I S S U E 1 1
Little Printer holds a compact, inkless, thermal printer. Its
zero-configuration wireless connection to the ...
‘Tis the season for agency holiday
cards, and Wieden + Kennedy
London does not disappoint with
this little nugget.
The age...
Click Here and Read the 10 slides
Presentation @ SlideShare.com
P11N
Facebook App – Virgin First Time: http://goo.gl/xuU9U...
 A new Facebook campaign out of Anomaly adds a new twist to the
social shopping experience, for Converse. An extension of ...
P11N
The Brands That Survive Will Be The Brands That
Make Life BetterA new study of consumer engagement finds that compani...
1. BBC: The World at Seven Billion
2. The Sun: Tatt-poo for cheating
3. The Guardian: The shocking truth about the crackdo...
Honda is pushing the boundaries of browser based gaming with The Experiment, an interactive game promoting the 2012 Honda ...
Brooks Brothers, the American apparel retailer, is running “Holiday Miracle”, a commercial featuring cashmere-
clad lambs ...
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Pin 11 edition 141211

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Pin 11 edition 141211

  1. 1. I S S U E 1 1 Little Printer holds a compact, inkless, thermal printer. Its zero-configuration wireless connection to the Web (via the Bridge unit, included) lets you place it wherever you have a power outlet. Little Printer is constructed in high-gloss injected moulded plastic and the brushed steel faceplate holds the paper, framing each delivery as it prints. Little Printer lives in your home, bringing you news, puzzles and gossip from friends. Use your smartphone to set up subscriptions and Little Printer will gather them together to create a timely, beautiful mini-newspaper. Here is a video demo Deeplocal, a design and development company in the USA, has launched “Deck the Screens”, an app designed to connect device screens with a string of holiday lights. The app, online at deckthescreens.com, lets you string holiday lights between your device screens. Just create a new string of lights, share your code with friends or co-workers (it works best if everyone is in the same physical location), and watch the lights blink. The app has its own Twitter stream @deckthescreens. Here is a video demo Issue 11 | A publication of AshleyWorldGroup | Handcrafted by George Spiliopoulos PIN fullyhyperlinkedissue
  2. 2. ‘Tis the season for agency holiday cards, and Wieden + Kennedy London does not disappoint with this little nugget. The agency set up a "Choir of You" installation outside its Hanbury Street office, which invites passers- by to stand outside the window and open their pipes. They will see their likeness multiplied in the window depending on how high they raise their voices. V i s i t A C h o i r O f Y o u h e r e Merry Xmas From W+K London P11N The geneva sound systems promise heavenly sound. In order to qualify for a discount you must go through the hell of listening to a mighty long rendition of ‘Jingle Bells’. Swedish agency Akestam Holst and Geneva Lab will additionally reward the three most enduring souls who listen the longest. The control mechanism in this unsaintly torture is a ‘Ho Ho Ho!” sound played irregularly. Press the Santa button accordingly and you stay in the game. Enjoy your torture here: Christmas Carol Torture THE “SOME-XMAS” PAGE
  3. 3. Click Here and Read the 10 slides Presentation @ SlideShare.com P11N Facebook App – Virgin First Time: http://goo.gl/xuU9U Mario kills Tanooki by Peta: http://goo.gl/vF7Bf Audi Magazine Slide Track: http://goo.gl/tD5hK Facebook App – Aston MartinOne Million Fans : http://goo.gl/yQ6Vk Benetton’s new campaign: http://goo.gl/C3icT [Article in French] QR codes on cows: http://goo.gl/VfU0i Give a Little Magic with Santa Tags: http://goo.gl/G2alF Mercedes, Escape The Map: http://goo.gl/svv6z
  4. 4.  A new Facebook campaign out of Anomaly adds a new twist to the social shopping experience, for Converse. An extension of Converse's Create campaign, the Made By Facebook App appears as if it's going to allo w fans to design their own Converse, sell them to their buddies and even open their own storefronts. According to Anomaly CD Nathan Cooper on his Rubbishcorp blog, a lot of companies do "social shopping" on Facebook just by dropping their shops into the platform. "Most of these stores were totally missing the point and potential of 'social shopping' by not really bothering to engage people on Facebook as possible sales people for their brand," he writes. "Converse has some 40,000,000+ Facebook friends, a lot of which feel very passionate about the brand. They also have an awesome product in Create— with which anyone can design their own Converse. So what if you were to enable people to sell the shoes they design to their mates on Facebook in return for stuff, like free shoes? What if you enabled people to open their own storefront on Converse's Facebook page? What if you turned the fans of a brand into the retailers?" For now, the Converse site is in the process of recruiting fans to be the first to try the experience. P11N Sports brand Adidas are the latest company to use augmented reality to engage shoppers for a campaign. This installation, which is similar to the National Geographic Channel’s from last month, was situated in Buchanan Galleries in Glasgow, UK for the launch of the new Scotland football shirt. Shoppers passing by were invited to stand on the footprints facing a large screen to interact with members of the Scottish football team, view the new shirt, pose for photographs and kick a virtual football. Corona Extra Summer will be the UK’s first ‘summer in winter’ pop-up beer garden when it opens in London next week. The brand is hoping that the heated dome will draw in consumers trying to escape the cold and the busy high street, boosting visibility and increasing sales of the ‘sunshine beer’ during the Christmas period. While people rush around buying presents in low temperatures, this haven brings a touch of summer to the wintry capital. Inside the heated beer garden, guests can enjoy the sights, scents, sounds, tastes and feel of the warmer months. Christmas music will be replaced with summery house tunes and mulled wine will be swapped with an ice-cold bottle of Corona Extra. Those looking to ditch their thick winter clothing in favor of t-shirts and shorts can head to the pop-up beer garden at Riverside Walkway on London’s Southbank from December 15th-17th, between 1pm and 9pm each day.
  5. 5. P11N The Brands That Survive Will Be The Brands That Make Life BetterA new study of consumer engagement finds that companies that aren't making a difference--to the world and to consumers--aren't going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact. We interact with brands almost every moment of our day. From the moment we wake up, we're being bombarded with logos, advertisements, and products, all designed to make our lives easier but also to make us feel a connection to companies. But most of that work is totally meaningless: most people don't care about brands, and think that only a few positively impact their lives. More importantly, brands that are perceived as irresponsible or just creating products with no meaning are in danger of being severely punished by consumers. The state of brands and how they affect well-being was measured by media consultancy Havas Media. Umair Haque, the director of the Havas Media Labs and Harvard Business Review blogger who writes frequently on how business can create real value, says that the study is about discovering how people are interacting with businesses in a world where many people feel that institutions are crumbling: "In an age where institutions are failing and contracts are broken, and people are clamoring for more--pounding their fists for better--we're asking: What is the role for a brand? And how is the relationship between people and boardrooms changing? People are beginning to say: 'What you've been able to give us in the past isn't good enough.' But the 10 most positive brands aren't necessarily the do-gooding corporate entities you might expect: The top 10 are: 1. Ikea 2. Google 3. Nestlé 4. Danone 5. Leroy Merlin 6. Samsung 7. Microsoft 8. Sony 9. Unilever 10. Bimbo There aren't a lot of companies on that list that you might associate with anything but outputs, and certainly none that would be on any list of major companies giving back (though company founders like Bill Gates have, of course, become hugely important in terms of personal philanthropy). But that's starting to shift. More than half (51%) of consumers want to reward responsible companies by shopping there; 53% would pay a 10% premium for products from a responsible company. And they want companies involved: 85% of consumers want companies to be engaged on global issues, but only 22% think they're getting enough. Haque says that if companies don't start responding to these trends, they'll be punished: "If you have a company where a small but significant number of people are saying this is beginning to negatively impact us--I think for companies that face that challenge, unless they take the idea of difference seriously, those numbers are going to grow. We don't see intensely negative feelings [for companies] at the moment, but my guess is that for companies that don't get their acts together over the next decade, we will see those numbers begin to shift." Want to make sure your company doesn't fall into that category? It may sound simple, but it's difficult to execute: "Impact people's lives. Focus on well-being from your product. That's tough. You have to have that right from the get-go." watch a short video here
  6. 6. 1. BBC: The World at Seven Billion 2. The Sun: Tatt-poo for cheating 3. The Guardian: The shocking truth about the crackdown on Occupy 4. BBC: Amy Winehouse: Tributes paid to dead singer 5. BBC: Austrian driver allowed ‘pastafarian’ headgear photo 6. The Guardian: Charlie Sheen v Muammar Gaddafi: whose line is it anyway? 7. The Guardian: The meaning of 9/11′s most controversial photo 8. Daily Mail: Amy Winehouse, 27, found dead at her London flat 9. BBC: Drunk Swedish elk found in apple tree near Gothenburg 10. BBC: ‘Brinicle’ ice finger of death filmed in Antarctic 11. Daily Mail: Robber who broke into hair salon is beaten by its black-belt owner and kept as a sex slave for three days…fed only Viagra 12. The Sun: Frankie Cocozza kicked off X Factor 13. BBC: Japan earthquake: Footage of moment tsunami hit 14. BBC: Osama Bin Laden, al-Qaeda leader, dead – Barack Obama 15. The Guardian: Osama bin Laden corpse photo is fake 16. BBC: Japan earthquake: Tsunami hits north-east 17. BBC: Speed-of-light results under scrutiny at Cern 18. BBC: Arrest over video of ‘racist rant’ on Croydon to Wimbledon tram 19. Daily Mail: Heart-breaking photo shows Navy SEAL’s dog guarding his coffin 20. BBC: LIVE: Osama Bin Laden dead The top 20 most shared UK news stories And the winner of the 2011 Golden Tweet Award is...@Wendys!  The most retweeted Tweet this year — which we honor each year with the Golden Tweet award — was from @Wendys. This Tweet, one of more than60 billion Tweets people shared this year, raised $50,000 to help foster children. Wendy’s offered to donate 50 cents for every retweet, and the world responded by sharing the Tweet for a good cause.  This Golden Tweet is noteworthy because it came from a company, not an individual. Last year's Golden Tweet award went to Stephen Colbert, for his Tweet about the plight of oil-soaked birds in the Gulf of Mexico. Wendy's Tweet is also notable because it was a Promoted Tweet, part of a Twitter advertising campaign that Wendy’s ran in June to celebrate Father’s Day. That campaign, whose call-to-action encouraged people to #TreatItFwd, was so successful that another Tweet from the same campaign was the second most retweeted Tweet of the year. P11N Hashtags are used to group together tweets relating to the same subject. Top of the list was #egypt, followed by #tigerblood. The first refers to the unrest in Egypt during the spring of 2011 while the second references a comment made by actor Charlie Sheen, following his sacking from a hit US comedy. According to BBC the 2011 Top Hashtags are: • #egypt • #tigerblood • #threewordstoliveby • #idontunderstandwhy • #japan • #improudtosay • #superbowl • #jan25 And the Top 10 Tech Topics: • Mac App Store • Sony NGP • Guitar Hero • Mozilla Firefox • Duke Nukem Forever • iPad • iPhone • Nintendo 3DS • Mortal Kombat • iPod ...and the Top 10 HashTags... THE “TAKE-A-DEEP-BREATH-AND-START-“CLICKING” PAGE
  7. 7. Honda is pushing the boundaries of browser based gaming with The Experiment, an interactive game promoting the 2012 Honda Civic. The game, online at www.experimentgame.com, challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends. The game is created in HTML5 and is designed to be played in Chrome, Firefox or Safari. You can watch a video here. P11N Credits The Experiment was developed at Wieden+Kennedy, London, by creatives Lisa Jelliffe and Kirsten Rutherford, producer Dominic Tunon, creative directors Chris Groom and Sam Heath, interactive creative directors Gavin Gordon-Rogers, Andy Cameron, designer Chris Welsby, creative technologist Mike Tucker, executive creative directors Tony Davidson, Kim Papworth, project Manager Marc D’Abreo, community manager Matt Simpson, planner Kevin Chesters, account team Vicki Sales, Paulo Salomao, Joe Thomson, working with Honda European communications manager Ellie Tory and head of European marketing Ian Armstrong.
  8. 8. Brooks Brothers, the American apparel retailer, is running “Holiday Miracle”, a commercial featuring cashmere- clad lambs singing “Jingle Bells”.The web film appears on the Brooks Brothers website, on Youtube and in New York City taxicabs.“Holiday Miracle” opens with Brooks Brothers’ iconic “Golden Fleece” logo and super “Happy Holidays.” We cut to a group of seven lambs with Brooks Brothers sweaters and scarves tied around their necks, beginning their performance of “Jingle Bells.” The childlike voices are brought to life by the adorable lambs through their swaying movements and bashful eye contact, much like a children’s holiday pageant. As the center lamb belts out the final notes of its solo verse we see the super above, reading, “Before there was Jingle Bells, there was Brooks Brothers.” Watch a video here Swedish Post (Posten) has launched Christmas Cards on Wheels, a site (xmasonwheels.com) inspired by the traditional Christmas cards designed by Jenny Nystrom. Visitors to the site can take live pictures of pigs, Santa Claus, Santa’s little helpers and other Christmas elements such as Christmas trees. The photos are then sent as real Christmas cards to friends and family. A live camera moves between different living motifs allowing visitors to take an endless variations of photos. Site users can also choose to be the driver of the “train” and decide what should happen in the live surrounding. Watch a video here P11N THE “SOME-ANOTHER-XMAS” PAGE Issue 11 | A publication of AshleyWorldGroup | Handcrafted by George Spiliopoulos

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