“ The term " meme " coined in 1976 by evolutionary biologist Richard Dawkins , refers to a unit of cultural information transferable from one mind to another. Dawkins said, Examples of memes are tunes, catch-phrases, clothes fashions, ways of making pots or of building arches. A meme propagates itself as a unit of cultural evolution and diffusion — analogous in many ways to the behavior of the gene (the unit of genetic information). Often memes propagate as more-or-less integrated cooperative sets or groups, referred to as memeplexes .”
Memes Are Pseudo-Biological
Genes affect our biological configuration
Memes affect our ARCHETYPICAL config
Archetypes -> Behavior -> Circumstances
Will to replicate, just like DNA
Can totally replace native belief
History as MEME STRUGGLE
MEMES INVADE OUR BODIES!
IF memes were BIOLOGICAL LIFE FORMS we would view tattoos differently
Memes leap off paper and onto our skin
Used to “identify” or “categorize”
Used as punishment in prison or by fascist nation-states
“Tattoo subculture” associated with illegal/immoral behavior
THE MEME MENACE
Mass organized religion
Worship of symbols and written law
Spread of literacy
Fewer people used to be literate
More memetic control
Fragmented media landscape due to spread of literacy
“ Social schizophrenia”?
How can YOU create a meme ?
What can a meme do for your brand ???
Wazzaaaap !!! !!! !!!
“ Where’s the beef?”
Free Advertising Through WoM
Online: Viral built in to the product
Rigorous approach to memetics
Clear vision of boot sequence
WITHOUT A WILL, THERE’S NO WAY
What is the goal of your script ?
What is in it for the carrier ?
What is in it for you ?
Long-term, “macro” goals
How will your script be sequenced to generate the target archetype ???
Are you truly ready for the karmick consequences of your memecraft ???