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Where Do Ideas Come From   Srini Kumar
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Where Do Ideas Come From Srini Kumar

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  • 1. WHERE DO IDEAS COME FROM? Srini Kumar Management Communication 11/30/06
  • 2. HAVE YOU EVER FELT...
    • Intimidated by the size and profundity of your ideas... or their irreverence?
    • Paranoid that others would steal your work... or lacking direction in your life?
    • Eager to participate in exciting new projects... to the point of compulsion?
    • BORED TO TEARS BY A TEDIOUS JOB ???
    • Ignorant of many vital biological and sociological needs... because of IDEAS?
  • 3. Innovation And Business
    • Courses proliferating across b-schools
    • The Ideology of INNOVATION
    • The Need for DIFFERENTIATION
    • Big Money Vulnerable To Big Ideas
      • Explain why Yahoo! didn’t conceive of Myspace again ? No reason
    • “ Innovation” is a codeword for something much deeper
  • 4. IDEAS: the heart of innovation
    • Innovation is a PROCESS with NEW, PRODUCTIVE IDEAS as its PRODUCT
    • Can ideation really be MANAGED?
      • Hire creative people
      • Give them resources and purpose
      • Study innovation
    • STILL, large firms fail to innovate well
    • WHY ??? ??? ???
  • 5. MY THEORY ABOUT IDEAS
    • Ideas Are “Alive” And Have A Will Of Their Own
    • Devices That Turn Time Into Money
      • Ideas inhabit certain PLACES
      • Ideas inhabit certain MOMENTS
      • Ideas make BIG MONEY
    • Ideas Merge And Mutate
      • The Power Of The Hyphen
    • Ideas Appreciate Your Worship
    • Studying Innovation Is Not Enough
    • Ideas Are What Make America Great
  • 6. KARMA: How To Judge Ideas
    • Many ideas don’t get ACTED ON
      • The Hurdles: Will the idea survive?
    • Certain ideas are IRRESISTIBLE
      • Clearing The First Hurdle
    • Actions Lead To Consequences
      • Predictable vs Unpredictable
    • The Matrix Of Future Consequences Is The Realm Of KARMA
  • 7. IDEAS: the foundation of the firm
    • Underlying every great company (or social movement of any kind) is a great idea which would not be quashed
    • Competition is not just for dollars; it is for IDEA DOMINION
    • This parallels EVOLUTION
    • Firms are organisms built around IDEAS
    • Competition in the noösphere
  • 8. QWERTY ?
    • We sublimate our identities into our online presences
    • We lose touch with the real world
      • “ Vanish into the MySpace haze”
    • Ideas can lock up our minds
    • Even BAD ideas, like QWERTY
    • We learn to cope with the burden of ideas – and yet firms can’t find enough. SO THEY INVEST IN BAD ONES.
  • 9. The Ideology Of Innovation
    • If you “hire the right people” and “create a neat culture” you will foster real innovation
      • Maybe a little “directed play” (IDEO)
    • New packaging of the same old product – twisting the variables and packages a bit – qualifies as an innovation (CPG)
    • TOTALLY SUPPLY SIDE
    • Neglecting entirely the needs of the ULTIMATE customer – our strangled society (time and money) and our endangered Earth
  • 10. GREAT IDEAS HAVE AN AGENDA
    • All great ideas are flowing towards a better world
    • Envisioning a better world is the way to create a better world
    • Envisioning means having ideas
    • If you lead a life of positivity and low drama, ideas come naturally
    • Of course, funding is not so easy!

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