Social Javascript
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Social Javascript

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Social Javascript Social Javascript Presentation Transcript

  • SOCIAL JAVASCRIPT by Srini Kumar
  • Memes are The Code of Society
    • Definition
    • Context
    • Examples
    • Social Javascript
    • Philosophical Implications
  • Meme: Definition
    • “ The term " meme " coined in 1976 by evolutionary biologist Richard Dawkins , refers to a unit of cultural information transferable from one mind to another. Dawkins said, Examples of memes are tunes, catch-phrases, clothes fashions, ways of making pots or of building arches. A meme propagates itself as a unit of cultural evolution and diffusion — analogous in many ways to the behavior of the gene (the unit of genetic information). Often memes propagate as more-or-less integrated cooperative sets or groups, referred to as memeplexes .”
    • Source: Wikipedia:Memes
  • Memes Are Pseudo-Biological
    • Pseudo-biological
      • Genes affect our biological configuration
      • Memes affect our ARCHETYPICAL config
      • Archetypes -> Behavior -> Circumstances
    • Will to replicate, just like DNA
    • Can totally replace native belief
    • Immortality/Persistence
    • History as MEME STRUGGLE
  • MEMES INVADE OUR BODIES!
    • IF memes were BIOLOGICAL LIFE FORMS we would view tattoos differently
    • Memes leap off paper and onto our skin
    • Used to “identify” or “categorize”
    • Used as punishment in prison or by fascist nation-states
    • “Tattoo subculture” associated with illegal/immoral behavior
  • THE MEME MENACE
    • Naziism/Communism
    • Mass organized religion
    • Worship of symbols and written law
    • Spread of literacy
      • Fewer people used to be literate
      • More memetic control
      • Fragmented media landscape due to spread of literacy
      • “ Social schizophrenia”?
  • SOCIAL JAVASCRIPT: menace or medicine ???
    • How can YOU create a meme ?
    • What can a meme do for your brand ???
    • Advertising Examples
      • Wazzaaaap !!! !!! !!!
      • “ Where’s the beef?”
    • Free Advertising Through WoM
    • Online: Viral built in to the product
      • Hotmail
  • What is SOCIAL JAVASCRIPT ???
    • Rigorous approach to memetics
    • Clear vision of boot sequence
    • Fidelity
    • Relevance
    • Flexibility
    • Hooks
    • Contagion Potential
  • WITHOUT A WILL, THERE’S NO WAY
    • What is the goal of your script ?
      • What is in it for the carrier ?
      • What is in it for you ?
        • Short-term goals
        • Long-term, “macro” goals
    • How will your script be sequenced to generate the target archetype ???
    • Are you truly ready for the karmick consequences of your memecraft ???