The rise of Social Gaming
Hi, my name is Sidney               Chief Commercial Officer               sidney.mock@spilgames.com               @sidney...
TodaySocial Gaming?Opportunities for brands toleverage the fast growing socialgaming population?© SPIL GAMES
3 social-gaming platforms      Girls, Teens, Families      >10.000.000.000      Minutes of Play      2.500.000.000      Pa...
Create a Profile                                                                           Make Friends                   ...
Evolution of               computer games© SPIL GAMES
© SPIL GAMES
© SPIL GAMES
Online and wireless games                expected to grow to 50% of the market by 2015                                    ...
© SPIL GAMES
© SPIL GAMES
IT’S THAT BIGOver half of Facebook’s 700 million users play Social GamesEvery other check-in for Facebook is for Social Ga...
Top social game appsearn the reach of TVstop-rated shows,the engagement of anaddictive gameand the popular cultureimpact o...
Social Games eclipse classic, console-basedgames in audience by over 10-times •   World of Warcraft: 11,000,000 users •   ...
Social Gamers key values
Social Games connect real friends
No entry barrier(free to play, no installation necessary)
Quick             I only have a 10min break3 min to understand the game       Appointment gaming
Anytime, Anywhere                             On the Go@ Home
Monetizing via Micro-Transactions
… and advertising
Different levels of Interaction          for brands
Branded Virtual Goods
With in-game functionality
New Game Mechanic    Honda CR-Z in Car Town© SPIL GAMES
Honda CR-Z inbrand engagement campaigns,      Interact with Car Town               such as videos and earn virtual currenc...
Honda CR-Z in Car Integrated Campaign     Multi-Channel Town   ZYNGA + 7-11   Consumers earned virtual gifts for buying   ...
Honda CR-Z in Car Town ad integration     3 rules for successful               • Be relevant               Does your brand...
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Spil Games:The rise of Social Gaming

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Spil Games:The rise of Social Gaming

  1. 1. The rise of Social Gaming
  2. 2. Hi, my name is Sidney Chief Commercial Officer sidney.mock@spilgames.com @sidneymock • Leading all revenue-driven activities (Advertising, End User Monetization) • Google (4 years) • Monster (5 years)© SPIL GAMES
  3. 3. TodaySocial Gaming?Opportunities for brands toleverage the fast growing socialgaming population?© SPIL GAMES
  4. 4. 3 social-gaming platforms Girls, Teens, Families >10.000.000.000 Minutes of Play 2.500.000.000 Pages Viewed 146.000.000 Monthly Active Users (*) 25.000.000 Registered Users© SPIL GAMES
  5. 5. Create a Profile Make Friends Awards & High Scores Social games(payment funnel) Invite your friends via Facebook Activity Feed Leave Comments
  6. 6. Evolution of computer games© SPIL GAMES
  7. 7. © SPIL GAMES
  8. 8. © SPIL GAMES
  9. 9. Online and wireless games expected to grow to 50% of the market by 2015 $82B wireless online console & PC $53B 2009A 2010A 2011E 2012E 2013E 2014E 2015E Confidential Information Memorandum - 1. Online gaming© SPIL GAMES 6 Source: PricewaterhouseCoopers, Global Entertainment and Media Outlook 2011-2015
  10. 10. © SPIL GAMES
  11. 11. © SPIL GAMES
  12. 12. IT’S THAT BIGOver half of Facebook’s 700 million users play Social GamesEvery other check-in for Facebook is for Social GamingSource: AllFacebook. Confidential Information Memorandum - 1. Online gaming© SPIL GAMES 6
  13. 13. Top social game appsearn the reach of TVstop-rated shows,the engagement of anaddictive gameand the popular cultureimpact of a Rock andHollywood stature Sources: 1) Nielsen TV Ratings: 3/28/11 2) AllFacebook.com
  14. 14. Social Games eclipse classic, console-basedgames in audience by over 10-times • World of Warcraft: 11,000,000 users • Xbox live: 20,000,000 users • Zynga: 232,000,000 MAU’s • Spil Games: 146,000,000 MAU’s • Top 5 games on facebook: 221,000,000 MAU’s
  15. 15. Social Gamers key values
  16. 16. Social Games connect real friends
  17. 17. No entry barrier(free to play, no installation necessary)
  18. 18. Quick I only have a 10min break3 min to understand the game Appointment gaming
  19. 19. Anytime, Anywhere On the Go@ Home
  20. 20. Monetizing via Micro-Transactions
  21. 21. … and advertising
  22. 22. Different levels of Interaction for brands
  23. 23. Branded Virtual Goods
  24. 24. With in-game functionality
  25. 25. New Game Mechanic Honda CR-Z in Car Town© SPIL GAMES
  26. 26. Honda CR-Z inbrand engagement campaigns, Interact with Car Town such as videos and earn virtual currency.© SPIL GAMES
  27. 27. Honda CR-Z in Car Integrated Campaign Multi-Channel Town ZYNGA + 7-11 Consumers earned virtual gifts for buying anything program related. Buy. Specially marked items from 7-Eleven. Earn. Codes for exclusive virtual gifts. Play. Get a leg up on your friends.© SPIL GAMES
  28. 28. Honda CR-Z in Car Town ad integration 3 rules for successful • Be relevant Does your brand have a natural affinity with the game, the audience? • Bring value Help them win… and leave behind something worthwhile for them to enjoy • Don’t interfere Only interrupt the game with advertising content when it’s requested • Remember the ROI Track video views, Likes, mentions etc., to see how they translate into ROI© SPIL GAMES

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