WHERE DO IDEAS  COME FROM? Srini Kumar Management Communication 11/30/06
HAVE YOU EVER FELT... <ul><li>Intimidated by the size and profundity of your ideas... or their irreverence? </li></ul><ul>...
Innovation And Business <ul><li>Courses proliferating across b-schools </li></ul><ul><li>The Ideology of INNOVATION </li><...
IDEAS: the heart of innovation <ul><li>Innovation is a PROCESS with NEW, PRODUCTIVE IDEAS as its PRODUCT </li></ul><ul><li...
MY THEORY ABOUT IDEAS <ul><li>Ideas Are “Alive” And  Have A Will Of Their Own </li></ul><ul><li>Devices That Turn Time Int...
KARMA: How To Judge Ideas <ul><li>Many ideas don’t get ACTED ON </li></ul><ul><ul><li>The Hurdles: Will the idea survive? ...
IDEAS: the foundation of the firm <ul><li>Underlying every great company (or social movement of any kind) is a great idea ...
QWERTY ? <ul><li>We sublimate our identities into our online presences </li></ul><ul><li>We lose touch with the real world...
The Ideology Of Innovation <ul><li>If you “hire the right people” and “create a neat culture” you will foster real innovat...
GREAT IDEAS HAVE AN AGENDA <ul><li>All great ideas are flowing towards a better world </li></ul><ul><li>Envisioning a bett...
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Where Do Ideas Come From Srini Kumar

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Where Do Ideas Come From Srini Kumar

  1. 1. WHERE DO IDEAS COME FROM? Srini Kumar Management Communication 11/30/06
  2. 2. HAVE YOU EVER FELT... <ul><li>Intimidated by the size and profundity of your ideas... or their irreverence? </li></ul><ul><li>Paranoid that others would steal your work... or lacking direction in your life? </li></ul><ul><li>Eager to participate in exciting new projects... to the point of compulsion? </li></ul><ul><li>BORED TO TEARS BY A TEDIOUS JOB ??? </li></ul><ul><li>Ignorant of many vital biological and sociological needs... because of IDEAS? </li></ul>
  3. 3. Innovation And Business <ul><li>Courses proliferating across b-schools </li></ul><ul><li>The Ideology of INNOVATION </li></ul><ul><li>The Need for DIFFERENTIATION </li></ul><ul><li>Big Money Vulnerable To Big Ideas </li></ul><ul><ul><li>Explain why Yahoo! didn’t conceive of Myspace again ? No reason </li></ul></ul><ul><li>“ Innovation” is a codeword for something much deeper </li></ul>
  4. 4. IDEAS: the heart of innovation <ul><li>Innovation is a PROCESS with NEW, PRODUCTIVE IDEAS as its PRODUCT </li></ul><ul><li>Can ideation really be MANAGED? </li></ul><ul><ul><li>Hire creative people </li></ul></ul><ul><ul><li>Give them resources and purpose </li></ul></ul><ul><ul><li>Study innovation </li></ul></ul><ul><li>STILL, large firms fail to innovate well </li></ul><ul><li>WHY ??? ??? ??? </li></ul>
  5. 5. MY THEORY ABOUT IDEAS <ul><li>Ideas Are “Alive” And Have A Will Of Their Own </li></ul><ul><li>Devices That Turn Time Into Money </li></ul><ul><ul><li>Ideas inhabit certain PLACES </li></ul></ul><ul><ul><li>Ideas inhabit certain MOMENTS </li></ul></ul><ul><ul><li>Ideas make BIG MONEY </li></ul></ul><ul><li>Ideas Merge And Mutate </li></ul><ul><ul><li>The Power Of The Hyphen </li></ul></ul><ul><li>Ideas Appreciate Your Worship </li></ul><ul><li>Studying Innovation Is Not Enough </li></ul><ul><li>Ideas Are What Make America Great </li></ul>
  6. 6. KARMA: How To Judge Ideas <ul><li>Many ideas don’t get ACTED ON </li></ul><ul><ul><li>The Hurdles: Will the idea survive? </li></ul></ul><ul><li>Certain ideas are IRRESISTIBLE </li></ul><ul><ul><li>Clearing The First Hurdle </li></ul></ul><ul><li>Actions Lead To Consequences </li></ul><ul><ul><li>Predictable vs Unpredictable </li></ul></ul><ul><li>The Matrix Of Future Consequences Is The Realm Of KARMA </li></ul>
  7. 7. IDEAS: the foundation of the firm <ul><li>Underlying every great company (or social movement of any kind) is a great idea which would not be quashed </li></ul><ul><li>Competition is not just for dollars; it is for IDEA DOMINION </li></ul><ul><li>This parallels EVOLUTION </li></ul><ul><li>Firms are organisms built around IDEAS </li></ul><ul><li>Competition in the noösphere </li></ul>
  8. 8. QWERTY ? <ul><li>We sublimate our identities into our online presences </li></ul><ul><li>We lose touch with the real world </li></ul><ul><ul><li>“ Vanish into the MySpace haze” </li></ul></ul><ul><li>Ideas can lock up our minds </li></ul><ul><li>Even BAD ideas, like QWERTY </li></ul><ul><li>We learn to cope with the burden of ideas – and yet firms can’t find enough. SO THEY INVEST IN BAD ONES. </li></ul>
  9. 9. The Ideology Of Innovation <ul><li>If you “hire the right people” and “create a neat culture” you will foster real innovation </li></ul><ul><ul><li>Maybe a little “directed play” (IDEO) </li></ul></ul><ul><li>New packaging of the same old product – twisting the variables and packages a bit – qualifies as an innovation (CPG) </li></ul><ul><li>TOTALLY SUPPLY SIDE </li></ul><ul><li>Neglecting entirely the needs of the ULTIMATE customer – our strangled society (time and money) and our endangered Earth </li></ul>
  10. 10. GREAT IDEAS HAVE AN AGENDA <ul><li>All great ideas are flowing towards a better world </li></ul><ul><li>Envisioning a better world is the way to create a better world </li></ul><ul><li>Envisioning means having ideas </li></ul><ul><li>If you lead a life of positivity and low drama, ideas come naturally </li></ul><ul><li>Of course, funding is not so easy! </li></ul>
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