14. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions <ul><li>Big label domincance </li></ul><ul><li>Appeal </li></ul><ul><li>Money $$ vs ££ </li></ul><ul><li>Cultural Values/Influence </li></ul><ul><li>Good vs Evil </li></ul>
  11. 15. Your Task <ul><li>Pick a popular album, like Coldplay xy, and then track it’s ownership path as well as other ways in which that particular product may have made money (technological convergence) i.e. Spotify, iTunes, etc. Where can you get access to what is on this album. Who ultimately gains from the sale of this album? </li></ul>
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