I
love
#email
Email Marketing
2010+ in 10 minutes
WHY?
BUILD
TARGET
TRACK
MEASURE
Email Marketing
2010+ in 10 minutes
WHY?
BUILD
TARGET
TRACK
MEASURE
Why email marketing?
Data
drivenBuilds relationships
Integrates
Measurable
High value of ROI
The
Numbers
1.4 billion
email users
worldwide(Radicati Group study from May 2009)
Radicati Group project
1.9 billion
email users
in 2013
247 billion
emails are sent each day
80 – 90%
are spam
Email Marketing Jargon
Personalised Viral
Segmenti
ng
Dynamic
content
Surveys Trigger based
emails
Update
details
Statisti...
Email Marketing Benefits
Keeps in touch when you don’t have
time
Helps build your reputation
Increases the number of refer...
What you can talk about
Things that ADD VALUE
–Interesting articles
–Latest offers
–Relevant offers
–Ask for feedback
Adding Value
examples
Gym Welcome Email example
Person signs up on your website.
You have their $$ and their email address.
Email #1: An email i...
Prospect - email
Person comes into your gym and doesn’t sign up.
An email is sent to them 24 hours later, “Hey, thanks
for...
Email Marketing
2010+
WHY?
BUILD
TARGET
TRACK
MEASURE
Design
The BIGGEST Email Marketing Myth
“I can do this by myself.”
More
Email Marketing
Myths
Email is SPAM … well 80+% is
Email is cheap
My message will be lost in the
Inbox
People will ju...
Email Marketing
2010+
WHY?
BUILD
TARGET
TRACK
MEASURE
Why do you want to send email
newsletters?
“Because I think I
should.”
“Because the biz up the road
is.”
“Because Glenn sa...
Your database is
Why?
They like you
They spend money with you
They cost you a lot of money to
get
They talk about you
Email goals
Grow my database
Brand
Offers
Feedback
So you have your goals and you know
who your sending to. Now what?
Choose a
frequency
Find someone to send them for you
St...
Are you compliant?
Consent = opt-in
Don’t email people who
don’t want to hear from
you
Never buy an email list
Unsubscribe
Stop
Blasting
Segmenting your list= Increased response
= More $$
= Less compliants /
unsubscribes
Five ways to grow your database
Website sign up forms
Audit your existing
database
On the phone / enquiry
Direct mail
Forw...
Email Marketing
2010+
WHY?
BUILD
TARGET
TRACK
MEASURE
What can
you Track?
What else can you Track?
Engagement
Who actually read your email & for how long across
-Webmail, Desktop, Mobile
Software
...
Email Marketing
2010+
WHY?
BUILD
TARGET
TRACK
MEASURE
Contacts
Website sign-ups
Shopping cartTraffic
Forward
What works now
Leveraging your database
Integrating your marketing
Consistency of message
Why this is easier
You can liste...
Why Spikemail?
We do the work for you
We provide the strategy
Dynamic / Variable content and
images
Advanced bounce manage...
spikemail.co.nz
Follow me - @glennedley
Follow Spikemail -
@spikemail
Spikemail BNI Presentation
Spikemail BNI Presentation
Spikemail BNI Presentation
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Spikemail BNI Presentation

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10 minute presentation of what Spikemail does to my BNI meeting. The 10 minutes went very, very quickly.

Published in: Technology, Business
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Spikemail BNI Presentation

  1. 1. I love #email
  2. 2. Email Marketing 2010+ in 10 minutes WHY? BUILD TARGET TRACK MEASURE
  3. 3. Email Marketing 2010+ in 10 minutes WHY? BUILD TARGET TRACK MEASURE
  4. 4. Why email marketing? Data drivenBuilds relationships Integrates Measurable High value of ROI
  5. 5. The Numbers
  6. 6. 1.4 billion email users worldwide(Radicati Group study from May 2009)
  7. 7. Radicati Group project 1.9 billion email users in 2013
  8. 8. 247 billion emails are sent each day
  9. 9. 80 – 90% are spam
  10. 10. Email Marketing Jargon Personalised Viral Segmenti ng Dynamic content Surveys Trigger based emails Update details Statistics
  11. 11. Email Marketing Benefits Keeps in touch when you don’t have time Helps build your reputation Increases the number of referrals Gives clients a great reason to stay with you Keeps you top of mind
  12. 12. What you can talk about Things that ADD VALUE –Interesting articles –Latest offers –Relevant offers –Ask for feedback
  13. 13. Adding Value examples
  14. 14. Gym Welcome Email example Person signs up on your website. You have their $$ and their email address. Email #1: An email is sent to them 24 hours later, “Hey, thanks for joining [gym name]. Your membership number is #####. Download and print out a voucher for a shake on your next visit. Over the next few weeks we are going to send you a few emails to let you know how to get the most out of your membership. As part of your membership we have a great weekly newsletter…..”
  15. 15. Prospect - email Person comes into your gym and doesn’t sign up. An email is sent to them 24 hours later, “Hey, thanks for coming into [gym name]. We thought we would give you a bit more information about us … Plus we send out a free weekly fitness newsletter filled with great exercises, meal ideas, live better tips and comps and giveaways for members. Sign up here.
  16. 16. Email Marketing 2010+ WHY? BUILD TARGET TRACK MEASURE
  17. 17. Design
  18. 18. The BIGGEST Email Marketing Myth “I can do this by myself.”
  19. 19. More Email Marketing Myths Email is SPAM … well 80+% is Email is cheap My message will be lost in the Inbox People will just delete my email
  20. 20. Email Marketing 2010+ WHY? BUILD TARGET TRACK MEASURE
  21. 21. Why do you want to send email newsletters? “Because I think I should.” “Because the biz up the road is.” “Because Glenn said so.” “Because I have clear goals for my emails.”
  22. 22. Your database is
  23. 23. Why? They like you They spend money with you They cost you a lot of money to get
  24. 24. They talk about you
  25. 25. Email goals Grow my database Brand Offers Feedback
  26. 26. So you have your goals and you know who your sending to. Now what? Choose a frequency Find someone to send them for you Stick to it / Consistency builds trust Start segmenting your list
  27. 27. Are you compliant? Consent = opt-in Don’t email people who don’t want to hear from you Never buy an email list Unsubscribe
  28. 28. Stop Blasting
  29. 29. Segmenting your list= Increased response = More $$ = Less compliants / unsubscribes
  30. 30. Five ways to grow your database Website sign up forms Audit your existing database On the phone / enquiry Direct mail Forward to a friend
  31. 31. Email Marketing 2010+ WHY? BUILD TARGET TRACK MEASURE
  32. 32. What can you Track?
  33. 33. What else can you Track? Engagement Who actually read your email & for how long across -Webmail, Desktop, Mobile Software What email software they read it in -Outlook, Gmail, iPhone Forwarding & Printing What email software they forwarded the email from How many people printed the email
  34. 34. Email Marketing 2010+ WHY? BUILD TARGET TRACK MEASURE
  35. 35. Contacts Website sign-ups Shopping cartTraffic Forward
  36. 36. What works now Leveraging your database Integrating your marketing Consistency of message Why this is easier You can listen where people are talking and continue to improve your message
  37. 37. Why Spikemail? We do the work for you We provide the strategy Dynamic / Variable content and images Advanced bounce management Anti-Spam Act Compliant We LOVE email marketing
  38. 38. spikemail.co.nz Follow me - @glennedley Follow Spikemail - @spikemail
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